Madison, WI

Metropolitan Statistical Area (MSA)

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Population

660,422

0.946% 1-year growth

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

Median Age

36.4

Poverty Rate

11.2%

Median Household Income

$70,463

1.18% 1-year decline

Median Property Value

$258,700

4.74% 1-year growth

Number of Employees

375,788

2.06% 1-year growth

About

In 2018, Madison, WI had a population of 660k people with a median age of 36.4 and a median household income of $70,463. Between 2017 and 2018 the population of Madison, WI grew from 654,230 to 660,422, a 0.946% increase and its median household income declined from $71,301 to $70,463, a -1.18% decrease.

The 5 largest ethnic groups in Madison, WI are White (Non-Hispanic) (81.7%), Asian (Non-Hispanic) (4.96%), White (Hispanic) (4.34%), Black or African American (Non-Hispanic) (4.32%), and Two+ (Non-Hispanic) (2.65%). NaNk% of the people in Madison, WI speak a non-English language, and 95.6% are U.S. citizens.

The largest universities in Madison, WI are University of Wisconsin-Madison (12,367 degrees awarded in 2017), Madison Area Technical College (3,196 degrees), and University of Wisconsin Colleges (1,504 degrees).

The median property value in Madison, WI is $258,700, and the homeownership rate is 61%. Most people in Madison, WI commute by Drove Alone, and the average commute time is 20.5 minutes. The average car ownership in Madison, WI is 2 cars per household.

Madison, WI borders Baraboo, WI, Beaver Dam, WI, Freeport, IL, Janesville-Beloit, WI, Platteville, WI, Rockford, IL, and Watertown-Fort Atkinson, WI.

About the photo: Madison, WI

Photo by Jordan Richmond

United States Wisconsin

COVID-19

Daily New Cases by Date

Showing data at the state level for Wisconsin. Hospitalization data for some states may be delayed or not reported.

This chart shows the number of COVID-19 daily new cases by date in Wisconsin, as a 7-day rolling average, compared with the four states with the most similar number of confirmed cases.

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Impact on Employment

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Community Mobility

Data is only available at the state level. Showing data for Wisconsin.

This chart presents movement trends over time in the state of Wisconsin across different categories of places such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential.

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Civics

In the 2016 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 47.2% of the vote. The runner-up was Hillary Rodham Clinton (46.5%), followed by Gary Johnson (3.58%). The most partisan county was Menominee County, WI with 78.4% of the vote going to Hillary Rodham Clinton running for the Democratic Party.

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Popular Vote Over Time

Voting results are not available for Madison, WI. Showing the available data for Wisconsin.

Showing data up to the 2016 election. Updated election results are currently being processed, and will be released in the coming months.

2016 Election Results

Donald J. Trump (47.2%)
Republican Party
Hillary Rodham Clinton (46.5%)
Democratic Party
Gary Johnson (3.58%)
Libertarian Party

In the 2016 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 47.2% of the vote. The runner-up was Hillary Rodham Clinton (46.5%), followed by Gary Johnson (3.58%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2016.

Presidential Popular Vote by County

Presidential voting results are only available at the county level. Showing data for the counties inside of Wisconsin.

Showing data up to the 2016 election. Updated election results are currently being processed, and will be released in the coming months.

Donald J. Trump

Popular Vote for Wisconsin

47.2% for the Republican Party

Most Partisan Counties in Wisconsin

Menominee County, WI
78.4% for Hillary Rodham Clinton (Democratic Party)
Florence County, WI
71.4% for Donald J. Trump (Republican Party)
Dane County, WI
70.2% for Hillary Rodham Clinton (Democratic Party)

In the 2016 presidential election, the most partisan county in Wisconsin was Menominee County, WI with 78.4% of the vote going to Hillary Rodham Clinton running for the Democratic Party.

The following map shows the counties in Wisconsin colored by their party leaning.

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

Diversity

Madison, WI is home to a population of 660k people, from which 95.6% are citizens. As of 2018, 7.31% of Madison, WI residents were born outside of the country (48.3k people).

