Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA

Public Use Microdata Area (PUMA)

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2022 Population
150,831
3% 1-year growth
US Senator
Alex Padilla
Democratic Party
US Senator
Laphonza Butler
Democratic Party
2022 Median Age
40.7
2.78% 1-year increase
2022 Poverty Rate
9.5%
4.22% 1-year increase
2022 Median Household Income
$105,647
8.84% 1-year growth
2022 Median Property Value
$882,200
17.8% 1-year growth
2022 Employed Population
66,423
2.49% 1-year growth

About

In 2022, Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA had a population of 151k people with a median age of 40.7 and a median household income of $105,647. Between 2021 and 2022 the population of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA grew from 146,432 to 150,831, a 3% increase and its median household income grew from $97,065 to $105,647, a 8.84% increase.

The 5 largest ethnic groups in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are White (Non-Hispanic) (49.4%), Other (Hispanic) (20.2%), White (Hispanic) (12.4%), Two+ (Hispanic) (9.08%), and Two+ (Non-Hispanic) (3.13%).

40.2% of the households in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

88.4% of the residents in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are U.S. citizens.

The largest universities in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are Cabrillo College (2,615 degrees awarded in 2022) and CET-Watsonville (78 degrees).

In 2022, the median property value in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was $882,200, and the homeownership rate was 66.5%.

Most people in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA drove alone to work, and the average commute time was 28.5 minutes. The average car ownership in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was 2 cars per household.

Population & Diversity

Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA is home to a population of 151k people, from which 88.4% are citizens. As of 2022, 21.4% of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA residents were born outside of the country (32.3k people).

In 2022, there were 2.45 times more White (Non-Hispanic) residents (74.5k people) in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA than any other race or ethnicity. There were 30.5k Other (Hispanic) and 18.7k White (Hispanic) residents, the second and third most common ethnic groups.

The most common non-English languages spoken as the primary langauge in households in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are Spanish (49,622 households), German (1,124 households), and Portuguese (899 households).

Residents by Gender and Age

RACE/ETHNICITY
73,799
Women
49%
76,943
Men
51%

The resident population of United States in 2022 was 150,742 inhabitants, with 51% men, and 49% women.

The visualization shows the distribution of the residents by gender and age in the United States.

With the upper buttons you can add a filter by race.

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Citizenship

88.4%
2022 Citizenship
87.1%
2021 Citizenship

As of 2022, 88.4% of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA residents were US citizens, which is lower than the national average of 93.5%. In 2021, the percentage of US citizens in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was 87.1%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

The 3 largest ethnic groups in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA
  1. White (Non-Hispanic)
    74.5k ± 1.83k
  2. Other (Hispanic)
    30.5k ± 2.61k
  3. White (Hispanic)
    18.7k ± 2.11k
43.3%
Hispanic Population
65.4k people

In 2022, there were 2.45 times more White (Non-Hispanic) residents (74.5k people) in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA than any other race or ethnicity. There were 30.5k Other (Hispanic) and 18.7k White (Hispanic) residents, the second and third most common ethnic groups.

43.3% of the people in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are hispanic (65.4k people).

The following chart shows the 7 races represented in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA as a share of the total population.

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Global Diversity

Most Common Origin
  1. Mexico
    23,091 ± 3,433 people
  2. Canada
    801 ± 693 people
  3. Philippines
    608 ± 604 people

In 2022, the most common birthplace for the foreign-born residents of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was Mexico, the natal country of 23,091 Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA residents, followed by Canada with 801 and Philippines with 608.

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Foreign-Born Population

21.4%
2022 Foreign-Born Population
32.3k people
22.4%
2021 Foreign-Born Population
32.8k people

As of 2022, 21.4% of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA residents (32.3k people) were born outside of the United States, which is higher than the national average of 13.6%. In 2021, the percentage of foreign-born citizens in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was 22.4%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA compared to that of it's neighboring and parent geographies.

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Non-English Households

Most Common Non-English Languages
  1. Spanish
    49,622 households (34.8%)
  2. German
    1,124 households (0.787%)
  3. Portuguese
    899 households (0.63%)

40.2% of the households in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA reported speaking a non-English language at home as their primary shared language, which is higher than the national average of 21.7%. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

In 2022, the most common non-English language spoken in households in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was Spanish. 34.8% of the households in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA reported speaking Spanish at home as the primary shared language between all members living in the household.

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Veterans

Most Common Service Period
  1. Vietnam
    2,510 ± 315
  2. Gulf War (2001-)
    552 ± 164
  3. Gulf War (1990s)
    468 ± 177

Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA has a large population of military personnel who served in Vietnam, 4.55 times greater than any other conflict.

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Economy

The economy of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA employs 66.4k people. The largest industries in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are Farming (4,722 people), Construction (4,562 people), and Elementary & secondary schools (3,917 people), and the highest paying industries are Data processing, hosting & related services ($309,532), Software publishing ($285,668), and Nondepository credit & related activities ($266,143).

Males in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA have an average income that is 1.24 times higher than the average income of females, which is $82,647. The income inequality in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA (measured using the Gini index) is 0.509, which is higher than than the national average.

