Wisconsin Rapids, WI

Census Place

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    2024 Population
    18,722
    US Senator
    Ron Johnson
    Republican Party
    US Senator
    Tammy Baldwin
    Democratic Party
    2024 Poverty Rate
    14.8%
    2.5% 1-year increase
    2024 Median Household Income
    $55,253
    2.1% 1-year growth
    2024 Median Property Value
    $131,900
    13.1% 1-year growth
    2024 Employed Population
    8,736
    1.75% 1-year decline

    About

    None of the households in Wisconsin Rapids, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

    99.3% of the residents in Wisconsin Rapids, WI are U.S. citizens.

    In 2024, the median property value in Wisconsin Rapids, WI was $131,900, and the homeownership rate was 56.1%.

    Most people in Wisconsin Rapids, WI drove alone to work, and the average commute time was 20.1 minutes. The average car ownership in Wisconsin Rapids, WI was 2 cars per household.

    United StatesWisconsinWood County, WIWisconsin Rapids-Marshfield, WIWood, Portage & Adams Counties PUMA, WI

    Population & Diversity

    Wisconsin Rapids, WI is home to a population of 18.7k people, from which 99.3% are citizens. As of 2024, 1.83% of Wisconsin Rapids, WI residents were born outside of the country (343 people).

    In 2024, there were 29.7 times more White (Non-Hispanic) residents (16.7k people) in Wisconsin Rapids, WI than any other race or ethnicity. There were 563 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 438 Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

    Population & Diversity

    Citizenship

    99.3%
    2024 Citizenship
    99.1%
    2023 Citizenship

    As of 2024, 99.3% of Wisconsin Rapids, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Wisconsin Rapids, WI was 99.1%, meaning that the rate of citizenship has been increasing.

    The following chart shows US citizenship percentages in Wisconsin Rapids, WI compared to that of it's neighboring and parent geographies.

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    Diversity

    Race and Ethnicity

    The 3 largest ethnic groups in Wisconsin Rapids, WI
    1. White (Non-Hispanic)
      16.7k ± 368
    2. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
      563 ± 156
    3. Asian (Non-Hispanic)
      438 ± 198
    3.61%
    Hispanic Population
    675 people

    In 2024, there were 29.7 times more White (Non-Hispanic) residents (16.7k people) in Wisconsin Rapids, WI than any other race or ethnicity. There were 563 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 438 Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

    3.61% of the people in Wisconsin Rapids, WI are hispanic (675 people).

    The following chart shows the 8 races represented in Wisconsin Rapids, WI as a share of the total population.

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    Global Diversity

    The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
    Most Common Origin
    1. Mexico
      90,085 ± 7,313 people
    2. India
      22,216 ± 3,653 people
    3. China
      14,090 ± 2,911 people

    In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

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    Foreign-Born Population

    1.83%
    2024 Foreign-Born Population
    343 people
    2.36%
    2023 Foreign-Born Population
    442 people

    As of 2024, 1.83% of Wisconsin Rapids, WI residents (343 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Wisconsin Rapids, WI was 2.36%, meaning that the rate has been decreasing.

    The following chart shows the percentage of foreign-born residents in Wisconsin Rapids, WI compared to that of it's neighboring and parent geographies.

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    Military

    Veterans

    Most Common Service Period
    1. Vietnam
      367 ± 117
    2. Gulf War (2001-)
      331 ± 138
    3. Korea
      193 ± 125

    Wisconsin Rapids, WI has a large population of military personnel who served in Vietnam, 1.11 times greater than any other conflict.

    The chart shows the distribution of veterans by conflict in Wisconsin Rapids, WI.

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    Health

    94% of the population of Wisconsin Rapids, WI has health coverage, with 34.1% on employee plans, 25.5% on Medicaid, 13.2% on Medicare, 19.2% on non-group plans, and 1.95% on military or VA plans.

    Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

    By gender, of the total number of insured persons, 47.5% were men and 52.5% were women.

    Coverage

    Health Care Diversity

    In 2024, insured persons according to age ranges were distributed in 24.8% under 18 years, 21% between 18 and 34 years, 34.8% between 35 and 64 years, and 19.3% over 64 years.

    By gender, of the total number of insured persons, 47.5% were men and 52.5% were women.

    The following chart shows the number of people with health coverage by gender.

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    Uninsured People

    6.04%
    Uninsured
    34.1%
    Employer Coverage
    25.5%
    Medicaid
    13.2%
    Medicare
    19.2%
    Non-Group
    1.95%
    Military or VA

    Between 2023 and 2024, the percent of uninsured citizens in Wisconsin Rapids, WI declined by 1.96% from 6.16% to 6.04%.

    The following chart shows how the percent of uninsured individuals in Wisconsin Rapids, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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    Economy

    The economy of Wisconsin Rapids, WI employs 8.74k people. In 2024, the largest industries in Wisconsin Rapids, WI were Health Care & Social Assistance (1,616 people), Retail Trade (1,341 people), and Manufacturing (1,123 people), and the highest paying industries were Agriculture, Forestry, Fishing & Hunting ($77,750), Agriculture, Forestry, Fishing & Hunting, & Mining ($77,750), and Construction ($56,919).

    Employment

    Occupations

    8.74k
    2024 Value
    ± 726
    −1.75%
    1 Year decline
    ± 11.8%

    From 2023 to 2024, employment in Wisconsin Rapids, WI declined at a rate of −1.75%, from 8.89k employees to 8.74k employees.

