La Crosse, WI

Census Place

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2024 Population
51,356
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2024 Median Age
30.5
0.66% 1-year increase
2024 Poverty Rate
21.4%
1.14% 1-year decrease
2024 Median Household Income
$55,866
3.83% 1-year growth
2024 Median Property Value
$210,100
6.87% 1-year growth
2024 Employed Population
27,929
0.0716% 1-year decline

About

None of the households in La Crosse, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.2% of the residents in La Crosse, WI are U.S. citizens.

The largest universities in La Crosse, WI are University of Wisconsin-La Crosse (2,552 degrees awarded in 2023), Western Technical College (240170) (1,316 degrees), and Viterbo University (1,012 degrees).

In 2024, the median property value in La Crosse, WI was $210,100, and the homeownership rate was 46.1%.

Most people in La Crosse, WI drove alone to work, and the average commute time was 15.9 minutes. The average car ownership in La Crosse, WI was 2 cars per household.

Population & Diversity

La Crosse, WI is home to a population of 51.4k people, from which 99.2% are citizens. As of 2024, 2.66% of La Crosse, WI residents were born outside of the country (1.37k people).

In 2024, there were 19.9 times more White (Non-Hispanic) residents (44.5k people) in La Crosse, WI than any other race or ethnicity. There were 2.24k Asian (Non-Hispanic) and 1.42k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Citizenship

99.2%
2024 Citizenship
99%
2023 Citizenship

As of 2024, 99.2% of La Crosse, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in La Crosse, WI was 99%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in La Crosse, WI compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

The 3 largest ethnic groups in La Crosse, WI
  1. White (Non-Hispanic)
    44.5k ± 550
  2. Asian (Non-Hispanic)
    2.24k ± 382
  3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    1.42k ± 439
3.36%
Hispanic Population
1.72k people

In 2024, there were 19.9 times more White (Non-Hispanic) residents (44.5k people) in La Crosse, WI than any other race or ethnicity. There were 2.24k Asian (Non-Hispanic) and 1.42k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

3.36% of the people in La Crosse, WI are hispanic (1.72k people).

The following chart shows the 8 races represented in La Crosse, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    89,915 ± 7,306 people
  2. India
    21,992 ± 3,634 people
  3. China
    14,287 ± 2,931 people

In 2023, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,915 Wisconsin residents, followed by India with 21,992 and China with 14,287.

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Foreign-Born Population

2.66%
2024 Foreign-Born Population
1.37k people
2.86%
2023 Foreign-Born Population
1.48k people

As of 2024, 2.66% of La Crosse, WI residents (1.37k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in La Crosse, WI was 2.86%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in La Crosse, WI compared to that of it's neighboring and parent geographies.

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Veterans

Most Common Service Period
  1. Vietnam
    811 ± 200
  2. Gulf War (1990s)
    618 ± 281
  3. Gulf War (2001-)
    521 ± 164

La Crosse, WI has a large population of military personnel who served in Vietnam, 1.31 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in La Crosse, WI.

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Economy

The economy of La Crosse, WI employs 27.9k people. In 2024, the largest industries in La Crosse, WI were Health Care & Social Assistance (5,386 people), Retail Trade (3,997 people), and Manufacturing (3,059 people), and the highest paying industries were Information ($66,923), Public Administration ($61,358), and Real Estate & Rental & Leasing ($50,938).

Occupations

27.9k
2024 Value
± 1,323
−0.0716%
1 Year decline
± 6.64%

From 2023 to 2024, employment in La Crosse, WI declined at a rate of −0.0716%, from 27.9k employees to 27.9k employees.

The most common job groups, by number of people living in La Crosse, WI, are Office & Administrative Support Occupations (2,891 people), Food Preparation & Serving Related Occupations (2,669 people), and Sales & Related Occupations (2,417 people). This chart illustrates the share breakdown of the primary jobs held by residents of La Crosse, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Employment by Industries

27.9k
2024 Value
± 1,323
−0.0716%
1 Year decline
± 6.64%

From 2023 to 2024, employment in La Crosse, WI declined at a rate of −0.0716%, from 27.9k employees to 27.9k employees.

The most common employment sectors for those who live in La Crosse, WI, are Health Care & Social Assistance (5,386 people), Retail Trade (3,997 people), and Manufacturing (3,059 people). This chart shows the share breakdown of the primary industries for residents of La Crosse, WI, though some of these residents may live in La Crosse, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$42,643
Median earning men ± $2,119
$29,854
Median earning women ± $2,719

The industries with the best median earnings for men in 2024 are Information ($65,427), Public Administration ($63,125), and Wholesale Trade ($54,813).

The industries with the best median earnings for women in 2024 are Information ($130,129), Public Administration ($61,059), and Finance & Insurance, & Real Estate & Rental & Leasing ($44,355).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
1.6%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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Education

In 2023, universities in La Crosse, WI awarded 4,880 degrees. The student population of La Crosse, WI in 2023 is skewed towards women, with 6,661 male students and 9,845 female students.

