Madison, WI

Census Place

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2019 Population
259,673
0.635% 1-year growth
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2019 Median Age
31.7
3.93% 1-year increase
2019 Poverty Rate
16.9%
5.79% 1-year decrease
2019 Median Household Income
$66,847
4.28% 1-year growth
2019 Median Property Value
$275,900
6.48% 1-year growth
2019 Employed Population
159,209
3.91% 1-year growth

About

In 2019, Madison, WI had a population of 260k people with a median age of 31.7 and a median household income of $66,847. Between 2018 and 2019 the population of Madison, WI grew from 258,034 to 259,673, a 0.635% increase and its median household income grew from $64,101 to $66,847, a 4.28% increase.

The 5 largest ethnic groups in Madison, WI are White (Non-Hispanic) (72.9%), Asian (Non-Hispanic) (9.11%), Black or African American (Non-Hispanic) (7.13%), White (Hispanic) (5.19%), and Two+ (Non-Hispanic) (3.52%). 0% of the households in Madison, WI speak a non-English language at home as their primary language.

93.1% of the residents in Madison, WI are U.S. citizens.

The largest universities in Madison, WI are University of Wisconsin-Madison (15,614 degrees awarded in 2019), Madison Area Technical College (3,932 degrees), and Herzing University-Madison (732 degrees).

In 2019, the median property value in Madison, WI was $275,900, and the homeownership rate was 45.9%. Most people in Madison, WI drove alone to work, and the average commute time was 19 minutes. The average car ownership in Madison, WI was 2 cars per household.

Diversity

Madison, WI is home to a population of 260k people, from which 93.1% are citizens. As of 2019, 20.4% of Madison, WI residents were born outside of the country (52.9k people).

In 2019, there were 8 times more White (Non-Hispanic) residents (189k people) in Madison, WI than any other race or ethnicity. There were 23.7k Asian (Non-Hispanic) and 18.5k Black or African American (Non-Hispanic) residents, the second and third most common ethnic groups.

Race and Ethnicity

Race and Ethnicity

The 3 largest ethnic groups in Madison, WI
  1. White (Non-Hispanic)
    189k ± 3.85k
  2. Asian (Non-Hispanic)
    23.7k ± 2.43k
  3. Black or African American (Non-Hispanic)
    18.5k ± 2.94k
6.83%
Hispanic Population
17.7k people

In 2019, there were 8 times more White (Non-Hispanic) residents (189k people) in Madison, WI than any other race or ethnicity. There were 23.7k Asian (Non-Hispanic) and 18.5k Black or African American (Non-Hispanic) residents, the second and third most common ethnic groups.

6.83% of the people in Madison, WI are hispanic (17.7k people).

The following chart shows the 7 races represented in Madison, WI as a share of the total population.

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Heritage

Foreign-Born Population

20.4%
2019 Foreign-Born Population
52.9k people
11.7%
2018 Foreign-Born Population
30.3k people

As of 2019, 20.4% of Madison, WI residents (52.9k people) were born outside of the United States, which is lower than the national average of 34%. In 2018, the percentage of foreign-born citizens in Madison, WI was 11.7%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Madison, WI compared to that of it's neighboring and parent geographies.

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Age by Nativity

31
Median Native-Born Age
± 0.9
35
Median Foreign-Born Age
± 2.4

In 2019, the median age of all people in Madison, WI was 31.7. Native-born citizens, with a median age of 31, were generally younger than foreign-born citizens, with a median age of 35. But people in Madison, WI are getting getting older. In 2018, the average age of all Madison, WI residents was 31.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    89,428 ± 7,285 people
  2. India
    26,534 ± 3,990 people
  3. China
    15,088 ± 3,012 people

In 2019, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,428 Wisconsin residents, followed by India with 26,534 and China with 15,088.

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Citizenship

93.1%
2019 Citizenship
91.6%
2018 Citizenship

As of 2019, 93.1% of Madison, WI residents were US citizens, which is lower than the national average of 93.4%. In 2018, the percentage of US citizens in Madison, WI was 91.6%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Madison, WI compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    2,996 ± 796
  2. Gulf War (2001-)
    1,839 ± 615
  3. Gulf War (1990s)
    1,007 ± 496

Madison, WI has a large population of military personnel who served in Vietnam, 1.63 times greater than any other conflict.