    The most common job groups, by number of people living in Wisconsin Rapids, WI, are Office & Administrative Support Occupations (1,124 people), Production Occupations (798 people), and Sales & Related Occupations (762 people). This chart illustrates the share breakdown of the primary jobs held by residents of Wisconsin Rapids, WI.

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    Unemployment Insurance Claims

    Data is only available at the state level. Showing data for Wisconsin.

    This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

    The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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    Industries

    Employment by Industries

    8.74k
    2024 Value
    ± 726
    −1.75%
    1 Year decline
    ± 11.8%

    From 2023 to 2024, employment in Wisconsin Rapids, WI declined at a rate of −1.75%, from 8.89k employees to 8.74k employees.

    The most common employment sectors for those who live in Wisconsin Rapids, WI, are Health Care & Social Assistance (1,616 people), Retail Trade (1,341 people), and Manufacturing (1,123 people). This chart shows the share breakdown of the primary industries for residents of Wisconsin Rapids, WI, though some of these residents may live in Wisconsin Rapids, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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    Median Earnings by Industry

    $48,805
    Median earning men ± $5,380
    $31,810
    Median earning women ± $1,931

    The industries with the best median earnings for men in 2024 are Agriculture, Forestry, Fishing & Hunting, & Mining ($78,250), Construction ($65,104), and Transportation & Warehousing, & Utilities ($60,250).

    The industries with the best median earnings for women in 2024 are Public Administration ($53,194), Finance & Insurance, & Real Estate & Rental & Leasing ($46,786), and Manufacturing ($42,990).

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    Employment by Industry Sector

    Data is only available at the state level. Showing data for Wisconsin.
    Y-Axis
    1.6%
    Year-over-year growth
    Employment change between February 2022 and February 2023

    As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

    Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

    The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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    Civics

    In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

    Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

    Presidential Elections

    Voting results are not available for Wisconsin Rapids, WI. Showing the available data for Wisconsin.
    2024 Election Results
    1. Donald J. Trump (49.6%)
      Republican Party
    2. Kamala Harris (48.7%)
      Democratic Party
    3. Robert Kennedy (0.518%)
      Independent Party

    In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

    The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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    Senator Elections

    US Senators from Wisconsin

    Senatorial voting results are only available at the state level. Showing data for Wisconsin.
    Ron Johnson
    Senator from Wisconsin3
    Assumed office on January 3, 2011
    Tammy Baldwin
    Senator from Wisconsin1
    Assumed office on January 3, 2013

    Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

    In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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    Housing & Living

    The median property value in Wisconsin Rapids, WI was $131,900 in 2024, which is 0.396 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $116,600 to $131,900, a 13.1% increase. The homeownership rate in Wisconsin Rapids, WI is 56.1%, which is lower than the national average of 65.2%.

    People in Wisconsin Rapids, WI have an average commute time of 20.1 minutes, and they drove alone to work. Car ownership in Wisconsin Rapids, WI is approximately the same as the national average, with an average of 2 cars per household.

    Housing

    Property

    $131,900
    Median Property Value 2024
    ±$10,278
    $4,709
    Median Property Taxes
    ±$477

    The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Wisconsin Rapids, WI the largest share of households pay taxes in the $2k - $3k range.

    The chart underneath the paragraph shows the property taxes in Wisconsin Rapids, WI compared to it's parent and neighbor geographies.

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    Rent vs Own

    56.1%
    Homeownership
    2024
    64.1%
    Homeowners with Mortgage
    2024

    In 2024, 56.1% of the housing units in Wisconsin Rapids, WI were occupied by their owner. This percentage declined from the previous year's rate of 56.4%.

    This chart shows the percentage of owner in Wisconsin Rapids, WI compared it's parent and neighboring geographies.

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    Equity

    Household Income

    Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
    $55,253
    Median Household Income
    ± $5,028
    8.39k
    Number of Households
    ± 687

    In 2024, the median household income of the 8.39k households in Wisconsin Rapids, WI grew to $55,253 from the previous year's value of $54,116.

    The following chart displays the households in Wisconsin Rapids, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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    Wage Distribution

    The closest comparable wage GINI for Wisconsin Rapids, WI is from Wisconsin.
    0.439
    2024 Wage GINI in Wisconsin
    0.441
    2023 Wage GINI in Wisconsin

    In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

    This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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    Transportation

    Commuter Transportation

    Most Common Commute in 2024
    1. Drove Alone (77.2%)
    2. Carpooled (10.8%)
    3. Worked At Home (8.65%)

    In 2024, 77.2% of workers in Wisconsin Rapids, WI drove alone to work, followed by those who carpooled to work (10.8%) and those who worked at home (8.65%).

    The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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    Commute Time

    20.1 minutes
    Average Travel Time

    Using averages, employees in Wisconsin Rapids, WI have a shorter commute time (20.1 minutes) than the normal US worker (26.4 minutes). Additionally, 2.61% of the workforce in Wisconsin Rapids, WI have "super commutes" in excess of 90 minutes.

    The chart below shows how the median household income in Wisconsin Rapids, WI compares to that of it's neighboring and parent geographies.

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    Car Ownership

    2 cars
    Average Number

    The following chart displays the households in Wisconsin Rapids, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Wisconsin Rapids, WI have 2 cars.

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    Poverty

    Poverty & Diversity

    14.8% of the population for whom poverty status is determined in Wisconsin Rapids, WI (2.73k out of 18.5k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 25 - 34, followed by Females 18 - 24 and then Females 65 - 74.

    The most common racial or ethnic group living below the poverty line in Wisconsin Rapids, WI is White, followed by Two Or More and Hispanic.

    The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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