Ashland County, WI

County

2024 Population

16,080

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Poverty Rate

13.4%

18.3% 1-year decrease

2024 Median Household Income

$62,462

8.36% 1-year growth

2024 Median Property Value

$170,300

6.11% 1-year growth

2024 Employed Population

Population & Diversity

Ashland County, WI is home to a population of 16.1k people, from which 98.9% are citizens.

As of 2024, 2.17% of Ashland County, WI residents were born outside of the country (349 people).

In 2024, there were 8.7 times more White (Non-Hispanic) residents (13.1k people) in Ashland County, WI than any other race or ethnicity. There were 1.5k American Indian & Alaska Native (Non-Hispanic) and 645 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

98.9%

2024 Citizenship

99.2%

2023 Citizenship

As of 2024, 98.9% of Ashland County, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Ashland County, WI was 99.2%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Ashland County, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Ashland County, WI

White (Non-Hispanic)
13.1k ± 101
American Indian & Alaska Native (Non-Hispanic)
1.5k ± 100
Two Races Excluding Other, & Three or More Races (Non-Hispanic)
645 ± 100

2.96%

Hispanic Population

476 people

2.96% of the people in Ashland County, WI are hispanic (476 people).

The following chart shows the 8 races represented in Ashland County, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

2.17%

2024 Foreign-Born Population

349 people

1.87%

2023 Foreign-Born Population

300 people

As of 2024, 2.17% of Ashland County, WI residents (349 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Ashland County, WI was 1.87%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Ashland County, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
416 ± 106
Gulf War (1990s)
152 ± 56
Gulf War (2001-)
108 ± 74

Ashland County, WI has a large population of military personnel who served in Vietnam, 2.74 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Ashland County, WI.

Health

93.6% of the population of Ashland County, WI has health coverage, with 39.6% on employee plans, 21.4% on Medicaid, 14.6% on Medicare, 16.5% on non-group plans, and 1.48% on military or VA plans.

Primary care physicians in Ashland County, WI see 575 patients per year on average, which represents a 0% change from the previous year (575 patients). Compare this to dentists who see 1458 patients per year, and mental health providers who see 244 patients per year.

By gender, of the total number of insured persons, 50.7% were men and 49.3% were women.

Coverage

Patient to Clinician Ratios

575 to 1

Patient to Primary Care Physician Ratio in Ashland County, WI

Primary care physicians in Ashland County, WI see an average of 575 patients per year. This represents a 0% change from the previous year (575 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Ashland County, WI in comparison to its neighboring geographies.

Location of Health Services Facilities

Health Service Type

Top 5 Health Facilities Servicing the Greatest Number of Addresses

Health Practice Name
12345 Community Center Dr., Hayward, CA 94540 Census Tract # 4001
Health Practice Name
12345 Community Center Dr., Hayward, CA 94540 Census Tract # 4002
Health Practice Name
12345 Community Center Dr., Hayward, CA 94540 Census Tract # 4003
Health Practice Name
12345 Community Center Dr., Hayward, CA 94540 Census Tract # 4004
Health Practice Name
12345 Community Center Dr., Hayward, CA 94540 Census Tract # 4005

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 22.2% under 18 years, 19.2% between 18 and 34 years, 37.9% between 35 and 64 years, and 20.7% over 64 years.

By gender, of the total number of insured persons, 50.7% were men and 49.3% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

6.4%

Uninsured

39.6%

Employer Coverage

21.4%

Medicaid

14.6%

Medicare

16.5%

Non-Group

1.48%

Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Ashland County, WI declined by 0.411% from 6.43% to 6.4%.

The following chart shows how the percent of uninsured individuals in Ashland County, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

Health Indicators

Health Outcomes

Indicator

In 2025, the average number of mentally unhealthy days reported in past 30 days (age-adjusted) was 5.69 in Ashland County, WI.

The graphic shows the trend of the indicator in Ashland County, WI.

Health Behaviors

Indicator

In 2025, the percentage of the adult population (age 18 and older) that reports a body mass index (BMI) greater than or equal to 30 kg/m2 (age-adjusted) was 38% in Ashland County, WI.

The graphic shows the trend of the indicator in Ashland County, WI.

Clinical Care

Indicator

In 2025, the percentage of population under age 65 without health insurance was 7.38% in Ashland County, WI.

The graphic shows the trend of the indicator in Ashland County, WI.

Economy

The economy of Ashland County, WI employs 7.58k people. In 2024, the largest industries in Ashland County, WI were Health Care & Social Assistance (1,170 people), Retail Trade (926 people), and Educational Services (866 people), and the highest paying industries were Utilities ($130,000), Wholesale Trade ($60,781), and Transportation & Warehousing, & Utilities ($58,950).

Employment

Occupations

7.58k

2024 Value

± 426

0.45%

1 Year growth

± 8.1%

From 2023 to 2024, employment in Ashland County, WI grew at a rate of 0.45%, from 7.55k employees to 7.58k employees.

The most common job groups, by number of people living in Ashland County, WI, are Office & Administrative Support Occupations (976 people), Management Occupations (709 people), and Sales & Related Occupations (704 people). This chart illustrates the share breakdown of the primary jobs held by residents of Ashland County, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

7.58k

2024 Value

± 426

0.45%

1 Year growth

± 8.1%

From 2023 to 2024, employment in Ashland County, WI grew at a rate of 0.45%, from 7.55k employees to 7.58k employees.

The most common employment sectors for those who live in Ashland County, WI, are Health Care & Social Assistance (1,170 people), Retail Trade (926 people), and Educational Services (866 people). This chart shows the share breakdown of the primary industries for residents of Ashland County, WI, though some of these residents may live in Ashland County, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$49,180

Median earning men ± $3,181

$37,367

Median earning women ± $2,543

The industries with the best median earnings for men in 2024 are Transportation & Warehousing, & Utilities ($65,000), Professional, Scientific, & Management, & Administrative & Waste Management Services ($64,348), and Public Administration ($62,750).

