La Crosse-Onalaska, WI-MN

Metropolitan Statistical Area (MSA)

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2023 Population
169,945
22.2% 1-year growth
2023 Median Age
38.8
2.92% 1-year increase
2023 Poverty Rate
12.1%
9.01% 1-year increase
2023 Median Household Income
$71,009
2.85% 1-year growth
2023 Median Property Value
$235,300
4.72% 1-year growth
2023 Employed Population
87,476
18.7% 1-year growth

About

In 2023, La Crosse-Onalaska, WI-MN had a population of 170k people with a median age of 38.8 and a median household income of $71,009. Between 2022 and 2023 the population of La Crosse-Onalaska, WI-MN grew from 139,042 to 169,945, a 22.2% increase and its median household income grew from $69,043 to $71,009, a 2.85% increase.

The 5 largest ethnic groups in La Crosse-Onalaska, WI-MN are White (Non-Hispanic) (89.7%), Asian (Non-Hispanic) (3.37%), Two Races Excluding Other, & Three or More Races (Non-Hispanic) (2.17%), Black or African American (Non-Hispanic) (1.16%), and Two Races Including Other (Non-Hispanic) (0.869%).

None of the households in La Crosse-Onalaska, WI-MN reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.3% of the residents in La Crosse-Onalaska, WI-MN are U.S. citizens.

The largest universities in La Crosse-Onalaska, WI-MN are University of Wisconsin-La Crosse (2,552 degrees awarded in 2023), Western Technical College (240170) (1,316 degrees), and Viterbo University (1,012 degrees).

In 2023, the median property value in La Crosse-Onalaska, WI-MN was $235,300, and the homeownership rate was 68.2%.

Most people in La Crosse-Onalaska, WI-MN drove alone to work, and the average commute time was 20.5 minutes. The average car ownership in La Crosse-Onalaska, WI-MN was 2 cars per household.

La Crosse-Onalaska, WI-MN borders Rochester, MN and Winona, MN.

United StatesMinnesotaWisconsin

Population & Diversity

La Crosse-Onalaska, WI-MN is home to a population of 170k people, from which 99.3% are citizens. As of 2023, 2.44% of La Crosse-Onalaska, WI-MN residents were born outside of the country (4.15k people).

In 2023, there were 26.6 times more White (Non-Hispanic) residents (152k people) in La Crosse-Onalaska, WI-MN than any other race or ethnicity. There were 5.73k Asian (Non-Hispanic) and 3.69k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99.3%
2023 Citizenship
99.3%
2022 Citizenship

As of 2023, 99.3% of La Crosse-Onalaska, WI-MN residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in La Crosse-Onalaska, WI-MN was 99.3%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in La Crosse-Onalaska, WI-MN compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in La Crosse-Onalaska, WI-MN
  1. White (Non-Hispanic)
    152k ± 312
  2. Asian (Non-Hispanic)
    5.73k ± 376
  3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    3.69k ± 475
2.32%
Hispanic Population
3.94k people

In 2023, there were 26.6 times more White (Non-Hispanic) residents (152k people) in La Crosse-Onalaska, WI-MN than any other race or ethnicity. There were 5.73k Asian (Non-Hispanic) and 3.69k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

2.32% of the people in La Crosse-Onalaska, WI-MN are hispanic (3.94k people).

The following chart shows the 8 races represented in La Crosse-Onalaska, WI-MN as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Minnesota.
Most Common Origin
  1. Mexico
    148,679 ± 9,406 people
  2. India
    53,828 ± 5,683 people
  3. Somalia
    38,253 ± 4,794 people

In 2023, the most common birthplace for the foreign-born residents of Minnesota was Mexico, the natal country of 148,679 Minnesota residents, followed by India with 53,828 and Somalia with 38,253.

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Foreign-Born Population

2.44%
2023 Foreign-Born Population
4.15k people
2.67%
2022 Foreign-Born Population
3.71k people

As of 2023, 2.44% of La Crosse-Onalaska, WI-MN residents (4.15k people) were born outside of the United States, which is approximately the same as the national average of 13.8%. In 2022, the percentage of foreign-born citizens in La Crosse-Onalaska, WI-MN was 2.67%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in La Crosse-Onalaska, WI-MN compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    3,255 ± 314
  2. Gulf War (2001-)
    1,780 ± 273
  3. Gulf War (1990s)
    1,498 ± 337

La Crosse-Onalaska, WI-MN has a large population of military personnel who served in Vietnam, 1.83 times greater than any other conflict.

