Whitewater, WI

Census Place

Add Comparison

2024 Population

15,807

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

22.1

1.84% 1-year increase

2024 Poverty Rate

26.8%

8.06% 1-year decrease

2024 Median Household Income

$54,969

12.2% 1-year growth

2024 Median Property Value

$229,400

8.31% 1-year growth

2024 Employed Population

9,471

2.72% 1-year growth

About

None of the households in Whitewater, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

93.7% of the residents in Whitewater, WI are U.S. citizens.

The largest universities in Whitewater, WI are University of Wisconsin-Whitewater (3,031 degrees awarded in 2024).

In 2024, the median property value in Whitewater, WI was $229,400, and the homeownership rate was 31.8%.

Most people in Whitewater, WI drove alone to work, and the average commute time was 17 minutes. The average car ownership in Whitewater, WI was 2 cars per household.

United States Wisconsin Jefferson County, WI Walworth County, WI Watertown-Fort Atkinson, WI Whitewater-Elkhorn, WI Rock County PUMA, WI Dodge & Jefferson Counties PUMA, WI

Population & Diversity

Whitewater, WI is home to a population of 15.8k people, from which 93.7% are citizens.

As of 2024, 8.86% of Whitewater, WI residents were born outside of the country (1.4k people).

In 2024, there were 21.1 times more White (Non-Hispanic) residents (12.7k people) in Whitewater, WI than any other race or ethnicity. There were 599 Two Races Including Other (Hispanic) and 502 White (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

93.7%

2024 Citizenship

94.9%

2023 Citizenship

As of 2024, 93.7% of Whitewater, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Whitewater, WI was 94.9%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Whitewater, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Whitewater, WI

White (Non-Hispanic)
12.7k ± 534
Two Races Including Other (Hispanic)
599 ± 382
White (Hispanic)
502 ± 203

10.3%

Hispanic Population

1.62k people

10.3% of the people in Whitewater, WI are hispanic (1.62k people).

The following chart shows the 8 races represented in Whitewater, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

8.86%

2024 Foreign-Born Population

1.4k people

7.38%

2023 Foreign-Born Population

1.16k people

As of 2024, 8.86% of Whitewater, WI residents (1.4k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Whitewater, WI was 7.38%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Whitewater, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Gulf War (2001-)
190 ± 87
Vietnam
141 ± 95
Korea
30 ± 48

Whitewater, WI has a large population of military personnel who served in Gulf War (2001-), 1.35 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Whitewater, WI.

Health

92.2% of the population of Whitewater, WI has health coverage, with 57.9% on employee plans, 11.3% on Medicaid, 6.86% on Medicare, 15.2% on non-group plans, and 0.949% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

By gender, of the total number of insured persons, 50% were men and 50% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 19.9% under 18 years, 51.4% between 18 and 34 years, 19.2% between 35 and 64 years, and 9.51% over 64 years.

By gender, of the total number of insured persons, 50% were men and 50% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

7.79%

Uninsured

57.9%

Employer Coverage

11.3%

Medicaid

6.86%

Medicare

15.2%

Non-Group

0.949%

Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Whitewater, WI grew by 10.6% from 7.04% to 7.79%.

The following chart shows how the percent of uninsured individuals in Whitewater, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

Economy

The economy of Whitewater, WI employs 9.47k people. In 2024, the largest industries in Whitewater, WI were Retail Trade (1,612 people), Educational Services (1,457 people), and Accommodation & Food Services (1,394 people), and the highest paying industries were Construction ($77,500), Wholesale Trade ($66,771), and Public Administration ($56,250).

Employment

Occupations

9.47k

2024 Value

± 840

2.72%

1 Year growth

± 12.5%

From 2023 to 2024, employment in Whitewater, WI grew at a rate of 2.72%, from 9.22k employees to 9.47k employees.

The most common job groups, by number of people living in Whitewater, WI, are Food Preparation & Serving Related Occupations (1,234 people), Production Occupations (1,136 people), and Office & Administrative Support Occupations (1,015 people). This chart illustrates the share breakdown of the primary jobs held by residents of Whitewater, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

9.47k

2024 Value

± 840

2.72%

1 Year growth

± 12.5%

From 2023 to 2024, employment in Whitewater, WI grew at a rate of 2.72%, from 9.22k employees to 9.47k employees.

The most common employment sectors for those who live in Whitewater, WI, are Retail Trade (1,612 people), Educational Services (1,457 people), and Accommodation & Food Services (1,394 people). This chart shows the share breakdown of the primary industries for residents of Whitewater, WI, though some of these residents may live in Whitewater, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$35,509

Median earning men ± $9,723

$18,949

Median earning women ± $3,349

The industries with the best median earnings for men in 2024 are Construction ($104,135), Finance & Insurance, & Real Estate & Rental & Leasing ($78,092), and Wholesale Trade ($66,875).

