Rock County, WI

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Population

161,226

0.149% growth

Median Age

39.3


Median Household Income

$53,410

4.79% growth

Poverty Rate

14.3%


Number of Employees

77,910

1.53% growth

Median Property Value

$135,000

1.89% growth

About

In 2017, Rock County, WI had a population of 161k people with a median age of 39.3 and a median household income of $53,410. Between 2016 and 2017 the population of Rock County, WI grew from 160,986 to 161,226, a 0.149% increase and its median household income grew from $50,968 to $53,410, a 4.79% increase.

The population of Rock County, WI is 83.3% White Alone, 8.42% Hispanic or Latino, and 4.35% Black or African American Alone. N/A% of the people in Rock County, WI speak a non-English language, and 97.1% are U.S. citizens.

The largest universities in Rock County, WI are Blackhawk Technical College (906 degrees awarded in 2016), Beloit College (392 degrees), and First Class Cosmetology School (27 degrees).

The median property value in Rock County, WI is $135,000, and the homeownership rate is 68.7%. Most people in Rock County, WI commute by Drove Alone, and the average commute time is 22 minutes. The average car ownership in Rock County, WI is 2 cars per household.

Economy

The economy of Rock County, WI employs 77.9k people. The largest industries in Rock County, WI are Manufacturing (17,894 people), Health Care & Social Assistance (11,118 people), and Retail Trade (9,757 people), and the highest paying industries are Utilities ($72,266), Mining, Quarrying, & Oil & Gas Extraction ($66,667), and Public Administration ($50,596).

Median household income in Rock County, WI is $53,410. Males in Rock County, WI have an average income that is 1.33 times higher than the average income of females, which is $46,291. The income inequality in Rock County, WI (measured using the Gini index) is 0.453, which is lower than than the national average.

Wages

Median Household Income

$53,410

2017 value

± $1,255

4.79%

1 Year Growth

± 2.97%

Households in Rock County, WI have a median annual income of $53,410, which is less than the median annual income of $60,336 across the entire United States. This is in comparison to a median income of $50,968 in 2016, which represents a 4.79% annual growth.

Look at the chart to see how the median household income in Rock County, WI compares to that of it's neighboring and parent geographies.

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Wage by Gender in Common Jobs

The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.

$61,348

Average Male Salary

± $1,322

$46,291

Average Female Salary

± $998

In 2017, full-time male employees in Wisconsin made 1.33 times more than female employees.

This chart shows the gender-based wage disparity in the 5 most common occupations in Wisconsin by number of full-time employees.

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Wage by Race and Ethnicity in Common Jobs

The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.

Highest Average Salaries by Race & Ethnicity

  1. Asian

    $51,905 ± $6,236

  2. White

    $46,737 ± $788

  3. Native Hawaiian and Other Pacific Islander

    $43,959 ± $36,574

In 2017 the highest paid race/ethnicity of Wisconsin workers was Asian. These workers were paid 1.11 times more than White workers, who made the second highest salary of any race/ethnicity.

This chart shows the race- and ethnicity-based wage disparities in the 5 most common occupations in Wisconsin by number of full-time employees.

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Wage Distribution

The closest comparable wage GINI for Rock County, WI is from Wisconsin.

0.453

2017 Wage GINI

0.452

2016 Wage GINI

In 2017, the income inequality in Wisconsin was 0.453 according to the GINI calculation of the wage distribution. Income inequality had a 0.212% growth from 2016 to 2017, which means that wage distribution grew somewhat less even.

The 2017 the GINI for Wisconsin was lower than than the national average of 0.479. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Income by Location

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Highest Median Household Income (Total)

  1. Census Tract 13.03

  2. Census Tract 12.02

  3. Census Tract 30.02

In 2017, the tract with the highest Median Household Income (Total) in Rock County, WI was Census Tract 13.03 with a value of $93,534, followed by Census Tract 12.02 and Census Tract 30.02, with respective values of $79,332 and $76,000.

