Rock County, WI

County

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    2024 Population
    164,350
    US Senator
    Ron Johnson
    Republican Party
    US Senator
    Tammy Baldwin
    Democratic Party
    2024 Median Age
    40.3
    0.499% 1-year increase
    2024 Poverty Rate
    9.26%
    7.13% 1-year decrease
    2024 Median Household Income
    $75,673
    1.72% 1-year growth
    2024 Median Property Value
    $231,600
    7.27% 1-year growth
    2024 Employed Population
    82,942
    0.915% 1-year growth

    About

    None of the households in Rock County, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

    97.3% of the residents in Rock County, WI are U.S. citizens.

    The largest universities in Rock County, WI are Blackhawk Technical College (814 degrees awarded in 2024), Beloit College (237 degrees), and First Class Cosmetology School (81 degrees).

    In 2024, the median property value in Rock County, WI was $231,600, and the homeownership rate was 71.2%.

    Most people in Rock County, WI drove alone to work, and the average commute time was 23.8 minutes. The average car ownership in Rock County, WI was 2 cars per household.

    Population & Diversity

    Rock County, WI is home to a population of 164k people, from which 97.3% are citizens. As of 2024, 4.59% of Rock County, WI residents were born outside of the country (7.55k people).

    In 2024, there were 17.3 times more White (Non-Hispanic) residents (131k people) in Rock County, WI than any other race or ethnicity. There were 7.58k Black or African American (Non-Hispanic) and 7.5k Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

    Citizenship

    97.3%
    2024 Citizenship
    97.1%
    2023 Citizenship

    As of 2024, 97.3% of Rock County, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Rock County, WI was 97.1%, meaning that the rate of citizenship has been increasing.

    The following chart shows US citizenship percentages in Rock County, WI compared to that of it's neighboring and parent geographies.

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    Race and Ethnicity

    The 3 largest ethnic groups in Rock County, WI
    1. White (Non-Hispanic)
      131k ± 649
    2. Black or African American (Non-Hispanic)
      7.58k ± 580
    3. Two Races Including Other (Hispanic)
      7.5k ± 973
    10.1%
    Hispanic Population
    16.6k people

    In 2024, there were 17.3 times more White (Non-Hispanic) residents (131k people) in Rock County, WI than any other race or ethnicity. There were 7.58k Black or African American (Non-Hispanic) and 7.5k Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

    10.1% of the people in Rock County, WI are hispanic (16.6k people).

    The following chart shows the 8 races represented in Rock County, WI as a share of the total population.

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    Global Diversity

    The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.
    Most Common Origin
    1. Mexico
      90,085 ± 7,313 people
    2. India
      22,216 ± 3,653 people
    3. China
      14,090 ± 2,911 people

    In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

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    Foreign-Born Population

    4.59%
    2024 Foreign-Born Population
    7.55k people
    4.8%
    2023 Foreign-Born Population
    7.88k people

    As of 2024, 4.59% of Rock County, WI residents (7.55k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Rock County, WI was 4.8%, meaning that the rate has been decreasing.

    The following chart shows the percentage of foreign-born residents in Rock County, WI compared to that of it's neighboring and parent geographies.

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    Veterans

    Most Common Service Period
    1. Vietnam
      2,841 ± 364
    2. Gulf War (2001-)
      1,526 ± 347
    3. Gulf War (1990s)
      1,430 ± 250

    Rock County, WI has a large population of military personnel who served in Vietnam, 1.86 times greater than any other conflict.

    The chart shows the distribution of veterans by conflict in Rock County, WI.

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    Health

    94.5% of the population of Rock County, WI has health coverage, with 52.6% on employee plans, 14.5% on Medicaid, 13.1% on Medicare, 13.4% on non-group plans, and 0.931% on military or VA plans.

    Primary care physicians in Rock County, WI see 1,957 patients per year on average, which represents a 0% change from the previous year (1,957 patients). Compare this to dentists who see 1402 patients per year, and mental health providers who see 438 patients per year.