The industries with the best median earnings for women in 2024 are Construction ($65,375), Manufacturing ($40,713), and Finance & Insurance, & Real Estate & Rental & Leasing ($40,179).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for Whitewater, WI. Showing the available data for Wisconsin.

2024 Election Results

Donald J. Trump (49.6%)
Republican Party
Kamala Harris (48.7%)
Democratic Party
Robert Kennedy (0.518%)
Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

Education

The student population of Whitewater, WI in 2024 is skewed towards women, with 5,719 male students and 6,027 female students.

Most students graduating from Universities in Whitewater, WI are White (2,513 and 83.4%), Hispanic or Latino (194 and 6.44%), Black or African American (125 and 4.15%), and Asian (80 and 2.65%).

The largest universities in Whitewater, WI by number of degrees awarded are University of Wisconsin-Whitewater (3,031 and 100%).

The most popular majors in Whitewater, WI are General Business (385 and 12.7%), General Finance (205 and 6.76%), and General Marketing & Marketing Management (184 and 6.07%).

The median tuition cost for a public four year colleges is $7,119 for in-state students and $17,219 for out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University

Measure

In 2024 in Whitewater, WI, the percentage of applicants admitted was 85.7%, while the percentage of admitted who enrolled was 24.7%. The number of students enrolled in 2024 was 11,746 (48.7% men and 51.3% women).

The line chart shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

Enrollments by Gender and Races

Universities

In 2024 there were 11,746 students enrolled in Whitewater, WI, 48.7% men and 51.3% women.

By race, the largest number of students enrolled was concentrated in White with 9,123 records, of which 51.2% were women and 48.8% men.

Completions

Concentrations

Most Common

General Finance
197 degrees awarded
General Marketing & Marketing Management
143 degrees awarded
General Psychology
108 degrees awarded

In 2024, the most common concentation for Bachelors Degree recipients in Whitewater, WI was General Finance with 197 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Whitewater, WI according to their major.

Universities

Gender

Race

University of Wisconsin-Whitewater

Largest Universities by degrees awarded

3,031 degrees awarded

In 2024, the institution with the largest number of graduating students was University of Wisconsin-Whitewater with 3,031 degrees awarded.

Student Diversity

University

In 2024, 1,370 men were awarded degrees from institutions in Whitewater, WI, which is 0.825 times less than the 1,661 female students who received degrees in the same year.

In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 2,513 degrees mean that there were 13 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 194 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Universities

Public, 4-year or above ($7,119) is the sector with the highest median state tuition in 2024.

Public, 4-year or above ($1,497) is the sector with the highest median state fee in 2024.

Public, 4-year or above ($300) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Housing & Living

The median property value in Whitewater, WI was $229,400 in 2024, which is 0.69 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $211,800 to $229,400, a 8.31% increase. The homeownership rate in Whitewater, WI is 31.8%, which is lower than the national average of 65.2%.

People in Whitewater, WI have an average commute time of 17 minutes, and they drove alone to work. Car ownership in Whitewater, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$229,400

Median Property Value 2024

±$7,368

$1,662

Median Property Taxes

±$241

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Whitewater, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Whitewater, WI compared to it's parent and neighbor geographies.

Rent vs Own

31.8%

Homeownership

2024

64.7%

Homeowners with Mortgage

2024

In 2024, 31.8% of the housing units in Whitewater, WI were occupied by their owner. This percentage grew from the previous year's rate of 30.3%.

This chart shows the percentage of owner in Whitewater, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$54,969

Median Household Income

± $9,908

5.23k

Number of Households

± 578

In 2024, the median household income of the 5.23k households in Whitewater, WI grew to $54,969 from the previous year's value of $49,000.

The following chart displays the households in Whitewater, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the < $10k range.

Wage Distribution

The closest comparable wage GINI for Whitewater, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (64.8%)
Walked (13.3%)
Carpooled (10.4%)

In 2024, 64.8% of workers in Whitewater, WI drove alone to work, followed by those who walked to work (13.3%) and those who carpooled to work (10.4%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

17 minutes

Average Travel Time

Using averages, employees in Whitewater, WI have a shorter commute time (17 minutes) than the normal US worker (26.4 minutes). Additionally, 0.145% of the workforce in Whitewater, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Whitewater, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Whitewater, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Whitewater, WI have 2 cars.

Poverty

Poverty & Diversity

26.8% of the population for whom poverty status is determined in Whitewater, WI (3.2k out of 11.9k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Males 18 - 24, followed by Females 18 - 24 and then Males 35 - 44.

The most common racial or ethnic group living below the poverty line in Whitewater, WI is White, followed by Hispanic and Asian.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.