In 2018, there were 16.5 times more White (Non-Hispanic) residents (540k people) in Madison, WI than any other race or ethnicity. There were 32.8k Asian (Non-Hispanic) and 28.7k White (Hispanic) residents, the second and third most common ethnic groups.

Race and Ethnicity

The 3 largest ethnic groups in Madison, WI

White (Non-Hispanic)
540k ± 617
Asian (Non-Hispanic)
32.8k ± 1.93k
White (Hispanic)
28.7k ± 2.3k

5.81%

Hispanic Population

38.4k people

5.81% of the people in Madison, WI are hispanic (38.4k people).

The following chart shows the 7 races represented in Madison, WI as a share of the total population.

Heritage

Foreign-Born Population

7.31%

2018 Foreign-Born Population

48.3k people

7.23%

2017 Foreign-Born Population

47.3k people

As of 2018, 7.31% of Madison, WI residents (48.3k people) were born outside of the United States, which is lower than the national average of 13.7%. In 2017, the percentage of foreign-born citizens in Madison, WI was 7.23%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Madison, WI compared to that of it's neighboring and parent geographies.

Age by Nativity

Median Native-Born Age

± 0.3

Median Foreign-Born Age

± 1.1

In 2018, the median age of all people in Madison, WI was 36.4. Native-born citizens, with a median age of 37, were generally older than than foreign-born citizens, with a median age of 36. But people in Madison, WI are getting getting older. In 2017, the average age of all Madison, WI residents was 36.

Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
82,867 ± 7,017 people
India
24,020 ± 3,797 people
China
15,072 ± 3,010 people

In 2018, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 82,867 Wisconsin residents, followed by India with 24,020 and China with 15,072.

Citizenship

95.6%

2018 Citizenship

95.6%

2017 Citizenship

As of 2018, 95.6% of Madison, WI residents were US citizens, which is higher than the national average of 93.2%. In 2017, the percentage of US citizens in Madison, WI was 95.6%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Madison, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
9,900 ± 1,101
Gulf War (2001-)
5,483 ± 1,114
Gulf War (1990s)
3,607 ± 919

Madison, WI has a large population of military personnel who served in Vietnam, 1.81 times greater than any other conflict.

Economy

Median household income in Madison, WI is $70,463. In 2018, the county with the highest Median Household Income in Madison, WI was Waukesha County, WI with a value of $86,968, followed by St. Croix County, WI and Ozaukee County, WI, with respective values of $81,453 and $81,104.

Males in Wisconsin have an average income that is 1.36 times higher than the average income of females, which is $47,745. The income inequality in Wisconsin (measured using the Gini index) is 0.441, which is lower than than the national average.

The economy of Madison, WI employs 376k people. The largest industries in Madison, WI are Health Care & Social Assistance (59,054 people), Educational Services (47,958 people), and Manufacturing (39,051 people), and the highest paying industries are Utilities ($80,599), Management of Companies & Enterprises ($76,667), and Professional, Scientific, & Technical Services ($65,706).

Wages

Median Household Income

$70,463

2018 value

± $1,313

-1.18%

1 Year Growth

± 2.57%

Households in Madison, WI have a median annual income of $70,463, which is more than the median annual income of $61,937 across the entire United States. This is in comparison to a median income of $71,301 in 2017, which represents a -1.18% annual growth.

The following chart shows how the median household income in Madison, WI compares to that of its neighboring and parent geographies.

Wage by Gender in Common Jobs

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.

$64,874

Average Male Salary in Wisconsin

± $1,364

$47,745

Average Female Salary in Wisconsin

± $994

In 2018, full-time male employees in Wisconsin made 1.36 times more than female employees.

This chart shows the gender-based wage disparity in the 5 most common occupations in Wisconsin by number of full-time employees.

Wage by Race and Ethnicity in Common Jobs

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.

Highest Average Salaries by Race & Ethnicity in Wisconsin

American Indian and Alaska Native tribes specified; or American Indian or Alaska Native, not specified and no other races
$62,272 ± $34,034
White
$49,813 ± $828
Two or More Races
$48,430 ± $8,009

In 2018 the highest paid race/ethnicity of Wisconsin workers was American Indian and Alaska Native tribes specified; or American Indian or Alaska Native, not specified and no other races. These workers were paid 1.25 times more than White workers, who made the second highest salary of any race/ethnicity in Wisconsin.

