Florence-Muscle Shoals, AL

Metropolitan Statistical Area (MSA)

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2024 Population
153,852
US Senator
Tommy Tuberville
Republican Party
US Senator
Katie Britt
Republican Party
2024 Median Age
41.6
0.726% 1-year increase
2024 Poverty Rate
14.1%
4.89% 1-year decrease
2024 Median Household Income
$61,891
6.62% 1-year growth
2024 Median Property Value
$187,400
6.6% 1-year growth
2024 Employed Population
70,915
2.09% 1-year growth

About

None of the households in Florence-Muscle Shoals, AL reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

98.5% of the residents in Florence-Muscle Shoals, AL are U.S. citizens.

The largest universities in Florence-Muscle Shoals, AL are University of North Alabama (2,252 degrees awarded in 2023), Northwest Shoals Community College (1,238 degrees), and Heritage Christian University (25 degrees).

In 2024, the median property value in Florence-Muscle Shoals, AL was $187,400, and the homeownership rate was 69.8%.

Most people in Florence-Muscle Shoals, AL drove alone to work, and the average commute time was 24.6 minutes. The average car ownership in Florence-Muscle Shoals, AL was 2 cars per household.

Florence-Muscle Shoals, AL borders Decatur, AL, Huntsville, AL, and Lawrenceburg, TN.

About the photo: Overlooking the Tennessee River from Muscle Shoals, Al.
Photo by Phillip Hendon
United StatesAlabama

Population & Diversity

Florence-Muscle Shoals, AL is home to a population of 154k people, from which 98.5% are citizens. As of 2024, 2.23% of Florence-Muscle Shoals, AL residents were born outside of the country (3.42k people).

In 2024, there were 7 times more White (Non-Hispanic) residents (123k people) in Florence-Muscle Shoals, AL than any other race or ethnicity. There were 17.6k Black or African American (Non-Hispanic) and 4.63k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

98.5%
2024 Citizenship
98.6%
2023 Citizenship

As of 2024, 98.5% of Florence-Muscle Shoals, AL residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Florence-Muscle Shoals, AL was 98.6%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Florence-Muscle Shoals, AL compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Florence-Muscle Shoals, AL
  1. White (Non-Hispanic)
    123k ± 500
  2. Black or African American (Non-Hispanic)
    17.6k ± 553
  3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    4.63k ± 611
3.49%
Hispanic Population
5.37k people

In 2024, there were 7 times more White (Non-Hispanic) residents (123k people) in Florence-Muscle Shoals, AL than any other race or ethnicity. There were 17.6k Black or African American (Non-Hispanic) and 4.63k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

3.49% of the people in Florence-Muscle Shoals, AL are hispanic (5.37k people).

The following chart shows the 8 races represented in Florence-Muscle Shoals, AL as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Alabama.
Most Common Origin
  1. Mexico
    52,201 ± 5,580 people
  2. Guatemala
    19,759 ± 3,444 people
  3. Korea
    10,633 ± 2,529 people

In 2023, the most common birthplace for the foreign-born residents of Alabama was Mexico, the natal country of 52,201 Alabama residents, followed by Guatemala with 19,759 and Korea with 10,633.

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Foreign-Born Population

2.23%
2024 Foreign-Born Population
3.42k people
2.07%
2023 Foreign-Born Population
3.16k people

As of 2024, 2.23% of Florence-Muscle Shoals, AL residents (3.42k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Florence-Muscle Shoals, AL was 2.07%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Florence-Muscle Shoals, AL compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    2,661 ± 349
  2. Gulf War (2001-)
    1,978 ± 409
  3. Gulf War (1990s)
    1,399 ± 304

Florence-Muscle Shoals, AL has a large population of military personnel who served in Vietnam, 1.35 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Florence-Muscle Shoals, AL.

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Economy

The economy of Florence-Muscle Shoals, AL employs 70.9k people. In 2024, the largest industries in Florence-Muscle Shoals, AL were Manufacturing (11,836 people), Retail Trade (9,806 people), and Health Care & Social Assistance (8,564 people), and the highest paying industries were Utilities ($90,741), Mining, Quarrying, & Oil & Gas Extraction ($82,584), and Transportation & Warehousing, & Utilities ($73,571).

Employment

Occupations

70.9k
2024 Value
± 2,390
2.09%
1 Year growth
± 4.72%

From 2023 to 2024, employment in Florence-Muscle Shoals, AL grew at a rate of 2.09%, from 69.5k employees to 70.9k employees.

The most common job groups, by number of people living in Florence-Muscle Shoals, AL, are Sales & Related Occupations (8,002 people), Production Occupations (7,572 people), and Management Occupations (7,308 people). This chart illustrates the share breakdown of the primary jobs held by residents of Florence-Muscle Shoals, AL.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Alabama.

