Wisconsin Rapids-Marshfield, WI

Metropolitan Statistical Area (MSA)

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2023 Population

74,039

0.134% 1-year decline

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2023 Median Age

43.9

0% 1-year change

2023 Poverty Rate

10.3%

1.88% 1-year decrease

2023 Median Household Income

$66,417

4.97% 1-year growth

2023 Median Property Value

$168,100

7.34% 1-year growth

2023 Employed Population

35,388

1.31% 1-year decline

About

In 2023, Wisconsin Rapids-Marshfield, WI had a population of 74k people with a median age of 43.9 and a median household income of $66,417. Between 2022 and 2023 the population of Wisconsin Rapids-Marshfield, WI declined from 74,138 to 74,039, a −0.134% decrease and its median household income grew from $63,273 to $66,417, a 4.97% increase.

The 5 largest ethnic groups in Wisconsin Rapids-Marshfield, WI are White (Non-Hispanic) (90.9%), Two+ (Non-Hispanic) (2.69%), Asian (Non-Hispanic) (1.79%), Two+ (Hispanic) (1.38%), and White (Hispanic) (1.05%).

None of the households in Wisconsin Rapids-Marshfield, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

98.8% of the residents in Wisconsin Rapids-Marshfield, WI are U.S. citizens.

The largest universities in Wisconsin Rapids-Marshfield, WI are Mid-State Technical College (882 degrees awarded in 2022).

In 2023, the median property value in Wisconsin Rapids-Marshfield, WI was $168,100, and the homeownership rate was 73.4%.

Most people in Wisconsin Rapids-Marshfield, WI drove alone to work, and the average commute time was 21 minutes. The average car ownership in Wisconsin Rapids-Marshfield, WI was 2 cars per household.

Wisconsin Rapids-Marshfield, WI borders Stevens Point, WI and Wausau, WI.

United States Wisconsin

Population & Diversity

Wisconsin Rapids-Marshfield, WI is home to a population of 74k people, from which 98.8% are citizens. As of 2023, 2.17% of Wisconsin Rapids-Marshfield, WI residents were born outside of the country (1.61k people).

In 2023, there were 33.8 times more White (Non-Hispanic) residents (67.3k people) in Wisconsin Rapids-Marshfield, WI than any other race or ethnicity. There were 1.99k Two+ (Non-Hispanic) and 1.33k Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

98.8%

2023 Citizenship

98.9%

2022 Citizenship

As of 2023, 98.8% of Wisconsin Rapids-Marshfield, WI residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in Wisconsin Rapids-Marshfield, WI was 98.9%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Wisconsin Rapids-Marshfield, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Wisconsin Rapids-Marshfield, WI

White (Non-Hispanic)
67.3k ± 268
Two+ (Non-Hispanic)
1.99k ± 323
Asian (Non-Hispanic)
1.33k ± 126

3.5%

Hispanic Population

2.59k people

3.5% of the people in Wisconsin Rapids-Marshfield, WI are hispanic (2.59k people).

The following chart shows the 7 races represented in Wisconsin Rapids-Marshfield, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
84,791 ± 7,097 people
India
23,051 ± 3,720 people
China
15,381 ± 3,041 people

In 2022, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 84,791 Wisconsin residents, followed by India with 23,051 and China with 15,381.

Foreign-Born Population

2.17%

2023 Foreign-Born Population

1.61k people

1.9%

2022 Foreign-Born Population

1.41k people

As of 2023, 2.17% of Wisconsin Rapids-Marshfield, WI residents (1.61k people) were born outside of the United States, which is lower than the national average of 13.8%. In 2022, the percentage of foreign-born citizens in Wisconsin Rapids-Marshfield, WI was 1.9%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Wisconsin Rapids-Marshfield, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
1,972 ± 252
Gulf War (2001-)
806 ± 162
Gulf War (1990s)
582 ± 152

Wisconsin Rapids-Marshfield, WI has a large population of military personnel who served in Vietnam, 2.45 times greater than any other conflict.

Economy

The economy of Wisconsin Rapids-Marshfield, WI employs 35.4k people. The largest industries in Wisconsin Rapids-Marshfield, WI are Health Care & Social Assistance (7,204 people), Manufacturing (6,191 people), and Retail Trade (3,793 people), and the highest paying industries are Utilities ($99,432), Mining, Quarrying, & Oil & Gas Extraction ($70,417), and Management of Companies & Enterprises ($68,333).

Males in Wisconsin have an average income that is 1.32 times higher than the average income of females, which is $58,062. The income inequality in Wisconsin (measured using the Gini index) is 0.443, which is lower than than the national average.

Employment

Occupations

35.4k

2023 Value

± 1,233

−1.31%

1 Year decline

± 4.84%

From 2022 to 2023, employment in Wisconsin Rapids-Marshfield, WI declined at a rate of −1.31%, from 35.9k employees to 35.4k employees.

