Rockland, WI

Census Place

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    2024 Population
    745
    US Senator
    Ron Johnson
    Republican Party
    US Senator
    Tammy Baldwin
    Democratic Party
    2024 Median Age
    34.4
    1.15% 1-year decrease
    2024 Poverty Rate
    8.36%
    31.6% 1-year decrease
    2024 Median Household Income
    $78,500
    3.8% 1-year growth
    2024 Median Property Value
    $223,000
    4.4% 1-year growth
    2024 Employed Population
    300
    14.1% 1-year growth

    About

    None of the households in Rockland, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

    97.6% of the residents in Rockland, WI are U.S. citizens.

    In 2024, the median property value in Rockland, WI was $223,000, and the homeownership rate was 79.7%.

    Most people in Rockland, WI drove alone to work, and the average commute time was 33.2 minutes. The average car ownership in Rockland, WI was 2 cars per household.

    United StatesWisconsinLa Crosse County, WIMonroe County, WILa Crosse-Onalaska, WI-MNLa Crosse County PUMA, WIMonroe, Vernon, Juneau & Crawford Counties PUMA, WI

    Population & Diversity

    Rockland, WI is home to a population of 745 people, from which 97.6% are citizens. As of 2024, 9.66% of Rockland, WI residents were born outside of the country (72 people).

    In 2024, there were 6.25 times more White (Non-Hispanic) residents (550 people) in Rockland, WI than any other race or ethnicity. There were 88 Asian (Non-Hispanic) and 50 American Indian & Alaska Native (Hispanic) residents, the second and third most common ethnic groups.

    Population & Diversity

    Citizenship

    97.6%
    2024 Citizenship
    96.7%
    2023 Citizenship

    As of 2024, 97.6% of Rockland, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Rockland, WI was 96.7%, meaning that the rate of citizenship has been increasing.

    The following chart shows US citizenship percentages in Rockland, WI compared to that of it's neighboring and parent geographies.

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    Diversity

    Race and Ethnicity

    The 3 largest ethnic groups in Rockland, WI
    1. White (Non-Hispanic)
      550 ± 95
    2. Asian (Non-Hispanic)
      88 ± 96
    3. American Indian & Alaska Native (Hispanic)
      50 ± 73
    9.13%
    Hispanic Population
    68 people

    In 2024, there were 6.25 times more White (Non-Hispanic) residents (550 people) in Rockland, WI than any other race or ethnicity. There were 88 Asian (Non-Hispanic) and 50 American Indian & Alaska Native (Hispanic) residents, the second and third most common ethnic groups.

    9.13% of the people in Rockland, WI are hispanic (68 people).

    The following chart shows the 8 races represented in Rockland, WI as a share of the total population.

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    Global Diversity

    The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
    Most Common Origin
    1. Mexico
      90,085 ± 7,313 people
    2. India
      22,216 ± 3,653 people
    3. China
      14,090 ± 2,911 people

    In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

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    Foreign-Born Population

    9.66%
    2024 Foreign-Born Population
    72 people
    10.2%
    2023 Foreign-Born Population
    71 people

    As of 2024, 9.66% of Rockland, WI residents (72 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Rockland, WI was 10.2%, meaning that the rate has been decreasing.

    The following chart shows the percentage of foreign-born residents in Rockland, WI compared to that of it's neighboring and parent geographies.

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    Military

    Veterans

    Most Common Service Period
    1. Gulf War (2001-)
      17 ± 20
    2. Vietnam
      17 ± 18
    3. Gulf War (1990s)
      2 ± 11

    Rockland, WI has a large population of military personnel who served in Gulf War (2001-), 1 times greater than any other conflict.

    The chart shows the distribution of veterans by conflict in Rockland, WI.

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    Health

    99.5% of the population of Rockland, WI has health coverage, with 47% on employee plans, 25.2% on Medicaid, 12.5% on Medicare, 12.3% on non-group plans, and 2.43% on military or VA plans.

    Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

    By gender, of the total number of insured persons, 46.8% were men and 53.2% were women.

    Coverage

    Health Care Diversity

    In 2024, insured persons according to age ranges were distributed in 37.1% under 18 years, 13.7% between 18 and 34 years, 34.9% between 35 and 64 years, and 14.3% over 64 years.

    By gender, of the total number of insured persons, 46.8% were men and 53.2% were women.

    The following chart shows the number of people with health coverage by gender.

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    Uninsured People

    0.539%
    Uninsured
    47%
    Employer Coverage
    25.2%
    Medicaid
    12.5%
    Medicare
    12.3%
    Non-Group
    2.43%
    Military or VA

    Between 2023 and 2024, the percent of uninsured citizens in Rockland, WI grew by 25.1% from 0.431% to 0.539%.

    The following chart shows how the percent of uninsured individuals in Rockland, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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    Economy

    The economy of Rockland, WI employs 300 people. In 2024, the largest industries in Rockland, WI were Manufacturing (71 people), Health Care & Social Assistance (39 people), and Retail Trade (38 people), and the highest paying industries were Finance & Insurance, & Real Estate & Rental & Leasing ($76,250), Finance & Insurance ($76,250), and Manufacturing ($72,679).