This chart shows weekly unemployment insurance claims in Alabama (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

70.9k
2024 Value
± 2,390
2.09%
1 Year growth
± 4.72%

From 2023 to 2024, employment in Florence-Muscle Shoals, AL grew at a rate of 2.09%, from 69.5k employees to 70.9k employees.

The most common employment sectors for those who live in Florence-Muscle Shoals, AL, are Manufacturing (11,836 people), Retail Trade (9,806 people), and Health Care & Social Assistance (8,564 people). This chart shows the share breakdown of the primary industries for residents of Florence-Muscle Shoals, AL, though some of these residents may live in Florence-Muscle Shoals, AL and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$50,394
Median earning men ± $2,052
$34,125
Median earning women ± $2,398

The industries with the best median earnings for men in 2024 are Transportation & Warehousing, & Utilities ($76,609), Public Administration ($70,148), and Wholesale Trade ($62,888).

The industries with the best median earnings for women in 2024 are Construction ($66,053), Transportation & Warehousing, & Utilities ($59,596), and Public Administration ($48,784).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Alabama.
Y-Axis
2.1%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.13M people employed in Alabama. This represents a 2.1% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 11.2%.

The following chart shows monthly employment numbers for each industry sector in Alabama.

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Establishments by Size

The industries with the most establishments
  1. 267
    Retail Trade
  2. 228
    Other Services (except Public Administration)
  3. 163
    Retail Trade

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

The visualization shows the number of establishments and its share across establishment sizes.

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Payroll by Industry Sector

The industries with the highest total annual payroll
  1. $503k
    Manufacturing
  2. $429k
    Health Care and Social Assistance
  3. $260k
    Retail Trade

The chart shows the total annual payroll and the average annual payroll by industry.

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Civics

In the 2024 presidential election, the popular vote in Alabama went to Donald J. Trump with 64.6% of the vote. The runner-up was Kamala Harris (34.1%), followed by Robert Kennedy (0.533%).

Tommy Tuberville and Katie Britt are the senators currently representing the state of Alabama. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Alabama is currently represented by 7 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Florence-Muscle Shoals, AL. Showing the available data for Alabama.
2024 Election Results
  1. Donald J. Trump (64.6%)
    Republican Party
  2. Kamala Harris (34.1%)
    Democratic Party
  3. Robert Kennedy (0.533%)
    Independent Party

In the 2024 presidential election, the popular vote in Alabama went to Donald J. Trump with 64.6% of the vote. The runner-up was Kamala Harris (34.1%), followed by Robert Kennedy (0.533%).

The following chart shows the popular vote results in Alabama for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Alabama

Senatorial voting results are only available at the state level. Showing data for Alabama.
Tommy Tuberville
Senator from Alabama2
Assumed office on January 3, 2021
Katie Britt
Senator from Alabama3
Assumed office on January 3, 2023

Tommy Tuberville and Katie Britt are the senators currently representing Alabama.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Alabama over time, excluding special elections, colored by their political party.

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Education

In 2023, universities in Florence-Muscle Shoals, AL awarded 3,515 degrees. The student population of Florence-Muscle Shoals, AL in 2023 is skewed towards women, with 5,532 male students and 8,821 female students.

Most students graduating from Universities in Florence-Muscle Shoals, AL are White (2,632 and 77.5%), Black or African American (352 and 10.4%), Hispanic or Latino (193 and 5.68%), and Two or More Races (89 and 2.62%).

The largest universities in Florence-Muscle Shoals, AL by number of degrees awarded are University of North Alabama (2,252 and 64.1%), Northwest Shoals Community College (1,238 and 35.2%), and Heritage Christian University (25 and 0.711%).

The most popular majors in Florence-Muscle Shoals, AL are General Business Administration & Management (460 and 13.1%), Registered Nursing (370 and 10.5%), and General Studies (359 and 10.2%).

The median tuition costs in Florence-Muscle Shoals, AL are $10,152 for private four year colleges, and $10,200 and $20,400 respectively, for public four year colleges for in-state students and out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University
Measure

In 2023 in Florence-Muscle Shoals, AL, the percentage of applicants admitted was 96.5%, while the percentage of admitted who enrolled was 26.2%. The number of students enrolled in 2023 was 14,353 (38.5% men and 61.5% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2023 there were 14,353 students enrolled in Florence-Muscle Shoals, AL, 38.5% men and 61.5% women.

By race, the largest number of students enrolled was concentrated in White with 10,276 records, of which 61.6% were women and 38.4% men.

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Completions

Concentrations

Most Common
  1. Elementary Education & Teaching
    78 degrees awarded
  2. Registered Nursing
    154 degrees awarded
  3. General Business Administration & Management
    104 degrees awarded

In 2023, the most common concentation for Bachelors Degree recipients in Florence-Muscle Shoals, AL was Elementary Education & Teaching with 78 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Florence-Muscle Shoals, AL according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
  1. University of North Alabama
    2,252 degrees awarded
  2. Northwest Shoals Community College
    1,238 degrees awarded
  3. Heritage Christian University
    25 degrees awarded

In 2023, the institution with the largest number of graduating students was University of North Alabama with 2,252 degrees awarded.

