Marketing

Contains Stem Majors

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Total Degrees
Awarded in 2019

51,241

growing 4.18%

Median In-State
Public Tuition

$7,200

growing 1.69%

Median Out-of-State
Private Tuition

$31,580

growing 1.82%

Average Wage

$92,907

growing 2.81%

People in Workforce

11.5M

growing 2.51%

Average Employee Age

43.8

growing 0.163%

About

The locations with the highest concentration of Marketing degree recipients are Philadelphia, PA, New York, NY, and Tempe, AZ. The locations with a relatively high number of Marketing degree recipients are Atherton, CA, Philippi, WV, and New Rochelle, NY. The most common degree awarded to students studying Marketing is a bachelors degree.

Photo by Rafael Matsunaga

Business

Institutions

Information about the types of higher education institutions that grant degrees in Marketing and the types of students that study this field. Florida International University awards the most degrees in Marketing in the US, but Umpqua Community College and LIM College have the highest percentage of degrees awarded in Marketing.

Tuition costs for Marketing majors are, on average, $7,200 for in-state public colleges, and $31,580 for out of state private colleges.

The most common sector, by number of institutions, that offers Marketing programs are Private not-for-profit, 4-year or above institutions (482 total). The most common sector, by number of degrees awarded, is Public, 4-year or above (32,802 completions).

Institutions

Institution with the Most Degrees Awarded in Marketing

The most common sector, by number of degrees awarded in Marketing, is Public, 4-year or above (32,802 completions).

The following chart shows the share of universities that offer Marketing programs, by the total number of completions, colored and grouped by their sector.

Tuition Costs for Common Institutions

$7,200

Median In-State Public

$31,580

Median Out of State Private

Florida International University has the most Marketing degree recipients, with 663 degrees awarded in 2019.

The following bar chart shows the state tuition for the top 5 institutions with the most degrees awarded in Marketing.

Specialized Colleges

Highest Concentration Institution

Out of all institutions that offer Marketing programs and have at least 5 graduates in those programs, Umpqua Community College and LIM College have the highest percentage of degrees awarded in Marketing, with 37.7% and 33%, respectively.

Degrees Awarded by County

Counties with the Most Degrees Awarded in Marketing

This map shows the counties in the United States colored by the highest number of degrees awarded in Marketing by year.

Growth in Awarded Degrees

Counties with the Fastest Growing Number of Degrees Awarded

This map shows the counties in the United States colored by the highest growth in degrees awarded for Marketing.

Employment

Information on the businesses and industries that employ Business graduates and on wages and locations for those in the field.

The average salary for Business majors is $92,907 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.

The industry that employs the most Business majors is Elementary & secondary schools, though the highest paying industry, by average wage, is Securities, commodities, funds, trusts & other financial investments.

Wages

Yearly Income for Common Jobs

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

$92,907

Average Wage in Workforce

± $689

2.81%

1 Year Growth

± 1.03%

The average salary for Business majors is $92,907 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.

This chart shows the average annual salaries of the most common occupations for Business majors.

Highest Paying Locations

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

Highest Paying Pumas

This map shows the public use micro areas (PUMAs) in the United States colored by the average salary of Business majors.

Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.

Occupations

Most Common

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The most common occupations Business majors, by number of employees, are Accountants & auditors, Other managers, and Financial managers.

Most Specialized

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

Compared to other majors, there are an unusually high number of Business majors working as Accountants & auditors, Financial analysts, and Financial examiners.

Highest Paid

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The highest paid occupations by median income for Business majors are Surgeons, Physicians, and Chief executives & legislators.

Occupations by Share

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

11.5M

2019 Workforce

± 80,082

2.51%

1 Year Growth

± 0.966%

The number of Business graduates in the workforce has been growing at a rate of 2.51%, from 11.2M in 2018 to 11.5M in 2019.

The largest single share of Business graduates go on to work as Accountants & auditors (9.2%). This chart shows the various jobs filled by those with a major in Business by share of the total number of graduates.

