Baraboo, WI

Metropolitan Statistical Area (MSA)

2024 Population

66,009

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

41.6

0.726% 1-year increase

2024 Poverty Rate

8.06%

8% 1-year decrease

2024 Median Household Income

$79,541

2.44% 1-year growth

2024 Median Property Value

Population & Diversity

Baraboo, WI is home to a population of 66k people, from which 97.8% are citizens.

As of 2024, 3.89% of Baraboo, WI residents were born outside of the country (2.57k people).

In 2024, there were 28.1 times more White (Non-Hispanic) residents (57k people) in Baraboo, WI than any other race or ethnicity. There were 2.02k Two Races Including Other (Hispanic) and 1.66k Other (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

97.8%

2024 Citizenship

97.9%

2023 Citizenship

As of 2024, 97.8% of Baraboo, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Baraboo, WI was 97.9%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Baraboo, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Baraboo, WI

White (Non-Hispanic)
57k ± 446
Two Races Including Other (Hispanic)
2.02k ± 388
Other (Hispanic)
1.66k ± 370

6.8%

Hispanic Population

4.49k people

6.8% of the people in Baraboo, WI are hispanic (4.49k people).

The following chart shows the 8 races represented in Baraboo, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

3.89%

2024 Foreign-Born Population

2.57k people

3.79%

2023 Foreign-Born Population

2.49k people

As of 2024, 3.89% of Baraboo, WI residents (2.57k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Baraboo, WI was 3.79%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Baraboo, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
1,334 ± 216
Gulf War (2001-)
781 ± 187
Gulf War (1990s)
462 ± 133

Baraboo, WI has a large population of military personnel who served in Vietnam, 1.71 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Baraboo, WI.

Economy

The economy of Baraboo, WI employs 34.5k people. In 2024, the largest industries in Baraboo, WI were Manufacturing (5,499 people), Health Care & Social Assistance (4,645 people), and Retail Trade (4,469 people), and the highest paying industries were Utilities ($82,813), Professional, Scientific, & Technical Services ($73,125), and Finance & Insurance ($67,143).

Employment

Occupations

34.5k

2024 Value

± 1,115

0.36%

1 Year growth

± 4.46%

From 2023 to 2024, employment in Baraboo, WI grew at a rate of 0.36%, from 34.4k employees to 34.5k employees.

The most common job groups, by number of people living in Baraboo, WI, are Management Occupations (3,649 people), Office & Administrative Support Occupations (3,639 people), and Sales & Related Occupations (3,036 people). This chart illustrates the share breakdown of the primary jobs held by residents of Baraboo, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

34.5k

2024 Value

± 1,115

0.36%

1 Year growth

± 4.46%

From 2023 to 2024, employment in Baraboo, WI grew at a rate of 0.36%, from 34.4k employees to 34.5k employees.

The most common employment sectors for those who live in Baraboo, WI, are Manufacturing (5,499 people), Health Care & Social Assistance (4,645 people), and Retail Trade (4,469 people). This chart shows the share breakdown of the primary industries for residents of Baraboo, WI, though some of these residents may live in Baraboo, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$55,056

Median earning men ± $2,171

$42,029

Median earning women ± $1,704

The industries with the best median earnings for men in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($83,125), Transportation & Warehousing, & Utilities ($69,087), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($66,269).

The industries with the best median earnings for women in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($59,943), Public Administration ($58,600), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($56,558).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Establishments by Size

The industries with the most establishments

144
Construction
124
Other Services (except Public Administration)
110
Retail Trade

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

The visualization shows the number of establishments and its share across establishment sizes.

Payroll by Industry Sector

The industries with the highest total annual payroll

$346k
Manufacturing
$235k
Health Care and Social Assistance
$209k
Accommodation and Food Services

The chart shows the total annual payroll and the average annual payroll by industry.

Education

The student population of Baraboo, WI in 2021 is skewed towards women, with 7 male students and 58 female students.

Most students graduating from Universities in Baraboo, WI are White (29 and 80.6%), Hispanic or Latino (3 and 8.33%), Black or African American (3 and 8.33%), and Unknown (1 and 2.78%).

The largest universities in Baraboo, WI by number of degrees awarded are Panache Academy of Beauty (36 and 100%).

The most popular majors in Baraboo, WI are General Cosmetology (14 and 38.9%), Aesthetician & Skin Care Specialist (11 and 30.6%), and Nail Specialist & Manicurist (6 and 16.7%).

Admissions & Enrollments

Enrollments by Gender and Races

In 2021 there were 65 students enrolled in Baraboo, WI, 10.8% men and 89.2% women.

By race, the largest number of students enrolled was concentrated in White with 55 records, of which 90.9% were women and 9.09% men.

Completions

Concentrations

Most Common

General Cosmetology
14 degrees awarded
Barbering
3 degrees awarded

In 2022, the most common concentation for 1 to 2 Year Postsecondary Certificate recipients in Baraboo, WI was General Cosmetology with 14 degrees awarded.

This visualization illustrates the percentage of students graduating with a 1 to 2 Year Postsecondary Certificate from schools in Baraboo, WI according to their major.

Universities

Gender

Race

Panache Academy of Beauty

Largest Universities by degrees awarded

36 degrees awarded

In 2022, the institution with the largest number of graduating students was Panache Academy of Beauty with 36 degrees awarded.

Student Diversity

In 2022, 4 men were awarded degrees from institutions in Baraboo, WI, which is 0.125 times less than the 32 female students who received degrees in the same year.

In 2022, the most common race/ethnicity group awarded degrees at institutions was White students. These 29 degrees mean that there were 9.67 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 3 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Housing & Living

The median property value in Baraboo, WI was $258,600 in 2024, which is 0.777 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $242,400 to $258,600, a 6.68% increase. The homeownership rate in Baraboo, WI is 72.4%, which is higher than the national average of 65.2%.

People in Baraboo, WI have an average commute time of 23 minutes, and they drove alone to work. Car ownership in Baraboo, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$258,600

Median Property Value 2024

±$5,849

$20,252

Median Property Taxes

±$673

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Baraboo, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Baraboo, WI compared to it's parent and neighbor geographies.

Rent vs Own

72.4%

Homeownership

2024

62.7%

Homeowners with Mortgage

2024

In 2024, 72.4% of the housing units in Baraboo, WI were occupied by their owner. This percentage declined from the previous year's rate of 73.1%.

This chart shows the percentage of owner in Baraboo, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$79,541

Median Household Income

± $2,340

28k

Number of Households

± 980

In 2024, the median household income of the 28k households in Baraboo, WI grew to $79,541 from the previous year's value of $77,648.

The following chart displays the households in Baraboo, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for Baraboo, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (77%)
Worked At Home (9.65%)
Carpooled (9%)

In 2024, 77% of workers in Baraboo, WI drove alone to work, followed by those who worked at home (9.65%) and those who carpooled to work (9%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

23 minutes

Average Travel Time

Using averages, employees in Baraboo, WI have a shorter commute time (23 minutes) than the normal US worker (26.4 minutes). Additionally, 1.66% of the workforce in Baraboo, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Baraboo, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Baraboo, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Baraboo, WI have 2 cars.

Poverty

Poverty & Diversity

8.06% of the population for whom poverty status is determined in Baraboo, WI (5.26k out of 65.2k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 75+, followed by Males 55 - 64 and then Females 35 - 44.

The most common racial or ethnic group living below the poverty line in Baraboo, WI is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

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