Market research analysts & marketing specialists

Detailed Occupation

Add Comparison

2024 Workforce

449k

Average Age

37.5

Estimated Job Growth

6.69%

10-year projection

Average Salary

$100,282

Average Male Salary

$120,432

Average Female Salary

$87,795

About

Market research analysts & marketing specialists are most often employed by the Management, scientific & technical consulting services industry. The average yearly wage for Market research analysts & marketing specialists was $100,282 in 2024.

The locations that employ the most Market research analysts & marketing specialists are NYC-Manhattan Community District 3--Lower East Side & Chinatown PUMA, NY, Chicago City (North)--Lake View & Lincoln Park PUMA, IL, and NYC-Manhattan Community District 8--Upper East Side & Roosevelt Island PUMA, NY. The locations with a relatively high concentration of Market research analysts & marketing specialists are NYC-Manhattan Community District 3--Lower East Side & Chinatown PUMA, NY, San Francisco County (Northwest)--Western Addition & Marina PUMA, CA, and Los Angeles County (Southwest)--Santa Monica City PUMA, CA.

Photo by NEC Corporation of America

Management, business, & financial occupations Management, business, science, & arts occupations Business & financial operations occupations

Employment

Employment and salary information for the Market research analysts & marketing specialists workforce. Market research analysts & marketing specialists workforce in 2024 was 448,902 people, of which 61.7% were women and 38.3% were men.

Market research analysts & marketing specialists are paid most in Santa Clara County (Southwest)--Cupertino, Saratoga Cities & Los Gatos Town PUMA, CA but are relatively concentrated in NYC-Manhattan Community District 3--Lower East Side & Chinatown PUMA, NY.

Employment Over Time

Metric

Grouping

171,757

Male Workforce

± 10.2k

277,145

Female Workforce

± 12.9k

The Market research analysts & marketing specialists workforce in 2024 was 448,902 people (61.7% women and 38.3% men). This implies an average annual growth of 75% between 2014 (256,536) and 2024 (448,902).

Employment by Location

Level

Metric

This map shows the states in the United States shaded by average wage for Market research analysts & marketing specialists.

During 2024, the states that concentrated the best average annual wage were Connecticut ($146,359), District of Columbia ($139,877), and Washington ($134,982).

Yearly Wage Ranking

$100,282

AVERAGE WAGE

#68 in the ranking (2014)

$69,878

NATIONAL AVERAGE WAGE

For all occupations across the US

In 2024, Market research analysts & marketing specialists earned an average of $100,282, $30,405 more than the average national salary of $69,878

The graph shows the ranking of Market research analysts & marketing specialists in relation to all Detailed Occupation in 2014.

Wage Distribution

Gender

0.438

WAGE GINI

In 2024, Market research analysts & marketing specialists had a wage GINI coefficient of 0.438, which is lower than the national average of 0.474. In other words, wages are distributed more evenly for Market research analysts & marketing specialists (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Market research analysts & marketing specialists compared to the entire workforce in the country.

Industry

Information on the industries that employ Market research analysts & marketing specialists and on wages for those in the field. Management, scientific & technical consulting services is the industry that employs the most Market research analysts & marketing specialists, both by share and by number, though the highest paid industry for Market research analysts & marketing specialists, by average wage, is Nonmetallic mineral mining & quarrying ($447,092).

Occupations by Industries

Metric

Value

449k

2024 Workforce

± 16,426

7.07%

1 YEAR GROWTH

± 4.92%

This graphic shows the share of Market research analysts & marketing specialists employed by various industries. Management, scientific & technical consulting services employs the largest share of Market research analysts & marketing specialists at 41.8%, followed by Computer Systems Design with 24.4% and Advertising, public relations & related services with 22.1%.

Diversity

Demographic information on Market research analysts & marketing specialists in the US. The workforce of Market research analysts & marketing specialists in 2024 was 448,902 people, with 61.7% woman, and 38.3% men. The average age of male Market research analysts & marketing specialists in the workforce is 39.1 and of female Market research analysts & marketing specialists is 36.5, and the most common race/ethnicity for Market research analysts & marketing specialists is White.

Gender and Age

Metric

The workforce of Market research analysts & marketing specialists in 2024 was 448,902 people, with 61.7% woman, and 38.3% men.

The age ranges that concentrated the largest workforce were 25 to 29 years (85,354 people), 30 to 34 years (76,758 people), and 35 to 39 years (58,232 people). Among them they concentrated 49.1% of the total workforce.

Ethnicity

Gender

In 2024, 12.2% of Market research analysts & marketing specialists workers were Hispanic and 87.8% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (42.2%), Puerto Rican (14.1)%, and Cuban (6.35)%

You can review this information by gender using the selectors above.

Races

In 2024, 70.4% of the Market research analysts & marketing specialists workforce were White, of which 61.9% were women and 38.1% men. Other races that concentrated a significant number of workers were Two or More Races (10.1%) and Asian (9.55%).

Education & Skills

Data on higher education choices for Market research analysts & marketing specialists from The Department of Education and Census Bureau. The most common major for Market research analysts & marketing specialists is Business but the most specialized major according to RCA in 2024 were Communications.

Among the necessary skills for Market research analysts & marketing specialists, Reading Comprehension stands, but the revealed comparative advantage (RCA) shows that Market research analysts & marketing specialists need more than the average amount of Programming.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

Type of Majors

Degree

The most common majors achieved by Market research analysts & marketing specialists in 2024 (counting all academic degrees) were Business (113,202 people), Communications (61,156 people), and Social Sciences (29,141 people).

You can review this information for different academic grades by modifying the option selected in the selector above.

Education Levels

Metric

The main educational levels achieved by the Market research analysts & marketing specialists workers were Bachelors Degree (257,316 people), Graduate Degree (96,574 people), and Some college (43,976 people).

The graphic shows the Market research analysts & marketing specialists workforce by gender and educational level.

Skills

Chart

Value

Data on the critical and distinctive skills necessary for Market research analysts & marketing specialists from the Bureau of Labor Statistics. Market research analysts & marketing specialists need many skills, but most especially Reading Comprehension, Complex Problem Solving, Active Listening.

Projections

Projections on job growth for Market Research Analysts and Marketing Specialists from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 3.07%, but Market Research Analysts and Marketing Specialists are expected to see a growth of 6.69% over the same period. This occupation is expected to grow more than the national average.

Job Growth

For growth projections, the closest comparible industry reported by the Bureau of Labor Statistics is Market Research Analysts and Marketing Specialists.

6.69%

Estimated Job Growth

10-year Projection

3.07%

National Growth

10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Market research analysts & marketing specialists. This profession is expected to grow more than than 3.07%, the average rate of national job growth.