Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA

N/A

Add Comparison

2023 Population

149,819

0.671% 1-year decline

2023 Median Age

40.9

0.491% 1-year increase

2023 Poverty Rate

9.52%

0.144% 1-year increase

2023 Median Household Income

$110,068

4.18% 1-year growth

2023 Median Property Value

$932,900

5.75% 1-year growth

About

In the year of 2023, N/A had a population of 150k people with a median age of 40.9 and a median household income of $110,068. Between 2022 and 2023 the population of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA declined from 150,831 to 149,819, a −0.671% decrease and its median household income grew from $105,647 to $110,068, a 4.18% increase.

The 5 largest ethnic groups in undefined are White (Non-Hispanic) (48.4%), Other (Hispanic) (21.3%), Two Races Including Other (Hispanic) (10.2%), White (Hispanic) (10.2%), and Asian (Non-Hispanic) (2.78%).

40.2% of the households in N/A reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

88.4% of the residents in N/A are U.S. citizens.

The largest universities in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are Cabrillo College (2,541 degrees awarded in 2023) and CET-Watsonville (87 degrees).

In 2023, the median property value in N/A was $932,900, and the homeownership rate was 66.2%.

Most people in N/A drove alone to work, and the average commute time was 28.8 minutes. The average car ownership in N/A was 2 cars per household.

United States California

Population & Diversity

N/A is home to a population of 150k people, from which 88.4% are citizens. As of 2023, 21.7% of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA residents were born outside of the country (32.5k people).

In 2023, there were 2.28 times more White (Non-Hispanic) residents (72.6k people) in N/A than any other race or ethnicity. There were 31.9k Other (Hispanic) and 15.3k Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

The most common non-English languages spoken as the primary language in households in N/A are Spanish (48,939 households), German (1,239 households), and Portuguese (804 households).

Population & Diversity

Citizenship

88.4%

2023 Citizenship

88.4%

2022 Citizenship

As of 2023, 88.4% of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA residents were US citizens, which is lower than the national average of 93.4%. In 2022, the percentage of US citizens in N/A was 88.4%, meaning that the rate of citizenship has been increasing.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in undefined

White (Non-Hispanic)
72.6k ± 1.79k
Other (Hispanic)
31.9k ± 2.04k
Two Races Including Other (Hispanic)
15.3k ± 1.84k

44.2%

Hispanic Population

66.2k people

44.2% of the people in N/A are hispanic (66.2k people).

The following chart shows the 8 races represented in N/A as a share of the total population.

Foreign-Born Population

21.7%

2023 Foreign-Born Population

32.5k people

21.4%

2022 Foreign-Born Population

32.3k people

As of 2023, 21.7% of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA residents (32.5k people) were born outside of the United States, which is approximately the same as the national average of 13.8%. In 2022, the percentage of foreign-born citizens in N/A was 21.4%, meaning that the rate has been increasing.

Non-English Households

Most Common Non-English Languages

Spanish
48,939 households (34.5%)
German
1,239 households (0.874%)
Portuguese
804 households (0.567%)

40.2% of the households in N/A reported speaking a non-English language at home as their primary shared language, which is higher than the national average of 22%. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

In 2023, the most common non-English language spoken in households in N/A was Spanish. 34.5% of the households in N/A reported speaking Spanish at home as the primary shared language between all members living in the household.

Military

Veterans

Most Common Service Period

Vietnam
2,489 ± 350
Gulf War (2001-)
623 ± 185
Gulf War (1990s)
376 ± 133

N/A has a large population of military personnel who served in Vietnam, 4 times greater than any other conflict.

Economy

Employment

Occupations

65.7k

2023 Value

−1.08%

1 Year decline

± −1.08%

From 2022 to 2023, employment in N/A declined at a rate of −1.08%, from 66.4k employees to 65.7k employees.

The most common job groups, by number of people living in N/A, are Miscellaneous agricultural workers, including animal breeders (3,911 people), Other managers (1,654 people), and Retail salespersons (1,443 people). This chart illustrates the share breakdown of the primary jobs held by residents of N/A.

Unemployment Insurance Claims

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

65.7k

2023 Value

−1.08%

1 Year decline

± −1.08%

From 2022 to 2023, employment in N/A declined at a rate of −1.08%, from 66.4k employees to 65.7k employees.

The most common employment sectors for those who live in N/A, are Construction (4,729 people), Farming (4,690 people), and Elementary & secondary schools (4,427 people). This chart shows the share breakdown of the primary industries for residents of N/A, though some of these residents may live in N/A and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$59,987

Median earning men ± $3,454

$43,144

Median earning women ± $2,547

The industries with the best median earnings for men in 2023 are Finance & Insurance, & Real Estate & Rental & Leasing ($120,500), Manufacturing ($101,332), and Information ($97,786).

The industries with the best median earnings for women in 2023 are Information ($117,926), Public Administration ($75,310), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($71,085).

Civics

Senator Elections

US Representative Elections

Education

In 2023, universities in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA awarded 2,628 degrees. The student population of Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA in 2023 is skewed towards women, with 4,126 male students and 5,297 female students.

Most students graduating from Universities in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are Hispanic or Latino (1,325 and 50.9%), followed by White (1,008 and 38.8%), Two or More Races (122 and 4.69%), and Asian (91 and 3.5%).

The largest universities in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA by number of degrees awarded are Cabrillo College (2,541 and 96.7%) and CET-Watsonville (87 and 3.31%).

The most popular majors in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA are Liberal Arts & Sciences (748 and 28.5%), General Health & Physical Education (159 and 6.05%), and Accounting Technology & Bookkeeping (110 and 4.19%).

Working Population

Educational Pyramid

Measure

This visualization shows the gender distribution of the population according to the academic level reached.

Educational Attainment

Race

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

Housing & Living

The median property value in N/A was $932,900 in 2023, which is 3.07 times larger than the national average of $303,400. Between 2022 and 2023 the median property value increased from $882,200 to $932,900, a 5.75% increase. The homeownership rate in N/A is 66.2%, which is higher than the national average of 65%.

People in N/A have an average commute time of 28.8 minutes, and they drove alone to work. Car ownership in N/A is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$932,900

Median Property Value 2023

±$21,086

$34,007

Median Property Taxes

±$1,230

Rent vs Own

66.2%

Homeownership

2023

67.5%

Homeowners with Mortgage

2023

In 2023, 66.2% of the housing units in N/A were occupied by their owner. This percentage declined from the previous year's rate of 66.5%.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$110,068

Median Household Income

± $4,596

51.4k

Number of Households

± 1,751

In 2023, the median household income of the 51.4k households in N/A grew to $110,068 from the previous year's value of $105,647.

Transportation

Commuter Transportation

Most Common Commute in 2023

Drove Alone (67.4%)
Worked At Home (16.3%)
Carpooled (9.71%)

In 2023, 67.4% of workers in N/A drove alone to work, followed by those who worked at home (16.3%) and those who carpooled to work (9.71%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

28.8 minutes

Average Travel Time

The chart below shows how the median household income in Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CA compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

Poverty

Poverty & Diversity

The most common racial or ethnic group living below the poverty line in N/A is Hispanic, followed by White and Other.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

The following chart shows the number of people with health coverage by gender.

Uninsured People

6.15%

Uninsured

46.7%

Employer Coverage

21.3%

Medicaid

13.4%

Medicare

11.8%

Non-Group

0.576%

Military or VA

Between 2022 and 2023, the percent of uninsured citizens in N/A grew by 0.337% from 6.13% to 6.15%.

The following chart shows how the percent of uninsured individuals in N/A changed over time compared with the percent of individuals enrolled in various types of health insurance.