Madison, WI

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Population

248,856

1.15% growth

Poverty Rate

18.3%


Median Age

31


Median Household Income

$59,387

5.18% growth

Number of Employees

146,106

1.96% growth

Median Property Value

$223,300

2.9% growth

About

COVID-19

Economy

Health

Diversity

Education

Housing & Living

About

In 2017, Madison, WI had a population of 249k people with a median age of 31 and a median household income of $59,387. Between 2016 and 2017 the population of Madison, WI grew from 246,034 to 248,856, a 1.15% increase and its median household income grew from $56,464 to $59,387, a 5.18% increase.

The 5 largest ethnic groups in Madison, WI are White (Non-Hispanic) (74.5%), Asian (Non-Hispanic) (8.72%), Black or African American (Non-Hispanic) (6.44%), White (Hispanic) (4.37%), and Two or More Races (Non-Hispanic) (2.95%). N/A% of the people in Madison, WI speak a non-English language, and 92.6% are U.S. citizens.

The largest universities in Madison, WI are University of Wisconsin-Madison (12,367 degrees awarded in 2017), Madison Area Technical College (3,196 degrees), and University of Wisconsin Colleges (1,504 degrees).

The median property value in Madison, WI is $223,300, and the homeownership rate is 47.6%. Most people in Madison, WI commute by Drove Alone, and the average commute time is 18.6 minutes. The average car ownership in Madison, WI is 2 cars per household.

Photo by Michael Leland

United StatesWisconsinDane County, WIMadison, WIDane County (West) PUMA, WIDane County (East) PUMA, WIMadison City (Central) PUMA, WI

COVID-19

Total Confirmed Cases by Date

Showing data at the state level for Wisconsin. Hospitalization data for some states may be delayed or not reported.

This chart shows the number of COVID-19 daily new cases by date in Wisconsin, as a 7-day rolling average, compared with the four states with the most similar number of confirmed cases.

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Impact on Employment

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Community Mobility

Showing data at the state level for Wisconsin. Hospitalization data for some states may be delayed or not reported.

This chart presents movement trends over time in the state of Wisconsin across different categories of places such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential.

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Economy

The economy of Madison, WI employs 146k people. The largest industries in Madison, WI are Educational Services (24,988 people), Health Care & Social Assistance (21,167 people), and Professional, Scientific, & Technical Services (18,227 people), and the highest paying industries are Utilities ($63,542), Professional, Scientific, & Technical Services ($55,900), and Public Administration ($53,794).

Median household income in Madison, WI is $59,387. Males in Madison, WI have an average income that is 1.33 times higher than the average income of females, which is $46,291. The income inequality in Madison, WI (measured using the Gini index) is 0.453, which is lower than than the national average.

Wages

Median Household Income

$59,387

2017 value

± $1,180

5.18%

1 Year Growth

± 2.59%

Households in Madison, WI have a median annual income of $59,387, which is less than the median annual income of $61,937 across the entire United States. This is in comparison to a median income of $56,464 in 2016, which represents a 5.18% annual growth.

The following chart shows how the median household income in Madison, WI compares to that of its neighboring and parent geographies.

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Wage by Gender in Common Jobs

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

$61,348

Average Male Salary

± $1,322

$46,291

Average Female Salary

± $998

In 2017, full-time male employees in Wisconsin made 1.33 times more than female employees.

This chart shows the gender-based wage disparity in the 5 most common occupations in Wisconsin by number of full-time employees.

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Wage by Race and Ethnicity in Common Jobs

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Highest Average Salaries by Race & Ethnicity

  1. Asian

    $51,905 ± $6,236

  2. White

    $46,737 ± $788

  3. Native Hawaiian and Other Pacific Islander

    $43,959 ± $36,574

In 2017 the highest paid race/ethnicity of Wisconsin workers was Asian. These workers were paid 1.11 times more than White workers, who made the second highest salary of any race/ethnicity.

This chart shows the race- and ethnicity-based wage disparities in the 5 most common occupations in Wisconsin by number of full-time employees.