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COVID-19

Daily New Cases by Date

Showing data at the state level for Wisconsin. Hospitalization data for some states may be delayed or not reported.
Y-Axis

This chart shows the number of COVID-19 daily new cases by date in Wisconsin, as a 7-day rolling average, compared with the four states with the most similar number of confirmed cases.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
8.45%
Year-over-year growth
Employment change between May 2020 and May 2021

As of May 2021, there are 145M people employed in Wisconsin. This represents a 8.45% increase in employment when compared to May 2020.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Community Mobility

Data is only available at the state level. Showing data for Wisconsin.

This chart presents movement trends over time in the state of Wisconsin across different categories of places such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential.

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Economy

Median household income in Madison, WI is $66,847. In 2019, the place with the highest median household income in Madison, WI was Census Tract 9.01 with a value of $143,750, followed by Census Tract 7 and Census Tract 109.03, with respective values of $120,833 and $119,688.

Males in Wisconsin have an average income that is 1.35 times higher than the average income of females, which is $49,393. The income inequality in Wisconsin (measured using the Gini index) is 0.439, which is lower than than the national average.

The economy of Madison, WI employs 159k people. The largest industries in Madison, WI are Educational Services (28,995 people), Health Care & Social Assistance (22,962 people), and Professional, Scientific, & Technical Services (17,914 people), and the highest paying industries are Utilities ($110,867), Management of Companies & Enterprises ($80,305), and Information ($62,165).

Wages

Median Household Income

$66,847
2019 value
± $2,672
4.28%
1 Year Growth
± 5.51%

Households in Madison, WI have a median annual income of $66,847, which is more than the median annual income of $65,712 across the entire United States. This is in comparison to a median income of $64,101 in 2018, which represents a 4.28% annual growth.

The following chart shows how the median household income in Madison, WI compares to that of its neighboring and parent geographies.

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Wage by Gender in Common Jobs

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
$66,828
Average Male Salary in Wisconsin
± $1,401
$49,393
Average Female Salary in Wisconsin
± $944

In 2019, full-time male employees in Wisconsin made 1.35 times more than female employees.

This chart shows the gender-based wage disparity in the 5 most common occupations in Wisconsin by number of full-time employees.

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Wage by Race and Ethnicity in Common Jobs

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
Highest Average Salaries by Race & Ethnicity in Wisconsin
  1. White
    $51,419 ± $835
  2. Native Hawaiian and Other Pacific Islander
    $50,586 ± $20,483
  3. Asian
    $50,439 ± $4,775

In 2019 the highest paid race/ethnicity of Wisconsin workers was White. These workers were paid 1.02 times more than Native Hawaiian and Other Pacific Islander workers, who made the second highest salary of any race/ethnicity in Wisconsin.

This chart shows the race- and ethnicity-based wage disparities in the 5 most common occupations in Wisconsin by number of full-time employees.

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Wage Distribution

The closest comparable wage GINI for Madison, WI is from Wisconsin.
0.439
2019 Wage GINI in Wisconsin
0.441
2018 Wage GINI in Wisconsin

In 2019, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.491% decline from 2018 to 2019, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Income by Location

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Race/Ethnicity
Highest Median Household Income (Total)
  1. Census Tract 9.01
  2. Census Tract 7
  3. Census Tract 109.03

In 2019, the place with the highest Median Household Income (Total) in Madison, WI was Census Tract 9.01 with a value of $143,750, followed by Census Tract 7 and Census Tract 109.03, with respective values of $120,833 and $119,688.

The following map shows all of the places in Madison, WI colored by their Median Household Income (Total).

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Poverty by Age and Gender

Females 18 - 24
Largest Demographic Living in Poverty

16.9% of the population for whom poverty status is determined in Madison, WI (41.1k out of 244k people) live below the poverty line, a number that is higher than the national average of 12.3%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Males 25 - 34.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Poverty by Race and Ethnicity

Largest Race or Ethnicity Living in Poverty
  1. White
    29,307 ± 1,388
  2. Asian
    5,176 ± 555
  3. Black
    4,476 ± 587

The most common racial or ethnic group living below the poverty line in Madison, WI is White, followed by Asian and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Occupations

Employment by Occupations

159k
2019 Value
± 7,015
3.91%
1 Year growth
± 5.85%

From 2018 to 2019, employment in Madison, WI grew at a rate of 3.91%, from 153k employees to 159k employees.