The following map shows all of the tracts in Rock County, WI colored by their Median Household Income (Total).

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Poverty by Age and Gender

Females 25 - 34

Largest Demographic Living in Poverty

14.3% of the population for whom poverty status is determined in Rock County, WI (22.6k out of 158k people) live below the poverty line, a number that is higher than the national average of 13.4%. The largest demographic living in poverty are Females 25 - 34, followed by Females 18 - 24 and then Males 6 - 11.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Poverty by Race and Ethnicity

Largest Race or Ethnicity Living in Poverty

  1. White

    16,918 ± 817

  2. Hispanic

    4,395 ± 427

  3. Black

    2,666 ± 319

The most common racial or ethnic group living below the poverty line in Rock County, WI is White, followed by Hispanic and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Occupations

Employment by Occupations

77.9k

2017 Value

± 1,698

1.53%

1 Year growth

± 2.99%

From 2016 to 2017, employment in Rock County, WI grew at a rate of 1.53%, from 76.7k employees to 77.9k employees.

The most common job groups, by number of people living in Rock County, WI, are Production Occupations (10,762 people), Office & Administrative Support Occupations (10,339 people), and Management Occupations (6,923 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rock County, WI.

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Most Common

The most common jobs held by residents of Rock County, WI, by number of employees, are Production Occupations (10,762 people), Office & Administrative Support Occupations (10,339 people), and Management Occupations (6,923 people).

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Most Specialized

Compared to other counties, Rock County, WI has an unusually high number of residents working as Production Occupations (2.38 times higher than expected), Material Moving Occupations (1.44 times), and Healthcare Support Occupations (1.39 times).

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Highest Paid

The highest paid jobs held by residents of Rock County, WI, by median earnings, are Architecture & Engineering Occupations ($67,396), Legal Occupations ($65,257), and Health Diagnosing & Treating Practitioners & Other Technical Occupations ($62,313).

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Industries

Employment by Industries

77.9k

2017 Value

± 1,698

1.53%

1 Year growth

± 2.99%

From 2016 to 2017, employment in Rock County, WI grew at a rate of 1.53%, from 76.7k employees to 77.9k employees.

The most common employment sectors for those who live in Rock County, WI, are Manufacturing (17,894 people), Health Care & Social Assistance (11,118 people), and Retail Trade (9,757 people). This chart shows the share breakdown of the primary industries for residents of Rock County, WI, though some of these residents may live in Rock County, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Most Common

The most common industries in Rock County, WI, by number of employees, are Manufacturing (17,894 people), Health Care & Social Assistance (11,118 people), and Retail Trade (9,757 people).

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Most Specialized

Compared to other counties, Rock County, WI has an unusually high number of Manufacturing (2.27 times higher than expected), Agriculture, Forestry, Fishing & Hunting (1.49 times), and Wholesale Trade (1.43 times) industries.

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Highest Paying

The highest paying industries in Rock County, WI, by median earnings, are Utilities ($72,266), Mining, Quarrying, & Oil & Gas Extraction ($66,667), and Public Administration ($50,596).

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Domestic Trade

Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Top Domestic Production in Dollars

  1. $37.5B

  2. $28B

  3. $26B

In 2015, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $37.5B, followed by Mixed freight ($28B) and Machinery ($26B).

The following chart shows the share of these products in relation to all outbound Wisconsin products.

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Domestic Trade Growth

Showing data for Wisconsin state.

$325B

2015 Value

$493B

Projected 2045 Value

51.7% growth

In 2015, total outbound Wisconsin trade was $325B. This is expected to increase 51.7% to $493B by 2045.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

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Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Most Common Trade Partners

  1. $28.7B

  2. $28.3B

  3. $10.2B

In 2015, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $28.7B, followed by Minnesota with $28.3B and Michigan and $10.2B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

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Health

92.6% of the population of Rock County, WI has health coverage, with 51.8% on employee plans, 17.5% on Medicaid, 11.3% on Medicare, 11% on non-group plans, and 1.03% on military or VA plans.