    By gender, of the total number of insured persons, 49.8% were men and 50.2% were women.

    Patient to Clinician Ratios

    1,957 to 1
    Patient to Primary Care Physician Ratio in Rock County, WI

    Primary care physicians in Rock County, WI see an average of 1,957 patients per year. This represents a 0% change from the previous year (1,957 patients).

    The following chart shows how the number of patients seen by primary care physicians has been changing over time in Rock County, WI in comparison to its neighboring geographies.

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    Health Care Diversity

    In 2024, insured persons according to age ranges were distributed in 23.9% under 18 years, 19.4% between 18 and 34 years, 39.1% between 35 and 64 years, and 17.5% over 64 years.

    By gender, of the total number of insured persons, 49.8% were men and 50.2% were women.

    The following chart shows the number of people with health coverage by gender.

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    Uninsured People

    5.51%
    Uninsured
    52.6%
    Employer Coverage
    14.5%
    Medicaid
    13.1%
    Medicare
    13.4%
    Non-Group
    0.931%
    Military or VA

    Between 2023 and 2024, the percent of uninsured citizens in Rock County, WI grew by 5.32% from 5.23% to 5.51%.

    The following chart shows how the percent of uninsured individuals in Rock County, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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    Health Outcomes

    Indicator

    In 2025, the average number of mentally unhealthy days reported in past 30 days (age-adjusted) was 5.16 in Rock County, WI.

    The graphic shows the trend of the indicator in Rock County, WI.

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    Health Behaviors

    Indicator

    In 2025, the percentage of the adult population (age 18 and older) that reports a body mass index (BMI) greater than or equal to 30 kg/m2 (age-adjusted) was 38.1% in Rock County, WI.

    The graphic shows the trend of the indicator in Rock County, WI.

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    Clinical Care

    Indicator

    In 2025, the percentage of population under age 65 without health insurance was 6.63% in Rock County, WI.

    The graphic shows the trend of the indicator in Rock County, WI.

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    Economy

    The economy of Rock County, WI employs 82.9k people. In 2024, the largest industries in Rock County, WI were Manufacturing (15,843 people), Health Care & Social Assistance (11,155 people), and Retail Trade (10,815 people), and the highest paying industries were Utilities ($85,725), Mining, Quarrying, & Oil & Gas Extraction ($78,929), and Professional, Scientific, & Technical Services ($71,905).

    Occupations

    82.9k
    2024 Value
    ± 2,184
    0.915%
    1 Year growth
    ± 3.64%

    From 2023 to 2024, employment in Rock County, WI grew at a rate of 0.915%, from 82.2k employees to 82.9k employees.

    The most common job groups, by number of people living in Rock County, WI, are Office & Administrative Support Occupations (9,580 people), Production Occupations (8,928 people), and Management Occupations (7,479 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rock County, WI.

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    Unemployment Insurance Claims

    Data is only available at the state level. Showing data for Wisconsin.

    This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

    The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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    Employment by Industries

    82.9k
    2024 Value
    ± 2,184
    0.915%
    1 Year growth
    ± 3.64%

    From 2023 to 2024, employment in Rock County, WI grew at a rate of 0.915%, from 82.2k employees to 82.9k employees.

    The most common employment sectors for those who live in Rock County, WI, are Manufacturing (15,843 people), Health Care & Social Assistance (11,155 people), and Retail Trade (10,815 people). This chart shows the share breakdown of the primary industries for residents of Rock County, WI, though some of these residents may live in Rock County, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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    Median Earnings by Industry

    $53,497
    Median earning men ± $1,516
    $39,864
    Median earning women ± $1,376

    The industries with the best median earnings for men in 2024 are Public Administration ($73,517), Transportation & Warehousing, & Utilities ($65,869), and Wholesale Trade ($63,011).