The most common job groups, by number of people living in Madison, WI, are Management Occupations (18,010 people), Education Instruction, & Library Occupations (16,141 people), and Office & Administrative Support Occupations (14,253 people). This chart illustrates the share breakdown of the primary jobs held by residents of Madison, WI.

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Most Common

The most common jobs held by residents of Madison, WI, by number of employees, are Management Occupations (18,010 people), Education Instruction, & Library Occupations (16,141 people), and Office & Administrative Support Occupations (14,253 people).

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Most Specialized

Compared to other places, Madison, WI has an unusually high number of residents working as Life, Physical, & Social Science Occupations (3.75 times higher than expected), Computer & Mathematical Occupations (2.34 times), and Education Instruction, & Library Occupations (1.64 times).

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Highest Paid

The highest paid jobs held by residents of Madison, WI, by median earnings, are Computer & Mathematical Occupations ($71,402), Law Enforcement Workers Including Supervisors ($68,136), and Health Diagnosing & Treating Practitioners & Other Technical Occupations ($66,918).

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Industries

Employment by Industries

159k
2019 Value
± 7,015
3.91%
1 Year growth
± 5.85%

From 2018 to 2019, employment in Madison, WI grew at a rate of 3.91%, from 153k employees to 159k employees.

The most common employment sectors for those who live in Madison, WI, are Educational Services (28,995 people), Health Care & Social Assistance (22,962 people), and Professional, Scientific, & Technical Services (17,914 people). This chart shows the share breakdown of the primary industries for residents of Madison, WI, though some of these residents may live in Madison, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Most Common

The most common industries in Madison, WI, by number of employees, are Educational Services (28,995 people), Health Care & Social Assistance (22,962 people), and Professional, Scientific, & Technical Services (17,914 people).

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Most Specialized

Compared to other places, Madison, WI has an unusually high number of Management of Companies & Enterprises (4.01 times higher than expected), Educational Services (1.95 times), and Information (1.94 times) industries.

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Highest Paying

The highest paying industries in Madison, WI, by median earnings, are Utilities ($110,867), Management of Companies & Enterprises ($80,305), and Information ($62,165).

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Domestic Trade

Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.
Top Domestic Production in Dollars
  1. $39.4B
  2. $31.4B
  3. $28.5B

In 2018, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $39.4B, followed by Mixed freight ($31.4B) and Motorized vehicles ($28.5B).

The following chart shows the share of these products in relation to all outbound Wisconsin products.

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Domestic Trade Growth

Showing data for Wisconsin.
$354B
2018 Value in Wisconsin
$594B
Projected 2045 Value in Wisconsin
67.9% growth

In 2018, total outbound Wisconsin trade was $354B. This is expected to increase 67.9% to $594B by 2045.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

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Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.
Most Common Trade Partners
  1. $32.5B
  2. $29.5B
  3. $16.2B

In 2018, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $32.5B, followed by Minnesota with $29.5B and Michigan and $16.2B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

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Civics

In the 2016 presidential election, the popular vote in Dane County, WI went to Hillary Rodham Clinton with 70.2% of the vote. The runner-up was Donald J. Trump (23%), followed by Other (6.84%). The most partisan county was Menominee County, WI with 78.4% of the vote going to Hillary Rodham Clinton running for the Democratic Party.

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Popular Vote by County

Presidential voting results are only available at the county level. Showing data for the counties inside of Wisconsin.
Showing data up to the 2016 election. Updated election results are currently being processed, and will be released in the coming months.
Hillary Rodham Clinton
Popular Vote for Dane County, WI
70.2% for the Democratic Party
Most Partisan Counties in Wisconsin
  1. 78.4% for Hillary Rodham Clinton (Democratic Party)
  2. 71.4% for Donald J. Trump (Republican Party)
  3. 70.2% for Hillary Rodham Clinton (Democratic Party)

In the 2016 presidential election, the most partisan county in Wisconsin was Menominee County, WI with 78.4% of the vote going to Hillary Rodham Clinton running for the Democratic Party.

