La Crosse County, WI

County

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2024 Population

120,488

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

37.5

1.08% 1-year increase

2024 Poverty Rate

12.4%

0.299% 1-year decrease

2024 Median Household Income

$73,013

3.27% 1-year growth

2024 Median Property Value

$257,000

5.67% 1-year growth

2024 Employed Population

64,276

0.405% 1-year growth

About

None of the households in La Crosse County, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.3% of the residents in La Crosse County, WI are U.S. citizens.

The largest universities in La Crosse County, WI are University of Wisconsin-La Crosse (2,534 degrees awarded in 2024), Western Technical College (1,408 degrees), and Viterbo University (975 degrees).

In 2024, the median property value in La Crosse County, WI was $257,000, and the homeownership rate was 62.2%.

Most people in La Crosse County, WI drove alone to work, and the average commute time was 18.7 minutes. The average car ownership in La Crosse County, WI was 2 cars per household.

La Crosse County, WI borders Houston County, MN, Winona County, MN, Jackson County, WI, Monroe County, WI, Trempealeau County, WI, and Vernon County, WI.

About the photo: Red barn, near Mormon Creek, LaCrosse WI

Photo by Keith Ewing

United States Wisconsin La Crosse-Onalaska, WI-MN

Population & Diversity

La Crosse County, WI is home to a population of 120k people, from which 99.3% are citizens. As of 2024, 3.02% of La Crosse County, WI residents were born outside of the country (3.64k people).

In 2024, there were 19.4 times more White (Non-Hispanic) residents (105k people) in La Crosse County, WI than any other race or ethnicity. There were 5.42k Asian (Non-Hispanic) and 3.13k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99.3%

2024 Citizenship

99.2%

2023 Citizenship

As of 2024, 99.3% of La Crosse County, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in La Crosse County, WI was 99.2%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in La Crosse County, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in La Crosse County, WI

White (Non-Hispanic)
105k ± 306
Asian (Non-Hispanic)
5.42k ± 356
Two Races Excluding Other, & Three or More Races (Non-Hispanic)
3.13k ± 488

2.71%

Hispanic Population

3.27k people

2.71% of the people in La Crosse County, WI are hispanic (3.27k people).

The following chart shows the 8 races represented in La Crosse County, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

3.02%

2024 Foreign-Born Population

3.64k people

2.93%

2023 Foreign-Born Population

3.52k people

As of 2024, 3.02% of La Crosse County, WI residents (3.64k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in La Crosse County, WI was 2.93%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in La Crosse County, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
2,404 ± 287
Gulf War (2001-)
1,296 ± 249
Gulf War (1990s)
1,267 ± 359

La Crosse County, WI has a large population of military personnel who served in Vietnam, 1.85 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in La Crosse County, WI.

Health

95.6% of the population of La Crosse County, WI has health coverage, with 58.3% on employee plans, 11.1% on Medicaid, 13% on Medicare, 11.8% on non-group plans, and 1.37% on military or VA plans.

Primary care physicians in La Crosse County, WI see 717 patients per year on average, which represents a 0% change from the previous year (717 patients). Compare this to dentists who see 978 patients per year, and mental health providers who see 255 patients per year.

By gender, of the total number of insured persons, 49.2% were men and 50.8% were women.

Coverage

Patient to Clinician Ratios

717 to 1

Patient to Primary Care Physician Ratio in La Crosse County, WI

Primary care physicians in La Crosse County, WI see an average of 717 patients per year. This represents a 0% change from the previous year (717 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in La Crosse County, WI in comparison to its neighboring geographies.

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 21.3% under 18 years, 26.2% between 18 and 34 years, 34.7% between 35 and 64 years, and 17.8% over 64 years.

By gender, of the total number of insured persons, 49.2% were men and 50.8% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

4.36%

Uninsured

58.3%

Employer Coverage

11.1%

Medicaid

13%

Medicare

11.8%

Non-Group

1.37%

Military or VA

Between 2023 and 2024, the percent of uninsured citizens in La Crosse County, WI declined by 4.48% from 4.57% to 4.36%.

The following chart shows how the percent of uninsured individuals in La Crosse County, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

Health Indicators

Health Outcomes

Indicator

In 2025, the average number of mentally unhealthy days reported in past 30 days (age-adjusted) was 5.09 in La Crosse County, WI.

