Rock County PUMA, WI

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Population

161,226

0.149% growth

Poverty Rate

14.3%


Median Age

39.3


Median Household Income

$53,410

4.79% growth

Number of Employees

75,097

1.6% growth

Median Property Value

$135,000

1.89% growth

About

COVID-19

Economy

Health

Diversity

Education

Housing & Living

About

In 2017, Rock County PUMA, WI had a population of 161k people with a median age of 39.3 and a median household income of $53,410. Between 2016 and 2017 the population of Rock County PUMA, WI grew from 160,986 to 161,226, a 0.149% increase and its median household income grew from $50,968 to $53,410, a 4.79% increase.

The population of Rock County PUMA, WI is 83.3% White Alone, 8.42% Hispanic or Latino, and 4.35% Black or African American Alone. 8.06% of the people in Rock County PUMA, WI speak a non-English language, and 97.1% are U.S. citizens.

The largest universities in Rock County PUMA, WI are Blackhawk Technical College (529 degrees awarded in 2017), Beloit College (356 degrees), and First Class Cosmetology School (37 degrees).

The median property value in Rock County PUMA, WI is $135,000, and the homeownership rate is 68.7%. Most people in Rock County PUMA, WI commute by Drove Alone, and the average commute time is 22 minutes. The average car ownership in Rock County PUMA, WI is 2 cars per household.

Photo by Randen Pederson

United StatesWisconsin

COVID-19

Total Confirmed Cases by Date

Showing data at the state level for Wisconsin.

This chart shows the number of COVID-19 confirmed cases by date in Wisconsin compared with the four states with the most similar number of confirmed cases.

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Impact on Employment

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Community Mobility

Showing data at the state level for Wisconsin.

This chart presents movement trends over time in the state of Wisconsin across different categories of places such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential.

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Economy

The economy of Rock County PUMA, WI employs 75.1k people. The largest industries in Rock County PUMA, WI are Restaurants & Food Services (4,483 people), Hospitals (4,329 people), and Elementary & secondary schools (4,029 people), and the highest paying industries are Offices of physicians ($144,416), Metalworking machinery manufacturing ($95,139), and Electric power generation, transmission & distribution ($81,771).

Median household income in Rock County PUMA, WI is $53,410. Males in Rock County PUMA, WI have an average income that is 1.33 times higher than the average income of females, which is $41,358. The income inequality in Rock County PUMA, WI (measured using the Gini index) is 0.432, which is lower than than the national average.

Wages

Median Household Income

$53,410

2017 value

± $1,255

4.79%

1 Year Growth

± 2.97%

Households in Rock County PUMA, WI have a median annual income of $53,410, which is less than the median annual income of $61,937 across the entire United States. This is in comparison to a median income of $50,968 in 2016, which represents a 4.79% annual growth.

The following chart shows how the median household income in Rock County PUMA, WI compares to that of its neighboring and parent geographies.

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Wage by Gender in Common Jobs

$55,029

Average Male Salary

± $6,828

$41,358

Average Female Salary

± $5,421

In 2017, full-time male employees in Rock County PUMA, WI made 1.33 times more than female employees.

This chart shows the gender-based wage disparity in the 5 most common occupations in Rock County PUMA, WI by number of full-time employees.

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Wage by Race and Ethnicity in Common Jobs

Highest Average Salaries by Race & Ethnicity

  1. White

    $42,203 ± $4,092

  2. Black

    $36,391 ± $25,136

  3. Asian

    $32,542 ± $19,863

In 2017 the highest paid race/ethnicity of Rock County PUMA, WI workers was White. These workers were paid 1.16 times more than Black workers, who made the second highest salary of any race/ethnicity.

This chart shows the race- and ethnicity-based wage disparities in the 5 most common occupations in Rock County PUMA, WI by number of full-time employees.

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Wage Distribution

0.432

2017 Wage GINI

0.43

2016 Wage GINI

In 2017, the income inequality in Rock County PUMA, WI was 0.432 according to the GINI calculation of the wage distribution. Income inequality had a 0.587% growth from 2016 to 2017, which means that wage distribution grew somewhat less even.

The 2017 the GINI for Rock County PUMA, WI was lower than than the national average of 0.479. In other words, wages are distributed more evenly in Rock County PUMA, WI in comparison to the national average.

This chart shows the number of workers in Rock County PUMA, WI across various wage buckets compared to the national average.

