Models, demonstrators, & product promoters

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Total Workforce

53.4k

Average Age

48.5

Estimated Job Growth

6.23%

10-year projection

Average Salary

$21,126

Average Male Salary

$32,953

Average Female Salary

$16,274

About

Employment

Diversity

Education

Skills

Growth Projections

About

Models, demonstrators, & product promoters are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Models, demonstrators, & product promoters was $21,126 in 2016. The top 3 most similar occupations to Models, demonstrators, & product promoters by wage are Helpersproduction workers, Laundry & drycleaning workers, and Parking lot attendants.

The top 3 locations that employ the most Models, demonstrators, & product promoters are Federal Way, Des Moines Cities & Vashon Island PUMA, WA and Battery Park City, Greenwich Village & Soho PUMA, NY. The top 3 locations with a relatively high concentration of Models, demonstrators, & product promoters are Federal Way, Des Moines Cities & Vashon Island PUMA, WA and Battery Park City, Greenwich Village & Soho PUMA, NY.

Photo by Pat (Cletch) Williams

Sales & related occupationsSales & Office Occupations

Employment

Information on the businesses and industries that employ Models, demonstrators, & product promoters and on wages and locations for those in the field. Advertising, public relations & related services is the industry that employs the most Models, demonstrators, & product promoters, both by share and by number, though the highest paid industry for Models, demonstrators, & product promoters, by average wage, is Department stores & discount stores. Models, demonstrators, & product promoters are paid most in Battery Park City, Greenwich Village & Soho PUMA, NY but are relatively concentrated in Federal Way, Des Moines Cities & Vashon Island PUMA, WA.

Wages

Yearly Wage

$21,126

AVERAGE SALARY

± $3,899

In 2017, Models, demonstrators, & product promoters earned an average of $21,126, $30,939 less than than the average national salary of $52,065.

Helpersproduction workers make somewhat more than Models, demonstrators, & product promoters while Parking lot attendants make somewhat less. This chart shows the various occupations closest to Models, demonstrators, & product promoters as measured by average annual salary in the US.

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Wage Distribution

0.505

WAGE GINI

In 2017, Models, demonstrators, & product promoters had a wage GINI coefficient of 0.505, which is higher than than the national average of 0.479. In other words, wages are distributed less evenly for Models, demonstrators, & product promoters (shown in red) than for the overall labor force (shown in gray).

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Wage by Location

HIGHEST PAYING PUMAS

  1. Battery Park City, Greenwich Village & Soho PUMA, NY

  2. Federal Way, Des Moines Cities & Vashon Island PUMA, WA

  3. Center TownshipIndianapolis City (Central) PUMA, IN

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Models, demonstrators, & product promoters.

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Spatial Concentration

PUMAs with a Relatively High Concentration of Models, demonstrators, & product promoters

  1. Federal Way, Des Moines Cities & Vashon Island PUMA, WA

  2. Battery Park City, Greenwich Village & Soho PUMA, NY

  3. Stillwater City PUMA, OK

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Models, demonstrators, & product promoters.

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Industries

Most Common

The most common industries employing Models, demonstrators, & product promoters, by number of employees, are Advertising, public relations & related services, Grocery Stores, and Miscellaneous general merchandise stores.

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Highest Paying

The highest paying industries for Models, demonstrators, & product promoters, by average wage, are Department stores & discount stores, Other direct selling establishments, and Clothing stores.

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Industries by Share

53.4k

2017 Workforce

± 5,674

8.28%

1 YEAR GROWTH

± 14.2%

The number of people employed as Models, demonstrators, & product promoters has been growing at a rate of 8.28%, from 49,349 people in 2016 to 53,434 people in 2017.

This graphic shows the share of Models, demonstrators, & product promoters employed by various industries. Advertising, public relations & related services employs the largest share of Models, demonstrators, & product promoters at  22.1%, followed by Grocery Stores with 10.2% and Miscellaneous general merchandise stores with 9.44%.

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Diversity

Demographic information on Models, demonstrators, & product promoters in the US. The average age of male Models, demonstrators, & product promoters in the workforce is 41.9 and of female Models, demonstrators, & product promoters is 51.2, and the most common race/ethnicity for Models, demonstrators, & product promoters is White.

Gender Composition

15.5k

MALE WORKFORCE

± 3,061

37.9k

FEMALE WORKFORCE

± 4,778

70.9% of Models, demonstrators, & product promoters are Female, making them the more common gender in the occupation. This chart shows the gender breakdown of Models, demonstrators, & product promoters.

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Race & Ethnicity

Most Common Race or Ethnicity of Models, demonstrators, & product promoters

  1. White

  2. Black

  3. Asian

73% of Models, demonstrators, & product promoters are White, making that the most common race or ethnicity in the occupation. Representing 10.4% of Models, demonstrators, & product promoters, Black is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Models, demonstrators, & product promoters.

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Age by Gender

41.9

AVERAGE MALE AGE

± 3.57

51.2

AVERAGE FEMALE AGE

± 2.45

The median age of Models, demonstrators, & product promoters is 48.5, and Male employees are generally 9.28 years younger than than their Female counterparts.

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Education

Data on higher education choices for Models, demonstrators, & product promoters from The Department of Education and Census Bureau. The most common major for Models, demonstrators, & product promoters is Business but a relatively high number of Models, demonstrators, & product promoters hold a major in Visual & Performing Arts.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

MOST COMMON MAJORS

  1. Business

  2. Social Sciences

  3. Visual & Performing Arts

MOST SPECIALIZED MAJORS

  1. Visual & Performing Arts

  2. Psychology

  3. Social Sciences

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Skills

Data on the critical and distinctive skills necessary for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. Models, demonstrators, & product promoters need many skills, but most especially Speaking, Active Listening, and Persuasion. The revealed comparative advantage (RCA) shows that Models, demonstrators, & product promoters need more than the average amount of Persuasion, Service Orientation, and Speaking.

Radar Distribution

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Bar Chart

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Growth Projections

Projections on wages and job growth for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. The ten-year national workforce is projected to grow 7.4%, but Models, demonstrators, & product promoters are expected to see a growth of 6.23% over the same period. This occupation is expected to grow slower than the national average.

Job Growth

6.23%

ESTIMATED GROWTH

7.4%

NATIONAL AVERAGE

This line chart shows the 10-year projected employment growth (from 2016 to 2026) for Models, demonstrators, & product promoters. This profession is expected to grow lower than 7.4%, the average rate of national job growth.

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