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Economy

The economy of La Crosse-Onalaska, WI-MN employs 87.5k people. In 2023, the largest industries in La Crosse-Onalaska, WI-MN were Health Care & Social Assistance (16,701 people), Retail Trade (12,543 people), and Manufacturing (10,690 people), and the highest paying industries were Utilities ($97,528), Mining, Quarrying, & Oil & Gas Extraction ($82,500), and Information ($69,620).

Employment

Occupations

87.5k
2023 Value
± 2,058
18.7%
1 Year growth
± 3.05%

From 2022 to 2023, employment in La Crosse-Onalaska, WI-MN grew at a rate of 18.7%, from 73.7k employees to 87.5k employees.

The most common job groups, by number of people living in La Crosse-Onalaska, WI-MN, are Office & Administrative Support Occupations (9,613 people), Management Occupations (8,260 people), and Sales & Related Occupations (7,604 people). This chart illustrates the share breakdown of the primary jobs held by residents of La Crosse-Onalaska, WI-MN.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Minnesota.

This chart shows weekly unemployment insurance claims in Minnesota (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

87.5k
2023 Value
± 2,058
18.7%
1 Year growth
± 3.05%

From 2022 to 2023, employment in La Crosse-Onalaska, WI-MN grew at a rate of 18.7%, from 73.7k employees to 87.5k employees.

The most common employment sectors for those who live in La Crosse-Onalaska, WI-MN, are Health Care & Social Assistance (16,701 people), Retail Trade (12,543 people), and Manufacturing (10,690 people). This chart shows the share breakdown of the primary industries for residents of La Crosse-Onalaska, WI-MN, though some of these residents may live in La Crosse-Onalaska, WI-MN and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$51,811
Median earning men ± $1,250
$38,529
Median earning women ± $1,048

The industries with the best median earnings for men in 2023 are Information ($82,583), Public Administration ($66,071), and Transportation & Warehousing, & Utilities ($63,297).

The industries with the best median earnings for women in 2023 are Public Administration ($50,533), Finance & Insurance, & Real Estate & Rental & Leasing ($49,574), and Wholesale Trade ($47,841).

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Establishments by Size

The industries with the most establishments
  1. 317
    Construction
  2. 269
    Other Services (except Public Administration)
  3. 187
    Health Care and Social Assistance

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

The visualization shows the number of establishments and its share across establishment sizes.

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Payroll by Industry Sector

The industries with the highest total annual payroll
  1. $895k
    Health Care and Social Assistance
  2. $454k
    Manufacturing
  3. $308k
    Transportation and Warehousing

The chart shows the total annual payroll and the average annual payroll by industry.

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Civics

In the 2024 presidential election, the popular vote in Minnesota and Wisconsin went to Kamala Harris with 49.8% of the vote. The runner-up was Donald J. Trump (48.2%), followed by Robert Kennedy (0.625%).

Amy Klobuchar, Tina Smith, Ron Johnson, and Tammy Baldwin are the senators currently representing the state of Minnesota and Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Minnesota and Wisconsin is currently represented by 16 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for La Crosse-Onalaska, WI-MN. Showing the available data for Minnesota and Wisconsin.
2024 Election Results
  1. Kamala Harris (49.8%)
    Democratic Party
  2. Donald J. Trump (48.2%)
    Republican Party
  3. Robert Kennedy (0.625%)
    Independent Party

In the 2024 presidential election, the popular vote in Minnesota and Wisconsin went to Kamala Harris with 49.8% of the vote. The runner-up was Donald J. Trump (48.2%), followed by Robert Kennedy (0.625%).

