Models, demonstrators, & product promoters

Detailed Occupation

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2024 Workforce

31.9k

Average Age

45.8

Average Salary

$34,365

Average Male Salary

$41,800

Average Female Salary

$30,962

About

Models, demonstrators, & product promoters are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Models, demonstrators, & product promoters was $34,365 in 2024.

The locations that employ the most Models, demonstrators, & product promoters are Los Angeles County (Central)--LA City (East Central/Central City & Boyle Heights) PUMA, CA, NYC-Brooklyn Community District 3--Bedford-Stuyvesant PUMA, NY, and Los Angeles County--LA City (East Central/Silver Lake, Echo Park & Westlake) PUMA, CA. The locations with a relatively high concentration of Models, demonstrators, & product promoters are Macon, Dekalb & Cannon Counties PUMA, TN, Lake County (Central) PUMA, IN, and Inner Northwest Prince George's County--College Park City & Langley Park PUMA, MD.

Photo by Pat (Cletch) Williams

Employment

Employment and salary information for the Models, demonstrators, & product promoters workforce. Models, demonstrators, & product promoters workforce in 2024 was 31,911 people, of which 68.6% were women and 31.4% were men. Models, demonstrators, & product promoters are paid most in Los Angeles County (Central)--LA City (Central/Koreatown) PUMA, CA but are relatively concentrated in Macon, Dekalb & Cannon Counties PUMA, TN.

Employment Over Time

Metric

Grouping

10,018

Male Workforce

± 2.46k

21,893

Female Workforce

± 3.63k

The Models, demonstrators, & product promoters workforce in 2024 was 31,911 people (68.6% women and 31.4% men). This implies an average annual growth of −46.8% between 2014 (59,951) and 2024 (31,911).

Employment by Location

Level

Metric

This map shows the states in the United States shaded by average wage for Models, demonstrators, & product promoters.

During 2024, the states that concentrated the best average annual wage were Kansas ($116,213), Oklahoma ($109,071), and Connecticut ($64,480).

Yearly Wage Ranking

$34,365

AVERAGE WAGE

#456 in the ranking (2014)

$69,878

NATIONAL AVERAGE WAGE

For all occupations across the US

In 2024, Models, demonstrators, & product promoters earned an average of $34,365, $35,513 less than the average national salary of $69,878

The graph shows the ranking of Models, demonstrators, & product promoters in relation to all Detailed Occupation in 2014.

Wage Distribution

Gender

0.628

WAGE GINI

In 2024, Models, demonstrators, & product promoters had a wage GINI coefficient of 0.628, which is higher than the national average of 0.474. In other words, wages are distributed less evenly for Models, demonstrators, & product promoters (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Models, demonstrators, & product promoters compared to the entire workforce in the country.

Industry

Information on the industries that employ Models, demonstrators, & product promoters and on wages for those in the field. Advertising, public relations & related services is the industry that employs the most Models, demonstrators, & product promoters, both by share and by number, though the highest paid industry for Models, demonstrators, & product promoters, by average wage, is Independent artists, writers, and performers ($157,135).

Occupations by Industries

Metric

Value

31.9k

2024 Workforce

± 4,385

−8.27%

1 YEAR GROWTH

± 20.7%

This graphic shows the share of Models, demonstrators, & product promoters employed by various industries. Advertising, public relations & related services employs the largest share of Models, demonstrators, & product promoters at 50.9%, followed by Warehouse clubs, supercenters, & other general merchandise retailers with 18.4% and Promoters of performing arts, sports, and similar events, agents and managers for artists, athletes, entertainers, and other public figures with 16.3%.

Diversity

Demographic information on Models, demonstrators, & product promoters in the US. The workforce of Models, demonstrators, & product promoters in 2024 was 31,911 people, with 68.6% woman, and 31.4% men. The average age of male Models, demonstrators, & product promoters in the workforce is 43.4 and of female Models, demonstrators, & product promoters is 46.9, and the most common race/ethnicity for Models, demonstrators, & product promoters is White.

Gender and Age

Metric

The workforce of Models, demonstrators, & product promoters in 2024 was 31,911 people, with 68.6% woman, and 31.4% men.

The age ranges that concentrated the largest workforce were 25 to 29 years (3,755 people), 20 to 24 years (3,623 people), and 30 to 34 years (3,046 people). Among them they concentrated 32.9% of the total workforce.

Ethnicity

Gender

In 2024, 22.3% of Models, demonstrators, & product promoters workers were Hispanic and 77.7% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (55.5%), Puerto Rican (15.1)%, and Colombian (6.61)%

You can review this information by gender using the selectors above.

Races

In 2024, 58.6% of the Models, demonstrators, & product promoters workforce were White, of which 66.9% were women and 33.1% men. Other races that concentrated a significant number of workers were Two or More Races (16.1%) and Black (11.4%).

Education & Skills

Data on higher education choices for Models, demonstrators, & product promoters from The Department of Education and Census Bureau. The most common major for Models, demonstrators, & product promoters is Business but the most specialized major according to RCA in 2024 were Science Technologies.

Among the necessary skills for Models, demonstrators, & product promoters, Social Perceptiveness stands, but the revealed comparative advantage (RCA) shows that Models, demonstrators, & product promoters need more than the average amount of Social Perceptiveness.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

Type of Majors

Degree

The most common majors achieved by Models, demonstrators, & product promoters in 2024 (counting all academic degrees) were Business (1,861 people), Visual & Performing Arts (688 people), and Social Sciences (594 people).

You can review this information for different academic grades by modifying the option selected in the selector above.

Education Levels

Metric

The main educational levels achieved by the Models, demonstrators, & product promoters workers were Some college (8,835 people), High School or Equivalent (8,336 people), and Bachelors Degree (6,338 people).

The graphic shows the Models, demonstrators, & product promoters workforce by gender and educational level.

Skills

Chart

Value

Data on the critical and distinctive skills necessary for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. Models, demonstrators, & product promoters need many skills, but most especially Social Perceptiveness, Active Listening, Speaking.