The most common job groups, by number of people living in Wisconsin Rapids-Marshfield, WI, are Office & Administrative Support Occupations (4,041 people), Production Occupations (3,508 people), and Management Occupations (2,547 people). This chart illustrates the share breakdown of the primary jobs held by residents of Wisconsin Rapids-Marshfield, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

35.4k

2023 Value

± 1,233

−1.31%

1 Year decline

± 4.84%

From 2022 to 2023, employment in Wisconsin Rapids-Marshfield, WI declined at a rate of −1.31%, from 35.9k employees to 35.4k employees.

The most common employment sectors for those who live in Wisconsin Rapids-Marshfield, WI, are Health Care & Social Assistance (7,204 people), Manufacturing (6,191 people), and Retail Trade (3,793 people). This chart shows the share breakdown of the primary industries for residents of Wisconsin Rapids-Marshfield, WI, though some of these residents may live in Wisconsin Rapids-Marshfield, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$51,309

Median earning men ± $1,476

$36,885

Median earning women ± $1,543

The industries with the best median earnings for men in 2023 are Information ($76,771), Transportation & Warehousing, & Utilities ($65,295), and Construction ($58,568).

The industries with the best median earnings for women in 2023 are Public Administration ($60,792), Transportation & Warehousing, & Utilities ($45,192), and Finance & Insurance, & Real Estate & Rental & Leasing ($43,769).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Establishments by Size

The industries with the most establishments

137
Other Services (except Public Administration)
106
Construction
88
Retail Trade

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

Depending on the option selected, the visualization shows the number of employees or number of establishments and its share across establishment sizes.

Payroll by Industry Sector

The industries with the highest total annual payroll

$753k
Health Care and Social Assistance
$370k
Manufacturing
$204k
Transportation and Warehousing

The chart shows the total annual payroll and the average annual payroll by industry.

Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for Wisconsin Rapids-Marshfield, WI. Showing the available data for Wisconsin.

2024 Election Results

Donald J. Trump (49.6%)
Republican Party
Kamala Harris (48.7%)
Democratic Party
Robert Kennedy (0.518%)
Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

US Representative Elections

US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

Education

In 2022, universities in Wisconsin Rapids-Marshfield, WI awarded 882 degrees. The student population of Wisconsin Rapids-Marshfield, WI in 2022 is skewed towards women, with 1,323 male students and 1,456 female students.

Most students graduating from Universities in Wisconsin Rapids-Marshfield, WI are White (771 and 87.4%), followed by Hispanic or Latino (45 and 5.1%), Asian (28 and 3.17%), and Unknown (14 and 1.59%).

The largest universities in Wisconsin Rapids-Marshfield, WI by number of degrees awarded are Mid-State Technical College (882 and 100%).

The most popular majors in Wisconsin Rapids-Marshfield, WI are Nursing Assistant & Patient Care Assistant (141 and 16%), Emergency Medical Technician (EMT Paramedic) (74 and 8.39%), and General Business Administration & Management (53 and 6.01%).

Admissions & Enrollments

Enrollments by Gender and Races

In 2022 there were 2,779 students enrolled in Wisconsin Rapids-Marshfield, WI, 47.6% men and 52.4% women.

By race, the largest number of students enrolled was concentrated in White with 2,309 records, of which 53.3% were women and 46.7% men.

Completions

Concentrations

Most Common

General Business Administration & Management
53 degrees awarded
Registered Nursing
42 degrees awarded
Respiratory Care Therapist
16 degrees awarded

In 2022, the most common concentation for Associates Degree recipients in Wisconsin Rapids-Marshfield, WI was General Business Administration & Management with 53 degrees awarded.

This visualization illustrates the percentage of students graduating with a Associates Degree from schools in Wisconsin Rapids-Marshfield, WI according to their major.

Universities

Gender

Race

Mid-State Technical College

Largest Universities by degrees awarded

882 degrees awarded

In 2022, the institution with the largest number of graduating students was Mid-State Technical College with 882 degrees awarded.

Student Diversity

In 2022, 364 men were awarded degrees from institutions in Wisconsin Rapids-Marshfield, WI, which is 0.703 times less than the 518 female students who received degrees in the same year.

In 2022 the most common race/ethnicity group awarded degrees at institutions was White students. These 771 degrees mean that there were 17.1 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 45 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Public, 2-year ($4,179) is the sector with the highest median state tuition in 2022.

Public, 2-year ($581) is the sector with the highest median state fee in 2022.

Public, 2-year ($1,940) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.

Measure

In 2022, 0.697% of men over 25 years of age had not completed any academic degree (no schooling), while 0.597% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.

Race

The most common educational levels obtained by the working population in 2022 were High School or Equivalent (1.41M), Some college (1.02M), and Bachelors Degree (921k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

Housing & Living

The median property value in Wisconsin Rapids-Marshfield, WI was $168,100 in 2023, which is 0.554 times smaller than the national average of $303,400. Between 2022 and 2023 the median property value increased from $156,600 to $168,100, a 7.34% increase. The homeownership rate in Wisconsin Rapids-Marshfield, WI is 73.4%, which is approximately the same as the national average of 65%.