The following chart shows the popular vote results in Minnesota and Wisconsin for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Minnesota and Wisconsin

Senatorial voting results are only available at the state level. Showing data for Minnesota and Wisconsin.
Amy Klobuchar
Senator from Minnesota1
Assumed office on January 3, 2007
The Minnesota Democratic–Farmer–Labor Party (DFL) is the Minnesota affiliate of the U.S. Democratic Party and its members are counted as Democrats.
Tina Smith
Senator from Minnesota2
Assumed office on January 3, 2018
Appointed to the seat following the resignation of Al Franken.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Amy Klobuchar, Tina Smith, Ron Johnson, and Tammy Baldwin are the senators currently representing Minnesota and Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Minnesota and Wisconsin over time, excluding special elections, colored by their political party.

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US Representative Elections

US Representatives from Minnesota and Wisconsin

Minnesota and Wisconsin is currently represented by 16 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Minnesota and Wisconsin have changed over time starting in 2008.

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Education

In 2023, universities in La Crosse-Onalaska, WI-MN awarded 4,931 degrees. The student population of La Crosse-Onalaska, WI-MN in 2023 is skewed towards women, with 6,663 male students and 9,919 female students.

Most students graduating from Universities in La Crosse-Onalaska, WI-MN are White (4,296 and 87.6%), followed by Hispanic or Latino (165 and 3.36%), Two or More Races (146 and 2.98%), and Asian (124 and 2.53%).

The largest universities in La Crosse-Onalaska, WI-MN by number of degrees awarded are University of Wisconsin-La Crosse (2,552 and 51.8%), Western Technical College (240170) (1,316 and 26.7%), and Viterbo University (1,012 and 20.5%).

The most popular majors in La Crosse-Onalaska, WI-MN are General Biological Sciences (262 and 5.31%), Registered Nursing (253 and 5.13%), and General Business Administration & Management (237 and 4.81%).

The median tuition costs in La Crosse-Onalaska, WI-MN are $31,600 for private four year colleges, and $7,974 and $17,014 respectively, for public four year colleges for in-state students and out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University
Measure

In 2023 in La Crosse-Onalaska, WI-MN, the percentage of applicants admitted was 73.3%, while the percentage of admitted who enrolled was 40%. The number of students enrolled in 2023 was 16,582 (40.2% men and 59.8% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2023 there were 16,582 students enrolled in La Crosse-Onalaska, WI-MN, 40.2% men and 59.8% women.

By race, the largest number of students enrolled was concentrated in White with 14,023 records, of which 60.9% were women and 39.1% men.

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Completions

Concentrations

Most Common
  1. General Finance
    207 degrees awarded
  2. General Biological Sciences
    244 degrees awarded
  3. General Psychology
    232 degrees awarded

In 2023, the most common concentation for Bachelors Degree recipients in La Crosse-Onalaska, WI-MN was General Finance with 207 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in La Crosse-Onalaska, WI-MN according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
  1. University of Wisconsin-La Crosse
    2,552 degrees awarded
  2. Western Technical College (240170)
    1,316 degrees awarded
  3. Viterbo University
    1,012 degrees awarded

In 2023, the institution with the largest number of graduating students was University of Wisconsin-La Crosse with 2,552 degrees awarded.

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Student Diversity

University

In 2023, 1,810 men were awarded degrees from institutions in La Crosse-Onalaska, WI-MN, which is 0.58 times less than the 3,121 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 4,296 degrees mean that there were 26 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 165 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Tuition

Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($31,600) is the sector with the highest median state tuition in 2023.

Public, 4-year or above ($1,677) is the sector with the highest median state fee in 2023.

Public, 2-year ($1,988) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Minnesota and Wisconsin.
Measure

In 2023, 0.821% of men over 25 years of age had not completed any academic degree (no schooling), while 0.843% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

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Educational Attainment

Data is only available at the state level. Showing data for Minnesota and Wisconsin.
Race

The most common educational levels obtained by the working population in 2023 were High School or Equivalent (2.48M), Bachelors Degree (2.01M), and Some college (1.96M).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

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Housing & Living

The median property value in La Crosse-Onalaska, WI-MN was $235,300 in 2023, which is 0.776 times smaller than the national average of $303,400. Between 2022 and 2023 the median property value increased from $224,700 to $235,300, a 4.72% increase. The homeownership rate in La Crosse-Onalaska, WI-MN is 68.2%, which is higher than the national average of 65%.