Per capita personal health care spending in the county of Rock County, WI was $8,702 in 2014. This is a 6.26% increase from the previous year ($8,189).

Primary care physicians in Rock County, WI see 1736 patients per year on average, which represents a 0.913% decrease from the previous year (1752 patients). Compare this to dentists who see 1649 patients per year, and mental health providers who see 626 patients per year.

Comparing across all counties in the state, Adams County and Menominee County have the highest prevalence of diabetes (13.1%). Additionally, Menominee County has the highest prevalence of adult obesity (45.1%)

Patient to Clinician Ratios

1,736 to 1

Patient to Primary Care Physician Ratio

Primary care physicians in Rock County, WI see an average of 1,736 patients per year. This represents a 0.913% decrease from the previous year (1,752 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Rock County, WI in comparison to neighboring states.

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Behavioral Health Conditions

Data only available at the state level.

State with the Highest Prevalence

  1. 8.26% of the population affected

  2. 8.13% of the population affected

  3. 7.98% of the population affected

In 2016, West Virginia had the highest prevalence of adults with major depressive episode, with 8.26% of the population affected. The second highest is Arkansas (8.13%), followed by New Hampshire (7.98%).

The following map shows the percent of individuals with major depressive episode by state over multiple years.

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Access and Quality

Data only available at state level.

Most prevalent states

  1. 19.2% of adults

  2. 17.9% of adults

  3. 17.6% of adults

In 2016, Mississippi had the highest prevalence of adults who haven't seen a doctor in the past 12 months due to cost, at 19.2%. It is followed by Texas (17.9%) and Louisiana (17.6%).

The following map shows the prevalence of adults who haven't seen a doctor in the past 12 months due to cost by state over multiple years.

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Health Care Spending

Data is only available at the state level. Showing data for Wisconsin.

$8,702

Total Per Capita Spending on Personal Health Care 

$5,159

Per Enrollee Private Health Insurance Spending on Personal Health Care

$7,057

Per Enrollee Medicaid Spending on Personal Health Care

$9,608

Per Enrollee Medicare Spending on Personal Health Care

Between 2013 and 2014, all personal health care spending per capita in Wisconsin (including private, Medicare, and Medicaid) grew 6.26%, from $8,189 to $8,702.

The following chart shows how this spending changed over time in comparison to Medicaid, Medicare, and private insurance spending, per enrollee.

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Health Care Coverage

7.35%

Uninsured

51.8%

Employer Coverage

17.5%

Medicaid

11.3%

Medicare

11%

Non-Group

1.03%

Military or VA

Between 2016 and 2017, the percent of uninsured citizens in Rock County, WI declined by 8.6% from 8.05% to 7.35%.

The following chart shows how the percent of uninsured individuals in Rock County, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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Health Risks

Data available at the county level.

Most at risk counties

  1. 13.1% prevalence

  2. 13.1% prevalence

  3. 12.4% prevalence

Adams County and Menominee County have the highest prevalence of diabetes in Wisconsin, at 13.1%.

The following map shows the prevalence of diabetes in Wisconsin by county over multiple years.

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Diversity

Rock County, WI is home to a population of 161k people, from which 97.1% are citizens. As of 2017, 4.57% of Rock County, WI residents were born outside of the country (7.36k people).

The ethnic composition of the population of Rock County, WI is composed of 134k White Alone residents (83.3%), 13.6k Hispanic or Latino residents (8.42%), 7.02k Black or African American Alone residents (4.35%), 4.15k Two or More Races residents (2.58%), 1.9k Asian Alone residents (1.18%), 182 American Indian & Alaska Native Alone residents (0.113%), 52 Some Other Race Alone residents (0.0323%), and 6 Native Hawaiian & Other Pacific Islander Alone residents (0.00372%).

The most common foreign languages spoken in Rock County, WI are N/A.