The following map shows the counties in Wisconsin colored by their party leaning.

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US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

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Education

In 2019, universities in Madison, WI awarded 21,065 degrees. The student population of Madison, WI is skewed towards women, with 28,687 male students and 34,544 female students.

Most students graduating from Universities in Madison, WI are White (14,944 and 79.5%), followed by Hispanic or Latino (1,127 and 5.99%), Asian (1,031 and 5.48%), and Black or African American (695 and 3.7%).

The largest universities in Madison, WI by number of degrees awarded are University of Wisconsin-Madison (15,614 and 74.1%), Madison Area Technical College (3,932 and 18.7%), and Herzing University-Madison (732 and 3.47%).

The most popular majors in Madison, WI are General Computer & Information Sciences (825 and 3.92%), Nursing Assistant & Patient Care Assistant (629 and 2.99%), and Registered Nursing (595 and 2.82%).

The median tuition costs in Madison, WI are $21,960 for private four year colleges, and $6,684 and $21,284 respectively, for public four year colleges for in-state students and out-of-state students.

Concentrations

Most Common
  1. 592 degree-majorss awarded
  2. 496 degree-majorss awarded
  3. 494 degree-majorss awarded

In 2019, the most common concentation for Bachelors Degree recipients in Madison, WI was General Economics with 592 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Madison, WI according to their major.

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Universities

Largest Universities by degrees awarded
  1. 15,614 degrees awarded
  2. 3,932 degrees awarded
  3. 732 degrees awarded
$6,684
Median In-State Public
$21,960
Median Private

In 2019, the Madison, WI institution with the largest number of graduating students was University of Wisconsin-Madison with 15,614 degrees awarded.

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Student Gender for Common Institutions

9,273
Degrees Awarded to Men
11,792
Degrees Awarded to Women

In 2019, 9,273 men were awarded degrees from institutions in Madison, WI, which is 0.786 times less than the 11,792 female students who received degrees in the same year.

This chart displays the gender disparity between the institutions in Madison, WI by degrees awarded.

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Student Race and Ethnicity

Most Common Student Race or Ethnicity
  1. White
    14,944 degrees awarded
  2. Hispanic or Latino
    1,127 degrees awarded
  3. Asian
    1,031 degrees awarded

In 2019 the most common race/ethnicity group awarded degrees at institutions in Madison, WI was White students. These 14,944 degrees mean that there were 13.3 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 1,127 degrees awarded.

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Housing & Living

The median property value in Madison, WI was $275,900 in 2019, which is 1.15 times larger than the national average of $240,500. Between 2018 and 2019 the median property value increased from $259,100 to $275,900, a 6.48% increase. The homeownership rate in Madison, WI is 45.9%, which is lower than the national average of 64.1%. People in Madison, WI have an average commute time of 19 minutes, and they drove alone to work. Car ownership in Madison, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property Value

$275,900
2019 Median
± $6,860
$259,100
2018 Median
± $10,642

In 2019, the median property value in Madison, WI grew to to $275,900 from the previous year's value of $259,100.

The following charts display, first, the property values in Madison, WI compared to it's parent and neighbor geographies and, second, owner-occupied housing units distributed between a series of property value buckets compared to the national averages for each bucket. In Madison, WI the largest share of households have a property value in the $300k - $400k range.

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$66,847
Median Household Income
± $2,672
114k
Number of Households
± 5,547

In 2019, the median household income of the 114k households in Madison, WI grew to $66,847 from the previous year's value of $64,101.

The following chart displays the households in Madison, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Property Taxes

$3k+
Average Range

This chart shows the households in Madison, WI distributed between a series of property tax buckets compared to the national averages for each bucket. In Madison, WI the largest share of households pay taxes in the $3k+ range.

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Rent vs Own

45.9%
2019 Homeownership
45.9%
2018 Homeownership

In 2019, 45.9% of the housing units in Madison, WI were occupied by their owner. This percentage grew from the previous year's rate of 45.9%.