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Wage Distribution

The closest comparable wage GINI for Madison, WI is from Wisconsin.

0.453

2017 Wage GINI

0.452

2016 Wage GINI

In 2017, the income inequality in Wisconsin was 0.453 according to the GINI calculation of the wage distribution. Income inequality had a 0.212% growth from 2016 to 2017, which means that wage distribution grew somewhat less even.

The 2017 the GINI for Wisconsin was lower than than the national average of 0.479. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Income by Location

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Highest Median Household Income (Total)

  1. Census Tract 9.01

  2. Census Tract 109.03

  3. Census Tract 5.04

In 2017, the place with the highest Median Household Income (Total) in Madison, WI was Census Tract 9.01 with a value of $126,429, followed by Census Tract 109.03 and Census Tract 5.04, with respective values of $115,881 and $95,781.

The following map shows all of the places in Madison, WI colored by their Median Household Income (Total).

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Poverty by Age and Gender

Females 18 - 24

Largest Demographic Living in Poverty

18.3% of the population for whom poverty status is determined in Madison, WI (43.6k out of 238k people) live below the poverty line, a number that is higher than the national average of 13.1%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Males 25 - 34.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Poverty by Race and Ethnicity

Largest Race or Ethnicity Living in Poverty

  1. White

    30,129 ± 1,414

  2. Asian

    5,316 ± 580

  3. Black

    5,004 ± 565

The most common racial or ethnic group living below the poverty line in Madison, WI is White, followed by Asian and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Occupations

Employment by Occupations

146k

2017 Value

± 2,677

1.96%

1 Year growth

± 2.54%

From 2016 to 2017, employment in Madison, WI grew at a rate of 1.96%, from 143k employees to 146k employees.

The most common job groups, by number of people living in Madison, WI, are Office & Administrative Support Occupations (17,130 people), Management Occupations (15,132 people), and Education Instruction, & Library Occupations (14,777 people). This chart illustrates the share breakdown of the primary jobs held by residents of Madison, WI.

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Most Common

The most common jobs held by residents of Madison, WI, by number of employees, are Office & Administrative Support Occupations (17,130 people), Management Occupations (15,132 people), and Education Instruction, & Library Occupations (14,777 people).

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Most Specialized

Compared to other places, Madison, WI has an unusually high number of residents working as Life, Physical, & Social Science Occupations (4.3 times higher than expected), Computer & Mathematical Occupations (2.66 times), and Education Instruction, & Library Occupations (1.67 times).

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Highest Paid

The highest paid jobs held by residents of Madison, WI, by median earnings, are Health Diagnosing & Treating Practitioners & Other Technical Occupations ($69,642), Computer & Mathematical Occupations ($67,414), and Legal Occupations ($66,107).

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Industries

Employment by Industries

146k

2017 Value

± 2,677

1.96%

1 Year growth

± 2.54%

From 2016 to 2017, employment in Madison, WI grew at a rate of 1.96%, from 143k employees to 146k employees.

The most common employment sectors for those who live in Madison, WI, are Educational Services (24,988 people), Health Care & Social Assistance (21,167 people), and Professional, Scientific, & Technical Services (18,227 people). This chart shows the share breakdown of the primary industries for residents of Madison, WI, though some of these residents may live in Madison, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Most Common

The most common industries in Madison, WI, by number of employees, are Educational Services (24,988 people), Health Care & Social Assistance (21,167 people), and Professional, Scientific, & Technical Services (18,227 people).

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Most Specialized

Compared to other places, Madison, WI has an unusually high number of Educational Services (1.85 times higher than expected), Professional, Scientific, & Technical Services (1.78 times), and Information (1.53 times) industries.

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Highest Paying

The highest paying industries in Madison, WI, by median earnings, are Utilities ($63,542), Professional, Scientific, & Technical Services ($55,900), and Public Administration ($53,794).

