Models, demonstrators, & product promoters

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2019 Workforce

47.3k

Average Age

45.8

Average Salary

$23,788

Average Male Salary

$28,149

Average Female Salary

$21,536

About

Models, demonstrators, & product promoters are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Models, demonstrators, & product promoters was $23,788 in 2016. The top 3 most similar occupations to Models, demonstrators, & product promoters by wage are Manicurists and pedicurists, Cleaners of vehicles & equipment, and Other grounds maintenance workers.

Models, demonstrators, & product promoters are part of the Sales & related occupations, along with Firstline supervisors of retail sales workers, Firstline supervisors of nonretail sales workers, Cashiers, Counter & rental clerks, Parts salespersons, and 13 more.

The top 3 locations that employ the most Models, demonstrators, & product promoters are Lafayette, Monroe, Itawamba, Chickasaw & Calhoun Counties PUMA, MS. The top 3 locations with a relatively high concentration of Models, demonstrators, & product promoters are Lafayette, Monroe, Itawamba, Chickasaw & Calhoun Counties PUMA, MS.

Photo by Pat (Cletch) Williams

Employment

Information on the businesses and industries that employ Models, demonstrators, & product promoters and on wages and locations for those in the field. Advertising, public relations & related services is the industry that employs the most Models, demonstrators, & product promoters, both by share and by number, though the highest paid industry for Models, demonstrators, & product promoters, by average wage, is Promoters of performing arts, sports, and similar events, agents and managers for artists, athletes, entertainers, and other public figures. Models, demonstrators, & product promoters are paid most in Battery Park City, Greenwich Village & Soho PUMA, NY but are relatively concentrated in Lafayette, Monroe, Itawamba, Chickasaw & Calhoun Counties PUMA, MS.

Wages

Yearly Wage

$23,788

AVERAGE SALARY

± $4,132

In 2019, Models, demonstrators, & product promoters earned an average of $23,788, $31,736 less than than the average national salary of $55,524.

Manicurists and pedicurists make somewhat more than Models, demonstrators, & product promoters while Other grounds maintenance workers make somewhat less. This chart shows the various occupations closest to Models, demonstrators, & product promoters as measured by average annual salary in the US.

Wage Distribution

0.552

WAGE GINI

In 2015, Models, demonstrators, & product promoters had a wage GINI coefficient of 0.552, which is higher than than the national average of 0.478. In other words, wages are distributed less evenly for Models, demonstrators, & product promoters (shown in red) than for the overall labor force (shown in gray).

Wage by Location

HIGHEST PAYING PUMAS

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Models, demonstrators, & product promoters.

Spatial Concentration

Lafayette, Monroe, Itawamba, Chickasaw & Calhoun Counties PUMA, MS

PUMAs with a Relatively High Concentration of Models, demonstrators, & product promoters

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Models, demonstrators, & product promoters.

Industries

Most Common

The most common industries employing Models, demonstrators, & product promoters, by number of employees, are Advertising, public relations & related services, Promoters of performing arts, sports, and similar events, agents and managers for artists, athletes, entertainers, and other public figures, and General merchandise stores, including warehouse clubs and supercenters.

Highest Paying

The highest paying industries for Models, demonstrators, & product promoters, by average wage, are Promoters of performing arts, sports, and similar events, agents and managers for artists, athletes, entertainers, and other public figures, Amusement & Recreation, and Construction.

Industries by Share

47.3k

2019 Workforce

± 5,338

−10.3%

1 YEAR GROWTH

± 17.3%

The number of people employed as Models, demonstrators, & product promoters has been declining at a rate of −10.3%, from 52,732 people in 2018 to 47,283 people in 2019.

This graphic shows the share of Models, demonstrators, & product promoters employed by various industries. Advertising, public relations & related services employs the largest share of Models, demonstrators, & product promoters at 19.1%, followed by Promoters of performing arts, sports, and similar events, agents and managers for artists, athletes, entertainers, and other public figures with 13.9% and General merchandise stores, including warehouse clubs and supercenters with 12.3%.

Diversity

Demographic information on Models, demonstrators, & product promoters in the US. The average age of male Models, demonstrators, & product promoters in the workforce is 41.9 and of female Models, demonstrators, & product promoters is 47.8, and the most common race/ethnicity for Models, demonstrators, & product promoters is White (Non-Hispanic).

Gender Composition

16.1k

MALE WORKFORCE

± 3,115

31.2k

FEMALE WORKFORCE

± 4,335

65.9% of Models, demonstrators, & product promoters are Female, making them the more common gender in the occupation. This chart shows the gender breakdown of Models, demonstrators, & product promoters.

Race & Ethnicity

Most Common Race or Ethnicity of Models, demonstrators, & product promoters

White (Non-Hispanic)
White (Hispanic)
Black (Non-Hispanic)

65.4% of Models, demonstrators, & product promoters are White (Non-Hispanic), making that the most common race or ethnicity in the occupation. Representing 13.3% of Models, demonstrators, & product promoters, White (Hispanic) is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Models, demonstrators, & product promoters.

Age by Gender

41.9

AVERAGE MALE AGE

± 3.67

47.8

AVERAGE FEMALE AGE

± 2.77

The median age of Models, demonstrators, & product promoters is 45.8, and Male employees are generally 5.82 years younger than than their Female counterparts.

Education

Data on higher education choices for Models, demonstrators, & product promoters from The Department of Education and Census Bureau. The most common major for Models, demonstrators, & product promoters is Business but a relatively high number of Models, demonstrators, & product promoters hold a major in Communications.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

MOST COMMON MAJORS

MOST SPECIALIZED MAJORS

Skills

Data on the critical and distinctive skills necessary for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. Models, demonstrators, & product promoters need many skills, but most especially Speaking, Active Listening, and Persuasion. The revealed comparative advantage (RCA) shows that Models, demonstrators, & product promoters need more than the average amount of Persuasion, Speaking, and Service Orientation.