Marketing
Contains Stem Majors
Add ComparisonIn 2024, the locations with the highest concentration of Marketing degree recipients are New York, NY, Millcreek, UT, and Chicago, IL. In 2024, the locations with a relatively high number of Marketing degree recipients are Atherton, CA, Siena College, NY, and Fairfield University, CT. The most common degree awarded to students studying Marketing is a bachelors degree.
Information about the types of higher education institutions that grant degrees in Marketing and the types of students that study this field. Western Governors University awards the most degrees in Marketing in the US, but LIM College and Ensign College have the highest percentage of degrees awarded in Marketing.
Tuition costs for Marketing majors are, on average, $7,590 for in-state public colleges, and $36,000 for out of state private colleges.
The most common sector, by number of institutions, that offers Marketing programs are Private not-for-profit, 4-year or above institutions (533 total). The most common sector, by number of degrees awarded, is Public, 4-year or above (35,086 completions).
The most common sector, by number of degrees awarded in Marketing, is Public, 4-year or above (35,086 completions in 2024).
The following chart shows the share of universities that offer Marketing programs, by the total number of completions, colored and grouped by their sector.
Western Governors University has the most Marketing degree recipients, with 769 degrees awarded in 2024.
The following bar chart shows the state tuition for the top 5 institutions with the most degrees awarded in Marketing.
Out of all institutions that offer Marketing programs and have at least 5 graduates in those programs, LIM College has the highest percentage of degrees awarded in Marketing, with 24%.
This map shows the counties in the United States colored by the highest number of degrees awarded in Marketing by year.
Information on the businesses and industries that employ Business graduates and on wages and locations for those in the field.
The average salary for Business majors is $112,167 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.
The industry that employs the most Business majors is Elementary & secondary schools, though the highest paying industry, by average wage, is Internet publishing, broadcasting & web search portals.
The average salary for Business majors is $112,167 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.
This chart shows the average annual salaries of the most common occupations for Business majors.
This map shows the public use micro areas (PUMAs) in the United States colored by the average salary of Business majors.
Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.
The most common occupations for Business majors, by number of employees, are Accountants & auditors, Other managers, and Financial managers.
Compared to other majors, there are an unusually high number of Business majors working as Accountants & auditors, Financial examiners, and Financial analysts.
The highest paid occupations by median income for Business majors are Surgeons, Physicians, and Nuclear medicine technologists and medical dosimetrists.
The number of Business graduates in the workforce has been growing at a rate of 2.33%, from 12.2M in 2023 to 12.5M in 2024.
The largest single share of Business graduates go on to work as Accountants & auditors (8.7%). This chart shows the various jobs filled by those with a major in Business by share of the total number of graduates.
The most common industries that employ Business majors, by number of employees, are Elementary & secondary schools, Computer Systems Design, and Accounting, tax preparation, bookkeeping & payroll services.
The highest paying industries of Business majors, by average wage, are Internet publishing, broadcasting & web search portals, Securities, commodities, funds, trusts & other financial investments, and Oil & gas extraction.
The number of Business graduates in the workforce has been growing at a rate of 2.33%, from 12.2M in 2023 to 12.5M in 2024.
The industry which employs the most Business graduates by share is Elementary & secondary schools, followed by Computer Systems Design. This visualization shows the industries that hire those who major in Business.
This map shows the public use micro areas (PUMAs) in the United States where there are a relatively high population of Business majors.
Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.
This chart shows distribution of ages for employees with a degree in Business. The most common ages of employees with this major are 40 and 39 years old, which represent 2.67% and 2.6% of the population, respectively.
The most common degree types awarded to students graduating in Marketing are Bachelors Degree, Masters Degree, and Certificate of at least 1 but less than 2 academic years.
The most common degree types held by the working population in Business are Bachelors Degree, Masters Degree, and Professional degree.
This chart shows the granted degrees by sex at the 5 institutions that graduate the most students in Marketing.
This chart shows the number of degrees awarded in Marketing for each race & ethnicity.
In 2024, White students earned the largest share of the degrees with this major.
This chart illustrates the differences by sex for each race & ethnicity of Bachelors Degree recipients in Marketing.
White Female students, who earn most of the degrees in this field, are the most common combination of race/ethnicity and sex.
There are a relatively high number of people that were born in Singapore that hold Business degrees (2.5 times more than expected), and the most common country of origin by total numbers for non-US students earning a degree in this field is India (191,530 degree recipients).
Data on the critical and distinctive skills necessary for those working in the Marketing field from the Bureau of Labor Statistics. Marketing majors need many skills, but most especially Critical Thinking. The revealed comparative advantage (RCA) shows that Marketing majors need more than the average amount of Management of Financial Resources, Operations Analysis, and Programming.
These two visualizations, one a radial chart and one a bar chart, show the same information, a rating of how necessary the following skills are for Marketing majors. Toggle between "value" and "RCA" to see the absolute rating of that skill (value) and the revealed comparative advantage (RCA), or how much greater or lesser that skill's rating is than the average. The longer the bar or the closer the line comes to the circumference of the circle, the more important that skill is. The importance of Management of Financial Resources is very distinctive for majors, but the Critical Thinking, Reading Comprehension, and Active Listening are the three most important skills for people in the field.