Most students graduating from Universities in La Crosse, WI are White (4,256 and 87.7%), Hispanic or Latino (162 and 3.34%), Two or More Races (146 and 3.01%), and Asian (121 and 2.49%).

The largest universities in La Crosse, WI by number of degrees awarded are University of Wisconsin-La Crosse (2,552 and 52.3%), Western Technical College (240170) (1,316 and 27%), and Viterbo University (1,012 and 20.7%).

The most popular majors in La Crosse, WI are General Biological Sciences (262 and 5.37%), Registered Nursing (253 and 5.18%), and General Business Administration & Management (237 and 4.86%).

The median tuition costs in La Crosse, WI are $31,600 for private four year colleges, and $7,974 and $17,014 respectively, for public four year colleges for in-state students and out-of-state students.

Applicants, Admissions & Enrolled

University
Measure

In 2023 in La Crosse, WI, the percentage of applicants admitted was 73.3%, while the percentage of admitted who enrolled was 40%. The number of students enrolled in 2023 was 16,506 (40.4% men and 59.6% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2023 there were 16,506 students enrolled in La Crosse, WI, 40.4% men and 59.6% women.

By race, the largest number of students enrolled was concentrated in White with 13,958 records, of which 60.7% were women and 39.3% men.

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Concentrations

Most Common
  1. 207 degrees awarded
  2. 244 degrees awarded
  3. 232 degrees awarded

In 2023, the most common concentation for Bachelors Degree recipients in La Crosse, WI was General Finance with 207 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in La Crosse, WI according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
  1. 2,552 degrees awarded
  2. 1,316 degrees awarded
  3. 1,012 degrees awarded

In 2023, the institution with the largest number of graduating students was University of Wisconsin-La Crosse with 2,552 degrees awarded.

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Student Diversity

University

In 2023, 1,808 men were awarded degrees from institutions in La Crosse, WI, which is 0.589 times less than the 3,072 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 4,256 degrees mean that there were 26.3 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 162 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($31,600) is the sector with the highest median state tuition in 2023.

Public, 4-year or above ($1,677) is the sector with the highest median state fee in 2023.

Public, 2-year ($1,988) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Housing & Living

The median property value in La Crosse, WI was $210,100 in 2024, which is 0.631 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $196,600 to $210,100, a 6.87% increase. The homeownership rate in La Crosse, WI is 46.1%, which is lower than the national average of 65.2%.

People in La Crosse, WI have an average commute time of 15.9 minutes, and they drove alone to work. Car ownership in La Crosse, WI is approximately the same as the national average, with an average of 2 cars per household.

Property

$210,100
Median Property Value 2024
±$6,661
$10,594
Median Property Taxes
±$724

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In La Crosse, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in La Crosse, WI compared to it's parent and neighbor geographies.

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Rent vs Own

46.1%
Homeownership
2024
60.3%
Homeowners with Mortgage
2024

In 2024, 46.1% of the housing units in La Crosse, WI were occupied by their owner. This percentage grew from the previous year's rate of 46.1%.

This chart shows the percentage of owner in La Crosse, WI compared it's parent and neighboring geographies.

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$55,866
Median Household Income
± $3,428
23k
Number of Households
± 1,192

In 2024, the median household income of the 23k households in La Crosse, WI grew to $55,866 from the previous year's value of $53,803.

The following chart displays the households in La Crosse, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for La Crosse, WI is from Wisconsin.
0.441
2023 Wage GINI in Wisconsin
0.443
2022 Wage GINI in Wisconsin

In 2023, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 0.492% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (68.9%)
  2. Worked At Home (11.9%)
  3. Carpooled (8.04%)

In 2024, 68.9% of workers in La Crosse, WI drove alone to work, followed by those who worked at home (11.9%) and those who carpooled to work (8.04%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

15.9 minutes
Average Travel Time

Using averages, employees in La Crosse, WI have a shorter commute time (15.9 minutes) than the normal US worker (26.4 minutes). Additionally, 1.2% of the workforce in La Crosse, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in La Crosse, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in La Crosse, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in La Crosse, WI have 2 cars.

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Poverty & Diversity

21.4% of the population for whom poverty status is determined in La Crosse, WI (10.1k out of 47.2k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Females 25 - 34.

The most common racial or ethnic group living below the poverty line in La Crosse, WI is White, followed by Hispanic and Asian.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

95.1% of the population of La Crosse, WI has health coverage, with 54.1% on employee plans, 15.6% on Medicaid, 12.3% on Medicare, 11.9% on non-group plans, and 1.11% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

By gender, of the total number of insured persons, 48.5% were men and 51.5% were women.

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 18% under 18 years, 37.7% between 18 and 34 years, 27.5% between 35 and 64 years, and 16.7% over 64 years.

By gender, of the total number of insured persons, 48.5% were men and 51.5% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

4.91%
Uninsured
54.1%
Employer Coverage
15.6%
Medicaid
12.3%
Medicare
11.9%
Non-Group
1.11%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in La Crosse, WI declined by 6.63% from 5.26% to 4.91%.

The following chart shows how the percent of uninsured individuals in La Crosse, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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