The industries with the best median earnings for women in 2024 are Construction ($65,223), Public Administration ($50,139), and Educational Services, & Health Care & Social Assistance ($45,152).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Establishments by Size

The industries with the most establishments

42
Retail Trade
37
Construction
36
Accommodation and Food Services

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

The visualization shows the number of establishments and its share across establishment sizes.

Payroll by Industry Sector

The industries with the highest total annual payroll

$76.1k
Health Care and Social Assistance
$60.3k
Manufacturing
$31.1k
Retail Trade

The chart shows the total annual payroll and the average annual payroll by industry.

Education

The student population of Ashland County, WI in 2024 is skewed towards men, with 166 male students and 120 female students.

Most students graduating from Universities in Ashland County, WI are White (115 and 89.8%), Hispanic or Latino (6 and 4.69%), Two or More Races (3 and 2.34%), and Black or African American (2 and 1.56%).

The largest universities in Ashland County, WI by number of degrees awarded are Northland College (137 and 100%).

The most popular majors in Ashland County, WI are General Biological Sciences (25 and 18.2%), General Business Administration & Management (15 and 10.9%), and Other Natural Resource & Conservation (13 and 9.49%).

The median tuition cost for private four year colleges is $42,750.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University

Measure

In 2024 in Ashland County, WI, the percentage of applicants admitted was 75%, while the percentage of admitted who enrolled was 9.58%. The number of students enrolled in 2024 was 286 (58% men and 42% women).

The line chart shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

Enrollments by Gender and Races

Universities

In 2024 there were 286 students enrolled in Ashland County, WI, 58% men and 42% women.

By race, the largest number of students enrolled was concentrated in White with 190 records, of which 43.7% were women and 56.3% men.

Completions

Concentrations

Most Common

General Biological Sciences
25 degrees awarded
General Business Administration & Management
15 degrees awarded
Other Natural Resource & Conservation
13 degrees awarded

In 2024, the most common concentation for Bachelors Degree recipients in Ashland County, WI was General Biological Sciences with 25 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Ashland County, WI according to their major.

Universities

Gender

Race

Northland College

Largest Universities by degrees awarded

137 degrees awarded

In 2024, the institution with the largest number of graduating students was Northland College with 137 degrees awarded.

Student Diversity

University

In 2024, 58 men were awarded degrees from institutions in Ashland County, WI, which is 0.734 times less than the 79 female students who received degrees in the same year.

In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 115 degrees mean that there were 19.2 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 6 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($42,750) is the sector with the highest median state tuition in 2024.

Private not-for-profit, 4-year or above ($1,653) is the sector with the highest median state fee in 2024.

Private not-for-profit, 4-year or above ($800) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Housing & Living

The median property value in Ashland County, WI was $170,300 in 2024, which is 0.512 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $160,500 to $170,300, a 6.11% increase. The homeownership rate in Ashland County, WI is 73.4%, which is higher than the national average of 65.2%.

People in Ashland County, WI have an average commute time of 17.8 minutes, and they drove alone to work. Car ownership in Ashland County, WI is approximately the same as the national average, with an average of 2 cars per household.

In 2025, 11.8% of the population was living with severe housing problems in Ashland County, WI. From 2014 to 2025, the indicator declined 3.55%.

Housing

Property

$170,300

Median Property Value 2024

±$5,974

$5,017

Median Property Taxes

±$324

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Ashland County, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Ashland County, WI compared to it's parent and neighbor geographies.

Rent vs Own

73.4%

Homeownership

2024

60.1%

Homeowners with Mortgage

2024

In 2024, 73.4% of the housing units in Ashland County, WI were occupied by their owner. This percentage grew from the previous year's rate of 72.4%.

This chart shows the percentage of owner in Ashland County, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$62,462

Median Household Income

± $5,140

6.83k

Number of Households

± 413

In 2024, the median household income of the 6.83k households in Ashland County, WI grew to $62,462 from the previous year's value of $57,645.

The following chart displays the households in Ashland County, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for Ashland County, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (73.9%)
Worked At Home (9.68%)
Carpooled (7.22%)

In 2024, 73.9% of workers in Ashland County, WI drove alone to work, followed by those who worked at home (9.68%) and those who carpooled to work (7.22%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

17.8 minutes

Average Travel Time

Using averages, employees in Ashland County, WI have a shorter commute time (17.8 minutes) than the normal US worker (26.4 minutes). Additionally, 2.45% of the workforce in Ashland County, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Ashland County, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Ashland County, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Ashland County, WI have 2 cars.

Poverty

Severe Housing Problems

In 2025, 11.8% of the population was living with severe housing problems in Ashland County, WI. From 2014 to 2025, the indicator declined 3.55%.

The graph shows the trend of the percentage of the population living with severe housing problems.

Poverty & Diversity

13.4% of the population for whom poverty status is determined in Ashland County, WI (2.07k out of 15.5k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Males 55 - 64, followed by Females 75+ and then Males 65 - 74.

The most common racial or ethnic group living below the poverty line in Ashland County, WI is White, followed by Native American and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Children in Poverty

In 2025, 16.9% of the children was living in poverty in Ashland County, WI. From 2014 to 2025, the indicator declined 9.3%.

The graph shows the trend of the percentage of the children living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Security

Crimes & Accidents

Indicator

In 2022, the number of reported violent crimes offenses per 100,000 population was 262 in Ashland County, WI. From 2014 to 2022, the indicator grew 12.6% per 100,000 population.

The graph shows the trend in the number of reported violent crimes offenses per 100,000 population.

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