The graphic shows the trend of the indicator in La Crosse County, WI.

Health Behaviors

Indicator

In 2025, the percentage of the adult population (age 18 and older) that reports a body mass index (BMI) greater than or equal to 30 kg/m2 (age-adjusted) was 34.6% in La Crosse County, WI.

The graphic shows the trend of the indicator in La Crosse County, WI.

Clinical Care

Indicator

In 2025, the percentage of population under age 65 without health insurance was 5.07% in La Crosse County, WI.

The graphic shows the trend of the indicator in La Crosse County, WI.

Economy

The economy of La Crosse County, WI employs 64.3k people. In 2024, the largest industries in La Crosse County, WI were Health Care & Social Assistance (12,204 people), Retail Trade (9,170 people), and Manufacturing (8,052 people), and the highest paying industries were Utilities ($102,702), Professional, Scientific, & Technical Services ($68,538), and Information ($66,899).

Employment

Occupations

64.3k

2024 Value

± 1,950

0.405%

1 Year growth

± 4.25%

From 2023 to 2024, employment in La Crosse County, WI grew at a rate of 0.405%, from 64k employees to 64.3k employees.

The most common job groups, by number of people living in La Crosse County, WI, are Office & Administrative Support Occupations (7,053 people), Management Occupations (5,600 people), and Sales & Related Occupations (5,598 people). This chart illustrates the share breakdown of the primary jobs held by residents of La Crosse County, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

64.3k

2024 Value

± 1,950

0.405%

1 Year growth

± 4.25%

From 2023 to 2024, employment in La Crosse County, WI grew at a rate of 0.405%, from 64k employees to 64.3k employees.

The most common employment sectors for those who live in La Crosse County, WI, are Health Care & Social Assistance (12,204 people), Retail Trade (9,170 people), and Manufacturing (8,052 people). This chart shows the share breakdown of the primary industries for residents of La Crosse County, WI, though some of these residents may live in La Crosse County, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$52,327

Median earning men ± $1,465

$38,207

Median earning women ± $1,565

The industries with the best median earnings for men in 2024 are Information ($74,219), Professional, Scientific, & Management, & Administrative & Waste Management Services ($65,394), and Transportation & Warehousing, & Utilities ($63,828).

The industries with the best median earnings for women in 2024 are Construction ($56,850), Public Administration ($56,270), and Information ($54,063).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Establishments by Size

The industries with the most establishments

200
Construction
163
Other Services (except Public Administration)
145
Finance and Insurance

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

The visualization shows the number of establishments and its share across establishment sizes.

Payroll by Industry Sector

The industries with the highest total annual payroll

$792k
Health Care and Social Assistance
$379k
Manufacturing
$278k
Transportation and Warehousing

The chart shows the total annual payroll and the average annual payroll by industry.

Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for La Crosse County, WI. Showing the available data for Wisconsin.

2024 Election Results

Donald J. Trump (49.6%)
Republican Party
Kamala Harris (48.7%)
Democratic Party
Robert Kennedy (0.518%)
Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

Education

In 2024, universities in La Crosse County, WI awarded 4,981 degrees. The student population of La Crosse County, WI in 2024 is skewed towards women, with 6,585 male students and 9,647 female students.

Most students graduating from Universities in La Crosse County, WI are White (4,301 and 86.8%), Hispanic or Latino (191 and 3.85%), Two or More Races (169 and 3.41%), and Asian (131 and 2.64%).

The largest universities in La Crosse County, WI by number of degrees awarded are University of Wisconsin-La Crosse (2,534 and 50.9%), Western Technical College (1,408 and 28.3%), and Viterbo University (975 and 19.6%).

The most popular majors in La Crosse County, WI are Registered Nursing (300 and 6.02%), General Biological Sciences (262 and 5.26%), and General Business Administration & Management (246 and 4.94%).

The median tuition costs are $33,500 for private four year colleges, and $8,333 and $17,780 respectively, for public four year colleges for in-state students and out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University

Measure

In 2024 in La Crosse County, WI, the percentage of applicants admitted was 74.9%, while the percentage of admitted who enrolled was 38%. The number of students enrolled in 2024 was 16,232 (40.6% men and 59.4% women).