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Domestic Trade

Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Top Domestic Production in Dollars

  1. Other foodstuffs

    $41.9B

  2. Machinery

    $30.3B

  3. Mixed freight

    $29.6B

In 2015, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $41.9B, followed by Machinery ($30.3B) and Mixed freight ($29.6B).

The following chart shows the share of these products in relation to all outbound Wisconsin products.

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Domestic Trade Growth

Showing data for Wisconsin state.

$356B

2020 Value

$493B

Projected 2045 Value

38.5% growth

In 2020, total outbound Wisconsin trade was $356B. This is expected to increase 38.5% to $493B by 2045.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

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Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Most Common Trade Partners

  1. Illinois

    $31.3B

  2. Minnesota

    $29.3B

  3. Michigan

    $11.1B

In 2015, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $31.3B, followed by Minnesota with $29.3B and Michigan and $11.1B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

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Health

94.8% of the population of Madison, WI has health coverage, with 64.6% on employee plans, 9.07% on Medicaid, 7.94% on Medicare, 12.4% on non-group plans, and 0.739% on military or VA plans.

Per capita personal health care spending in the place of Madison, WI was $8,702 in 2014. This is a 6.26% increase from the previous year ($8,189).

Primary care physicians in Madison, WI see 793 patients per year on average, which represents a 0.377% decrease from the previous year (796 patients). Compare this to dentists who see 1476 patients per year, and mental health providers who see 274 patients per year.

Comparing across all counties in the state, Adams County and Menominee County have the highest prevalence of diabetes (13.1%). Additionally, Menominee County has the highest prevalence of adult obesity (45.1%)

Patient to Clinician Ratios

Data is only available at the country level. Showing data for Dane County, WI.

793 to 1

Patient to Primary Care Physician Ratio

Primary care physicians in Dane County, WI see an average of 793 patients per year. This represents a 0.377% decrease from the previous year (796 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Dane County, WI in comparison to its neighboring geographies.

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Behavioral Health Conditions

Data only available at the state level.

State with the Highest Prevalence

  1. West Virginia

    8.26% of the population affected

  2. Arkansas

    8.13% of the population affected

  3. New Hampshire

    7.98% of the population affected

In 2016, West Virginia had the highest prevalence of adults with major depressive episode, with 8.26% of the population affected. The second highest is Arkansas (8.13%), followed by New Hampshire (7.98%).

The following map shows the percent of individuals with major depressive episode by state over multiple years.

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Access and Quality

Data only available at state level.

Most prevalent states

  1. Mississippi

    19.2% of adults

  2. Texas

    17.9% of adults

  3. Louisiana

    17.6% of adults

In 2016, Mississippi had the highest prevalence of adults who haven't seen a doctor in the past 12 months due to cost, at 19.2%. It is followed by Texas (17.9%) and Louisiana (17.6%).

The following map shows the prevalence of adults who haven't seen a doctor in the past 12 months due to cost by state over multiple years.

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Health Care Spending

Data is only available at the state level. Showing data for Wisconsin.

$8,702

Total Per Capita Spending on Personal Health Care 

$5,159

Per Enrollee Private Health Insurance Spending on Personal Health Care

$7,057

Per Enrollee Medicaid Spending on Personal Health Care

$9,608

Per Enrollee Medicare Spending on Personal Health Care

Between 2013 and 2014, all personal health care spending per capita in Wisconsin (including private, Medicare, and Medicaid) grew 6.26%, from $8,189 to $8,702.

The following chart shows how this spending changed over time in comparison to Medicaid, Medicare, and private insurance spending, per enrollee.

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Health Care Coverage

5.2%

Uninsured

64.6%

Employer Coverage

9.07%

Medicaid

7.94%

Medicare

12.4%

Non-Group

0.739%

Military or VA

Between 2016 and 2017, the percent of uninsured citizens in Madison, WI declined by 9.55% from 5.75% to 5.2%.

The following chart shows how the percent of uninsured individuals in Madison, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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Health Risks

Data available at the county level.