Age

Age by Nativity

39

Median Native-Born Age

± 0.3

42

Median Foreign-Born Age

± 1.2

In 2017, the median age of all people in Rock County, WI was 39.3. Native-born citizens, with a median age of 39, were generally younger than than foreign-born citizens, with a median age of 42. But people in Rock County, WI are getting getting older. In 2016, the average age of all Rock County, WI residents was 39.

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Heritage

Foreign-Born Population

4.57%

2017 Foreign-Born Population

7.36k people

4.58%

2016 Foreign-Born Population

7.38k people

As of 2017, 4.57% of Rock County, WI residents (7.36k people) were born outside of the United States, which is lower than the national average of 13.7%. In 2016, the percentage of foreign-born citizens in Rock County, WI was 4.58%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in Rock County, WI compared to that of it's neighboring and parent geographies.

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Global Diversity

The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.

Most Common Origin

  1. Mexico

    89,715 ± 7,296 people

  2. India

    23,224 ± 3,734 people

  3. Laos

    17,104 ± 3,206 people

In 2017, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,715 Wisconsin residents, followed by India with 23,224 and Laos with 17,104.

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Citizenship

97.1%

2017 Citizenship

97.1%

2016 Citizenship

As of 2017, 97.1% of Rock County, WI residents were US citizens, which is higher than the national average of 93.1%. In 2016, the percentage of US citizens in Rock County, WI was 97.1%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Rock County, WI compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

Most Common

  1. White Alone

    134k ± 51

  2. Hispanic or Latino

    13.6k ± 1.04k

  3. Black or African American Alone

    7.02k ± 396

In 2017, there were 9.9 times more White Alone residents (134k people) in Rock County, WI than any other race or ethnicity. There were 13.6k Hispanic or Latino and 7.02k Black or African American Alone residents, the second and third most common racial or ethnic groups.

The following bar chart shows the 8 races and ethnicities represented in Rock County, WI as a share of the total population.

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Non-English Speakers

Most Common Languages

  1. N/A

    N/A speakers (N/A%)

  2. N/A

    N/A speakers (N/A%)

  3. N/A

    N/A speakers (N/A%)

N/A% of Rock County, WI citizens are speakers of a non-English language, which is approximately the same as the national average of 21.8%. In N/A, the most common non-English language spoken in Rock County, WI was N/A. N/A% of the overall population of Rock County, WI are native N/A speakers. N/A% speak N/A and N/A% speak N/A, the next two most common languages.

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Military

Veterans

Most Common Service Period

  1. Vietnam

    3,822 ± 269

  2. Gulf War (1990s)

    1,228 ± 192

  3. Gulf War (2001-)

    1,200 ± 228

Rock County, WI has a large population of military personnel who served in Vietnam, 3.11 times greater than any other conflict.

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Education

In 2016, universities in Rock County, WI awarded 1,346 degrees. The student population of Rock County, WI is skewed towards women, with 1,518 male students and 2,015 female students.

Most students graduating from Universities in Rock County, WI are White (1,023 and 77.9%), followed by Hispanic or Latino (115 and 8.76%), Black or African American (69 and 5.26%), and Unknown (56 and 4.27%).

The largest universities in Rock County, WI by number of degrees awarded are Blackhawk Technical College (906 and 67.3%), Beloit College (392 and 29.1%), and First Class Cosmetology School (27 and 2.01%).

The most popular majors in Rock County, WI are Nursing Assistant & Patient Care Assistant (202 and 15%), Welding Technology (155 and 11.5%), and Criminal Justice - Police Science (96 and 7.13%).

The median tuition costs in Rock County, WI are $46,596 for private four year colleges, and $N/A and $N/A respectively, for public four year colleges for in-state students and out-of-state students.

Concentrations

Most Common

  1. 202 degrees awarded

  2. 106 degrees awarded

  3. 54 degrees awarded

In 2015, the most common concentation for < 1 Year Postsecondary Certificate recipients in Rock County, WI was Nursing Assistant & Patient Care Assistant with 202 degrees awarded.

