Wisconsin Rapids, WI

Census Place

Add Comparison
2023 Population
18,756
0.144% 1-year decline
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2023 Median Age
38.3
0% 1-year change
2023 Poverty Rate
14.4%
0.843% 1-year increase
2023 Median Household Income
$54,116
5.72% 1-year growth
2023 Median Property Value
$116,600
5.33% 1-year growth
2023 Employed Population
8,892
0.158% 1-year growth

About

In 2023, Wisconsin Rapids, WI had a population of 18.8k people with a median age of 38.3 and a median household income of $54,116. Between 2022 and 2023 the population of Wisconsin Rapids, WI declined from 18,783 to 18,756, a −0.144% decrease and its median household income grew from $51,186 to $54,116, a 5.72% increase.

The 5 largest ethnic groups in Wisconsin Rapids, WI are White (Non-Hispanic) (87.3%), Two Races Excluding Other, & Three or More Races (Non-Hispanic) (3.68%), Asian (Non-Hispanic) (3.19%), Other (Hispanic) (1.55%), and White (Hispanic) (1.55%).

None of the households in Wisconsin Rapids, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.1% of the residents in Wisconsin Rapids, WI are U.S. citizens.

In 2023, the median property value in Wisconsin Rapids, WI was $116,600, and the homeownership rate was 56.4%.

Most people in Wisconsin Rapids, WI drove alone to work, and the average commute time was 20.6 minutes. The average car ownership in Wisconsin Rapids, WI was 2 cars per household.

United StatesWisconsinWood County, WIWisconsin Rapids-Marshfield, WIWood, Portage & Adams Counties PUMA, WI

Population & Diversity

Wisconsin Rapids, WI is home to a population of 18.8k people, from which 99.1% are citizens. As of 2023, 2.36% of Wisconsin Rapids, WI residents were born outside of the country (442 people).

In 2023, there were 23.7 times more White (Non-Hispanic) residents (16.4k people) in Wisconsin Rapids, WI than any other race or ethnicity. There were 691 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 599 Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99.1%
2023 Citizenship
99.3%
2022 Citizenship

As of 2023, 99.1% of Wisconsin Rapids, WI residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in Wisconsin Rapids, WI was 99.3%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Wisconsin Rapids, WI compared to that of it's neighboring and parent geographies.

View Data
Save Image

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Wisconsin Rapids, WI
  1. White (Non-Hispanic)
    16.4k ± 385
  2. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    691 ± 196
  3. Asian (Non-Hispanic)
    599 ± 257
4.19%
Hispanic Population
786 people

In 2023, there were 23.7 times more White (Non-Hispanic) residents (16.4k people) in Wisconsin Rapids, WI than any other race or ethnicity. There were 691 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 599 Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

4.19% of the people in Wisconsin Rapids, WI are hispanic (786 people).

The following chart shows the 8 races represented in Wisconsin Rapids, WI as a share of the total population.

View Data
Save Image

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    89,915 ± 7,306 people
  2. India
    21,992 ± 3,634 people
  3. China
    14,287 ± 2,931 people

In 2023, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,915 Wisconsin residents, followed by India with 21,992 and China with 14,287.

View Data
Save Image

Foreign-Born Population

2.36%
2023 Foreign-Born Population
442 people
1.79%
2022 Foreign-Born Population
337 people

As of 2023, 2.36% of Wisconsin Rapids, WI residents (442 people) were born outside of the United States, which is approximately the same as the national average of 13.8%. In 2022, the percentage of foreign-born citizens in Wisconsin Rapids, WI was 1.79%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Wisconsin Rapids, WI compared to that of it's neighboring and parent geographies.

View Data
Save Image

Military

Veterans

Most Common Service Period
  1. Vietnam
    325 ± 104
  2. Gulf War (2001-)
    244 ± 97
  3. Korea
    182 ± 136

Wisconsin Rapids, WI has a large population of military personnel who served in Vietnam, 1.33 times greater than any other conflict.

View Data
Save Image

Economy

The economy of Wisconsin Rapids, WI employs 8.89k people. In 2023, the largest industries in Wisconsin Rapids, WI were Health Care & Social Assistance (1,657 people), Manufacturing (1,470 people), and Retail Trade (1,217 people), and the highest paying industries were Information ($55,139), Construction ($54,302), and Agriculture, Forestry, Fishing & Hunting ($53,750).

Employment

Occupations

8.89k
2023 Value
± 725
0.158%
1 Year growth
± 11.6%

From 2022 to 2023, employment in Wisconsin Rapids, WI grew at a rate of 0.158%, from 8.88k employees to 8.89k employees.

The most common job groups, by number of people living in Wisconsin Rapids, WI, are Office & Administrative Support Occupations (1,144 people), Production Occupations (964 people), and Sales & Related Occupations (745 people). This chart illustrates the share breakdown of the primary jobs held by residents of Wisconsin Rapids, WI.

View Data
Save Image

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

View Data
Save Image

Industries

Employment by Industries

8.89k
2023 Value
± 725
0.158%
1 Year growth
± 11.6%

From 2022 to 2023, employment in Wisconsin Rapids, WI grew at a rate of 0.158%, from 8.88k employees to 8.89k employees.

The most common employment sectors for those who live in Wisconsin Rapids, WI, are Health Care & Social Assistance (1,657 people), Manufacturing (1,470 people), and Retail Trade (1,217 people). This chart shows the share breakdown of the primary industries for residents of Wisconsin Rapids, WI, though some of these residents may live in Wisconsin Rapids, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

View Data
Save Image

Median Earnings by Industry

$48,868
Median earning men ± $4,810
$31,104
Median earning women ± $2,947

The industries with the best median earnings for men in 2023 are Agriculture, Forestry, Fishing & Hunting, & Mining ($77,589), Construction ($64,018), and Transportation & Warehousing, & Utilities ($57,250).

