Onalaska, WI

Census Place

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2024 Population
19,348
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2024 Median Age
40.7
0.993% 1-year increase
2024 Poverty Rate
6.05%
2.64% 1-year increase
2024 Median Household Income
$85,867
1.14% 1-year growth
2024 Median Property Value
$288,900
3.51% 1-year growth
2024 Employed Population
10,370
0.954% 1-year growth

About

None of the households in Onalaska, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.7% of the residents in Onalaska, WI are U.S. citizens.

The largest universities in Onalaska, WI are The Salon Professional Academy-Onalaska (51 degrees awarded in 2023).

In 2024, the median property value in Onalaska, WI was $288,900, and the homeownership rate was 63.1%.

Most people in Onalaska, WI drove alone to work, and the average commute time was 17.3 minutes. The average car ownership in Onalaska, WI was 2 cars per household.

United StatesWisconsinLa Crosse County, WILa Crosse-Onalaska, WI-MNLa Crosse County PUMA, WI

Population & Diversity

Onalaska, WI is home to a population of 19.3k people, from which 99.7% are citizens. As of 2024, 3.91% of Onalaska, WI residents were born outside of the country (756 people).

In 2024, there were 15.9 times more White (Non-Hispanic) residents (16.4k people) in Onalaska, WI than any other race or ethnicity. There were 1.03k Asian (Non-Hispanic) and 683 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99.7%
2024 Citizenship
99.6%
2023 Citizenship

As of 2024, 99.7% of Onalaska, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Onalaska, WI was 99.6%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Onalaska, WI compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Onalaska, WI
  1. White (Non-Hispanic)
    16.4k ± 611
  2. Asian (Non-Hispanic)
    1.03k ± 372
  3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    683 ± 340
2.57%
Hispanic Population
498 people

In 2024, there were 15.9 times more White (Non-Hispanic) residents (16.4k people) in Onalaska, WI than any other race or ethnicity. There were 1.03k Asian (Non-Hispanic) and 683 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

2.57% of the people in Onalaska, WI are hispanic (498 people).

The following chart shows the 8 races represented in Onalaska, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    89,915 ± 7,306 people
  2. India
    21,992 ± 3,634 people
  3. China
    14,287 ± 2,931 people

In 2023, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,915 Wisconsin residents, followed by India with 21,992 and China with 14,287.

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Foreign-Born Population

3.91%
2024 Foreign-Born Population
756 people
3.19%
2023 Foreign-Born Population
603 people

As of 2024, 3.91% of Onalaska, WI residents (756 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Onalaska, WI was 3.19%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Onalaska, WI compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    460 ± 146
  2. Gulf War (1990s)
    230 ± 107
  3. Gulf War (2001-)
    128 ± 77

Onalaska, WI has a large population of military personnel who served in Vietnam, 2 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Onalaska, WI.

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Economy

The economy of Onalaska, WI employs 10.4k people. In 2024, the largest industries in Onalaska, WI were Health Care & Social Assistance (2,001 people), Retail Trade (1,705 people), and Manufacturing (1,329 people), and the highest paying industries were Utilities ($120,882), Agriculture, Forestry, Fishing & Hunting, & Mining ($88,295), and Agriculture, Forestry, Fishing & Hunting ($88,295).

Employment

Occupations

10.4k
2024 Value
± 924
0.954%
1 Year growth
± 12.1%

From 2023 to 2024, employment in Onalaska, WI grew at a rate of 0.954%, from 10.3k employees to 10.4k employees.

The most common job groups, by number of people living in Onalaska, WI, are Office & Administrative Support Occupations (1,312 people), Health Diagnosing & Treating Practitioners & Other Technical Occupations (1,100 people), and Sales & Related Occupations (1,038 people). This chart illustrates the share breakdown of the primary jobs held by residents of Onalaska, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

10.4k
2024 Value
± 924
0.954%
1 Year growth
± 12.1%

From 2023 to 2024, employment in Onalaska, WI grew at a rate of 0.954%, from 10.3k employees to 10.4k employees.

The most common employment sectors for those who live in Onalaska, WI, are Health Care & Social Assistance (2,001 people), Retail Trade (1,705 people), and Manufacturing (1,329 people). This chart shows the share breakdown of the primary industries for residents of Onalaska, WI, though some of these residents may live in Onalaska, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$61,787
Median earning men ± $2,303
$42,998
Median earning women ± $5,598

The industries with the best median earnings for men in 2024 are Educational Services, & Health Care & Social Assistance ($90,972), Transportation & Warehousing, & Utilities ($78,071), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($70,152).