The line chart shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

Enrollments by Gender and Races

Universities

In 2024 there were 16,232 students enrolled in La Crosse County, WI, 40.6% men and 59.4% women.

By race, the largest number of students enrolled was concentrated in White with 13,708 records, of which 60.4% were women and 39.6% men.

Completions

Concentrations

Most Common

General Biological Sciences
239 degrees awarded
General Psychology
218 degrees awarded
Kinesiology & Exercise Science
203 degrees awarded

In 2024, the most common concentation for Bachelors Degree recipients in La Crosse County, WI was General Biological Sciences with 239 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in La Crosse County, WI according to their major.

Universities

Gender

Race

Largest Universities by degrees awarded

University of Wisconsin-La Crosse
2,534 degrees awarded
Western Technical College
1,408 degrees awarded
Viterbo University
975 degrees awarded

In 2024, the institution with the largest number of graduating students was University of Wisconsin-La Crosse with 2,534 degrees awarded.

Student Diversity

University

In 2024, 1,819 men were awarded degrees from institutions in La Crosse County, WI, which is 0.575 times less than the 3,162 female students who received degrees in the same year.

In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 4,301 degrees mean that there were 22.5 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 191 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($33,500) is the sector with the highest median state tuition in 2024.

Public, 4-year or above ($1,737) is the sector with the highest median state fee in 2024.

Public, 2-year ($2,060) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Housing & Living

The median property value in La Crosse County, WI was $257,000 in 2024, which is 0.772 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $243,200 to $257,000, a 5.67% increase. The homeownership rate in La Crosse County, WI is 62.2%, which is lower than the national average of 65.2%.

People in La Crosse County, WI have an average commute time of 18.7 minutes, and they drove alone to work. Car ownership in La Crosse County, WI is approximately the same as the national average, with an average of 2 cars per household.

In 2025, 13.7% of the population was living with severe housing problems in La Crosse County, WI. From 2014 to 2025, the indicator declined 0.722%.

Housing

Property

$257,000

Median Property Value 2024

±$8,370

$32,012

Median Property Taxes

±$1,260

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In La Crosse County, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in La Crosse County, WI compared to it's parent and neighbor geographies.

Rent vs Own

62.2%

Homeownership

2024

63.3%

Homeowners with Mortgage

2024

In 2024, 62.2% of the housing units in La Crosse County, WI were occupied by their owner. This percentage declined from the previous year's rate of 62.5%.

This chart shows the percentage of owner in La Crosse County, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$73,013

Median Household Income

± $2,790

51.5k

Number of Households

± 1,774

In 2024, the median household income of the 51.5k households in La Crosse County, WI grew to $73,013 from the previous year's value of $70,704.

The following chart displays the households in La Crosse County, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for La Crosse County, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (75.5%)
Worked At Home (11.6%)
Carpooled (6.82%)

In 2024, 75.5% of workers in La Crosse County, WI drove alone to work, followed by those who worked at home (11.6%) and those who carpooled to work (6.82%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

18.7 minutes

Average Travel Time

Using averages, employees in La Crosse County, WI have a shorter commute time (18.7 minutes) than the normal US worker (26.4 minutes). Additionally, 1.41% of the workforce in La Crosse County, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in La Crosse County, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in La Crosse County, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in La Crosse County, WI have 2 cars.

Poverty

Severe Housing Problems

In 2025, 13.7% of the population was living with severe housing problems in La Crosse County, WI. From 2014 to 2025, the indicator declined 0.722%.

The graph shows the trend of the percentage of the population living with severe housing problems.

Poverty & Diversity

12.4% of the population for whom poverty status is determined in La Crosse County, WI (14.4k out of 116k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Females 65 - 74.

The most common racial or ethnic group living below the poverty line in La Crosse County, WI is White, followed by Asian and Hispanic.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Children in Poverty

In 2025, 9.6% of the children was living in poverty in La Crosse County, WI. From 2014 to 2025, the indicator declined 4.1%.

The graph shows the trend of the percentage of the children living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Security

Crimes & Accidents

Indicator

In 2022, the number of reported violent crimes offenses per 100,000 population was 138 in La Crosse County, WI. From 2014 to 2022, the indicator declined 55.3% per 100,000 population.

The graph shows the trend in the number of reported violent crimes offenses per 100,000 population.