    The industries with the best median earnings for women in 2024 are Construction ($58,125), Public Administration ($53,119), and Finance & Insurance, & Real Estate & Rental & Leasing ($52,177).

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    Employment by Industry Sector

    Data is only available at the state level. Showing data for Wisconsin.
    Y-Axis
    1.6%
    Year-over-year growth
    Employment change between February 2022 and February 2023

    As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

    Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

    The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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    Establishments by Size

    The industries with the most establishments
    1. 244
      Other Services (except Public Administration)
    2. 242
      Construction
    3. 184
      Retail Trade

    The visualization shows the distribution of establishments by industry and by size according to the number of employees.

    The visualization shows the number of establishments and its share across establishment sizes.

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    Payroll by Industry Sector

    The industries with the highest total annual payroll
    1. $801k
      Manufacturing
    2. $552k
      Health Care and Social Assistance
    3. $449k
      Management of Companies and Enterprises

    The chart shows the total annual payroll and the average annual payroll by industry.

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    Civics

    In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

    Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

    US Senators from Wisconsin

    Senatorial voting results are only available at the state level. Showing data for Wisconsin.
    Ron Johnson
    Senator from Wisconsin3
    Assumed office on January 3, 2011
    Tammy Baldwin
    Senator from Wisconsin1
    Assumed office on January 3, 2013

    Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

    In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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    Education

    In 2024, universities in Rock County, WI awarded 1,200 degrees. The student population of Rock County, WI in 2024 is skewed towards women, with 1,548 male students and 2,461 female students.

    Most students graduating from Universities in Rock County, WI are White (777 and 67.2%), Hispanic or Latino (180 and 15.6%), Black or African American (95 and 8.21%), and Two or More Races (44 and 3.8%).

    The largest universities in Rock County, WI by number of degrees awarded are Blackhawk Technical College (814 and 67.8%), Beloit College (237 and 19.8%), and First Class Cosmetology School (81 and 6.75%).

    The most popular majors in Rock County, WI are Nursing Assistant & Patient Care Assistant (257 and 21.4%), Emergency Medical Technician (EMT Paramedic) (74 and 6.17%), and Aesthetician & Skin Care Specialist (73 and 6.08%).

    The median tuition cost for private four year colleges is $60,364.

    Applicants, Admissions & Enrolled

    University
    Measure

    In 2024 in Rock County, WI, the percentage of applicants admitted was 63%, while the percentage of admitted who enrolled was 9.22%. The number of students enrolled in 2024 was 4,009 (38.6% men and 61.4% women).

    The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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    Enrollments by Gender and Races

    Universities

    In 2024 there were 4,009 students enrolled in Rock County, WI, 38.6% men and 61.4% women.

    By race, the largest number of students enrolled was concentrated in White with 2,555 records, of which 62% were women and 38% men.

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    Concentrations

    In 2024, the most common concentation for Certificate of less than 1 academic year recipients in Rock County, WI was Nursing Assistant & Patient Care Assistant with 257 degrees awarded.

    This visualization illustrates the percentage of students graduating with a Certificate of less than 1 academic year from schools in Rock County, WI according to their major.

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    Universities

    Gender
    Race
    Largest Universities by degrees awarded
    1. 814 degrees awarded
    2. 237 degrees awarded
    3. 81 degrees awarded

    In 2024, the institution with the largest number of graduating students was Blackhawk Technical College with 814 degrees awarded.

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    Student Diversity

    University

    In 2024, 345 men were awarded degrees from institutions in Rock County, WI, which is 0.404 times less than the 855 female students who received degrees in the same year.

    In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 777 degrees mean that there were 4.32 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 180 degrees awarded.

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    Awarded Degrees over Time

    The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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    Average Net Price by Sector

    Universities

    Private not-for-profit, 4-year or above ($60,364) is the sector with the highest median state tuition in 2024.