Most at risk counties

  1. Adams County

    13.1% prevalence

  2. Menominee County

    13.1% prevalence

  3. Marquette County

    12.4% prevalence

Adams County and Menominee County have the highest prevalence of diabetes in Wisconsin, at 13.1%.

The following map shows the prevalence of diabetes in Wisconsin by county over multiple years.

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Diversity

Madison, WI is home to a population of 249k people, from which 92.6% are citizens. As of 2017, 11.7% of Madison, WI residents were born outside of the country (29k people).

In 2017, there were 8.53 times more White (Non-Hispanic) residents (185k people) in Madison, WI than any other race or ethnicity. There were 21.7k Asian (Non-Hispanic) and 16k Black or African American (Non-Hispanic) residents, the second and third most common ethnic groups.

Age

Age by Nativity

30

Median Native-Born Age

± 0.3

34

Median Foreign-Born Age

± 0.7

In 2017, the median age of all people in Madison, WI was 31. Native-born citizens, with a median age of 30, were generally younger than than foreign-born citizens, with a median age of 34. But people in Madison, WI are getting getting older. In 2016, the average age of all Madison, WI residents was 31.

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Heritage

Foreign-Born Population

11.7%

2017 Foreign-Born Population

29k people

11%

2016 Foreign-Born Population

27.2k people

As of 2017, 11.7% of Madison, WI residents (29k people) were born outside of the United States, which is lower than the national average of 13.7%. In 2016, the percentage of foreign-born citizens in Madison, WI was 11%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Madison, WI compared to that of it's neighboring and parent geographies.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

  1. Mexico

    89,715 ± 7,296 people

  2. India

    23,224 ± 3,734 people

  3. Laos

    17,104 ± 3,206 people

In 2017, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,715 Wisconsin residents, followed by India with 23,224 and Laos with 17,104.

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Citizenship

92.6%

2017 Citizenship

93%

2016 Citizenship

As of 2017, 92.6% of Madison, WI residents were US citizens, which is lower than the national average of 93.2%. In 2016, the percentage of US citizens in Madison, WI was 93%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Madison, WI compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

The 3 largest ethnic groups in Madison, WI

  1. White (Non-Hispanic)

    185k ± 1.42k

  2. Asian (Non-Hispanic)

    21.7k ± 911

  3. Black or African American (Non-Hispanic)

    16k ± 990

In 2017, there were 8.53 times more White (Non-Hispanic) residents (185k people) in Madison, WI than any other race or ethnicity. There were 21.7k Asian (Non-Hispanic) and 16k Black or African American (Non-Hispanic) residents, the second and third most common ethnic groups.

The following bar chart shows the 7 races represented in Madison, WI as a share of the total population.

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Military

Veterans

Most Common Service Period

  1. Vietnam

    3,305 ± 317

  2. Gulf War (2001-)

    1,647 ± 269

  3. Gulf War (1990s)

    1,141 ± 240

Madison, WI has a large population of military personnel who served in Vietnam, 2.01 times greater than any other conflict.

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Education

In 2017, universities in Madison, WI awarded 18,847 degrees. The student population of Madison, WI is skewed towards women, with 34,443 male students and 40,184 female students.

Most students graduating from Universities in Madison, WI are White (13,793 and 80.7%), followed by Hispanic or Latino (887 and 5.19%), Asian (843 and 4.93%), and Black or African American (582 and 3.4%).

The largest universities in Madison, WI by number of degrees awarded are University of Wisconsin-Madison (12,367 and 65.6%), Madison Area Technical College (3,196 and 17%), and University of Wisconsin Colleges (1,504 and 7.98%).

The most popular majors in Madison, WI are Other Liberal Arts & Sciences, General Studies, & Humanities (1,482 and 7.86%), Nursing Assistant & Patient Care Assistant (787 and 4.18%), and Registered Nursing (567 and 3.01%).

The median tuition costs in Madison, WI are $20,750 for private four year colleges, and $4,750 and $12,321 respectively, for public four year colleges for in-state students and out-of-state students.