This percentage of owner-occupation is lower than the national average of 64.1%. This chart shows the ownership percentage in Madison, WI compared it's parent and neighboring geographies.

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Commute Time

19 minutes
Average Travel Time

Using averages, employees in Madison, WI have a shorter commute time (19 minutes) than the normal US worker (26 minutes). Additionally, 0.724% of the workforce in Madison, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Madison, WI compares to that of it's neighboring and parent geographies.

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Commuter Transportation

Most Common Commute in 2019
  1. Drove Alone (63.7%)
  2. Walked (10.1%)
  3. Public Transit (9.51%)

In 2019, 63.7% of workers in Madison, WI drove alone to work, followed by those who walked to work (10.1%) and those who used public transit to get to work (9.51%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Transportation

Car Ownership

2 cars
Average Number

The following chart displays the households in Madison, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Madison, WI have 2 cars, followed by false.

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Health

96.3% of the population of Madison, WI has health coverage, with 66.6% on employee plans, 10.4% on Medicaid, 7.82% on Medicare, 10.3% on non-group plans, and 1.1% on military or VA plans.

Per capita personal health care spending in Wisconsin was $8,702 in 2014. This is a 6.26% increase from the previous year ($8,189).

Primary care physicians in Dane County, WI see 775 patients per year on average, which represents a 1.02% decrease from the previous year (783 patients). Compare this to dentists who see 1353 patients per year, and mental health providers who see 237 patients per year.

Comparing across all counties in the state, Adams County has the highest prevalence of diabetes (18.2%). Additionally, Columbia County has the highest prevalence of adult obesity (45.7%)

Patient to Clinician Ratios

Data is only available at the country level. Showing data for Dane County, WI.
775 to 1
Patient to Primary Care Physician Ratio in Dane County, WI

Primary care physicians in Dane County, WI see an average of 775 patients per year. This represents a 1.02% decrease from the previous year (783 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Dane County, WI in comparison to its neighboring geographies.

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Behavioral Health Conditions

Data only available at the state level.
State with the Highest Prevalence
  1. 8.26% of the population affected
  2. 8.13% of the population affected
  3. 7.98% of the population affected

In 2016, West Virginia had the highest prevalence of adults with major depressive episode, with 8.26% of the population affected. The second highest is Arkansas (8.13%), followed by New Hampshire (7.98%).

The following map shows the percent of individuals with major depressive episode by state over multiple years.

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Access and Quality

Data only available at state level.
Most prevalent states
  1. 19.2% of adults
  2. 17.9% of adults
  3. 17.6% of adults

In 2016, Mississippi had the highest prevalence of adults who haven't seen a doctor in the past 12 months due to cost, at 19.2%. It is followed by Texas (17.9%) and Louisiana (17.6%).

The following map shows the prevalence of adults who haven't seen a doctor in the past 12 months due to cost by state over multiple years.

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Health Care Spending

Data is only available at the state level. Showing data for Wisconsin.
$8,702
Total Per Capita Spending on Personal Health Care in Wisconsin
$5,159
Per Enrollee Private Health Insurance Spending on Personal Health Care
$7,057
Per Enrollee Medicaid Spending on Personal Health Care
$9,608
Per Enrollee Medicare Spending on Personal Health Care

Between 2013 and 2014, all personal health care spending per capita in Wisconsin (including private, Medicare, and Medicaid) grew 6.26%, from $8,189 to $8,702.

The following chart shows how this spending changed over time in comparison to Medicaid, Medicare, and private insurance spending, per enrollee.

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Health Care Coverage

3.75%
Uninsured
66.6%
Employer Coverage
10.4%
Medicaid
7.82%
Medicare
10.3%
Non-Group
1.1%
Military or VA

Between 2018 and 2019, the percent of uninsured citizens in Madison, WI grew by 18.7% from 3.16% to 3.75%.

The following chart shows how the percent of uninsured individuals in Madison, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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Health Risks

Data available at the county level.
Most at risk counties
  1. 18.2% prevalence
  2. 16.9% prevalence
  3. 15.1% prevalence

Adams County has the highest prevalence of diabetes in Wisconsin, at 18.2%.

The following map shows the prevalence of diabetes in Wisconsin by county over multiple years.

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