This chart shows the race- and ethnicity-based wage disparities in the 5 most common occupations in Wisconsin by number of full-time employees.

Wage Distribution

The closest comparable wage GINI for Madison, WI is from Wisconsin.

0.441

2018 Wage GINI in Wisconsin

0.452

2017 Wage GINI in Wisconsin

In 2018, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 2.52% decline from 2017 to 2018, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.479. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Income by Location

Use the dropdown to filter by race/ethnicity.

Highest Median Household Income (Total)

In 2018, the county with the highest Median Household Income (Total) in Madison, WI was Waukesha County, WI with a value of $86,968, followed by St. Croix County, WI and Ozaukee County, WI, with respective values of $81,453 and $81,104.

The following map shows all of the counties in Madison, WI colored by their Median Household Income (Total).

Poverty by Age and Gender

Females 18 - 24

Largest Demographic Living in Poverty

11.2% of the population for whom poverty status is determined in Madison, WI (70.5k out of 631k people) live below the poverty line, a number that is lower than the national average of 13.1%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Females 25 - 34.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Poverty by Race and Ethnicity

Largest Race or Ethnicity Living in Poverty

White
50,513 ± 1,623
Hispanic
8,241 ± 726
Black
7,600 ± 756

The most common racial or ethnic group living below the poverty line in Madison, WI is White, followed by Hispanic and Black.

Occupations

Employment by Occupations

376k

2018 Value

± 9,182

2.06%

1 Year growth

± 3.37%

From 2017 to 2018, employment in Madison, WI grew at a rate of 2.06%, from 368k employees to 376k employees.

The most common job groups, by number of people living in Madison, WI, are Management Occupations (44,019 people), Office & Administrative Support Occupations (41,840 people), and Sales & Related Occupations (28,756 people). This chart illustrates the share breakdown of the primary jobs held by residents of Madison, WI.

Most Common

The most common jobs held by residents of Madison, WI, by number of employees, are Management Occupations (44,019 people), Office & Administrative Support Occupations (41,840 people), and Sales & Related Occupations (28,756 people).

Most Specialized

Compared to other MSAs, Madison, WI has an unusually high number of residents working as Life, Physical, & Social Science Occupations (2.67 times higher than expected), Computer & Mathematical Occupations (1.59 times), and Farming, Fishing, & Forestry Occupations (1.32 times).

Highest Paid

The highest paid jobs held by residents of Madison, WI, by median earnings, are Computer & Mathematical Occupations ($73,633), Legal Occupations ($69,540), and Law Enforcement Workers Including Supervisors ($67,268).

Industries

Employment by Industries

376k

2018 Value

± 9,182

2.06%

1 Year growth

± 3.37%

From 2017 to 2018, employment in Madison, WI grew at a rate of 2.06%, from 368k employees to 376k employees.

The most common employment sectors for those who live in Madison, WI, are Health Care & Social Assistance (59,054 people), Educational Services (47,958 people), and Manufacturing (39,051 people). This chart shows the share breakdown of the primary industries for residents of Madison, WI, though some of these residents may live in Madison, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Most Common

The most common industries in Madison, WI, by number of employees, are Health Care & Social Assistance (59,054 people), Educational Services (47,958 people), and Manufacturing (39,051 people).

Most Specialized

Compared to other MSAs, Madison, WI has an unusually high number of Agriculture, Forestry, Fishing & Hunting (1.98 times higher than expected), Educational Services (1.39 times), and Information (1.32 times) industries.

Highest Paying

The highest paying industries in Madison, WI, by median earnings, are Utilities ($80,599), Management of Companies & Enterprises ($76,667), and Professional, Scientific, & Technical Services ($65,706).

Domestic Trade

Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Top Domestic Production in Dollars

In 2015, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $37.5B, followed by Mixed freight ($28B) and Machinery ($26B).

The following chart shows the share of these products in relation to all outbound Wisconsin products.

Domestic Trade Growth

Showing data for Wisconsin.