Industries

Most Common

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The most common industries that employ Business majors, by number of employees, are Elementary & secondary schools, Accounting, tax preparation, bookkeeping & payroll services, and Banking & related activities.

Highest Paid

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The highest paying industries of Business majors, by average wage, are Securities, commodities, funds, trusts & other financial investments, Prefabricated wood buildings & mobile homes, and Fiber, yarn, & thread mills.

Industries by Share

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

11.5M

2019 Workforce

± 80,082

2.51%

1 Year Growth

± 0.966%

The number of Business graduates in the workforce has been growing at a rate of 2.51%, from 11.2M in 2018 to 11.5M in 2019.

The industry which employs the most Business graduates by share is Elementary & secondary schools, followed by Accounting, tax preparation, bookkeeping & payroll services. This visualization shows the industries that hire those who major in Business.

Specialty Locations

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

PUMAS with a relatively high number of Business majors

This map shows the public use micro areas (PUMAs) in the United States where there are a relatively high population of Business majors.

Diversity

Demographic information for those who earn a degree in Business in the United States. The average age of a person in the workforce with a degree in Business is 43.8, and the most common degree type these workers hold is a Bachelors Degree. Female employees are more likely to hold Business degrees, and White students are the most common race/ethnicty group awarded degrees in Business (32,847 students).

Workforce Age

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

43.8

Average Age in 2019

± 0.0925 Years

0.163%

1 Year Change

± 0.299%

This chart shows distribution of ages for employees with a degree in Business. The most common ages of employees with this major are 38 and 48 years old, which represent 2.65% and 2.65% of the population, respectively.

Degrees Awarded

The most common degree types awarded to students graduating in Marketing are Bachelors Degree, Masters Degree, and < 1 Year Postsecondary Certificate.

Workforce Degrees

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The most common degree types held by the working population in Business are Bachelors Degree, Masters Degree, and Professional degree.

Gender Imbalance for Common Institutions

Female (55.2%)

Most Common Gender with a Degree in this Field

This chart shows the granted degrees by gender at the 5 institutions that graduate the most students in Marketing.

Race & Ethnicity by Degrees Awarded

Most Common Race or Ethnicity

White
32,847 degrees awarded
Hispanic or Latino
6,099 degrees awarded
Black or African American
3,575 degrees awarded

This chart shows the number of degrees awarded in Marketing for each race & ethnicity. White students earned the largest share of the degrees with this major.

Race & Ethnicity by Gender

Most Common Race/Ethnicity and Gender Combination

White Female
15,676 degrees awarded
White Male
13,917 degrees awarded
Hispanic or Latino Female
3,081 degrees awarded

This chart illustrates the differences by gender for each race & ethnicity of Bachelors Degree recipients in Marketing. White Female students, who earn most of the degrees in this field, are the most common combination of race/ethnicity and gender.

Global Diversity

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

Most Common Countries of Origin

India
172,107 degree recipients
Philippines
151,050 degree recipients
Mexico
138,378 degree recipients

High Relative Number of Students

Zimbabwe
3.5 times more than expected
Tunisia
3.09 times more than expected
Singapore
3.07 times more than expected

There are a relatively high number of people that were born in Zimbabwe that hold Business degrees (3.5 times more than expected), and the most common country of origin by total numbers for non-US students earning a degree in this field is India (172,107 degree recipients).

Skills

Data on the critical and distinctive skills necessary for those working in the Marketing field from the Bureau of Labor Statistics. Marketing majors need many skills, but most especially Speaking. The revealed comparative advantage (RCA) shows that Marketing majors need more than the average amount of Programming, Mathematics, and Learning Strategies.

These two visualizations, one a radial chart and one a bar chart, show the same information, a rating of how necessary the following skills are for Marketing majors. Toggle between "value" and "RCA" to see the absolute rating of that skill (value) and the revealed comparative advantage (RCA), or how much greater or lesser that skill's rating is than the average. The longer the bar or the closer the line comes to the circumference of the circle, the more important that skill is. The importance of Programming is very distinctive for majors, but the Speaking, Reading Comprehension, and Writing are the three most important skills for people in the field.

Radar Distribution

Bar Chart

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