    Public, 2-year ($636) is the sector with the highest median state fee in 2024.

    Public, 2-year ($2,062) is the sector with the highest average net price of books and supplies.

    The graph shows the average net price by sector and year.

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    Housing & Living

    The median property value in Rock County, WI was $231,600 in 2024, which is 0.696 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $215,900 to $231,600, a 7.27% increase. The homeownership rate in Rock County, WI is 71.2%, which is higher than the national average of 65.2%.

    People in Rock County, WI have an average commute time of 23.8 minutes, and they drove alone to work. Car ownership in Rock County, WI is approximately the same as the national average, with an average of 2 cars per household.

    In 2025, 11.4% of the population was living with severe housing problems in Rock County, WI. From 2014 to 2025, the indicator declined 2.89%.

    Property

    $231,600
    Median Property Value 2024
    ±$3,637
    $47,819
    Median Property Taxes
    ±$1,384

    The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Rock County, WI the largest share of households pay taxes in the $3k+ range.

    The chart underneath the paragraph shows the property taxes in Rock County, WI compared to it's parent and neighbor geographies.

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    Rent vs Own

    71.2%
    Homeownership
    2024
    63.7%
    Homeowners with Mortgage
    2024

    In 2024, 71.2% of the housing units in Rock County, WI were occupied by their owner. This percentage grew from the previous year's rate of 70.6%.

    This chart shows the percentage of owner in Rock County, WI compared it's parent and neighboring geographies.

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    Household Income

    Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
    $75,673
    Median Household Income
    ± $2,128
    67.2k
    Number of Households
    ± 1,977

    In 2024, the median household income of the 67.2k households in Rock County, WI grew to $75,673 from the previous year's value of $74,390.

    The following chart displays the households in Rock County, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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    Wage Distribution

    The closest comparable wage GINI for Rock County, WI is from Wisconsin.
    0.439
    2024 Wage GINI in Wisconsin
    0.441
    2023 Wage GINI in Wisconsin

    In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

    This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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    Commuter Transportation

    Most Common Commute in 2024
    1. Drove Alone (80.1%)
    2. Worked At Home (9.23%)
    3. Carpooled (7.22%)

    In 2024, 80.1% of workers in Rock County, WI drove alone to work, followed by those who worked at home (9.23%) and those who carpooled to work (7.22%).

    The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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    Commute Time

    23.8 minutes
    Average Travel Time

    Using averages, employees in Rock County, WI have a shorter commute time (23.8 minutes) than the normal US worker (26.4 minutes). Additionally, 2.45% of the workforce in Rock County, WI have "super commutes" in excess of 90 minutes.

    The chart below shows how the median household income in Rock County, WI compares to that of it's neighboring and parent geographies.

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    Car Ownership

    2 cars
    Average Number

    The following chart displays the households in Rock County, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rock County, WI have 2 cars.

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    Severe Housing Problems

    In 2025, 11.4% of the population was living with severe housing problems in Rock County, WI. From 2014 to 2025, the indicator declined 2.89%.

    The graph shows the trend of the percentage of the population living with severe housing problems.

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    Poverty & Diversity

    9.26% of the population for whom poverty status is determined in Rock County, WI (15k out of 162k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 75+, followed by Females 25 - 34 and then Males 55 - 64.

    The most common racial or ethnic group living below the poverty line in Rock County, WI is White, followed by Hispanic and Black.

    The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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    Children in Poverty

    In 2025, 14.9% of the children was living in poverty in Rock County, WI. From 2014 to 2025, the indicator declined 7.7%.

    The graph shows the trend of the percentage of the children living in poverty.

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    Crimes & Accidents

    Indicator

    In 2022, the number of reported violent crimes offenses per 100,000 population was 231 in Rock County, WI. From 2014 to 2022, the indicator declined 16% per 100,000 population.

    The graph shows the trend in the number of reported violent crimes offenses per 100,000 population.

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