$325B

2015 Value in Wisconsin

$493B

Projected 2045 Value in Wisconsin

51.7% growth

In 2015, total outbound Wisconsin trade was $325B. This is expected to increase 51.7% to $493B by 2045.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Most Common Trade Partners

Illinois
$28.7B
Minnesota
$28.3B
Michigan
$10.2B

In 2015, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $28.7B, followed by Minnesota with $28.3B and Michigan and $10.2B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

Education

In 2017, universities in Madison, WI awarded 18,871 degrees. The student population of Madison, WI is skewed towards women, with 34,445 male students and 40,204 female students.

Most students graduating from Universities in Madison, WI are White (13,815 and 80.7%), followed by Hispanic or Latino (887 and 5.18%), Asian (843 and 4.92%), and Black or African American (583 and 3.4%).

The largest universities in Madison, WI by number of degrees awarded are University of Wisconsin-Madison (12,367 and 65.5%), Madison Area Technical College (3,196 and 16.9%), and University of Wisconsin Colleges (1,504 and 7.97%).

The most popular majors in Madison, WI are Other Liberal Arts & Sciences, General Studies, & Humanities (1,482 and 7.85%), Nursing Assistant & Patient Care Assistant (787 and 4.17%), and Registered Nursing (567 and 3%).

The median tuition costs in Madison, WI are $20,750 for private four year colleges, and $4,750 and $12,321 respectively, for public four year colleges for in-state students and out-of-state students.

Concentrations

Most Common

General Biological Sciences
523 degree-majorss awarded
General Economics
478 degree-majorss awarded
General Psychology
359 degree-majorss awarded

In 2015, the most common concentation for Bachelors Degree recipients in Madison, WI was General Biological Sciences with 523 degree-majorss awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Madison, WI according to their major.

Universities

Largest Universities by degrees awarded

University of Wisconsin-Madison
12,367 degrees awarded
Madison Area Technical College
3,196 degrees awarded
University of Wisconsin Colleges
1,504 degrees awarded

$4,750

Median In-State Public

$20,750

Median Private

In 2017, the Madison, WI institution with the largest number of graduating students was University of Wisconsin-Madison with 12,367 degrees awarded.

Student Gender for Common Institutions

8,267

Degrees Awarded to Men

10,604

Degrees Awarded to Women

In 2017, 8,267 men were awarded degrees from institutions in Madison, WI, which is 0.78 times less than the 10,604 female students who received degrees in the same year.

This chart displays the gender disparity between the top 5 institutions in Madison, WI by degrees awarded.

Student Race and Ethnicity

Most Common Student Race or Ethnicity

White
13,815 degrees awarded
Hispanic or Latino
887 degrees awarded
Asian
843 degrees awarded

In 2017 the majority of degrees awarded at institutions in Madison, WI were to White students. These 13,815 degrees mean that there were 15.6 times more White students then the next closest race/ethnicity group, Hispanic or Latino, with 887 degrees awarded.

Housing & Living

The median property value in Madison, WI was $258,700 in 2018, which is 1.13 times larger than the national average of $229,700. Between 2017 and 2018 the median property value increased from $247,000 to $258,700, a 4.74% increase. The homeownership rate in Madison, WI is 61%, which is lower than the national average of 63.9%. People in Madison, WI have an average commute time of 20.5 minutes, and they commute by Drove Alone. Car ownership in Madison, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property Value

$258,700

2018 Median

± $5,242

$247,000

2017 Median

± $5,094

In 2018, the median property value in Madison, WI grew to to $258,700 from the previous year's value of $247,000.

The following charts display, first, the property values in Madison, WI compared to it's parent and neighbor geographies and, second, owner-occupied housing units distributed between a series of property value buckets compared to the national averages for each bucket. In Madison, WI the largest share of households have a property value in the $200k - $250k range.

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$70,463

Median Household Income

± $1,313

276k

Number of Households

± 7,476

In 2018, the median household income of the 276k households in Madison, WI declined from $70,463 from the previous year's value of $71,301.

The following chart displays the households in Madison, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Property Taxes

$3k+

Average Range

This chart shows the households in Madison, WI distributed between a series of property tax buckets compared to the national averages for each bucket. In Madison, WI the largest share of households pay taxes in the $3k+ range.

