Market research analysts & marketing specialists

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2019 Workforce
345k
Average Age
37.5
Estimated Job Growth
17.7%
10-year projection
Average Salary
$79,915
Average Male Salary
$95,424
Average Female Salary
$69,922

About

Market research analysts & marketing specialists are most often employed by the Management, scientific & technical consulting services industry. The average yearly wage for Market research analysts & marketing specialists was $79,915 in 2016. The top 3 most similar occupations to Market research analysts & marketing specialists by wage are Compliance officers, Credit analysts, and Emergency management directors.

The top 3 locations that employ the most Market research analysts & marketing specialists are Chelsea, Clinton & Midtown Business District PUMA, NY, Greenpoint & Williamsburg PUMA, NY, and Murray Hill, Gramercy & Stuyvesant Town PUMA, NY. The top 3 locations with a relatively high concentration of Market research analysts & marketing specialists are Greenpoint & Williamsburg PUMA, NY, Austin City (North) PUMA, TX, and Chelsea, Clinton & Midtown Business District PUMA, NY.

Employment

Information on the businesses and industries that employ Market research analysts & marketing specialists and on wages and locations for those in the field. Management, scientific & technical consulting services is the industry that employs the most Market research analysts & marketing specialists, both by share and by number, though the highest paid industry for Market research analysts & marketing specialists, by average wage, is Pharmaceutical & medicine manufacturing. Market research analysts & marketing specialists are paid most in Park Slope, Carroll Gardens & Red Hook PUMA, NY but are relatively concentrated in Greenpoint & Williamsburg PUMA, NY.

Wages

Yearly Wage

$79,915
AVERAGE SALARY
± $3,325

In 2019, Market research analysts & marketing specialists earned an average of $79,915, $24,392 more than than the average national salary of $55,524.

Compliance officers make somewhat more than Market research analysts & marketing specialists while Credit analysts make somewhat less. This chart shows the various occupations closest to Market research analysts & marketing specialists as measured by average annual salary in the US.

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Wage Distribution

0.436
WAGE GINI

In 2015, Market research analysts & marketing specialists had a wage GINI coefficient of 0.436, which is lower than than the national average of 0.478. In other words, wages are distributed more evenly for Market research analysts & marketing specialists (shown in red) than for the overall labor force (shown in gray).

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Wage by Location

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Market research analysts & marketing specialists.

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Spatial Concentration

PUMAs with a Relatively High Concentration of Market research analysts & marketing specialists

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Market research analysts & marketing specialists.

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Industries

Most Common

The most common industries employing Market research analysts & marketing specialists, by number of employees, are Management, scientific & technical consulting services, Computer Systems Design, and Advertising, public relations & related services.

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Highest Paying

The highest paying industries for Market research analysts & marketing specialists, by average wage, are Pharmaceutical & medicine manufacturing, Beverage manufacturing, and Electronic component & product manufacturing, n.e.c. .

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Industries by Share

345k
2019 Workforce
± 14,394
4.15%
1 YEAR GROWTH
± 5.73%

The number of people employed as Market research analysts & marketing specialists has been growing at a rate of 4.15%, from 330,777 people in 2018 to 344,518 people in 2019.

This graphic shows the share of Market research analysts & marketing specialists employed by various industries. Management, scientific & technical consulting services employs the largest share of Market research analysts & marketing specialists at  14.7%, followed by Computer Systems Design with 7.51% and Advertising, public relations & related services with 5.9%.

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Diversity

Demographic information on Market research analysts & marketing specialists in the US. The average age of male Market research analysts & marketing specialists in the workforce is 38.2 and of female Market research analysts & marketing specialists is 37, and the most common race/ethnicity for Market research analysts & marketing specialists is White (Non-Hispanic).

Gender Composition

135k
MALE WORKFORCE
± 9,017
210k
FEMALE WORKFORCE
± 11,230

60.8% of Market research analysts & marketing specialists are Female, making them the more common gender in the occupation. This chart shows the gender breakdown of Market research analysts & marketing specialists.

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Race & Ethnicity

Most Common Race or Ethnicity of Market research analysts & marketing specialists
  1. White (Non-Hispanic)
  2. Asian (Non-Hispanic)
  3. White (Hispanic)

72.6% of Market research analysts & marketing specialists are White (Non-Hispanic), making that the most common race or ethnicity in the occupation. Representing 9.08% of Market research analysts & marketing specialists, Asian (Non-Hispanic) is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Market research analysts & marketing specialists.

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Age by Gender

38.2
AVERAGE MALE AGE
± 0.86
37
AVERAGE FEMALE AGE
± 0.668

The median age of Market research analysts & marketing specialists is 37.5, and Male employees are generally 1.21 years older than than their Female counterparts.

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Education

Data on higher education choices for Market research analysts & marketing specialists from The Department of Education and Census Bureau. The most common major for Market research analysts & marketing specialists is Business but a relatively high number of Market research analysts & marketing specialists hold a major in Communications.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.
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Skills

Data on the critical and distinctive skills necessary for Market research analysts & marketing specialists from the Bureau of Labor Statistics. Market research analysts & marketing specialists need many skills, but most especially Reading Comprehension, Writing, and Critical Thinking. The revealed comparative advantage (RCA) shows that Market research analysts & marketing specialists need more than the average amount of Operations Analysis, Programming, and Science.

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Projections

Projections on job growth for Market Research Analysts and Marketing Specialists from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 3.71%, but Market Research Analysts and Marketing Specialists are expected to see a growth of 17.7% over the same period. This occupation is expected to grow more than the national average.

Job Growth

For growth projections, the closest comparible industry reported by the Bureau of Labor Statistics is Market Research Analysts and Marketing Specialists.
17.7%
Estimated Job Growth
10-year Projection
3.71%
National Growth
10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Market Research Analysts and Marketing Specialists. This profession is expected to grow more than than 3.71%, the average rate of national job growth.

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