Models, demonstrators, & product promoters

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2019 Workforce
47.3k
Average Age
45.8
Average Salary
$23,788
Average Male Salary
$28,149
Average Female Salary
$21,536

About

Models, demonstrators, & product promoters are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Models, demonstrators, & product promoters was $23,788 in 2016. The top 3 most similar occupations to Models, demonstrators, & product promoters by wage are Manicurists and pedicurists, Cleaners of vehicles & equipment, and Other grounds maintenance workers.

The top 3 locations that employ the most Models, demonstrators, & product promoters are Lafayette, Monroe, Itawamba, Chickasaw & Calhoun Counties PUMA, MS. The top 3 locations with a relatively high concentration of Models, demonstrators, & product promoters are Lafayette, Monroe, Itawamba, Chickasaw & Calhoun Counties PUMA, MS.

Employment

Information on the businesses and industries that employ Models, demonstrators, & product promoters and on wages and locations for those in the field. Advertising, public relations & related services is the industry that employs the most Models, demonstrators, & product promoters, both by share and by number, though the highest paid industry for Models, demonstrators, & product promoters, by average wage, is Promoters of performing arts, sports, and similar events, agents and managers for artists, athletes, entertainers, and other public figures. Models, demonstrators, & product promoters are paid most in Battery Park City, Greenwich Village & Soho PUMA, NY but are relatively concentrated in Lafayette, Monroe, Itawamba, Chickasaw & Calhoun Counties PUMA, MS.

Wages

Yearly Wage

$23,788
AVERAGE SALARY
± $4,132

In 2019, Models, demonstrators, & product promoters earned an average of $23,788, $31,736 less than than the average national salary of $55,524.

Manicurists and pedicurists make somewhat more than Models, demonstrators, & product promoters while Other grounds maintenance workers make somewhat less. This chart shows the various occupations closest to Models, demonstrators, & product promoters as measured by average annual salary in the US.

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Wage Distribution

0.552
WAGE GINI

In 2015, Models, demonstrators, & product promoters had a wage GINI coefficient of 0.552, which is higher than than the national average of 0.478. In other words, wages are distributed less evenly for Models, demonstrators, & product promoters (shown in red) than for the overall labor force (shown in gray).

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Wage by Location

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Models, demonstrators, & product promoters.

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Spatial Concentration

PUMAs with a Relatively High Concentration of Models, demonstrators, & product promoters

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Models, demonstrators, & product promoters.

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Industries

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Industries by Share

47.3k
2019 Workforce
± 5,338
−10.3%
1 YEAR GROWTH
± 17.3%

The number of people employed as Models, demonstrators, & product promoters has been declining at a rate of −10.3%, from 52,732 people in 2018 to 47,283 people in 2019.

This graphic shows the share of Models, demonstrators, & product promoters employed by various industries. Advertising, public relations & related services employs the largest share of Models, demonstrators, & product promoters at  19.1%, followed by Promoters of performing arts, sports, and similar events, agents and managers for artists, athletes, entertainers, and other public figures with 13.9% and General merchandise stores, including warehouse clubs and supercenters with 12.3%.

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Diversity

Demographic information on Models, demonstrators, & product promoters in the US. The average age of male Models, demonstrators, & product promoters in the workforce is 41.9 and of female Models, demonstrators, & product promoters is 47.8, and the most common race/ethnicity for Models, demonstrators, & product promoters is White (Non-Hispanic).

Gender Composition

16.1k
MALE WORKFORCE
± 3,115
31.2k
FEMALE WORKFORCE
± 4,335

65.9% of Models, demonstrators, & product promoters are Female, making them the more common gender in the occupation. This chart shows the gender breakdown of Models, demonstrators, & product promoters.

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Race & Ethnicity

Most Common Race or Ethnicity of Models, demonstrators, & product promoters
  1. White (Non-Hispanic)
  2. White (Hispanic)
  3. Black (Non-Hispanic)

65.4% of Models, demonstrators, & product promoters are White (Non-Hispanic), making that the most common race or ethnicity in the occupation. Representing 13.3% of Models, demonstrators, & product promoters, White (Hispanic) is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Models, demonstrators, & product promoters.

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Age by Gender

41.9
AVERAGE MALE AGE
± 3.67
47.8
AVERAGE FEMALE AGE
± 2.77

The median age of Models, demonstrators, & product promoters is 45.8, and Male employees are generally 5.82 years younger than than their Female counterparts.

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Education

Data on higher education choices for Models, demonstrators, & product promoters from The Department of Education and Census Bureau. The most common major for Models, demonstrators, & product promoters is Business but a relatively high number of Models, demonstrators, & product promoters hold a major in Communications.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.
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Skills

Data on the critical and distinctive skills necessary for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. Models, demonstrators, & product promoters need many skills, but most especially Speaking, Active Listening, and Persuasion. The revealed comparative advantage (RCA) shows that Models, demonstrators, & product promoters need more than the average amount of Persuasion, Speaking, and Service Orientation.

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