Rock County, WI

County

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2022 Population
163,817
0.18% 1-year growth
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2022 Median Age
40
0.503% 1-year increase
2022 Poverty Rate
9.87%
4.27% 1-year decrease
2022 Median Household Income
$70,630
7.8% 1-year growth
2022 Median Property Value
$193,000
16.4% 1-year growth
2022 Employed Population
82,453
1.65% 1-year growth

About

In 2022, Rock County, WI had a population of 164k people with a median age of 40 and a median household income of $70,630. Between 2021 and 2022 the population of Rock County, WI grew from 163,522 to 163,817, a 0.18% increase and its median household income grew from $65,518 to $70,630, a 7.8% increase.

The 5 largest ethnic groups in Rock County, WI are White (Non-Hispanic) (81%), Black or African American (Non-Hispanic) (4.57%), Two+ (Hispanic) (3.59%), Two+ (Non-Hispanic) (3.39%), and Other (Hispanic) (3.34%).

None of the households in Rock County, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

97.1% of the residents in Rock County, WI are U.S. citizens.

The largest universities in Rock County, WI are Blackhawk Technical College (795 degrees awarded in 2022), Beloit College (264 degrees), and First Class Cosmetology School (76 degrees).

In 2022, the median property value in Rock County, WI was $193,000, and the homeownership rate was 69.9%.

Most people in Rock County, WI drove alone to work, and the average commute time was 23.2 minutes. The average car ownership in Rock County, WI was 2 cars per household.

Population & Diversity

Rock County, WI is home to a population of 164k people, from which 97.1% are citizens. As of 2022, 4.93% of Rock County, WI residents were born outside of the country (8.08k people).

In 2022, there were 17.7 times more White (Non-Hispanic) residents (133k people) in Rock County, WI than any other race or ethnicity. There were 7.49k Black or African American (Non-Hispanic) and 5.88k Two+ (Hispanic) residents, the second and third most common ethnic groups.

Citizenship

97.1%
2022 Citizenship
97.3%
2021 Citizenship

As of 2022, 97.1% of Rock County, WI residents were US citizens, which is higher than the national average of 93.5%. In 2021, the percentage of US citizens in Rock County, WI was 97.3%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Rock County, WI compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

The 3 largest ethnic groups in Rock County, WI
  1. White (Non-Hispanic)
    133k ± 423
  2. Black or African American (Non-Hispanic)
    7.49k ± 551
  3. Two+ (Hispanic)
    5.88k ± 1.04k
9.47%
Hispanic Population
15.5k people

In 2022, there were 17.7 times more White (Non-Hispanic) residents (133k people) in Rock County, WI than any other race or ethnicity. There were 7.49k Black or African American (Non-Hispanic) and 5.88k Two+ (Hispanic) residents, the second and third most common ethnic groups.

9.47% of the people in Rock County, WI are hispanic (15.5k people).

The following chart shows the 7 races represented in Rock County, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    84,791 ± 7,097 people
  2. India
    23,051 ± 3,720 people
  3. China
    15,381 ± 3,041 people

In 2022, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 84,791 Wisconsin residents, followed by India with 23,051 and China with 15,381.

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Foreign-Born Population

4.93%
2022 Foreign-Born Population
8.08k people
4.68%
2021 Foreign-Born Population
7.65k people

As of 2022, 4.93% of Rock County, WI residents (8.08k people) were born outside of the United States, which is lower than the national average of 13.6%. In 2021, the percentage of foreign-born citizens in Rock County, WI was 4.68%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Rock County, WI compared to that of it's neighboring and parent geographies.

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Veterans

Most Common Service Period
  1. Vietnam
    3,372 ± 365
  2. Gulf War (2001-)
    1,479 ± 272
  3. Gulf War (1990s)
    1,231 ± 279

Rock County, WI has a large population of military personnel who served in Vietnam, 2.28 times greater than any other conflict.

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Economy

The economy of Rock County, WI employs 82.5k people. The largest industries in Rock County, WI are Manufacturing (17,359 people), Health Care & Social Assistance (11,463 people), and Retail Trade (9,873 people), and the highest paying industries are Utilities ($83,214), Finance & Insurance ($65,438), and Transportation & Warehousing, & Utilities ($59,512).

Males in Wisconsin have an average income that is 1.32 times higher than the average income of females, which is $58,062. The income inequality in Wisconsin (measured using the Gini index) is 0.443, which is lower than than the national average.

Occupations

82.5k
2022 Value
± 2,073
1.65%
1 Year growth
± 3.5%

From 2021 to 2022, employment in Rock County, WI grew at a rate of 1.65%, from 81.1k employees to 82.5k employees.

The most common job groups, by number of people living in Rock County, WI, are Production Occupations (9,898 people), Office & Administrative Support Occupations (9,379 people), and Management Occupations (7,353 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rock County, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Employment by Industries

82.5k
2022 Value
± 2,073
1.65%
1 Year growth
± 3.5%

From 2021 to 2022, employment in Rock County, WI grew at a rate of 1.65%, from 81.1k employees to 82.5k employees.