Workforce Diversity

Measure
RACE/ETHNICITY
29,912
Women
46.3%
34,663
Men
53.7%

The workforce of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA in 2020 was 64,575 people, with 46.3% woman, and 53.7% men.

The visualization shows the distribution of the workforce by gender and age in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA.

With the upper buttons you can see the distribution of the average salary and add a filter by race.

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Occupations

66.4k
2022 Value
2.49%
1 Year growth
± 2.49%

From 2021 to 2022, employment in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA grew at a rate of 2.49%, from 64.8k employees to 66.4k employees.

The most common job groups, by number of people living in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA, are Miscellaneous agricultural workers, including animal breeders (4,015 people), Other managers (1,792 people), and Retail salespersons (1,694 people). This chart illustrates the share breakdown of the primary jobs held by residents of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in California (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Employment by Industries

66.4k
2022 Value
2.49%
1 Year growth
± 2.49%

From 2021 to 2022, employment in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA grew at a rate of 2.49%, from 64.8k employees to 66.4k employees.

The most common employment sectors for those who live in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA, are Farming (4,722 people), Construction (4,562 people), and Elementary & secondary schools (3,917 people). This chart shows the share breakdown of the primary industries for residents of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA, though some of these residents may live in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$57,358
Median earning men ± $2,739
$40,043
Median earning women ± $2,272

The industries with the best median earnings for men in 2022 are Finance & Insurance, & Real Estate & Rental & Leasing ($104,457), Information ($92,250), and Manufacturing ($89,808).

The industries with the best median earnings for women in 2022 are Information ($115,443), Public Administration ($75,484), and Finance & Insurance, & Real Estate & Rental & Leasing ($59,572).

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Employment by Industry Sector

Data is only available at the state level. Showing data for California.
Y-Axis
2.57%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 17.9M people employed in California. This represents a 2.57% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 14%.

The following chart shows monthly employment numbers for each industry sector in California.

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Civics

In the 2020 presidential election, the popular vote in California went to Joseph R Biden Jr. with 63.5% of the vote. The runner-up was Donald J. Trump (34.3%), followed by Jo Jorgensen (1.07%).

Alex Padilla and Laphonza Butler are the senators currently representing the state of California. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

California is currently represented by 52 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

US Senators from California

Senatorial voting results are only available at the state level. Showing data for California.
Alex Padilla
Senator from California3
Assumed office on January 20, 2021
Appointed to the seat following the resignation of Kamala Harris, who had become Vice President of the United States.
Laphonza Butler
Senator from California1
Assumed office on October 3, 2023
Appointed to the seat following the death of Dianne Feinstein.

Alex Padilla and Laphonza Butler are the senators currently representing California.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in California over time, excluding special elections, colored by their political party.

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US Representatives from California

California is currently represented by 52 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for California have changed over time starting in 2008.

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Education

In 2022, universities in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA awarded 2,693 degrees. The student population of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA in 2022 is skewed towards women, with 4,059 male students and 5,193 female students.

Most students graduating from Universities in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are Hispanic or Latino (1,479 and 55.3%), followed by White (956 and 35.8%), Two or More Races (139 and 5.2%), and Asian (64 and 2.39%).

The largest universities in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA by number of degrees awarded are Cabrillo College (2,615 and 97.1%) and CET-Watsonville (78 and 2.9%).

The most popular majors in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are Liberal Arts & Sciences (743 and 27.6%), General Health & Physical Education (124 and 4.6%), and Child Care Provider (112 and 4.16%).

Enrollments by Gender and Races

In 2022 there were 9,252 students enrolled in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA, 43.9% men and 56.1% women.

By race, the largest number of students enrolled was concentrated in Hispanic or Latino with 4,552 records, of which 59.1% were women and 40.9% men.

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Concentrations

Most Common
  1. 717 degrees awarded
  2. 124 degrees awarded
  3. 82 degrees awarded

In 2022, the most common concentation for Associates Degree recipients in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was Liberal Arts & Sciences with 717 degrees awarded.

This visualization illustrates the percentage of students graduating with a Associates Degree from schools in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
  1. 2,615 degrees awarded
  2. 78 degrees awarded

In 2022, the institution with the largest number of graduating students was Cabrillo College with 2,615 degrees awarded.

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Student Diversity

In 2022, 1,025 men were awarded degrees from institutions in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA, which is 0.615 times less than the 1,668 female students who received degrees in the same year.

In 2022 the most common race/ethnicity group awarded degrees at institutions was Hispanic or Latino students. These 1,479 degrees mean that there were 1.55 times more degrees awarded to Hispanic or Latino students then the next closest race/ethnicity group, White, with 956 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Average Net Price by Sector

Public, 2-year ($1,104) is the sector with the highest median state tuition in 2022.

Public, 2-year ($158) is the sector with the highest median state fee in 2022.