The industries with the best median earnings for women in 2023 are Public Administration ($54,922), Manufacturing ($41,005), and Transportation & Warehousing, & Utilities ($35,521).

View Data
Save Image

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
1.6%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

View Data
Save Image

Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Wisconsin Rapids, WI. Showing the available data for Wisconsin.
2024 Election Results
  1. Donald J. Trump (49.6%)
    Republican Party
  2. Kamala Harris (48.7%)
    Democratic Party
  3. Robert Kennedy (0.518%)
    Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

View Data
Save Image

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

View Data
Save Image

US Representative Elections

US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

View Data
Save Image
View Data
Save Image

Education

Completions

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

View Data
Save Image
View Data
Save Image

Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.
Measure

In 2023, 0.713% of men over 25 years of age had not completed any academic degree (no schooling), while 0.617% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

View Data
Save Image

Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.
Race

The most common educational levels obtained by the working population in 2023 were High School or Equivalent (1.4M), Some college (1.01M), and Bachelors Degree (946k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

View Data
Save Image

Housing & Living

The median property value in Wisconsin Rapids, WI was $116,600 in 2023, which is 0.384 times smaller than the national average of $303,400. Between 2022 and 2023 the median property value increased from $110,700 to $116,600, a 5.33% increase. The homeownership rate in Wisconsin Rapids, WI is 56.4%, which is lower than the national average of 65%.

People in Wisconsin Rapids, WI have an average commute time of 20.6 minutes, and they drove alone to work. Car ownership in Wisconsin Rapids, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$116,600
Median Property Value 2023
±$5,977
$4,721
Median Property Taxes
±$498

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Wisconsin Rapids, WI the largest share of households pay taxes in the $2k - $3k range.

The chart underneath the paragraph shows the property taxes in Wisconsin Rapids, WI compared to it's parent and neighbor geographies.

View Data
Save Image
View Data
Save Image

Rent vs Own

56.4%
Homeownership
2023
61.4%
Homeowners with Mortgage
2023

In 2023, 56.4% of the housing units in Wisconsin Rapids, WI were occupied by their owner. This percentage grew from the previous year's rate of 54.4%.

This chart shows the percentage of owner in Wisconsin Rapids, WI compared it's parent and neighboring geographies.

View Data
Save Image

Equity

Income by Location

Use the dropdown to filter by race/ethnicity.
Race/Ethnicity

The following map shows all of the places in Wisconsin Rapids, WI colored by their Median Household Income (Total).

View Data
Save Image

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$54,116
Median Household Income
± $4,218
8.37k
Number of Households
± 668

In 2023, the median household income of the 8.37k households in Wisconsin Rapids, WI grew to $54,116 from the previous year's value of $51,186.

The following chart displays the households in Wisconsin Rapids, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $50k - $60k range.

View Data
Save Image

Wage Distribution

The closest comparable wage GINI for Wisconsin Rapids, WI is from Wisconsin.
0.441
2023 Wage GINI in Wisconsin
0.443
2022 Wage GINI in Wisconsin

In 2023, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 0.492% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

View Data
Save Image

Transportation

Commuter Transportation

Most Common Commute in 2023
  1. Drove Alone (79.1%)
  2. Carpooled (9.53%)
  3. Worked At Home (7.69%)

In 2023, 79.1% of workers in Wisconsin Rapids, WI drove alone to work, followed by those who carpooled to work (9.53%) and those who worked at home (7.69%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

View Data
Save Image

Commute Time

20.6 minutes
Average Travel Time

Using averages, employees in Wisconsin Rapids, WI have a shorter commute time (20.6 minutes) than the normal US worker (26.6 minutes). Additionally, 2.13% of the workforce in Wisconsin Rapids, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Wisconsin Rapids, WI compares to that of it's neighboring and parent geographies.

View Data
Save Image
View Data
Save Image

Car Ownership

2 cars
Average Number

The following chart displays the households in Wisconsin Rapids, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Wisconsin Rapids, WI have 2 cars.

View Data
Save Image

Poverty

Poverty & Diversity

14.4% of the population for whom poverty status is determined in Wisconsin Rapids, WI (2.67k out of 18.5k people) live below the poverty line, a number that is higher than the national average of 12.4%. The largest demographic living in poverty are Females 18 - 24, followed by Females 25 - 34 and then Females 65 - 74.

The most common racial or ethnic group living below the poverty line in Wisconsin Rapids, WI is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

View Data
Save Image

Health

93.8% of the population of Wisconsin Rapids, WI has health coverage, with 37.1% on employee plans, 24.3% on Medicaid, 13.1% on Medicare, 18% on non-group plans, and 1.36% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0.725% increase from the previous year (1,242 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 398 patients per year.

By gender, of the total number of insured persons, 46% were men and 54% were women.

Coverage

Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 23.9% under 18 years, 21.6% between 18 and 34 years, 35.4% between 35 and 64 years, and 19.1% over 64 years.

By gender, of the total number of insured persons, 46% were men and 54% were women.

The following chart shows the number of people with health coverage by gender.

View Data
Save Image

Uninsured People

6.16%
Uninsured
37.1%
Employer Coverage
24.3%
Medicaid
13.1%
Medicare
18%
Non-Group
1.36%
Military or VA

Between 2022 and 2023, the percent of uninsured citizens in Wisconsin Rapids, WI declined by 3.71% from 6.4% to 6.16%.

The following chart shows how the percent of uninsured individuals in Wisconsin Rapids, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

View Data
Save Image