People in La Crosse-Onalaska, WI-MN have an average commute time of 20.5 minutes, and they drove alone to work. Car ownership in La Crosse-Onalaska, WI-MN is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$235,300
Median Property Value 2023
±$3,879
$48,254
Median Property Taxes
±$1,291

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In La Crosse-Onalaska, WI-MN the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in La Crosse-Onalaska, WI-MN compared to it's parent and neighbor geographies.

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Rent vs Own

68.2%
Homeownership
2023
63.1%
Homeowners with Mortgage
2023

In 2023, 68.2% of the housing units in La Crosse-Onalaska, WI-MN were occupied by their owner. This percentage grew from the previous year's rate of 65%.

This chart shows the percentage of owner in La Crosse-Onalaska, WI-MN compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$71,009
Median Household Income
± $1,567
70.8k
Number of Households
± 1,808

In 2023, the median household income of the 70.8k households in La Crosse-Onalaska, WI-MN grew to $71,009 from the previous year's value of $69,043.

The following chart displays the households in La Crosse-Onalaska, WI-MN distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for La Crosse-Onalaska, WI-MN is from Minnesota.
0.449
2023 Wage GINI in Minnesota
0.452
2022 Wage GINI in Minnesota

In 2023, the income inequality in Minnesota was 0.449 according to the GINI calculation of the wage distribution. Income inequality had a 0.652% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Minnesota was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Minnesota in comparison to the national average.

This chart shows the number of workers in Minnesota across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2023
  1. Drove Alone (75.6%)
  2. Worked At Home (10.6%)
  3. Carpooled (7.36%)

In 2023, 75.6% of workers in La Crosse-Onalaska, WI-MN drove alone to work, followed by those who worked at home (10.6%) and those who carpooled to work (7.36%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

20.5 minutes
Average Travel Time

Using averages, employees in La Crosse-Onalaska, WI-MN have a shorter commute time (20.5 minutes) than the normal US worker (26.6 minutes). Additionally, 1.7% of the workforce in La Crosse-Onalaska, WI-MN have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in La Crosse-Onalaska, WI-MN compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in La Crosse-Onalaska, WI-MN distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in La Crosse-Onalaska, WI-MN have 2 cars.

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Poverty

Poverty & Diversity

12.1% of the population for whom poverty status is determined in La Crosse-Onalaska, WI-MN (20k out of 165k people) live below the poverty line, a number that is lower than the national average of 12.4%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Males 55 - 64.

The most common racial or ethnic group living below the poverty line in La Crosse-Onalaska, WI-MN is White, followed by Two Or More and Asian.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

93.7% of the population of La Crosse-Onalaska, WI-MN has health coverage, with 56.3% on employee plans, 11.6% on Medicaid, 13.8% on Medicare, 10.6% on non-group plans, and 1.37% on military or VA plans.

Primary care physicians in Minnesota see 1,134 patients per year on average, which represents a 2.16% increase from the previous year (1,110 patients). Compare this to dentists who see 1287 patients per year, and mental health providers who see 298 patients per year.

By gender, of the total number of insured persons, 49.6% were men and 50.4% were women.

Coverage

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Minnesota.
1,134 to 1
Patient to Primary Care Physician Ratio in Minnesota

Primary care physicians in Minnesota see an average of 1,134 patients per year. This represents a 2.16% increase from the previous year (1,110 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Minnesota in comparison to its neighboring geographies.

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Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 22.9% under 18 years, 22.9% between 18 and 34 years, 35.9% between 35 and 64 years, and 18.3% over 64 years.

By gender, of the total number of insured persons, 49.6% were men and 50.4% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

6.32%
Uninsured
56.3%
Employer Coverage
11.6%
Medicaid
13.8%
Medicare
10.6%
Non-Group
1.37%
Military or VA

Between 2022 and 2023, the percent of uninsured citizens in La Crosse-Onalaska, WI-MN grew by 33% from 4.75% to 6.32%.

The following chart shows how the percent of uninsured individuals in La Crosse-Onalaska, WI-MN changed over time compared with the percent of individuals enrolled in various types of health insurance.

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