Wisconsin Rapids-Marshfield, WI

Metropolitan Statistical Area (MSA)

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2023 Population
74,039
0.134% 1-year decline
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2023 Median Age
43.9
0% 1-year change
2023 Poverty Rate
10.3%
1.88% 1-year decrease
2023 Median Household Income
$66,417
4.97% 1-year growth
2023 Median Property Value
$168,100
7.34% 1-year growth
2023 Employed Population
35,388
1.31% 1-year decline

About

In 2023, Wisconsin Rapids-Marshfield, WI had a population of 74k people with a median age of 43.9 and a median household income of $66,417. Between 2022 and 2023 the population of Wisconsin Rapids-Marshfield, WI declined from 74,138 to 74,039, a −0.134% decrease and its median household income grew from $63,273 to $66,417, a 4.97% increase.

The 5 largest ethnic groups in Wisconsin Rapids-Marshfield, WI are White (Non-Hispanic) (90.9%), Two Races Excluding Other, & Three or More Races (Non-Hispanic) (2.03%), Asian (Non-Hispanic) (1.79%), Two Races Including Other (Hispanic) (1.32%), and White (Hispanic) (1.05%).

None of the households in Wisconsin Rapids-Marshfield, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

98.8% of the residents in Wisconsin Rapids-Marshfield, WI are U.S. citizens.

The largest universities in Wisconsin Rapids-Marshfield, WI are Mid-State Technical College (997 degrees awarded in 2023).

In 2023, the median property value in Wisconsin Rapids-Marshfield, WI was $168,100, and the homeownership rate was 73.4%.

Most people in Wisconsin Rapids-Marshfield, WI drove alone to work, and the average commute time was 21 minutes. The average car ownership in Wisconsin Rapids-Marshfield, WI was 2 cars per household.

Wisconsin Rapids-Marshfield, WI borders Stevens Point, WI and Wausau, WI.

United StatesWisconsin

Population & Diversity

Wisconsin Rapids-Marshfield, WI is home to a population of 74k people, from which 98.8% are citizens. As of 2023, 2.17% of Wisconsin Rapids-Marshfield, WI residents were born outside of the country (1.61k people).

In 2023, there were 44.8 times more White (Non-Hispanic) residents (67.3k people) in Wisconsin Rapids-Marshfield, WI than any other race or ethnicity. There were 1.5k Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 1.33k Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

98.8%
2023 Citizenship
98.9%
2022 Citizenship

As of 2023, 98.8% of Wisconsin Rapids-Marshfield, WI residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in Wisconsin Rapids-Marshfield, WI was 98.9%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Wisconsin Rapids-Marshfield, WI compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Wisconsin Rapids-Marshfield, WI
  1. White (Non-Hispanic)
    67.3k ± 268
  2. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    1.5k ± 212
  3. Asian (Non-Hispanic)
    1.33k ± 126
3.5%
Hispanic Population
2.59k people

In 2023, there were 44.8 times more White (Non-Hispanic) residents (67.3k people) in Wisconsin Rapids-Marshfield, WI than any other race or ethnicity. There were 1.5k Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 1.33k Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

3.5% of the people in Wisconsin Rapids-Marshfield, WI are hispanic (2.59k people).

The following chart shows the 8 races represented in Wisconsin Rapids-Marshfield, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    89,915 ± 7,306 people
  2. India
    21,992 ± 3,634 people
  3. China
    14,287 ± 2,931 people

In 2023, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,915 Wisconsin residents, followed by India with 21,992 and China with 14,287.

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Foreign-Born Population

2.17%
2023 Foreign-Born Population
1.61k people
1.9%
2022 Foreign-Born Population
1.41k people

As of 2023, 2.17% of Wisconsin Rapids-Marshfield, WI residents (1.61k people) were born outside of the United States, which is approximately the same as the national average of 13.8%. In 2022, the percentage of foreign-born citizens in Wisconsin Rapids-Marshfield, WI was 1.9%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Wisconsin Rapids-Marshfield, WI compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    1,972 ± 252
  2. Gulf War (2001-)
    806 ± 162
  3. Gulf War (1990s)
    582 ± 152

Wisconsin Rapids-Marshfield, WI has a large population of military personnel who served in Vietnam, 2.45 times greater than any other conflict.

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Economy

The economy of Wisconsin Rapids-Marshfield, WI employs 35.4k people. In 2023, the largest industries in Wisconsin Rapids-Marshfield, WI were Health Care & Social Assistance (7,204 people), Manufacturing (6,191 people), and Retail Trade (3,793 people), and the highest paying industries were Utilities ($99,432), Mining, Quarrying, & Oil & Gas Extraction ($70,417), and Management of Companies & Enterprises ($68,333).