The most common employment sectors for those who live in Rock County, WI, are Manufacturing (17,359 people), Health Care & Social Assistance (11,463 people), and Retail Trade (9,873 people). This chart shows the share breakdown of the primary industries for residents of Rock County, WI, though some of these residents may live in Rock County, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$50,062
Median earning men ± $1,230
$36,319
Median earning women ± $937

The industries with the best median earnings for men in 2022 are Finance & Insurance, & Real Estate & Rental & Leasing ($70,625), Public Administration ($69,713), and Transportation & Warehousing, & Utilities ($63,793).

The industries with the best median earnings for women in 2022 are Finance & Insurance, & Real Estate & Rental & Leasing ($52,218), Public Administration ($50,934), and Wholesale Trade ($43,979).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
1.6%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Establishments by Size

The industries with the most establishments
  1. 244
    Other Services (except Public Administration)
  2. 242
    Construction
  3. 184
    Retail Trade

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

Depending on the option selected, the visualization shows the number of employees or number of establishments and its share across establishment sizes.

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Payroll by Industry Sector

The industries with the highest total annual payroll
  1. $801k
    Manufacturing
  2. $552k
    Health Care and Social Assistance
  3. $449k
    Management of Companies and Enterprises

The chart shows the total annual payroll and the average annual payroll by industry.

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Civics

In the 2020 presidential election, the popular vote in Rock County, WI went to Joseph R Biden Jr. with 54.7% of the vote. The runner-up was Donald J. Trump (43.5%), followed by Jo Jorgensen (1.28%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

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Education

In 2022, universities in Rock County, WI awarded 1,196 degrees. The student population of Rock County, WI in 2022 is skewed towards women, with 1,350 male students and 2,186 female students.

Most students graduating from Universities in Rock County, WI are White (799 and 70.8%), followed by Hispanic or Latino (164 and 14.5%), Black or African American (68 and 6.02%), and Two or More Races (41 and 3.63%).

The largest universities in Rock County, WI by number of degrees awarded are Blackhawk Technical College (795 and 66.5%), Beloit College (264 and 22.1%), and First Class Cosmetology School (76 and 6.35%).

The most popular majors in Rock County, WI are Nursing Assistant & Patient Care Assistant (246 and 20.6%), Welding Technology (110 and 9.2%), and Emergency Medical Technician (EMT Paramedic) (72 and 6.02%).

The median tuition cost in Rock County, WI for private four year colleges is $55,810.

Applicants, Admissions & Enrolled

University
Measure

In 2022 in Rock County, WI, the percentage of applicants admitted was 65.9%, while the percentage of admitted who enrolled was 10.2%. The number of students enrolled in 2022 was 3,536 (38.2% men and 61.8% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2022 there were 3,536 students enrolled in Rock County, WI, 38.2% men and 61.8% women.

By race, the largest number of students enrolled was concentrated in White with 2,295 records, of which 61.7% were women and 38.3% men.

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Concentrations

Most Common
  1. 21 degrees awarded
  2. 21 degrees awarded
  3. 17 degrees awarded

In 2022, the most common concentation for Bachelors Degree recipients in Rock County, WI was General Psychology with 21 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Rock County, WI according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
  1. 795 degrees awarded
  2. 264 degrees awarded
  3. 76 degrees awarded

In 2022, the institution with the largest number of graduating students was Blackhawk Technical College with 795 degrees awarded.

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Student Diversity

University

In 2022, 394 men were awarded degrees from institutions in Rock County, WI, which is 0.491 times less than the 802 female students who received degrees in the same year.

In 2022 the most common race/ethnicity group awarded degrees at institutions was White students. These 799 degrees mean that there were 4.87 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 164 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($55,810) is the sector with the highest median state tuition in 2022.

Private not-for-profit, 4-year or above ($502) is the sector with the highest median state fee in 2022.

Public, 2-year ($1,939) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.
Measure

In 2022, 0.697% of men over 25 years of age had not completed any academic degree (no schooling), while 0.597% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

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Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.
Race

The most common educational levels obtained by the working population in 2022 were High School or Equivalent (1.41M), Some college (1.02M), and Bachelors Degree (921k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

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Housing & Living

The median property value in Rock County, WI was $193,000 in 2022, which is 0.685 times smaller than the national average of $281,900. Between 2021 and 2022 the median property value increased from $165,800 to $193,000, a 16.4% increase. The homeownership rate in Rock County, WI is 69.9%, which is approximately the same as the national average of 64.8%.

People in Rock County, WI have an average commute time of 23.2 minutes, and they drove alone to work. Car ownership in Rock County, WI is approximately the same as the national average, with an average of 2 cars per household.

Median household income in Rock County, WI is $70,630. In 2022, the tract with the highest Median Household Income in Rock County, WI was Census Tract 13.03 with a value of $108,958, followed by Census Tract 30.02 and Census Tract 27, with respective values of $92,545 and $88,688.

In 2023, 12.5% of the population was living with severe housing problems in Rock County, WI. From 2014 to 2023, the indicator declined 1.84%.

