Marketing

Contains Stem Majors

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Total Degrees​
Awarded in 2017

47,256

growing 6.08%

Median In-State​
Public Tuition

$6,946

growing 4.04%

Median Out-of-State​
Private Tuition

$30,150

growing 2.48%

Average Wage

$90,364

growing 2.64%

People in Workforce

11.2M

growing 3.01%

Average Employee Age

43.7

declining 0.00684%

About

Institutions

Employment

Diversity

Skills

About

The locations with the highest concentration of Marketing degree recipients are Philadelphia, PA, Tempe, AZ, and Chicago, IL. The locations with a relatively high number of Marketing degree recipients are Atherton, CA, Woodward, OK, and Midland, MI. The most common degree awarded to students studying Marketing is a bachelors degree.

Photo by Rafael Matsunaga

Business

Institutions

Information about the types of higher education institutions that grant degrees in Marketing and the types of students that study this field. Florida State University awards the most degrees in Marketing in the US, but LIM College and Menlo College have the highest percentage of degrees awarded in Marketing.

Tuition costs for Marketing majors are, on average, $6,946 for in-state public colleges, and $30,150 for out of state private colleges.

The most common sector, by number of institutions, that offers Marketing programs are Private not-for-profit, 4-year or above institutions (466 total). The most common sector, by number of degrees awarded, is Public, 4-year or above (28,953 completions).

Institutions

Institution with the Most Degrees Awarded in Marketing

  1. Florida State University

  2. The University of Alabama

  3. Florida International University

The most common sector, by number of degrees awarded in Marketing, is Public, 4-year or above (28,953 completions).

The following chart shows the share of universities that offer Marketing programs, by the total number of completions, colored and grouped by their sector.

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Tuition Costs for Common Institutions

$6,946

Median In-State Public

$30,150

Median Out of State Private

Florida State University has the most Marketing degree recipients, with 550 degrees awarded in 2017.

The following bar chart shows the state tuition for the top 5 institutions with the most degrees awarded in Marketing.

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Specialized Colleges

Highest Concentration Institution

  1. LIM College

    26.3%

  2. Menlo College

    25.1%

  3. Hult International Business School

    22.5%

Out of all institutions that offer Marketing programs and have at least 5 graduates in those programs, LIM College and Menlo College have the highest percentage of degrees awarded in Marketing, with 26.3% and 25.1%, respectively.

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Degrees Awarded by County

Counties with the Most Degrees Awarded in Marketing

  1. Cook County, IL

  2. Philadelphia County, PA

  3. Maricopa County, AZ

This map shows the counties in the United States colored by the highest number of degrees awarded in Marketing by year.

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Growth in Awarded Degrees

Counties with the Fastest Growing Number of Degrees Awarded

  1. Douglas County, OR

  2. Suffolk County, NY

  3. Bronx County, NY

This map shows the counties in the United States colored by the highest growth in degrees awarded for Marketing.

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Employment

Information on the businesses and industries that employ Business graduates and on wages and locations for those in the field.

The average salary for Business majors is $90,364 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.

The industry that employs the most Business majors is Elementary & secondary schools, though the highest paying industry, by average wage, is Oil & gas extraction.

Wages

Yearly Income for Common Jobs

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

$90,364

Average Wage in Workforce

± $682

2.64%

1 Year Growth

± 1.04%

The average salary for Business majors is $90,364 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.

This chart shows the average annual salaries of the most common occupations for Business majors.

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Highest Paying Locations

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

Highest Paying Pumas

  1. Battery Park City, Greenwich Village & Soho PUMA, NY

  2. Walnut Creek (West), Lafayette, Orinda Cities & Moraga Town PUMA, CA

  3. San Clemente, Laguna Niguel & San Juan Capistrano Cities PUMA, CA

This map shows the public use micro areas (PUMAs) in the United States colored by the average salary of Business majors.

Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.

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Occupations

Most Common

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The most common occupations Business majors, by number of employees, are Accountants & auditors, Other managers, and Financial managers.

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Most Specialized

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

Compared to other majors, there are an unusually high number of Business majors working as Accountants & auditors, Financial examiners, and Financial analysts.

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Highest Paid

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The highest paid occupations by median income for Business majors are Surgeons, Cardiovascular technologists and technicians, and Physicians.

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Occupations by Share

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

11.2M

2018 Workforce

± 79,128

3.01%

1 Year Growth

± 0.975%

The number of Business graduates in the workforce has been growing at a rate of 3.01%, from 10.9M in 2017 to 11.2M in 2018.