This visualization illustrates the percentage of students graduating with a < 1 Year Postsecondary Certificate from schools in Rock County, WI according to their major.

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Universities

Largest Universities by degrees awarded

  1. 906 degrees awarded

  2. 392 degrees awarded

  3. 27 degrees awarded

$N/A

Median In-State Public

$46,596

Median Private

In 2016, the Rock County, WI institution with the largest number of graduating students was Blackhawk Technical College with 906 degrees awarded.

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Student Gender for Common Institutions

605

Degrees Awarded to Men

741

Degrees Awarded to Women

In 2016, 605 men were awarded degrees from institutions in Rock County, WI, which is 0.816 times less than the 741 female students who received degrees in the same year.

This chart displays the gender disparity between the institutions in Rock County, WI by degrees awarded.

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Student Race and Ethnicity

Most Common Student Race or Ethnicity

  1. White

    1,023 degrees awarded

  2. Hispanic or Latino

    115 degrees awarded

  3. Black or African American

    69 degrees awarded

In 2016 the majority of degrees awarded at institutions in Rock County, WI were to White students. These 1,023 degrees mean that there were 8.9 times more White students then the next closest race/ethnicity group, Hispanic or Latino, with 115 degrees awarded.

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Housing & Living

The median property value in Rock County, WI was $135,000 in 2017, which is 0.62 times smaller than the national average of $217,600. Between 2016 and 2017 the median property value increased from $132,500 to $135,000, a 1.89% increase. The homeownership rate in Rock County, WI is 68.7%, which is higher than the national average of 63.9%. People in Rock County, WI have an average commute time of 22 minutes, and they commute by Drove Alone. Car ownership in Rock County, WI is approximately the same as the national average, with an average of 2 cars per household.

Income

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$53,410

Median Household Income

± $1,255

64.5k

Number of Households

± 1,470

In 2017, the median household income of the 64.5k households in Rock County, WI grew to $53,410 from the previous year's value of $50,968.

The following chart displays the households in Rock County, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Housing

Property Value

$135,000

2017 Median

± $2,029

$132,500

2016 Median

± $1,792

In 2017, the median property value in Rock County, WI grew to to $135,000 from the previous year's value of $132,500.

The following charts display, first, the property values in Rock County, WI compared to it's parent and neighbor geographies and, second, owner-occupied housing units distributed between a series of property value buckets compared to the national averages for each bucket. In Rock County, WI the largest share of households have a property value in the $100k - $125k range.

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Property Taxes

$3k+

Average Range

This chart shows the households in Rock County, WI distributed between a series of property tax buckets compared to the national averages for each bucket. In Rock County, WI the largest share of households pay taxes in the $3k+ range.

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Rent vs Own

68.7%

2017 Homeownership

68.9%

2016 Homeownership

In 2017, 68.7% of the housing units in Rock County, WI were occupied by their owner. This percentage declined from the previous year's rate of 68.9%.

This percentage of owner-occupation is higher than the national average of 63.9%. This chart shows the ownership percentage in Rock County, WI compared it's parent and neighboring geographies.

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Transportation

Car Ownership

2 cars

Average Number

The following chart displays the households in Rock County, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rock County, WI have 2 cars, followed by 3 cars.

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Commute Time

22 minutes

Average Travel Time

Using averages, employees in Rock County, WI have a shorter commute time (22 minutes) than the normal US worker (25.1 minutes). Additionally, 1.73% of the workforce in Rock County, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Rock County, WI compares to that of it's neighboring and parent geographies.

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Commuter Transportation

Most Common Method of Travel

  1. Drove Alone

    83.5%

  2. Carpooled

    9.08%

  3. Worked At Home

    3.53%

In 2017, the most common method of travel for workers in Rock County, WI was Drove Alone (83.5%), followed by those who Carpooled (9.08%) and those who Worked At Home (3.53%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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