Ashland, WI

Census Place

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2024 Population
7,902
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2024 Median Age
40.9
1.74% 1-year increase
2024 Poverty Rate
17.8%
26% 1-year decrease
2024 Median Household Income
$54,529
10.7% 1-year growth
2024 Median Property Value
$176,400
8.75% 1-year growth
2024 Employed Population
3,973
1.51% 1-year growth

About

None of the households in Ashland, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

98% of the residents in Ashland, WI are U.S. citizens.

The largest universities in Ashland, WI are Northland College (119 degrees awarded in 2023).

In 2024, the median property value in Ashland, WI was $176,400, and the homeownership rate was 62.7%.

Most people in Ashland, WI drove alone to work, and the average commute time was 13.5 minutes. The average car ownership in Ashland, WI was 2 cars per household.

United StatesWisconsinAshland County, WIBayfield County, WINorthwest Wisconsin Counties PUMA, WI

Population & Diversity

Ashland, WI is home to a population of 7.9k people, from which 98% are citizens. As of 2024, 3.11% of Ashland, WI residents were born outside of the country (246 people).

In 2024, there were 11.8 times more White (Non-Hispanic) residents (6.38k people) in Ashland, WI than any other race or ethnicity. There were 541 American Indian & Alaska Native (Non-Hispanic) and 378 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

98%
2024 Citizenship
99%
2023 Citizenship

As of 2024, 98% of Ashland, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Ashland, WI was 99%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Ashland, WI compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Ashland, WI
  1. White (Non-Hispanic)
    6.38k ± 177
  2. American Indian & Alaska Native (Non-Hispanic)
    541 ± 136
  3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    378 ± 95
4.35%
Hispanic Population
344 people

In 2024, there were 11.8 times more White (Non-Hispanic) residents (6.38k people) in Ashland, WI than any other race or ethnicity. There were 541 American Indian & Alaska Native (Non-Hispanic) and 378 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

4.35% of the people in Ashland, WI are hispanic (344 people).

The following chart shows the 8 races represented in Ashland, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    89,915 ± 7,306 people
  2. India
    21,992 ± 3,634 people
  3. China
    14,287 ± 2,931 people

In 2023, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,915 Wisconsin residents, followed by India with 21,992 and China with 14,287.

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Foreign-Born Population

3.11%
2024 Foreign-Born Population
246 people
2.04%
2023 Foreign-Born Population
161 people

As of 2024, 3.11% of Ashland, WI residents (246 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Ashland, WI was 2.04%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Ashland, WI compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    212 ± 103
  2. Gulf War (1990s)
    108 ± 56
  3. Gulf War (2001-)
    68 ± 76

Ashland, WI has a large population of military personnel who served in Vietnam, 1.96 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Ashland, WI.

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Economy

The economy of Ashland, WI employs 3.97k people. In 2024, the largest industries in Ashland, WI were Health Care & Social Assistance (617 people), Retail Trade (587 people), and Educational Services (540 people), and the highest paying industries were Construction ($65,919), Administrative & Support & Waste Management Services ($64,706), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($62,766).

Employment

Occupations

3.97k
2024 Value
± 381
1.51%
1 Year growth
± 13.8%

From 2023 to 2024, employment in Ashland, WI grew at a rate of 1.51%, from 3.91k employees to 3.97k employees.

The most common job groups, by number of people living in Ashland, WI, are Office & Administrative Support Occupations (522 people), Sales & Related Occupations (443 people), and Management Occupations (341 people). This chart illustrates the share breakdown of the primary jobs held by residents of Ashland, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

3.97k
2024 Value
± 381
1.51%
1 Year growth
± 13.8%

From 2023 to 2024, employment in Ashland, WI grew at a rate of 1.51%, from 3.91k employees to 3.97k employees.

The most common employment sectors for those who live in Ashland, WI, are Health Care & Social Assistance (617 people), Retail Trade (587 people), and Educational Services (540 people). This chart shows the share breakdown of the primary industries for residents of Ashland, WI, though some of these residents may live in Ashland, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$48,462
Median earning men ± $6,643
$35,449
Median earning women ± $5,110

The industries with the best median earnings for men in 2024 are Professional, Scientific, & Management, & Administrative & Waste Management Services ($72,361), Public Administration ($68,047), and Manufacturing ($64,038).

The industries with the best median earnings for women in 2024 are Public Administration ($53,299), Educational Services, & Health Care & Social Assistance ($47,450), and Manufacturing ($47,222).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
1.6%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Ashland, WI. Showing the available data for Wisconsin.
2024 Election Results
  1. Donald J. Trump (49.6%)
    Republican Party
  2. Kamala Harris (48.7%)
    Democratic Party
  3. Robert Kennedy (0.518%)
    Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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Education

In 2023, universities in Ashland, WI awarded 119 degrees. The student population of Ashland, WI in 2023 is skewed towards women, with 225 male students and 260 female students.

