Madison, WI

Metropolitan Statistical Area (MSA)

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2023 Population
683,967
0.732% 1-year growth
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2023 Median Age
36.9
0.545% 1-year increase
2023 Poverty Rate
9.97%
2.59% 1-year decrease
2023 Median Household Income
$86,827
4.62% 1-year growth
2023 Median Property Value
$344,600
7.45% 1-year growth
2023 Employed Population
381,897
0.15% 1-year growth

About

In 2023, Madison, WI had a population of 684k people with a median age of 36.9 and a median household income of $86,827. Between 2022 and 2023 the population of Madison, WI grew from 678,995 to 683,967, a 0.732% increase and its median household income grew from $82,996 to $86,827, a 4.62% increase.

The 5 largest ethnic groups in Madison, WI are White (Non-Hispanic) (79.3%), Asian (Non-Hispanic) (5.02%), Black or African American (Non-Hispanic) (4.39%), Two Races Excluding Other, & Three or More Races (Non-Hispanic) (3.1%), and Two Races Including Other (Hispanic) (2.9%).

None of the households in Madison, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

95.6% of the residents in Madison, WI are U.S. citizens.

The largest universities in Madison, WI are University of Wisconsin-Madison (19,153 degrees awarded in 2023), Madison Area Technical College (3,154 degrees), and Herzing University-Madison (1,316 degrees).

In 2023, the median property value in Madison, WI was $344,600, and the homeownership rate was 60.8%.

Most people in Madison, WI drove alone to work, and the average commute time was 21.7 minutes. The average car ownership in Madison, WI was 2 cars per household.

About the photo: Madison, WI
Photo by Jordan Richmond
United StatesWisconsin

Population & Diversity

Madison, WI is home to a population of 684k people, from which 95.6% are citizens. As of 2023, 7.56% of Madison, WI residents were born outside of the country (51.7k people).

In 2023, there were 15.8 times more White (Non-Hispanic) residents (542k people) in Madison, WI than any other race or ethnicity. There were 34.3k Asian (Non-Hispanic) and 30k Black or African American (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

95.6%
2023 Citizenship
95.9%
2022 Citizenship

As of 2023, 95.6% of Madison, WI residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in Madison, WI was 95.9%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Madison, WI compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Madison, WI
  1. White (Non-Hispanic)
    542k ± 899
  2. Asian (Non-Hispanic)
    34.3k ± 923
  3. Black or African American (Non-Hispanic)
    30k ± 1.22k
6.9%
Hispanic Population
47.2k people

In 2023, there were 15.8 times more White (Non-Hispanic) residents (542k people) in Madison, WI than any other race or ethnicity. There were 34.3k Asian (Non-Hispanic) and 30k Black or African American (Non-Hispanic) residents, the second and third most common ethnic groups.

6.9% of the people in Madison, WI are hispanic (47.2k people).

The following chart shows the 8 races represented in Madison, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    89,915 ± 7,306 people
  2. India
    21,992 ± 3,634 people
  3. China
    14,287 ± 2,931 people

In 2023, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,915 Wisconsin residents, followed by India with 21,992 and China with 14,287.

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Foreign-Born Population

7.56%
2023 Foreign-Born Population
51.7k people
7.28%
2022 Foreign-Born Population
49.5k people

As of 2023, 7.56% of Madison, WI residents (51.7k people) were born outside of the United States, which is approximately the same as the national average of 13.8%. In 2022, the percentage of foreign-born citizens in Madison, WI was 7.28%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Madison, WI compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    9,136 ± 593
  2. Gulf War (2001-)
    5,650 ± 586
  3. Gulf War (1990s)
    3,568 ± 419

Madison, WI has a large population of military personnel who served in Vietnam, 1.62 times greater than any other conflict.

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Economy

The economy of Madison, WI employs 382k people. In 2023, the largest industries in Madison, WI were Health Care & Social Assistance (57,117 people), Educational Services (47,231 people), and Professional, Scientific, & Technical Services (45,179 people), and the highest paying industries were Utilities ($101,146), Professional, Scientific, & Technical Services ($83,202), and Finance & Insurance ($79,340).