The largest single share of Business graduates go on to work as Accountants & auditors (10.3%). This chart shows the various jobs filled by those with a major in Business by share of the total number of graduates.

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Industries

Most Common

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The most common industries that employ Business majors, by number of employees, are Elementary & secondary schools, Accounting, tax preparation, bookkeeping & payroll services, and Banking & related activities.

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Highest Paid

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The highest paying industries of Business majors, by average wage, are Oil & gas extraction, Computer & peripheral equipment manufacturing, and Securities, commodities, funds, trusts & other financial investments.

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Industries by Share

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

11.2M

2018 Workforce

± 79,128

3.01%

1 Year Growth

± 0.975%

The number of Business graduates in the workforce has been growing at a rate of 3.01%, from 10.9M in 2017 to 11.2M in 2018.

The industry which employs the most Business graduates by share is Elementary & secondary schools, followed by Accounting, tax preparation, bookkeeping & payroll services. This visualization shows the industries that hire those who major in Business.

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Specialty Locations

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

PUMAS with a relatively high number of Business majors

  1. West Hollywood & Beverly Hills Cities PUMA, CA

  2. Carr 2-Carr 111 PUMA, PR

  3. Carr 2-Carr 100 PUMA, PR

This map shows the public use micro areas (PUMAs) in the United States where there are a relatively high population of Business majors.

Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.

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Diversity

Demographic information on those who earn a degree in Business in the US. The average age of a person in the workforce with a degree in Business is 43.7, and the most common degree type these workers hold is a Bachelors Degree. Female employees are more likely to hold Business degrees, and White students earn the majority (30,560) of the degrees.

Workforce Age

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

43.7

Average Age in 2018

± 0.0927 Years

0.00684%

1 Year Change

± 0.302%

This chart shows distribution of ages for employees with a degree in Business. The most common ages of employees with this major are 48 and 36 years old, which represent 2.69% and 2.67% of the population, respectively.

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Degrees Awarded

The most common degree types awarded to students graduating in Marketing are Bachelors Degree, Masters Degree, and Associates Degree.

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Workforce Degrees

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

The most common degree types held by the working population in Business are Bachelors Degree, Masters Degree, and Professional degree.

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Gender Imbalance for Common Institutions

Female (55.2%)

Most Common Gender with a Degree in this Field

This chart shows the granted degrees by gender at the 5 institutions that graduate the most students in Marketing.

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Race & Ethnicity by Degrees Awarded

Most Common Race or Ethnicity

  1. White

    30,560 degrees awarded

  2. Hispanic or Latino

    5,136 degrees awarded

  3. Non-resident Alien

    3,423 degrees awarded

This chart shows the number of degrees awarded in Marketing for each race & ethnicity. White students earned the largest share of the degrees with this major.

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Race & Ethnicity by Gender

Most Common Race/Ethnicity and Gender Combination

  1. White Female

    14,406 degrees awarded

  2. White Male

    12,773 degrees awarded

  3. Hispanic or Latino Female

    2,541 degrees awarded

This chart illustrates the differences by gender for each race & ethnicity of Bachelors Degree recipients in Marketing. White Female students, who earn most of the degrees in this field, are the most common combination of race/ethnicity and gender.

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Global Diversity

The closest comparable data for the 4 Digit Course Marketing is from the 2 Digit Course Business.

Most Common Countries of Origin

  1. India

    170,115 degree recipients

  2. Philippines

    134,920 degree recipients

  3. Mexico

    131,608 degree recipients

High Relative Number of Students

  1. Mongolia

    3.79 times more than expected

  2. Switzerland

    2.96 times more than expected

  3. Paraguay

    2.87 times more than expected

There are a relatively high number of people that were born in Mongolia that hold Business degrees (3.79 times more than expected), and the most common country of origin by total numbers for non-US students earning a degree in this field is India (170,115 degree recipients).

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Skills

Data on the critical and distinctive skills necessary for those working in the Marketing field from the Bureau of Labor Statistics. Marketing majors need many skills, but most especially Speaking. The revealed comparative advantage (RCA) shows that Marketing majors need more than the average amount of Programming, Mathematics, and Learning Strategies.

These two visualizations, one a radial chart and one a bar chart, show the same information, a rating of how necessary the following skills are for Marketing majors. Toggle between "value" and "RCA" to see the absolute rating of that skill (value) and the revealed comparative advantage (RCA), or how much greater or lesser that skill's rating is than the average. The longer the bar or the closer the line comes to the circumference of the circle, the more important that skill is. The importance of Programming is very distinctive for majors, but the Speaking, Reading Comprehension, and Writing are the three most important skills for people in the field.

Radar Distribution

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Bar Chart

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