Public, 2-year ($2,160) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Educational Pyramid

Measure

In 2022, 2.07% of men over 25 years of age had not completed any academic degree (no schooling), while 1.72% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

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Educational Attainment

Race

The most common educational levels obtained by the working population of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA in 2022 were Some college (29.1k), Bachelors Degree (23.7k), and High School or Equivalent (21.8k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

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Housing & Living

The median property value in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was $882,200 in 2022, which is 3.13 times larger than the national average of $281,900. Between 2021 and 2022 the median property value increased from $748,800 to $882,200, a 17.8% increase. The homeownership rate in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA is 66.5%, which is approximately the same as the national average of 64.8%.

People in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA have an average commute time of 28.5 minutes, and they drove alone to work. Car ownership in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA is approximately the same as the national average, with an average of 2 cars per household.

Median household income in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA is $105,647. In 2022, the PUMA with the highest Median Household Income in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was Santa Clara County (Southwest)--Cupertino, Saratoga Cities & Los Gatos Town PUMA, CA with a value of $222,873, followed by Santa Clara County (Northwest)--Palo Alto City & Los Altos Hills Town PUMA, CA and Contra Costa County (South)--San Ramon City & Danville Town PUMA, CA, with respective values of $206,924 and $199,849.

Property

$882,200
Median Property Value 2022
±$19,644
$34,052
Median Property Taxes
±$1,325

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA compared to it's parent and neighbor geographies.

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Rent vs Own

66.5%
Homeownership
2022
67.8%
Homeowners with Mortgage
2022

In 2022, 66.5% of the housing units in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA were occupied by their owner. This percentage declined from the previous year's rate of 67%.

This chart shows the percentage of owner in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA compared it's parent and neighboring geographies.

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Income by Location

Use the dropdown to filter by race/ethnicity.
Race/Ethnicity

In 2022, the PUMA with the highest Median Household Income (Total) in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was Santa Clara County (Southwest)--Cupertino, Saratoga Cities & Los Gatos Town PUMA, CA with a value of $222,873, followed by Santa Clara County (Northwest)--Palo Alto City & Los Altos Hills Town PUMA, CA and Contra Costa County (South)--San Ramon City & Danville Town PUMA, CA, with respective values of $206,924 and $199,849.

The following map shows all of the PUMAs in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA colored by their Median Household Income (Total).

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$105,647
Median Household Income
± $4,612
51.2k
Number of Households
± 1,739

In 2022, the median household income of the 51.2k households in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA grew to $105,647 from the previous year's value of $97,065.

The following chart displays the households in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $200k+ range.

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Wage Distribution

0.509
2022 Wage GINI in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA
0.513
2021 Wage GINI in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA

In 2022, the income inequality in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was 0.509 according to the GINI calculation of the wage distribution. Income inequality had a 0.924% decline from 2021 to 2022, which means that wage distribution grew somewhat more even. The GINI for Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA was higher than than the national average of 0.478. In other words, wages are distributed less evenly in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA in comparison to the national average.

This chart shows the number of workers in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA across various wage buckets compared to the national average.

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Commuter Transportation

Most Common Commute in 2022
  1. Drove Alone (68.2%)
  2. Worked At Home (14.7%)
  3. Carpooled (10.3%)

In 2022, 68.2% of workers in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA drove alone to work, followed by those who worked at home (14.7%) and those who carpooled to work (10.3%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

28.5 minutes
Average Travel Time

Using averages, employees in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA have a longer commute time (28.5 minutes) than the normal US worker (26.7 minutes). Additionally, 3.04% of the workforce in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA have 2 cars.

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Poverty & Diversity

9.5% of the population for whom poverty status is determined in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA (14.2k out of 150k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 45 - 54, followed by Females 55 - 64 and then Males 55 - 64.

The most common racial or ethnic group living below the poverty line in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA is White, followed by Hispanic and Other.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

93.9% of the population of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA has health coverage, with 46% on employee plans, 22% on Medicaid, 12.9% on Medicare, 12.4% on non-group plans, and 0.514% on military or VA plans.

Primary care physicians in California see 1234 patients per year on average, which represents a 0.484% decrease from the previous year (1240 patients). Compare this to dentists who see 1102 patients per year, and mental health providers who see 236 patients per year.

Patient to Clinician Ratios

Data is only available at the state level. Showing data for California.
1,234 to 1
Patient to Primary Care Physician Ratio in California

Primary care physicians in California see an average of 1,234 patients per year. This represents a 0.484% decrease from the previous year (1,240 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in California in comparison to its neighboring geographies.

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Health Care Diversity

In 2022, insured persons according to age ranges were distributed in 23.9% under 18 years, 19% between 18 and 34 years, 38.7% between 35 and 64 years, and 18.3% over 64 years.

By gender, of the total number of insured persons, 50.3% were men and 49.7% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

6.13%
Uninsured
46%
Employer Coverage
22%
Medicaid
12.9%
Medicare
12.4%
Non-Group
0.514%
Military or VA

Between 2021 and 2022, the percent of uninsured citizens in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA grew by 4.63% from 5.86% to 6.13%.

The following chart shows how the percent of uninsured individuals in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA changed over time compared with the percent of individuals enrolled in various types of health insurance.

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