Employment

Occupations

382k
2023 Value
± 4,754
0.15%
1 Year growth
± 1.76%

From 2022 to 2023, employment in Madison, WI grew at a rate of 0.15%, from 381k employees to 382k employees.

The most common job groups, by number of people living in Madison, WI, are Management Occupations (46,578 people), Office & Administrative Support Occupations (37,044 people), and Sales & Related Occupations (29,459 people). This chart illustrates the share breakdown of the primary jobs held by residents of Madison, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

382k
2023 Value
± 4,754
0.15%
1 Year growth
± 1.76%

From 2022 to 2023, employment in Madison, WI grew at a rate of 0.15%, from 381k employees to 382k employees.

The most common employment sectors for those who live in Madison, WI, are Health Care & Social Assistance (57,117 people), Educational Services (47,231 people), and Professional, Scientific, & Technical Services (45,179 people). This chart shows the share breakdown of the primary industries for residents of Madison, WI, though some of these residents may live in Madison, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$60,405
Median earning men ± $795
$46,641
Median earning women ± $777

The industries with the best median earnings for men in 2023 are Finance & Insurance, & Real Estate & Rental & Leasing ($87,711), Professional, Scientific, & Management, & Administrative & Waste Management Services ($84,167), and Information ($83,783).

The industries with the best median earnings for women in 2023 are Finance & Insurance, & Real Estate & Rental & Leasing ($66,787), Professional, Scientific, & Management, & Administrative & Waste Management Services ($63,299), and Public Administration ($61,395).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
1.6%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Establishments by Size

The industries with the most establishments
  1. 1,400
    Professional, Scientific, and Technical Services
  2. 1,103
    Other Services (except Public Administration)
  3. 1,040
    Construction

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

The visualization shows the number of establishments and its share across establishment sizes.

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Payroll by Industry Sector

The industries with the highest total annual payroll
  1. $4.44M
    Health Care and Social Assistance
  2. $3.6M
    Professional, Scientific, and Technical Services
  3. $2.7M
    Manufacturing

The chart shows the total annual payroll and the average annual payroll by industry.

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Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Madison, WI. Showing the available data for Wisconsin.
2024 Election Results
  1. Donald J. Trump (49.6%)
    Republican Party
  2. Kamala Harris (48.7%)
    Democratic Party
  3. Robert Kennedy (0.518%)
    Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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US Representative Elections

US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

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Education

In 2023, universities in Madison, WI awarded 24,279 degrees. The student population of Madison, WI in 2023 is skewed towards women, with 30,702 male students and 38,669 female students.

Most students graduating from Universities in Madison, WI are White (15,606 and 72.6%), followed by Hispanic or Latino (1,657 and 7.71%), Asian (1,645 and 7.65%), and Black or African American (902 and 4.2%).

The largest universities in Madison, WI by number of degrees awarded are University of Wisconsin-Madison (19,153 and 78.9%), Madison Area Technical College (3,154 and 13%), and Herzing University-Madison (1,316 and 5.42%).

The most popular majors in Madison, WI are General Computer & Information Sciences (1,264 and 5.21%), Registered Nursing (645 and 2.66%), and General Economics (608 and 2.5%).

The median tuition costs in Madison, WI are $23,605 for private four year colleges, and $7,015 and $22,838 respectively, for public four year colleges for in-state students and out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University
Measure

In 2023 in Madison, WI, the percentage of applicants admitted was 44.8%, while the percentage of admitted who enrolled was 29.1%. The number of students enrolled in 2023 was 69,371 (44.3% men and 55.7% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2023 there were 69,371 students enrolled in Madison, WI, 44.3% men and 55.7% women.

By race, the largest number of students enrolled was concentrated in White with 39,833 records, of which 57.6% were women and 42.4% men.

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Completions

Concentrations

Most Common
  1. General Computer & Information Sciences
    871 degrees awarded
  2. General Psychology
    607 degrees awarded
  3. General Economics
    588 degrees awarded

In 2023, the most common concentation for Bachelors Degree recipients in Madison, WI was General Computer & Information Sciences with 871 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Madison, WI according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
  1. University of Wisconsin-Madison
    19,153 degrees awarded
  2. Madison Area Technical College
    3,154 degrees awarded
  3. Herzing University-Madison
    1,316 degrees awarded

In 2023, the institution with the largest number of graduating students was University of Wisconsin-Madison with 19,153 degrees awarded.