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Income by Location

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Highest Median Household Income (Total)

  1. Waukesha County (West) PUMA, WI

  2. Waukesha County (East) PUMA, WI

  3. Dane County (West) PUMA, WI

In 2018, the PUMA with the highest Median Household Income (Total) in Rock County PUMA, WI was Waukesha County (West) PUMA, WI with a value of $101,053, followed by Waukesha County (East) PUMA, WI and Dane County (West) PUMA, WI, with respective values of $88,812 and $83,160.

The following map shows all of the PUMAs in Rock County PUMA, WI colored by their Median Household Income (Total).

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Poverty by Age and Gender

Females 25 - 34

Largest Demographic Living in Poverty

14.3% of the population for whom poverty status is determined in Rock County PUMA, WI (22.6k out of 158k people) live below the poverty line, a number that is higher than the national average of 13.1%. The largest demographic living in poverty are Females 25 - 34, followed by Females 18 - 24 and then Males 6 - 11.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Poverty by Race and Ethnicity

Largest Race or Ethnicity Living in Poverty

  1. White

    16,918 ± 817

  2. Hispanic

    4,395 ± 427

  3. Black

    2,666 ± 319

The most common racial or ethnic group living below the poverty line in Rock County PUMA, WI is White, followed by Hispanic and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Occupations

Employment by Occupations

75.1k

2017 Value

1.6%

1 Year growth

± 1.6%

From 2016 to 2017, employment in Rock County PUMA, WI grew at a rate of 1.6%, from 73.9k employees to 75.1k employees.

The most common job groups, by number of people living in Rock County PUMA, WI, are Firstline supervisors of retail sales workers (1,999 people), Laborers & freight, stock, & material movers, hand (1,848 people), and Miscellaneous assemblers & fabricators (1,824 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rock County PUMA, WI.

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Most Common

The most common jobs held by residents of Rock County PUMA, WI, by number of employees, are Firstline supervisors of retail sales workers (1,999 people), Laborers & freight, stock, & material movers, hand (1,848 people), and Miscellaneous assemblers & fabricators (1,824 people).

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Most Specialized

Compared to other pumas, Rock County PUMA, WI has an unusually high number of residents working as Agricultural & food scientists (11.7 times higher than expected), Machine feeders & offbearers (9.67 times), and Food processing workers, all other (8.68 times).

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Highest Paid

The highest paid jobs held by residents of Rock County PUMA, WI, by average salary, are Physicians & surgeons ($372,456), Dentists ($154,314), and Chief executives & legislators ($122,248).

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Industries

Employment by Industries

75.1k

2017 Value

1.6%

1 Year growth

± 1.6%

From 2016 to 2017, employment in Rock County PUMA, WI grew at a rate of 1.6%, from 73.9k employees to 75.1k employees.

The most common employment sectors for those who live in Rock County PUMA, WI, are Restaurants & Food Services (4,483 people), Hospitals (4,329 people), and Elementary & secondary schools (4,029 people). This chart shows the share breakdown of the primary industries for residents of Rock County PUMA, WI, though some of these residents may live in Rock County PUMA, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Most Common

The most common industries in Rock County PUMA, WI, by number of employees, are Restaurants & Food Services (4,483 people), Hospitals (4,329 people), and Elementary & secondary schools (4,029 people).

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Most Specialized

Compared to other pumas, Rock County PUMA, WI has an unusually high number of Fruit & vegetable preserving & specialty food manufacturing (13.7 times higher than expected), Ordnance (11 times), and Engine, turbine, & power transmission equipment manufacturing (9.21 times) industries.

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Highest Paying

The highest paying industries in Rock County PUMA, WI, by average salary, are Offices of physicians ($144,416), Metalworking machinery manufacturing ($95,139), and Electric power generation, transmission & distribution ($81,771).

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Domestic Trade

Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Top Domestic Production in Dollars

  1. Other foodstuffs

    $41.9B

  2. Machinery

    $30.3B

  3. Mixed freight

    $29.6B

In 2015, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $41.9B, followed by Machinery ($30.3B) and Mixed freight ($29.6B).

The following chart shows the share of these products in relation to all outbound Wisconsin products.

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Domestic Trade Growth

Showing data for Wisconsin state.