Most students graduating from Universities in Ashland, WI are White (93 and 83%), Hispanic or Latino (8 and 7.14%), Black or African American (4 and 3.57%), and Two or More Races (3 and 2.68%).

The largest universities in Ashland, WI by number of degrees awarded are Northland College (119 and 100%).

The most popular majors in Ashland, WI are General Biological Sciences (13 and 10.9%), Outdoor Education (12 and 10.1%), and General Psychology (9 and 7.56%).

The median tuition cost for private four year colleges is $40,910.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University
Measure

In 2023 in Ashland, WI, the percentage of applicants admitted was 71.8%, while the percentage of admitted who enrolled was 16%. The number of students enrolled in 2023 was 485 (46.4% men and 53.6% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2023 there were 485 students enrolled in Ashland, WI, 46.4% men and 53.6% women.

By race, the largest number of students enrolled was concentrated in White with 338 records, of which 57.4% were women and 42.6% men.

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Completions

Concentrations

Most Common
  1. General Biological Sciences
    13 degrees awarded
  2. Outdoor Education
    12 degrees awarded
  3. General Psychology
    9 degrees awarded

In 2023, the most common concentation for Bachelors Degree recipients in Ashland, WI was General Biological Sciences with 13 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Ashland, WI according to their major.

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Universities

Gender
Race
Northland College
Largest Universities by degrees awarded
119 degrees awarded

In 2023, the institution with the largest number of graduating students was Northland College with 119 degrees awarded.

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Student Diversity

University

In 2023, 50 men were awarded degrees from institutions in Ashland, WI, which is 0.725 times less than the 69 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 93 degrees mean that there were 11.6 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 8 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Tuition

Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($40,910) is the sector with the highest median state tuition in 2023.

Private not-for-profit, 4-year or above ($1,581) is the sector with the highest median state fee in 2023.

Private not-for-profit, 4-year or above ($800) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Housing & Living

The median property value in Ashland, WI was $176,400 in 2024, which is 0.53 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $162,200 to $176,400, a 8.75% increase. The homeownership rate in Ashland, WI is 62.7%, which is lower than the national average of 65.2%.

People in Ashland, WI have an average commute time of 13.5 minutes, and they drove alone to work. Car ownership in Ashland, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$176,400
Median Property Value 2024
±$9,984
$2,130
Median Property Taxes
±$262

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Ashland, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Ashland, WI compared to it's parent and neighbor geographies.

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Rent vs Own

62.7%
Homeownership
2024
59.9%
Homeowners with Mortgage
2024

In 2024, 62.7% of the housing units in Ashland, WI were occupied by their owner. This percentage grew from the previous year's rate of 60%.

This chart shows the percentage of owner in Ashland, WI compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$54,529
Median Household Income
± $7,011
3.4k
Number of Households
± 352

In 2024, the median household income of the 3.4k households in Ashland, WI grew to $54,529 from the previous year's value of $49,258.

The following chart displays the households in Ashland, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $10k - $15k range.

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Wage Distribution

The closest comparable wage GINI for Ashland, WI is from Wisconsin.
0.441
2023 Wage GINI in Wisconsin
0.443
2022 Wage GINI in Wisconsin

In 2023, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 0.492% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (71.3%)
  2. Worked At Home (9.57%)
  3. Walked (9.06%)

In 2024, 71.3% of workers in Ashland, WI drove alone to work, followed by those who worked at home (9.57%) and those who walked to work (9.06%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

13.5 minutes
Average Travel Time

Using averages, employees in Ashland, WI have a shorter commute time (13.5 minutes) than the normal US worker (26.4 minutes). Additionally, 1.81% of the workforce in Ashland, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Ashland, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Ashland, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Ashland, WI have 2 cars.

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Poverty

Poverty & Diversity

17.8% of the population for whom poverty status is determined in Ashland, WI (1.31k out of 7.34k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Males 55 - 64, followed by Females 75+ and then Females 35 - 44.

The most common racial or ethnic group living below the poverty line in Ashland, WI is White, followed by Two Or More and Native American.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

92.1% of the population of Ashland, WI has health coverage, with 42.7% on employee plans, 18.2% on Medicaid, 12.2% on Medicare, 18.3% on non-group plans, and 0.688% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

By gender, of the total number of insured persons, 51.7% were men and 48.3% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 19.3% under 18 years, 24% between 18 and 34 years, 37.1% between 35 and 64 years, and 19.6% over 64 years.

By gender, of the total number of insured persons, 51.7% were men and 48.3% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

7.93%
Uninsured
42.7%
Employer Coverage
18.2%
Medicaid
12.2%
Medicare
18.3%
Non-Group
0.688%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Ashland, WI grew by 2.21% from 7.76% to 7.93%.

The following chart shows how the percent of uninsured individuals in Ashland, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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