    Employment

    Occupations

    300
    2024 Value
    ± 63
    14.1%
    1 Year growth
    ± 28%

    From 2023 to 2024, employment in Rockland, WI grew at a rate of 14.1%, from 263 employees to 300 employees.

    The most common job groups, by number of people living in Rockland, WI, are Production Occupations (44 people), Management Occupations (44 people), and Office & Administrative Support Occupations (36 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rockland, WI.

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    Unemployment Insurance Claims

    Data is only available at the state level. Showing data for Wisconsin.

    This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

    The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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    Industries

    Employment by Industries

    300
    2024 Value
    ± 63
    14.1%
    1 Year growth
    ± 28%

    From 2023 to 2024, employment in Rockland, WI grew at a rate of 14.1%, from 263 employees to 300 employees.

    The most common employment sectors for those who live in Rockland, WI, are Manufacturing (71 people), Health Care & Social Assistance (39 people), and Retail Trade (38 people). This chart shows the share breakdown of the primary industries for residents of Rockland, WI, though some of these residents may live in Rockland, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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    Median Earnings by Industry

    $67,500
    Median earning men ± $13,084
    $41,563
    Median earning women ± $4,831

    The industries with the best median earnings for men in 2024 are Construction ($77,857), Manufacturing ($75,972), and Transportation & Warehousing, & Utilities ($63,750).

    The industries with the best median earnings for women in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($69,167), Professional, Scientific, & Management, & Administrative & Waste Management Services ($48,125), and Public Administration ($45,833).

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    Employment by Industry Sector

    Data is only available at the state level. Showing data for Wisconsin.
    Y-Axis
    1.6%
    Year-over-year growth
    Employment change between February 2022 and February 2023

    As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

    Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

    The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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    Civics

    In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

    Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

    Presidential Elections

    Voting results are not available for Rockland, WI. Showing the available data for Wisconsin.
    2024 Election Results
    1. Donald J. Trump (49.6%)
      Republican Party
    2. Kamala Harris (48.7%)
      Democratic Party
    3. Robert Kennedy (0.518%)
      Independent Party

    In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

    The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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    Senator Elections

    US Senators from Wisconsin

    Senatorial voting results are only available at the state level. Showing data for Wisconsin.
    Ron Johnson
    Senator from Wisconsin3
    Assumed office on January 3, 2011
    Tammy Baldwin
    Senator from Wisconsin1
    Assumed office on January 3, 2013

    Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

    In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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    Housing & Living

    The median property value in Rockland, WI was $223,000 in 2024, which is 0.67 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $213,600 to $223,000, a 4.4% increase. The homeownership rate in Rockland, WI is 79.7%, which is higher than the national average of 65.2%.

    People in Rockland, WI have an average commute time of 33.2 minutes, and they drove alone to work. Car ownership in Rockland, WI is approximately the same as the national average, with an average of 2 cars per household.

    Housing

    Property

    $223,000
    Median Property Value 2024
    ±$12,252
    $212
    Median Property Taxes
    ±$43

    The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Rockland, WI the largest share of households pay taxes in the $2k - $3k range.

    The chart underneath the paragraph shows the property taxes in Rockland, WI compared to it's parent and neighbor geographies.

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    Rent vs Own

    79.7%
    Homeownership
    2024
    69.1%
    Homeowners with Mortgage
    2024

    In 2024, 79.7% of the housing units in Rockland, WI were occupied by their owner. This percentage grew from the previous year's rate of 78.1%.

    This chart shows the percentage of owner in Rockland, WI compared it's parent and neighboring geographies.

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    Equity

    Household Income

    Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
    $78,500
    Median Household Income
    ± $7,428
    266
    Number of Households
    ± 46

    In 2024, the median household income of the 266 households in Rockland, WI grew to $78,500 from the previous year's value of $75,625.

    The following chart displays the households in Rockland, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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    Wage Distribution

    The closest comparable wage GINI for Rockland, WI is from Wisconsin.
    0.439
    2024 Wage GINI in Wisconsin
    0.441
    2023 Wage GINI in Wisconsin

    In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

    This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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    Transportation

    Commuter Transportation

    Most Common Commute in 2024
    1. Drove Alone (84.3%)
    2. Carpooled (6.35%)
    3. Worked At Home (6.02%)

    In 2024, 84.3% of workers in Rockland, WI drove alone to work, followed by those who carpooled to work (6.35%) and those who worked at home (6.02%).

    The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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    Commute Time

    33.2 minutes
    Average Travel Time

    Using averages, employees in Rockland, WI have a longer commute time (33.2 minutes) than the normal US worker (26.4 minutes). Additionally, 6.41% of the workforce in Rockland, WI have "super commutes" in excess of 90 minutes.

    The chart below shows how the median household income in Rockland, WI compares to that of it's neighboring and parent geographies.

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    Car Ownership

    2 cars
    Average Number

    The following chart displays the households in Rockland, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rockland, WI have 2 cars.

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    Poverty

    Poverty & Diversity

    8.36% of the population for whom poverty status is determined in Rockland, WI (61 out of 730 people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 6 - 11, followed by Females 55 - 64 and then Females 45 - 54.

    The most common racial or ethnic group living below the poverty line in Rockland, WI is White, followed by Asian and Two Or More.

    The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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