$356B

2020 Value

$493B

Projected 2045 Value

38.5% growth

In 2020, total outbound Wisconsin trade was $356B. This is expected to increase 38.5% to $493B by 2045.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

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Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Most Common Trade Partners

  1. Illinois

    $31.3B

  2. Minnesota

    $29.3B

  3. Michigan

    $11.1B

In 2015, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $31.3B, followed by Minnesota with $29.3B and Michigan and $11.1B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

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Health

92% of the population of Rock County PUMA, WI has health coverage, with 51.5% on employee plans, 17.4% on Medicaid, 10.7% on Medicare, 11.3% on non-group plans, and 1.05% on military or VA plans.

Per capita personal health care spending in the puma of Rock County PUMA, WI was $8,702 in 2014. This is a 6.26% increase from the previous year ($8,189).

Primary care physicians in Rock County PUMA, WI see 1247 patients per year on average, which represents a 0.565% increase from the previous year (1240 patients). Compare this to dentists who see 1516 patients per year, and mental health providers who see 560 patients per year.

Comparing across all counties in the state, Adams County and Menominee County have the highest prevalence of diabetes (13.1%). Additionally, Menominee County has the highest prevalence of adult obesity (45.1%)

Patient to Clinician Ratios

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1,247 to 1

Patient to Primary Care Physician Ratio

Primary care physicians in Wisconsin see an average of 1,247 patients per year. This represents a 0.565% increase from the previous year (1,240 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Wisconsin in comparison to its neighboring geographies.

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Behavioral Health Conditions

Data only available at the state level.

State with the Highest Prevalence

  1. West Virginia

    8.26% of the population affected

  2. Arkansas

    8.13% of the population affected

  3. New Hampshire

    7.98% of the population affected

In 2016, West Virginia had the highest prevalence of adults with major depressive episode, with 8.26% of the population affected. The second highest is Arkansas (8.13%), followed by New Hampshire (7.98%).

The following map shows the percent of individuals with major depressive episode by state over multiple years.

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Access and Quality

Data only available at state level.

Most prevalent states

  1. Mississippi

    19.2% of adults

  2. Texas

    17.9% of adults

  3. Louisiana

    17.6% of adults

In 2016, Mississippi had the highest prevalence of adults who haven't seen a doctor in the past 12 months due to cost, at 19.2%. It is followed by Texas (17.9%) and Louisiana (17.6%).

The following map shows the prevalence of adults who haven't seen a doctor in the past 12 months due to cost by state over multiple years.

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Health Care Spending

Data is only available at the state level. Showing data for Wisconsin.

$8,702

Total Per Capita Spending on Personal Health Care 

$5,159

Per Enrollee Private Health Insurance Spending on Personal Health Care

$7,057

Per Enrollee Medicaid Spending on Personal Health Care

$9,608

Per Enrollee Medicare Spending on Personal Health Care

Between 2013 and 2014, all personal health care spending per capita in Wisconsin (including private, Medicare, and Medicaid) grew 6.26%, from $8,189 to $8,702.

The following chart shows how this spending changed over time in comparison to Medicaid, Medicare, and private insurance spending, per enrollee.

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Health Care Coverage

8.05%

Uninsured

51.5%

Employer Coverage

17.4%

Medicaid

10.7%

Medicare

11.3%

Non-Group

1.05%

Military or VA

Between N/A and 2016, the percent of uninsured citizens in Rock County PUMA, WI stayed by NaNk% from N/A% to 8.05%.

The following chart shows how the percent of uninsured individuals in Rock County PUMA, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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Health Risks

Data available at the county level.

Most at risk counties

  1. Adams County

    13.1% prevalence

  2. Menominee County

    13.1% prevalence

  3. Marquette County

    12.4% prevalence

Adams County and Menominee County have the highest prevalence of diabetes in Wisconsin, at 13.1%.

The following map shows the prevalence of diabetes in Wisconsin by county over multiple years.

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Diversity

Rock County PUMA, WI is home to a population of 161k people, from which 97.1% are citizens. As of 2016, 4.58% of Rock County PUMA, WI residents were born outside of the country (7.38k people).

The ethnic composition of the population of Rock County PUMA, WI is composed of 134k White Alone residents (83.3%), 13.6k Hispanic or Latino residents (8.42%), 7.02k Black or African American Alone residents (4.35%), 4.15k Two or More Races residents (2.58%), 1.9k Asian Alone residents (1.18%), 182 American Indian & Alaska Native Alone residents (0.113%), 52 Some Other Race Alone residents (0.0323%), and 6 Native Hawaiian & Other Pacific Islander Alone residents (0.00372%).