Concentrations

Most Common

  1. General Biological Sciences

    523 degrees awarded

  2. General Economics

    478 degrees awarded

  3. General Psychology

    359 degrees awarded

In 2015, the most common concentation for Bachelors Degree recipients in Madison, WI was General Biological Sciences with 523 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Madison, WI according to their major.

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Universities

Largest Universities by degrees awarded

  1. University of Wisconsin-Madison

    12,367 degrees awarded

  2. Madison Area Technical College

    3,196 degrees awarded

  3. University of Wisconsin Colleges

    1,504 degrees awarded

$4,750

Median In-State Public

$20,750

Median Private

In 2017, the Madison, WI institution with the largest number of graduating students was University of Wisconsin-Madison with 12,367 degrees awarded.

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Student Gender for Common Institutions

8,267

Degrees Awarded to Men

10,580

Degrees Awarded to Women

In 2017, 8,267 men were awarded degrees from institutions in Madison, WI, which is 0.781 times less than the 10,580 female students who received degrees in the same year.

This chart displays the gender disparity between the top 5 institutions in Madison, WI by degrees awarded.

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Student Race and Ethnicity

Most Common Student Race or Ethnicity

  1. White

    13,793 degrees awarded

  2. Hispanic or Latino

    887 degrees awarded

  3. Asian

    843 degrees awarded

In 2017 the majority of degrees awarded at institutions in Madison, WI were to White students. These 13,793 degrees mean that there were 15.6 times more White students then the next closest race/ethnicity group, Hispanic or Latino, with 887 degrees awarded.

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Housing & Living

The median property value in Madison, WI was $223,300 in 2017, which is 0.972 times smaller than the national average of $229,700. Between 2016 and 2017 the median property value increased from $217,000 to $223,300, a 2.9% increase. The homeownership rate in Madison, WI is 47.6%, which is lower than the national average of 63.9%. People in Madison, WI have an average commute time of 18.6 minutes, and they commute by Drove Alone. Car ownership in Madison, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property Value

$223,300

2017 Median

± $2,421

$217,000

2016 Median

± $2,126

In 2017, the median property value in Madison, WI grew to to $223,300 from the previous year's value of $217,000.

The following charts display, first, the property values in Madison, WI compared to it's parent and neighbor geographies and, second, owner-occupied housing units distributed between a series of property value buckets compared to the national averages for each bucket. In Madison, WI the largest share of households have a property value in the $200k - $250k range.

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$59,387

Median Household Income

± $1,180

108k

Number of Households

± 2,158

In 2017, the median household income of the 108k households in Madison, WI grew to $59,387 from the previous year's value of $56,464.

The following chart displays the households in Madison, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Property Taxes

$3k+

Average Range

This chart shows the households in Madison, WI distributed between a series of property tax buckets compared to the national averages for each bucket. In Madison, WI the largest share of households pay taxes in the $3k+ range.

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Rent vs Own

47.6%

2017 Homeownership

47.6%

2016 Homeownership

In 2017, 47.6% of the housing units in Madison, WI were occupied by their owner. This percentage declined from the previous year's rate of 47.6%.

This percentage of owner-occupation is lower than the national average of 63.9%. This chart shows the ownership percentage in Madison, WI compared it's parent and neighboring geographies.

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Commute Time

18.6 minutes

Average Travel Time

Using averages, employees in Madison, WI have a shorter commute time (18.6 minutes) than the normal US worker (25.1 minutes). Additionally, 0.668% of the workforce in Madison, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Madison, WI compares to that of it's neighboring and parent geographies.

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Commuter Transportation

Most Common Method of Travel

  1. Drove Alone

    63.5%

  2. Walked

    9.58%

  3. Public Transit

    9.47%

In 2017, the most common method of travel for workers in Madison, WI was Drove Alone (63.5%), followed by those who Walked (9.58%) and those who Public Transit (9.47%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Transportation

Car Ownership

2 cars

Average Number

The following chart displays the households in Madison, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Madison, WI have 2 cars, followed by 1 car.

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