People in Wisconsin Rapids-Marshfield, WI have an average commute time of 21 minutes, and they drove alone to work. Car ownership in Wisconsin Rapids-Marshfield, WI is approximately the same as the national average, with an average of 2 cars per household.

Median household income in Wisconsin Rapids-Marshfield, WI is $66,417. In 2023, the county with the highest Median Household Income in Wisconsin Rapids-Marshfield, WI was Waukesha County, WI with a value of $104,100, followed by St. Croix County, WI and Ozaukee County, WI, with respective values of $102,482 and $96,734.

Housing

Property

$168,100

Median Property Value 2023

±$5,669

$23,441

Median Property Taxes

±$990

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Wisconsin Rapids-Marshfield, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Wisconsin Rapids-Marshfield, WI compared to it's parent and neighbor geographies.

Rent vs Own

73.4%

Homeownership

2023

64%

Homeowners with Mortgage

2023

In 2023, 73.4% of the housing units in Wisconsin Rapids-Marshfield, WI were occupied by their owner. This percentage grew from the previous year's rate of 73%.

This chart shows the percentage of owner in Wisconsin Rapids-Marshfield, WI compared it's parent and neighboring geographies.

Equity

Income by Location

Use the dropdown to filter by race/ethnicity.

Race/Ethnicity

Highest Median Household Income (Total)

In 2023, the county with the highest Median Household Income (Total) in Wisconsin Rapids-Marshfield, WI was Waukesha County, WI with a value of $104,100, followed by St. Croix County, WI and Ozaukee County, WI, with respective values of $102,482 and $96,734.

The following map shows all of the counties in Wisconsin Rapids-Marshfield, WI colored by their Median Household Income (Total).

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$66,417

Median Household Income

± $2,136

31.9k

Number of Households

± 1,163

In 2023, the median household income of the 31.9k households in Wisconsin Rapids-Marshfield, WI grew to $66,417 from the previous year's value of $63,273.

The following chart displays the households in Wisconsin Rapids-Marshfield, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for Wisconsin Rapids-Marshfield, WI is from Wisconsin.

0.443

2022 Wage GINI in Wisconsin

0.443

2021 Wage GINI in Wisconsin

In 2022, the income inequality in Wisconsin was 0.443 according to the GINI calculation of the wage distribution. Income inequality had a 0.043% decline from 2021 to 2022, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2023

Drove Alone (78.4%)
Worked At Home (9.11%)
Carpooled (8.54%)

In 2023, 78.4% of workers in Wisconsin Rapids-Marshfield, WI drove alone to work, followed by those who worked at home (9.11%) and those who carpooled to work (8.54%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

21 minutes

Average Travel Time

Using averages, employees in Wisconsin Rapids-Marshfield, WI have a shorter commute time (21 minutes) than the normal US worker (26.6 minutes). Additionally, 2.77% of the workforce in Wisconsin Rapids-Marshfield, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Wisconsin Rapids-Marshfield, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Wisconsin Rapids-Marshfield, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Wisconsin Rapids-Marshfield, WI have 2 cars.

Poverty

Poverty & Diversity

10.3% of the population for whom poverty status is determined in Wisconsin Rapids-Marshfield, WI (7.54k out of 73.2k people) live below the poverty line, a number that is lower than the national average of 12.4%. The largest demographic living in poverty are Males 55 - 64, followed by Females 25 - 34 and then Females 35 - 44.

The most common racial or ethnic group living below the poverty line in Wisconsin Rapids-Marshfield, WI is White, followed by Two Or More and Hispanic.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals
Florida
4,915 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798. New York has the second highest (5,087), followed by Florida (4,915).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Health

95.5% of the population of Wisconsin Rapids-Marshfield, WI has health coverage, with 47.7% on employee plans, 15.6% on Medicaid, 15.5% on Medicare, 15% on non-group plans, and 1.68% on military or VA plans.

Primary care physicians in Wisconsin see 1242 patients per year on average, which represents a 1.04% decrease from the previous year (1255 patients). Compare this to dentists who see 1384 patients per year, and mental health providers who see 423 patients per year.

Coverage

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Wisconsin.

1,242 to 1

Patient to Primary Care Physician Ratio in Wisconsin

Primary care physicians in Wisconsin see an average of 1,242 patients per year. This represents a 1.04% decrease from the previous year (1,255 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Wisconsin in comparison to its neighboring geographies.

Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 23% under 18 years, 17.1% between 18 and 34 years, 38.8% between 35 and 64 years, and 21.1% over 64 years.

By gender, of the total number of insured persons, 49% were men and 51% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

4.46%

Uninsured

47.7%

Employer Coverage

15.6%

Medicaid

15.5%

Medicare

15%

Non-Group

1.68%

Military or VA

Between 2022 and 2023, the percent of uninsured citizens in Wisconsin Rapids-Marshfield, WI declined by 10.2% from 4.96% to 4.46%.

The following chart shows how the percent of uninsured individuals in Wisconsin Rapids-Marshfield, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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