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Student Diversity

University

In 2023, 1,320 men were awarded degrees from institutions in Florence-Muscle Shoals, AL, which is 0.601 times less than the 2,195 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 2,632 degrees mean that there were 7.48 times more degrees awarded to White students then the next closest race/ethnicity group, Black or African American, with 352 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Tuition

Average Net Price by Sector

Universities

Public, 4-year or above ($10,200) is the sector with the highest median state tuition in 2023.

Private not-for-profit, 4-year or above ($1,830) is the sector with the highest median state fee in 2023.

Public, 2-year ($1,600) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Housing & Living

The median property value in Florence-Muscle Shoals, AL was $187,400 in 2024, which is 0.563 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $175,800 to $187,400, a 6.6% increase. The homeownership rate in Florence-Muscle Shoals, AL is 69.8%, which is higher than the national average of 65.2%.

People in Florence-Muscle Shoals, AL have an average commute time of 24.6 minutes, and they drove alone to work. Car ownership in Florence-Muscle Shoals, AL is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$187,400
Median Property Value 2024
±$5,606
$44,370
Median Property Taxes
±$1,530

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Florence-Muscle Shoals, AL the largest share of households pay taxes in the < $800 range.

The chart underneath the paragraph shows the property taxes in Florence-Muscle Shoals, AL compared to it's parent and neighbor geographies.

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Rent vs Own

69.8%
Homeownership
2024
66.8%
Homeowners with Mortgage
2024

In 2024, 69.8% of the housing units in Florence-Muscle Shoals, AL were occupied by their owner. This percentage grew from the previous year's rate of 69%.

This chart shows the percentage of owner in Florence-Muscle Shoals, AL compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$61,891
Median Household Income
± $1,883
63.6k
Number of Households
± 2,036

In 2024, the median household income of the 63.6k households in Florence-Muscle Shoals, AL grew to $61,891 from the previous year's value of $58,049.

The following chart displays the households in Florence-Muscle Shoals, AL distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Florence-Muscle Shoals, AL is from Alabama.
0.456
2023 Wage GINI in Alabama
0.458
2022 Wage GINI in Alabama

In 2023, the income inequality in Alabama was 0.456 according to the GINI calculation of the wage distribution. Income inequality had a 0.523% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Alabama was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Alabama in comparison to the national average.

This chart shows the number of workers in Alabama across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (79.8%)
  2. Carpooled (10.2%)
  3. Worked At Home (7.57%)

In 2024, 79.8% of workers in Florence-Muscle Shoals, AL drove alone to work, followed by those who carpooled to work (10.2%) and those who worked at home (7.57%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

24.6 minutes
Average Travel Time

Using averages, employees in Florence-Muscle Shoals, AL have a shorter commute time (24.6 minutes) than the normal US worker (26.4 minutes). Additionally, 2.65% of the workforce in Florence-Muscle Shoals, AL have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Florence-Muscle Shoals, AL compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Florence-Muscle Shoals, AL distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Florence-Muscle Shoals, AL have 2 cars.

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Poverty

Poverty & Diversity

14.1% of the population for whom poverty status is determined in Florence-Muscle Shoals, AL (21.2k out of 150k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 25 - 34, followed by Females 18 - 24 and then Males 6 - 11.

The most common racial or ethnic group living below the poverty line in Florence-Muscle Shoals, AL is White, followed by Black and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

91.6% of the population of Florence-Muscle Shoals, AL has health coverage, with 46.3% on employee plans, 14% on Medicaid, 16.4% on Medicare, 13% on non-group plans, and 1.75% on military or VA plans.

Primary care physicians in Alabama see 1,571 patients per year on average, which represents a 0% change from the previous year (1,571 patients). Compare this to dentists who see 2016 patients per year, and mental health providers who see 684 patients per year.

By gender, of the total number of insured persons, 48.2% were men and 51.8% were women.

Coverage

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Alabama.
1,571 to 1
Patient to Primary Care Physician Ratio in Alabama

Primary care physicians in Alabama see an average of 1,571 patients per year. This represents a 0% change from the previous year (1,571 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Alabama in comparison to its neighboring geographies.

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Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 21.7% under 18 years, 21.2% between 18 and 34 years, 36.9% between 35 and 64 years, and 20.2% over 64 years.

By gender, of the total number of insured persons, 48.2% were men and 51.8% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

8.44%
Uninsured
46.3%
Employer Coverage
14%
Medicaid
16.4%
Medicare
13%
Non-Group
1.75%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Florence-Muscle Shoals, AL declined by 4.76% from 8.87% to 8.44%.

The following chart shows how the percent of uninsured individuals in Florence-Muscle Shoals, AL changed over time compared with the percent of individuals enrolled in various types of health insurance.

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