Rockland, WI

Census Place

2024 Population

745

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

34.4

1.15% 1-year decrease

2024 Poverty Rate

8.36%

31.6% 1-year decrease

2024 Median Household Income

$78,500

3.8% 1-year growth

2024 Median Property Value

$223,000

Population & Diversity

Rockland, WI is home to a population of 745 people, from which 97.6% are citizens.

As of 2024, 9.66% of Rockland, WI residents were born outside of the country (72 people).

In 2024, there were 6.25 times more White (Non-Hispanic) residents (550 people) in Rockland, WI than any other race or ethnicity. There were 88 Asian (Non-Hispanic) and 50 American Indian & Alaska Native (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

97.6%

2024 Citizenship

96.7%

2023 Citizenship

As of 2024, 97.6% of Rockland, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Rockland, WI was 96.7%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Rockland, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Rockland, WI

White (Non-Hispanic)
550 ± 95
Asian (Non-Hispanic)
88 ± 96
American Indian & Alaska Native (Hispanic)
50 ± 73

9.13%

Hispanic Population

68 people

9.13% of the people in Rockland, WI are hispanic (68 people).

The following chart shows the 8 races represented in Rockland, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

9.66%

2024 Foreign-Born Population

72 people

10.2%

2023 Foreign-Born Population

71 people

As of 2024, 9.66% of Rockland, WI residents (72 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Rockland, WI was 10.2%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in Rockland, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Gulf War (2001-)
17 ± 20
Vietnam
17 ± 18
Gulf War (1990s)
2 ± 11

Rockland, WI has a large population of military personnel who served in Gulf War (2001-), 1 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Rockland, WI.

Economy

The economy of Rockland, WI employs 300 people. In 2024, the largest industries in Rockland, WI were Manufacturing (71 people), Health Care & Social Assistance (39 people), and Retail Trade (38 people), and the highest paying industries were Finance & Insurance ($76,250), Finance & Insurance, & Real Estate & Rental & Leasing ($76,250), and Manufacturing ($72,679).

Employment

Occupations

300

2024 Value

± 63

14.1%

1 Year growth

± 28%

From 2023 to 2024, employment in Rockland, WI grew at a rate of 14.1%, from 263 employees to 300 employees.

The most common job groups, by number of people living in Rockland, WI, are Production Occupations (44 people), Management Occupations (44 people), and Office & Administrative Support Occupations (36 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rockland, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

300

2024 Value

± 63

14.1%

1 Year growth

± 28%

From 2023 to 2024, employment in Rockland, WI grew at a rate of 14.1%, from 263 employees to 300 employees.

The most common employment sectors for those who live in Rockland, WI, are Manufacturing (71 people), Health Care & Social Assistance (39 people), and Retail Trade (38 people). This chart shows the share breakdown of the primary industries for residents of Rockland, WI, though some of these residents may live in Rockland, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$67,500

Median earning men ± $13,084

$41,563

Median earning women ± $4,831

The industries with the best median earnings for men in 2024 are Construction ($77,857), Manufacturing ($75,972), and Transportation & Warehousing, & Utilities ($63,750).

The industries with the best median earnings for women in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($69,167), Professional, Scientific, & Management, & Administrative & Waste Management Services ($48,125), and Public Administration ($45,833).

Housing & Living

The median property value in Rockland, WI was $223,000 in 2024, which is 0.67 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $213,600 to $223,000, a 4.4% increase. The homeownership rate in Rockland, WI is 79.7%, which is higher than the national average of 65.2%.

People in Rockland, WI have an average commute time of 33.2 minutes, and they drove alone to work. Car ownership in Rockland, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$223,000

Median Property Value 2024

±$12,252

$212

Median Property Taxes

±$43

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Rockland, WI the largest share of households pay taxes in the $2k - $3k range.

The chart underneath the paragraph shows the property taxes in Rockland, WI compared to it's parent and neighbor geographies.

Rent vs Own

79.7%

Homeownership

2024

69.1%

Homeowners with Mortgage

2024

In 2024, 79.7% of the housing units in Rockland, WI were occupied by their owner. This percentage grew from the previous year's rate of 78.1%.

This chart shows the percentage of owner in Rockland, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$78,500

Median Household Income

± $7,428

266

Number of Households

± 46

In 2024, the median household income of the 266 households in Rockland, WI grew to $78,500 from the previous year's value of $75,625.

The following chart displays the households in Rockland, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for Rockland, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (84.3%)
Carpooled (6.35%)
Worked At Home (6.02%)

In 2024, 84.3% of workers in Rockland, WI drove alone to work, followed by those who carpooled to work (6.35%) and those who worked at home (6.02%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

33.2 minutes

Average Travel Time

Using averages, employees in Rockland, WI have a longer commute time (33.2 minutes) than the normal US worker (26.4 minutes). Additionally, 6.41% of the workforce in Rockland, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Rockland, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Rockland, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rockland, WI have 2 cars.

Poverty

Poverty & Diversity

8.36% of the population for whom poverty status is determined in Rockland, WI (61 out of 730 people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 6 - 11, followed by Females 55 - 64 and then Females 45 - 54.

The most common racial or ethnic group living below the poverty line in Rockland, WI is White, followed by Asian and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

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