Employment

Occupations

35.4k
2023 Value
± 1,233
−1.31%
1 Year decline
± 4.84%

From 2022 to 2023, employment in Wisconsin Rapids-Marshfield, WI declined at a rate of −1.31%, from 35.9k employees to 35.4k employees.

The most common job groups, by number of people living in Wisconsin Rapids-Marshfield, WI, are Office & Administrative Support Occupations (4,041 people), Production Occupations (3,508 people), and Management Occupations (2,547 people). This chart illustrates the share breakdown of the primary jobs held by residents of Wisconsin Rapids-Marshfield, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

35.4k
2023 Value
± 1,233
−1.31%
1 Year decline
± 4.84%

From 2022 to 2023, employment in Wisconsin Rapids-Marshfield, WI declined at a rate of −1.31%, from 35.9k employees to 35.4k employees.

The most common employment sectors for those who live in Wisconsin Rapids-Marshfield, WI, are Health Care & Social Assistance (7,204 people), Manufacturing (6,191 people), and Retail Trade (3,793 people). This chart shows the share breakdown of the primary industries for residents of Wisconsin Rapids-Marshfield, WI, though some of these residents may live in Wisconsin Rapids-Marshfield, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$51,309
Median earning men ± $1,476
$36,885
Median earning women ± $1,543

The industries with the best median earnings for men in 2023 are Information ($76,771), Transportation & Warehousing, & Utilities ($65,295), and Construction ($58,568).

The industries with the best median earnings for women in 2023 are Public Administration ($60,792), Transportation & Warehousing, & Utilities ($45,192), and Finance & Insurance, & Real Estate & Rental & Leasing ($43,769).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
1.6%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Establishments by Size

The industries with the most establishments
  1. 137
    Other Services (except Public Administration)
  2. 106
    Construction
  3. 88
    Retail Trade

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

The visualization shows the number of establishments and its share across establishment sizes.

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Payroll by Industry Sector

The industries with the highest total annual payroll
  1. $753k
    Health Care and Social Assistance
  2. $370k
    Manufacturing
  3. $204k
    Transportation and Warehousing

The chart shows the total annual payroll and the average annual payroll by industry.

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Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Wisconsin Rapids-Marshfield, WI. Showing the available data for Wisconsin.
2024 Election Results
  1. Donald J. Trump (49.6%)
    Republican Party
  2. Kamala Harris (48.7%)
    Democratic Party
  3. Robert Kennedy (0.518%)
    Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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US Representative Elections

US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

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Education

In 2023, universities in Wisconsin Rapids-Marshfield, WI awarded 997 degrees. The student population of Wisconsin Rapids-Marshfield, WI in 2023 is skewed towards women, with 1,294 male students and 1,624 female students.

Most students graduating from Universities in Wisconsin Rapids-Marshfield, WI are White (879 and 88.2%), followed by Hispanic or Latino (46 and 4.61%), Asian (23 and 2.31%), and Unknown (20 and 2.01%).

The largest universities in Wisconsin Rapids-Marshfield, WI by number of degrees awarded are Mid-State Technical College (997 and 100%).

The most popular majors in Wisconsin Rapids-Marshfield, WI are Nursing Assistant & Patient Care Assistant (142 and 14.2%), Emergency Medical Technician (EMT Paramedic) (80 and 8.02%), and Registered Nursing (65 and 6.52%).

Admissions & Enrollments

Enrollments by Gender and Races

In 2023 there were 2,918 students enrolled in Wisconsin Rapids-Marshfield, WI, 44.3% men and 55.7% women.

By race, the largest number of students enrolled was concentrated in White with 2,432 records, of which 56.5% were women and 43.5% men.

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Completions

Concentrations

Most Common
  1. Emergency Medical Technician (EMT Paramedic)
    43 degrees awarded
  2. Other Construction Trade
    37 degrees awarded
  3. Project Management
    37 degrees awarded

In 2023, the most common concentation for Certificate of at least 1 but less than 2 academic years recipients in Wisconsin Rapids-Marshfield, WI was Emergency Medical Technician (EMT Paramedic) with 43 degrees awarded.

This visualization illustrates the percentage of students graduating with a Certificate of at least 1 but less than 2 academic years from schools in Wisconsin Rapids-Marshfield, WI according to their major.

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Universities

Gender
Race
Mid-State Technical College
Largest Universities by degrees awarded
997 degrees awarded

In 2023, the institution with the largest number of graduating students was Mid-State Technical College with 997 degrees awarded.

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Student Diversity

In 2023, 445 men were awarded degrees from institutions in Wisconsin Rapids-Marshfield, WI, which is 0.806 times less than the 552 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 879 degrees mean that there were 19.1 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 46 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Tuition

Average Net Price by Sector

Public, 2-year ($4,262) is the sector with the highest median state tuition in 2023.