The industries with the best median earnings for women in 2024 are Construction ($85,313), Professional, Scientific, & Management, & Administrative & Waste Management Services ($70,871), and Educational Services, & Health Care & Social Assistance ($59,292).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
1.6%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Onalaska, WI. Showing the available data for Wisconsin.
2024 Election Results
  1. Donald J. Trump (49.6%)
    Republican Party
  2. Kamala Harris (48.7%)
    Democratic Party
  3. Robert Kennedy (0.518%)
    Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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Education

In 2023, universities in Onalaska, WI awarded 51 degrees. The student population of Onalaska, WI in 2023 is skewed towards women, with 2 male students and 74 female students.

Most students graduating from Universities in Onalaska, WI are White (40 and 78.4%), Hispanic or Latino (3 and 5.88%), Black or African American (3 and 5.88%), and Asian (3 and 5.88%).

The largest universities in Onalaska, WI by number of degrees awarded are The Salon Professional Academy-Onalaska (51 and 100%).

The most popular majors in Onalaska, WI are General Cosmetology (31 and 60.8%), Aesthetician & Skin Care Specialist (12 and 23.5%), and Massage Therapy (8 and 15.7%).

Admissions & Enrollments

Enrollments by Gender and Races

In 2023 there were 76 students enrolled in Onalaska, WI, 2.63% men and 97.4% women.

By race, the largest number of students enrolled was concentrated in White with 65 records, of which 98.5% were women and 1.54% men.

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Completions

Concentrations

General Cosmetology
Most Common
31 degrees awarded

In 2023, the most common concentation for 2 to 4 Year Postsecondary Certificate recipients in Onalaska, WI was General Cosmetology with 31 degrees awarded.

This visualization illustrates the percentage of students graduating with a 2 to 4 Year Postsecondary Certificate from schools in Onalaska, WI according to their major.

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Universities

Gender
Race
The Salon Professional Academy-Onalaska
Largest Universities by degrees awarded
51 degrees awarded

In 2023, the institution with the largest number of graduating students was The Salon Professional Academy-Onalaska with 51 degrees awarded.

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Student Diversity

In 2023, 2 men were awarded degrees from institutions in Onalaska, WI, which is 0.0408 times less than the 49 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 40 degrees mean that there were 13.3 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 3 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Housing & Living

The median property value in Onalaska, WI was $288,900 in 2024, which is 0.868 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $279,100 to $288,900, a 3.51% increase. The homeownership rate in Onalaska, WI is 63.1%, which is lower than the national average of 65.2%.

People in Onalaska, WI have an average commute time of 17.3 minutes, and they drove alone to work. Car ownership in Onalaska, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$288,900
Median Property Value 2024
±$16,267
$5,678
Median Property Taxes
±$565

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Onalaska, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Onalaska, WI compared to it's parent and neighbor geographies.

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Rent vs Own

63.1%
Homeownership
2024
67.5%
Homeowners with Mortgage
2024

In 2024, 63.1% of the housing units in Onalaska, WI were occupied by their owner. This percentage grew from the previous year's rate of 63%.

This chart shows the percentage of owner in Onalaska, WI compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$85,867
Median Household Income
± $4,820
9k
Number of Households
± 824

In 2024, the median household income of the 9k households in Onalaska, WI grew to $85,867 from the previous year's value of $84,898.

The following chart displays the households in Onalaska, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Onalaska, WI is from Wisconsin.
0.441
2023 Wage GINI in Wisconsin
0.443
2022 Wage GINI in Wisconsin

In 2023, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 0.492% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (80.2%)
  2. Worked At Home (10.9%)
  3. Carpooled (7.75%)

In 2024, 80.2% of workers in Onalaska, WI drove alone to work, followed by those who worked at home (10.9%) and those who carpooled to work (7.75%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

17.3 minutes
Average Travel Time

Using averages, employees in Onalaska, WI have a shorter commute time (17.3 minutes) than the normal US worker (26.4 minutes). Additionally, 1.22% of the workforce in Onalaska, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Onalaska, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Onalaska, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Onalaska, WI have 2 cars.

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Poverty

Poverty & Diversity

6.05% of the population for whom poverty status is determined in Onalaska, WI (1.16k out of 19.2k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 18 - 24, followed by Males 35 - 44 and then Females 35 - 44.

The most common racial or ethnic group living below the poverty line in Onalaska, WI is White, followed by Two Or More and Other.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

96% of the population of Onalaska, WI has health coverage, with 62.8% on employee plans, 5.01% on Medicaid, 15.9% on Medicare, 10.2% on non-group plans, and 2.19% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

By gender, of the total number of insured persons, 47.7% were men and 52.3% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 20% under 18 years, 23.6% between 18 and 34 years, 36.2% between 35 and 64 years, and 20.2% over 64 years.

By gender, of the total number of insured persons, 47.7% were men and 52.3% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

3.96%
Uninsured
62.8%
Employer Coverage
5.01%
Medicaid
15.9%
Medicare
10.2%
Non-Group
2.19%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Onalaska, WI declined by 10.1% from 4.4% to 3.96%.

The following chart shows how the percent of uninsured individuals in Onalaska, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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