Property

$193,000
Median Property Value 2022
±$3,747
$46,462
Median Property Taxes
±$1,242

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Rock County, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Rock County, WI compared to it's parent and neighbor geographies.

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Rent vs Own

69.9%
Homeownership
2022
62.9%
Homeowners with Mortgage
2022

In 2022, 69.9% of the housing units in Rock County, WI were occupied by their owner. This percentage grew from the previous year's rate of 69.2%.

This chart shows the percentage of owner in Rock County, WI compared it's parent and neighboring geographies.

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Income by Location

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Race/Ethnicity
Highest Median Household Income (Total)
  1. Census Tract 13.03
  2. Census Tract 30.02
  3. Census Tract 27

In 2022, the tract with the highest Median Household Income (Total) in Rock County, WI was Census Tract 13.03 with a value of $108,958, followed by Census Tract 30.02 and Census Tract 27, with respective values of $92,545 and $88,688.

The following map shows all of the tracts in Rock County, WI colored by their Median Household Income (Total).

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$70,630
Median Household Income
± $1,649
66.4k
Number of Households
± 1,888

In 2022, the median household income of the 66.4k households in Rock County, WI grew to $70,630 from the previous year's value of $65,518.

The following chart displays the households in Rock County, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Rock County, WI is from Wisconsin.
0.443
2022 Wage GINI in Wisconsin
0.443
2021 Wage GINI in Wisconsin

In 2022, the income inequality in Wisconsin was 0.443 according to the GINI calculation of the wage distribution. Income inequality had a 0.043% decline from 2021 to 2022, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Commuter Transportation

Most Common Commute in 2022
  1. Drove Alone (81.3%)
  2. Carpooled (8.73%)
  3. Worked At Home (6.71%)

In 2022, 81.3% of workers in Rock County, WI drove alone to work, followed by those who carpooled to work (8.73%) and those who worked at home (6.71%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

23.2 minutes
Average Travel Time

Using averages, employees in Rock County, WI have a shorter commute time (23.2 minutes) than the normal US worker (26.7 minutes). Additionally, 1.67% of the workforce in Rock County, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Rock County, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Rock County, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rock County, WI have 2 cars.

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Severe Housing Problems

In 2023, 12.5% of the population was living with severe housing problems in Rock County, WI. From 2014 to 2023, the indicator declined 1.84%.

The graph shows the trend of the percentage of the population living with severe housing problems.

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Poverty & Diversity

9.87% of the population for whom poverty status is determined in Rock County, WI (15.9k out of 161k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 25 - 34, followed by Females 55 - 64 and then Males 6 - 11.

The most common racial or ethnic group living below the poverty line in Rock County, WI is White, followed by Hispanic and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Children in Poverty

In 2023, 14.4% of the children was living in poverty in Rock County, WI. From 2014 to 2023, the indicator declined 8.2%.

The graph shows the trend of the percentage of the children living in poverty.

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Health

94.5% of the population of Rock County, WI has health coverage, with 53.3% on employee plans, 14.3% on Medicaid, 12.6% on Medicare, 13.3% on non-group plans, and 0.955% on military or VA plans.

Primary care physicians in Rock County, WI see 2013 patients per year on average, which represents a 0.198% decrease from the previous year (2017 patients). Compare this to dentists who see 1417 patients per year, and mental health providers who see 488 patients per year.

By gender, of the total number of insured persons, 48.9% were men and 51.1% were women.

Patient to Clinician Ratios

2,013 to 1
Patient to Primary Care Physician Ratio in Rock County, WI

Primary care physicians in Rock County, WI see an average of 2,013 patients per year. This represents a 0.198% decrease from the previous year (2,017 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Rock County, WI in comparison to its neighboring geographies.

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Health Care Diversity

In 2022, insured persons according to age ranges were distributed in 24.2% under 18 years, 19.6% between 18 and 34 years, 39.6% between 35 and 64 years, and 16.6% over 64 years.

By gender, of the total number of insured persons, 48.9% were men and 51.1% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

5.48%
Uninsured
53.3%
Employer Coverage
14.3%
Medicaid
12.6%
Medicare
13.3%
Non-Group
0.955%
Military or VA

Between 2021 and 2022, the percent of uninsured citizens in Rock County, WI declined by 1.98% from 5.59% to 5.48%.

The following chart shows how the percent of uninsured individuals in Rock County, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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Health Outcomes

Indicator

In 2023, the number of deaths among residents under age 18 per 100,000 population was 48 in Rock County, WI.

The graphic shows the trend of the indicator in Rock County, WI.

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Health Behaviors

Indicator

In 2023, the percentage of the adult population (age 18 and older) that reports a body mass index (BMI) greater than or equal to 30 kg/m2 (age-adjusted) was 35.1% in Rock County, WI.

The graphic shows the trend of the indicator in Rock County, WI.

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Clinical Care

Indicator

In 2023, the percentage of population under age 65 without health insurance was 7.49% in Rock County, WI.

The graphic shows the trend of the indicator in Rock County, WI.

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