The most common foreign languages spoken in Rock County PUMA, WI are Spanish (9,236 speakers), German (433 speakers), and Vietnamese (301 speakers).

Age

Age by Nativity

39

Median Native-Born Age

± 0.3

42

Median Foreign-Born Age

± 1.2

In 2017, the median age of all people in Rock County PUMA, WI was 39.3. Native-born citizens, with a median age of 39, were generally younger than than foreign-born citizens, with a median age of 42. But people in Rock County PUMA, WI are getting getting older. In 2016, the average age of all Rock County PUMA, WI residents was 39.

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Heritage

Foreign-Born Population

4.58%

2016 Foreign-Born Population

7.38k people

4.54%

2015 Foreign-Born Population

7.29k people

As of 2016, 4.58% of Rock County PUMA, WI residents (7.38k people) were born outside of the United States, which is lower than the national average of 13.7%. In 2015, the percentage of foreign-born citizens in Rock County PUMA, WI was 4.54%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Rock County PUMA, WI compared to that of it's neighboring and parent geographies.

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Global Diversity

Most Common Origin

  1. Mexico

    4,273 ± 1,583 people

  2. Guatemala

    464 ± 528 people

  3. Korea

    256 ± 393 people

In 2017, the most common birthplace for the foreign-born residents of Rock County PUMA, WI was Mexico, the natal country of 4,273 Rock County PUMA, WI residents, followed by Guatemala with 464 and Korea with 256.

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Citizenship

97.1%

2017 Citizenship

97.1%

2016 Citizenship

As of 2017, 97.1% of Rock County PUMA, WI residents were US citizens, which is higher than the national average of 93.2%. In 2016, the percentage of US citizens in Rock County PUMA, WI was 97.1%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Rock County PUMA, WI compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

Most Common

  1. White Alone

    134k ± 51

  2. Hispanic or Latino

    13.6k ± 1.04k

  3. Black or African American Alone

    7.02k ± 396

In 2017, there were 9.9 times more White Alone residents (134k people) in Rock County PUMA, WI than any other race or ethnicity. There were 13.6k Hispanic or Latino and 7.02k Black or African American Alone residents, the second and third most common racial or ethnic groups.

The following bar chart shows the 8 races and ethnicities represented in Rock County PUMA, WI as a share of the total population.

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Non-English Speakers

Most Common Languages

  1. Spanish

    9,236 speakers (6.1%)

  2. German

    433 speakers (0.286%)

  3. Vietnamese

    301 speakers (0.199%)

8.06% of Rock County PUMA, WI citizens are speakers of a non-English language, which is lower than the national average of 21.9%. In 2017, the most common non-English language spoken in Rock County PUMA, WI was Spanish. 6.1% of the overall population of Rock County PUMA, WI are native Spanish speakers. 0.286% speak German and 0.199% speak Spanish, the next two most common languages.

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Military

Veterans

Most Common Service Period

  1. Vietnam

    3,822 ± 269

  2. Gulf War (1990s)

    1,228 ± 192

  3. Gulf War (2001-)

    1,200 ± 228

Rock County PUMA, WI has a large population of military personnel who served in Vietnam, 3.11 times greater than any other conflict.

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Education

In 2017, universities in Rock County PUMA, WI awarded 964 degrees. The student population of Rock County PUMA, WI is skewed towards women, with 1,515 male students and 2,078 female students.

Most students graduating from Universities in Rock County PUMA, WI are White (727 and 77.5%), followed by Hispanic or Latino (77 and 8.21%), Black or African American (55 and 5.86%), and Unknown (53 and 5.65%).

The largest universities in Rock County PUMA, WI by number of degrees awarded are Blackhawk Technical College (529 and 54.9%), Beloit College (356 and 36.9%), and First Class Cosmetology School (37 and 3.84%).

The most popular majors in Rock County PUMA, WI are Nursing Assistant & Patient Care Assistant (88 and 9.13%), General Cosmetology (77 and 7.99%), and Criminal Justice - Police Science (48 and 4.98%).

The median tuition costs in Rock County PUMA, WI are $48,236 for private four year colleges, and $N/A and $N/A respectively, for public four year colleges for in-state students and out-of-state students.