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Student Diversity

University

In 2023, 10,064 men were awarded degrees from institutions in Madison, WI, which is 0.708 times less than the 14,215 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 15,606 degrees mean that there were 9.42 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 1,657 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Tuition

Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($23,605) is the sector with the highest median state tuition in 2023.

Private not-for-profit, 4-year or above ($1,060) is the sector with the highest median state fee in 2023.

Public, 4-year or above ($1,567) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.
Measure

In 2023, 0.713% of men over 25 years of age had not completed any academic degree (no schooling), while 0.617% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

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Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.
Race

The most common educational levels obtained by the working population in 2023 were High School or Equivalent (1.4M), Some college (1.01M), and Bachelors Degree (946k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

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Housing & Living

The median property value in Madison, WI was $344,600 in 2023, which is 1.14 times larger than the national average of $303,400. Between 2022 and 2023 the median property value increased from $320,700 to $344,600, a 7.45% increase. The homeownership rate in Madison, WI is 60.8%, which is lower than the national average of 65%.

People in Madison, WI have an average commute time of 21.7 minutes, and they drove alone to work. Car ownership in Madison, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$344,600
Median Property Value 2023
±$3,285
$179,737
Median Property Taxes
±$2,493

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Madison, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Madison, WI compared to it's parent and neighbor geographies.

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Rent vs Own

60.8%
Homeownership
2023
62.5%
Homeowners with Mortgage
2023

In 2023, 60.8% of the housing units in Madison, WI were occupied by their owner. This percentage declined from the previous year's rate of 61%.

This chart shows the percentage of owner in Madison, WI compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$86,827
Median Household Income
± $1,403
296k
Number of Households
± 4,117

In 2023, the median household income of the 296k households in Madison, WI grew to $86,827 from the previous year's value of $82,996.

The following chart displays the households in Madison, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Madison, WI is from Wisconsin.
0.441
2023 Wage GINI in Wisconsin
0.443
2022 Wage GINI in Wisconsin

In 2023, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 0.492% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2023
  1. Drove Alone (67.3%)
  2. Worked At Home (16.7%)
  3. Carpooled (5.95%)

In 2023, 67.3% of workers in Madison, WI drove alone to work, followed by those who worked at home (16.7%) and those who carpooled to work (5.95%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

21.7 minutes
Average Travel Time

Using averages, employees in Madison, WI have a shorter commute time (21.7 minutes) than the normal US worker (26.6 minutes). Additionally, 1.09% of the workforce in Madison, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Madison, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Madison, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Madison, WI have 2 cars.

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Poverty

Poverty & Diversity

9.97% of the population for whom poverty status is determined in Madison, WI (66.6k out of 668k people) live below the poverty line, a number that is lower than the national average of 12.4%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Females 25 - 34.

The most common racial or ethnic group living below the poverty line in Madison, WI is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

96.3% of the population of Madison, WI has health coverage, with 63.5% on employee plans, 9.01% on Medicaid, 11.6% on Medicare, 11.2% on non-group plans, and 0.937% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0.725% increase from the previous year (1,242 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 398 patients per year.

By gender, of the total number of insured persons, 50.1% were men and 49.9% were women.

Coverage

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Wisconsin.
1,251 to 1
Patient to Primary Care Physician Ratio in Wisconsin

Primary care physicians in Wisconsin see an average of 1,251 patients per year. This represents a 0.725% increase from the previous year (1,242 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Wisconsin in comparison to its neighboring geographies.

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Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 22% under 18 years, 25.5% between 18 and 34 years, 37.2% between 35 and 64 years, and 15.3% over 64 years.

By gender, of the total number of insured persons, 50.1% were men and 49.9% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

3.73%
Uninsured
63.5%
Employer Coverage
9.01%
Medicaid
11.6%
Medicare
11.2%
Non-Group
0.937%
Military or VA

Between 2022 and 2023, the percent of uninsured citizens in Madison, WI declined by 2.05% from 3.81% to 3.73%.

The following chart shows how the percent of uninsured individuals in Madison, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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