Public, 2-year ($624) is the sector with the highest median state fee in 2023.

Public, 2-year ($1,988) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.
Measure

In 2023, 0.713% of men over 25 years of age had not completed any academic degree (no schooling), while 0.617% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

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Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.
Race

The most common educational levels obtained by the working population in 2023 were High School or Equivalent (1.4M), Some college (1.01M), and Bachelors Degree (946k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

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Housing & Living

The median property value in Wisconsin Rapids-Marshfield, WI was $168,100 in 2023, which is 0.554 times smaller than the national average of $303,400. Between 2022 and 2023 the median property value increased from $156,600 to $168,100, a 7.34% increase. The homeownership rate in Wisconsin Rapids-Marshfield, WI is 73.4%, which is higher than the national average of 65%.

People in Wisconsin Rapids-Marshfield, WI have an average commute time of 21 minutes, and they drove alone to work. Car ownership in Wisconsin Rapids-Marshfield, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$168,100
Median Property Value 2023
±$5,669
$23,441
Median Property Taxes
±$990

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Wisconsin Rapids-Marshfield, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Wisconsin Rapids-Marshfield, WI compared to it's parent and neighbor geographies.

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Rent vs Own

73.4%
Homeownership
2023
64%
Homeowners with Mortgage
2023

In 2023, 73.4% of the housing units in Wisconsin Rapids-Marshfield, WI were occupied by their owner. This percentage grew from the previous year's rate of 73%.

This chart shows the percentage of owner in Wisconsin Rapids-Marshfield, WI compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$66,417
Median Household Income
± $2,136
31.9k
Number of Households
± 1,163

In 2023, the median household income of the 31.9k households in Wisconsin Rapids-Marshfield, WI grew to $66,417 from the previous year's value of $63,273.

The following chart displays the households in Wisconsin Rapids-Marshfield, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Wisconsin Rapids-Marshfield, WI is from Wisconsin.
0.441
2023 Wage GINI in Wisconsin
0.443
2022 Wage GINI in Wisconsin

In 2023, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 0.492% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2023
  1. Drove Alone (78.4%)
  2. Worked At Home (9.11%)
  3. Carpooled (8.54%)

In 2023, 78.4% of workers in Wisconsin Rapids-Marshfield, WI drove alone to work, followed by those who worked at home (9.11%) and those who carpooled to work (8.54%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

21 minutes
Average Travel Time

Using averages, employees in Wisconsin Rapids-Marshfield, WI have a shorter commute time (21 minutes) than the normal US worker (26.6 minutes). Additionally, 2.77% of the workforce in Wisconsin Rapids-Marshfield, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Wisconsin Rapids-Marshfield, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Wisconsin Rapids-Marshfield, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Wisconsin Rapids-Marshfield, WI have 2 cars.

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Poverty

Poverty & Diversity

10.3% of the population for whom poverty status is determined in Wisconsin Rapids-Marshfield, WI (7.54k out of 73.2k people) live below the poverty line, a number that is lower than the national average of 12.4%. The largest demographic living in poverty are Males 55 - 64, followed by Females 25 - 34 and then Females 35 - 44.

The most common racial or ethnic group living below the poverty line in Wisconsin Rapids-Marshfield, WI is White, followed by Two Or More and Hispanic.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

95.5% of the population of Wisconsin Rapids-Marshfield, WI has health coverage, with 47.7% on employee plans, 15.6% on Medicaid, 15.5% on Medicare, 15% on non-group plans, and 1.68% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0.725% increase from the previous year (1,242 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 398 patients per year.

By gender, of the total number of insured persons, 49.7% were men and 50.3% were women.

Coverage

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Wisconsin.
1,251 to 1
Patient to Primary Care Physician Ratio in Wisconsin

Primary care physicians in Wisconsin see an average of 1,251 patients per year. This represents a 0.725% increase from the previous year (1,242 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Wisconsin in comparison to its neighboring geographies.

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Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 23% under 18 years, 17.1% between 18 and 34 years, 38.8% between 35 and 64 years, and 21.1% over 64 years.

By gender, of the total number of insured persons, 49.7% were men and 50.3% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

4.46%
Uninsured
47.7%
Employer Coverage
15.6%
Medicaid
15.5%
Medicare
15%
Non-Group
1.68%
Military or VA

Between 2022 and 2023, the percent of uninsured citizens in Wisconsin Rapids-Marshfield, WI declined by 10.2% from 4.96% to 4.46%.

The following chart shows how the percent of uninsured individuals in Wisconsin Rapids-Marshfield, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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