Marshall, WI

Census Place

2024 Population

3,778

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

35.7

4.69% 1-year increase

2024 Poverty Rate

12.3%

17.8% 1-year decrease

2024 Median Household Income

$85,942

1.75% 1-year growth

2024 Median Property Value

$238,900

Population & Diversity

Marshall, WI is home to a population of 3.78k people, from which 94.9% are citizens.

As of 2024, 6.06% of Marshall, WI residents were born outside of the country (229 people).

In 2024, there were 16.8 times more White (Non-Hispanic) residents (3.15k people) in Marshall, WI than any other race or ethnicity. There were 188 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 151 Black or African American (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

94.9%

2024 Citizenship

93.8%

2023 Citizenship

As of 2024, 94.9% of Marshall, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Marshall, WI was 93.8%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Marshall, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Marshall, WI

White (Non-Hispanic)
3.15k ± 308
Two Races Excluding Other, & Three or More Races (Non-Hispanic)
188 ± 163
Black or African American (Non-Hispanic)
151 ± 121

4.05%

Hispanic Population

153 people

4.05% of the people in Marshall, WI are hispanic (153 people).

The following chart shows the 8 races represented in Marshall, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

6.06%

2024 Foreign-Born Population

229 people

8.49%

2023 Foreign-Born Population

323 people

As of 2024, 6.06% of Marshall, WI residents (229 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Marshall, WI was 8.49%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in Marshall, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Gulf War (2001-)
158 ± 88
Vietnam
33 ± 41
Gulf War (1990s)
12 ± 21

Marshall, WI has a large population of military personnel who served in Gulf War (2001-), 4.79 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Marshall, WI.

Economy

The economy of Marshall, WI employs 2.32k people. In 2024, the largest industries in Marshall, WI were Health Care & Social Assistance (357 people), Educational Services (305 people), and Retail Trade (252 people), and the highest paying industries were Public Administration ($70,543), Finance & Insurance ($69,572), and Finance & Insurance, & Real Estate & Rental & Leasing ($69,572).

Employment

Occupations

2.32k

2024 Value

± 406

1.71%

1 Year growth

± 23.9%

From 2023 to 2024, employment in Marshall, WI grew at a rate of 1.71%, from 2.28k employees to 2.32k employees.

The most common job groups, by number of people living in Marshall, WI, are Office & Administrative Support Occupations (230 people), Food Preparation & Serving Related Occupations (214 people), and Production Occupations (182 people). This chart illustrates the share breakdown of the primary jobs held by residents of Marshall, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

2.32k

2024 Value

± 406

1.71%

1 Year growth

± 23.9%

From 2023 to 2024, employment in Marshall, WI grew at a rate of 1.71%, from 2.28k employees to 2.32k employees.

The most common employment sectors for those who live in Marshall, WI, are Health Care & Social Assistance (357 people), Educational Services (305 people), and Retail Trade (252 people). This chart shows the share breakdown of the primary industries for residents of Marshall, WI, though some of these residents may live in Marshall, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$44,420

Median earning men ± $12,690

$43,176

Median earning women ± $6,840

The industries with the best median earnings for men in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($69,539), Wholesale Trade ($63,529), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($55,438).

The industries with the best median earnings for women in 2024 are Educational Services, & Health Care & Social Assistance ($59,393), Manufacturing ($50,188), and Arts, Entertainment, & Recreation, & Accommodations & Food Services ($42,000).

Housing & Living

The median property value in Marshall, WI was $238,900 in 2024, which is 0.718 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $233,000 to $238,900, a 2.53% increase. The homeownership rate in Marshall, WI is 74.2%, which is higher than the national average of 65.2%.

People in Marshall, WI have an average commute time of 24.4 minutes, and they drove alone to work. Car ownership in Marshall, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$238,900

Median Property Value 2024

±$21,134

$1,102

Median Property Taxes

±$249

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Marshall, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Marshall, WI compared to it's parent and neighbor geographies.

Rent vs Own

74.2%

Homeownership

2024

57.6%

Homeowners with Mortgage

2024

In 2024, 74.2% of the housing units in Marshall, WI were occupied by their owner. This percentage grew from the previous year's rate of 73.1%.

This chart shows the percentage of owner in Marshall, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$85,942

Median Household Income

± $14,169

1.49k

Number of Households

± 301

In 2024, the median household income of the 1.49k households in Marshall, WI grew to $85,942 from the previous year's value of $84,462.

The following chart displays the households in Marshall, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $100k - $125k range.

Wage Distribution

The closest comparable wage GINI for Marshall, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (70.1%)
Worked At Home (17.2%)
Carpooled (6.78%)

In 2024, 70.1% of workers in Marshall, WI drove alone to work, followed by those who worked at home (17.2%) and those who carpooled to work (6.78%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

24.4 minutes

Average Travel Time

Using averages, employees in Marshall, WI have a shorter commute time (24.4 minutes) than the normal US worker (26.4 minutes). Additionally, 0% of the workforce in Marshall, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Marshall, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Marshall, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Marshall, WI have 2 cars.

Poverty

Poverty & Diversity

12.3% of the population for whom poverty status is determined in Marshall, WI (462 out of 3.75k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 35 - 44, followed by Males 12 - 14 and then Males 6 - 11.

The most common racial or ethnic group living below the poverty line in Marshall, WI is White, followed by Other and Hispanic.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

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