Rent vs Own

61%

2018 Homeownership

61.4%

2017 Homeownership

In 2018, 61% of the housing units in Madison, WI were occupied by their owner. This percentage declined from the previous year's rate of 61.4%.

This percentage of owner-occupation is lower than the national average of 63.9%. This chart shows the ownership percentage in Madison, WI compared it's parent and neighboring geographies.

Commute Time

20.5 minutes

Average Travel Time

Using averages, employees in Madison, WI have a shorter commute time (20.5 minutes) than the normal US worker (25.7 minutes). Additionally, 0.983% of the workforce in Madison, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Madison, WI compares to that of it's neighboring and parent geographies.

Commuter Transportation

Most Common Method of Travel

Drove Alone
76.1%
Carpooled
6.55%
Walked
5.46%

In 2018, the most common method of travel for workers in Madison, WI was Drove Alone (76.1%), followed by those who Carpooled (6.55%) and those who Walked (5.46%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Transportation

Car Ownership

2 cars

Average Number

The following chart displays the households in Madison, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Madison, WI have 2 cars, followed by 1 car.

Health

95.8% of the population of Madison, WI has health coverage, with 63.6% on employee plans, 8.54% on Medicaid, 10.2% on Medicare, 12.5% on non-group plans, and 1.05% on military or VA plans.

Per capita personal health care spending in Wisconsin was $8,702 in 2014. This is a 6.26% increase from the previous year ($8,189).

Primary care physicians in Wisconsin see 1247 patients per year on average, which represents a 0.565% increase from the previous year (1240 patients). Compare this to dentists who see 1516 patients per year, and mental health providers who see 560 patients per year.

Comparing across all counties in the state, Adams County and Menominee County have the highest prevalence of diabetes (13.1%). Additionally, Menominee County has the highest prevalence of adult obesity (45.1%)

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Wisconsin.

1,247 to 1

Patient to Primary Care Physician Ratio in Wisconsin

Primary care physicians in Wisconsin see an average of 1,247 patients per year. This represents a 0.565% increase from the previous year (1,240 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Wisconsin in comparison to its neighboring geographies.

Behavioral Health Conditions

Data only available at the state level.

State with the Highest Prevalence

West Virginia
8.26% of the population affected
Arkansas
8.13% of the population affected
New Hampshire
7.98% of the population affected

In 2016, West Virginia had the highest prevalence of adults with major depressive episode, with 8.26% of the population affected. The second highest is Arkansas (8.13%), followed by New Hampshire (7.98%).

The following map shows the percent of individuals with major depressive episode by state over multiple years.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals
Florida
4,915 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798. New York has the second highest (5,087), followed by Florida (4,915).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Access and Quality

Data only available at state level.

Most prevalent states

Mississippi
19.2% of adults
Texas
17.9% of adults
Louisiana
17.6% of adults

In 2016, Mississippi had the highest prevalence of adults who haven't seen a doctor in the past 12 months due to cost, at 19.2%. It is followed by Texas (17.9%) and Louisiana (17.6%).

The following map shows the prevalence of adults who haven't seen a doctor in the past 12 months due to cost by state over multiple years.

Health Care Spending

Data is only available at the state level. Showing data for Wisconsin.

$8,702

Total Per Capita Spending on Personal Health Care in Wisconsin

$5,159

Per Enrollee Private Health Insurance Spending on Personal Health Care

$7,057

Per Enrollee Medicaid Spending on Personal Health Care

$9,608

Per Enrollee Medicare Spending on Personal Health Care

Between 2013 and 2014, all personal health care spending per capita in Wisconsin (including private, Medicare, and Medicaid) grew 6.26%, from $8,189 to $8,702.

The following chart shows how this spending changed over time in comparison to Medicaid, Medicare, and private insurance spending, per enrollee.

Health Care Coverage

4.15%

Uninsured

63.6%

Employer Coverage

8.54%

Medicaid

10.2%

Medicare

12.5%

Non-Group

1.05%

Military or VA

Between 2016 and 2017, the percent of uninsured citizens in Madison, WI grew by 8.54% from 3.82% to 4.15%.

The following chart shows how the percent of uninsured individuals in Madison, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.