Concentrations

Most Common

  1. Science, Technology, & Society

    31 degrees awarded

  2. General Political Science & Government

    22 degrees awarded

  3. General Psychology

    22 degrees awarded

In 2015, the most common concentation for Bachelors Degree recipients in Rock County PUMA, WI was Science, Technology, & Society with 31 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Rock County PUMA, WI according to their major.

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Universities

Largest Universities by degrees awarded

  1. Blackhawk Technical College

    529 degrees awarded

  2. Beloit College

    356 degrees awarded

  3. First Class Cosmetology School

    37 degrees awarded

$N/A

Median In-State Public

$48,236

Median Private

In 2017, the Rock County PUMA, WI institution with the largest number of graduating students was Blackhawk Technical College with 529 degrees awarded.

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Student Gender for Common Institutions

346

Degrees Awarded to Men

618

Degrees Awarded to Women

In 2017, 346 men were awarded degrees from institutions in Rock County PUMA, WI, which is 0.56 times less than the 618 female students who received degrees in the same year.

This chart displays the gender disparity between the institutions in Rock County PUMA, WI by degrees awarded.

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Student Race and Ethnicity

Most Common Student Race or Ethnicity

  1. White

    727 degrees awarded

  2. Hispanic or Latino

    77 degrees awarded

  3. Black or African American

    55 degrees awarded

In 2017 the majority of degrees awarded at institutions in Rock County PUMA, WI were to White students. These 727 degrees mean that there were 9.44 times more White students then the next closest race/ethnicity group, Hispanic or Latino, with 77 degrees awarded.

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Housing & Living

The median property value in Rock County PUMA, WI was $135,000 in 2017, which is 0.588 times smaller than the national average of $229,700. Between 2016 and 2017 the median property value increased from $132,500 to $135,000, a 1.89% increase. The homeownership rate in Rock County PUMA, WI is 68.7%, which is higher than the national average of 63.9%. People in Rock County PUMA, WI have an average commute time of 22 minutes, and they commute by Drove Alone. Car ownership in Rock County PUMA, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property Value

$135,000

2017 Median

± $2,029

$132,500

2016 Median

± $1,792

In 2017, the median property value in Rock County PUMA, WI grew to to $135,000 from the previous year's value of $132,500.

The following charts display, first, the property values in Rock County PUMA, WI compared to it's parent and neighbor geographies and, second, owner-occupied housing units distributed between a series of property value buckets compared to the national averages for each bucket. In Rock County PUMA, WI the largest share of households have a property value in the $100k - $125k range.

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$53,410

Median Household Income

± $1,255

64.5k

Number of Households

± 1,470

In 2017, the median household income of the 64.5k households in Rock County PUMA, WI grew to $53,410 from the previous year's value of $50,968.

The following chart displays the households in Rock County PUMA, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Property Taxes

$3k+

Average Range

This chart shows the households in Rock County PUMA, WI distributed between a series of property tax buckets compared to the national averages for each bucket. In Rock County PUMA, WI the largest share of households pay taxes in the $3k+ range.

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Rent vs Own

68.7%

2017 Homeownership

68.9%

2016 Homeownership

In 2017, 68.7% of the housing units in Rock County PUMA, WI were occupied by their owner. This percentage declined from the previous year's rate of 68.9%.

This percentage of owner-occupation is higher than the national average of 63.9%. This chart shows the ownership percentage in Rock County PUMA, WI compared it's parent and neighboring geographies.

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Commute Time

22 minutes

Average Travel Time

Using averages, employees in Rock County PUMA, WI have a shorter commute time (22 minutes) than the normal US worker (25.1 minutes). Additionally, 1.73% of the workforce in Rock County PUMA, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Rock County PUMA, WI compares to that of it's neighboring and parent geographies.

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Commuter Transportation

Most Common Method of Travel

  1. Drove Alone

    83.5%

  2. Carpooled

    9.08%

  3. Worked At Home

    3.53%

In 2017, the most common method of travel for workers in Rock County PUMA, WI was Drove Alone (83.5%), followed by those who Carpooled (9.08%) and those who Worked At Home (3.53%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Transportation

Car Ownership

2 cars

Average Number

The following chart displays the households in Rock County PUMA, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rock County PUMA, WI have 2 cars, followed by 3 cars.

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