Waterloo, WI

Census Place

2024 Population

3,600

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

37.8

1.31% 1-year decrease

2024 Poverty Rate

13.7%

15% 1-year decrease

2024 Median Household Income

$87,776

12.4% 1-year growth

2024 Median Property Value

$230,600

Population & Diversity

Waterloo, WI is home to a population of 3.6k people, from which 96.5% are citizens.

As of 2024, 5.89% of Waterloo, WI residents were born outside of the country (212 people).

In 2024, there were 7.88 times more White (Non-Hispanic) residents (3k people) in Waterloo, WI than any other race or ethnicity. There were 381 Two Races Including Other (Hispanic) and 113 White (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

96.5%

2024 Citizenship

96%

2023 Citizenship

As of 2024, 96.5% of Waterloo, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Waterloo, WI was 96%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Waterloo, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Waterloo, WI

White (Non-Hispanic)
3k ± 156
Two Races Including Other (Hispanic)
381 ± 203
White (Hispanic)
113 ± 169

16.3%

Hispanic Population

586 people

16.3% of the people in Waterloo, WI are hispanic (586 people).

The following chart shows the 8 races represented in Waterloo, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

5.89%

2024 Foreign-Born Population

212 people

5.08%

2023 Foreign-Born Population

180 people

As of 2024, 5.89% of Waterloo, WI residents (212 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Waterloo, WI was 5.08%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Waterloo, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
81 ± 57
Gulf War (2001-)
36 ± 47

Waterloo, WI has a large population of military personnel who served in Vietnam, 2.25 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Waterloo, WI.

Economy

The economy of Waterloo, WI employs 2.08k people. In 2024, the largest industries in Waterloo, WI were Manufacturing (401 people), Retail Trade (187 people), and Professional, Scientific, & Technical Services (187 people), and the highest paying industries were Professional, Scientific, & Technical Services ($118,310), Professional, Scientific, & Management, & Administrative & Waste Management Services ($117,855), and Transportation & Warehousing ($88,456).

Employment

Occupations

2.08k

2024 Value

± 371

3.23%

1 Year growth

± 24%

From 2023 to 2024, employment in Waterloo, WI grew at a rate of 3.23%, from 2.02k employees to 2.08k employees.

The most common job groups, by number of people living in Waterloo, WI, are Production Occupations (306 people), Business & Financial Operations Occupations (247 people), and Office & Administrative Support Occupations (159 people). This chart illustrates the share breakdown of the primary jobs held by residents of Waterloo, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

2.08k

2024 Value

± 371

3.23%

1 Year growth

± 24%

From 2023 to 2024, employment in Waterloo, WI grew at a rate of 3.23%, from 2.02k employees to 2.08k employees.

The most common employment sectors for those who live in Waterloo, WI, are Manufacturing (401 people), Retail Trade (187 people), and Professional, Scientific, & Technical Services (187 people). This chart shows the share breakdown of the primary industries for residents of Waterloo, WI, though some of these residents may live in Waterloo, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$54,620

Median earning men ± $3,238

$44,044

Median earning women ± $13,964

The industries with the best median earnings for men in 2024 are Professional, Scientific, & Management, & Administrative & Waste Management Services ($118,594), Transportation & Warehousing, & Utilities ($87,629), and Agriculture, Forestry, Fishing & Hunting, & Mining ($66,384).

The industries with the best median earnings for women in 2024 are Professional, Scientific, & Management, & Administrative & Waste Management Services ($55,000), Educational Services, & Health Care & Social Assistance ($52,910), and Manufacturing ($47,574).

Housing & Living

The median property value in Waterloo, WI was $230,600 in 2024, which is 0.693 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $219,100 to $230,600, a 5.25% increase. The homeownership rate in Waterloo, WI is 68.9%, which is higher than the national average of 65.2%.

People in Waterloo, WI have an average commute time of 32.2 minutes, and they drove alone to work. Car ownership in Waterloo, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$230,600

Median Property Value 2024

±$9,469

$1,095

Median Property Taxes

±$235

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Waterloo, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Waterloo, WI compared to it's parent and neighbor geographies.

Rent vs Own

68.9%

Homeownership

2024

62.2%

Homeowners with Mortgage

2024

In 2024, 68.9% of the housing units in Waterloo, WI were occupied by their owner. This percentage grew from the previous year's rate of 65.7%.

This chart shows the percentage of owner in Waterloo, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$87,776

Median Household Income

± $19,309

1.59k

Number of Households

± 320

In 2024, the median household income of the 1.59k households in Waterloo, WI grew to $87,776 from the previous year's value of $78,103.

The following chart displays the households in Waterloo, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $100k - $125k range.

Wage Distribution

The closest comparable wage GINI for Waterloo, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (71.2%)
Worked At Home (17.5%)
Carpooled (10.3%)

In 2024, 71.2% of workers in Waterloo, WI drove alone to work, followed by those who worked at home (17.5%) and those who carpooled to work (10.3%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

32.2 minutes

Average Travel Time

Using averages, employees in Waterloo, WI have a longer commute time (32.2 minutes) than the normal US worker (26.4 minutes). Additionally, 2.04% of the workforce in Waterloo, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Waterloo, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Waterloo, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Waterloo, WI have 2 cars.

Poverty

Poverty & Diversity

13.7% of the population for whom poverty status is determined in Waterloo, WI (490 out of 3.59k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 35 - 44, followed by Females 65 - 74 and then Males 6 - 11.

The most common racial or ethnic group living below the poverty line in Waterloo, WI is White, followed by Black and Native American.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

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