Marketing managers

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2019 Workforce
539k
Average Age
39.4
Estimated Job Growth
6.67%
10-year projection
Average Salary
$95,997
Average Male Salary
$114,825
Average Female Salary
$84,103

About

Marketing managers are most often employed by the Computer Systems Design industry. The average yearly wage for Marketing managers was $95,997 in 2016. The top 3 most similar occupations to Marketing managers by wage are Medical scientists, & life scientists, all other, Civil engineers, and Human resources managers.

The top 3 locations that employ the most Marketing managers are Battery Park City, Greenwich Village & Soho PUMA, NY, Lake View & Lincoln Park PUMA, IL, and LA City (Central/Pacific Palisades) PUMA, CA. The top 3 locations with a relatively high concentration of Marketing managers are Carlsbad City PUMA, CA, LA City (Central/Pacific Palisades) PUMA, CA, and Battery Park City, Greenwich Village & Soho PUMA, NY.

Employment

Information on the businesses and industries that employ Marketing managers and on wages and locations for those in the field. Computer Systems Design is the industry that employs the most Marketing managers, both by share and by number, though the highest paid industry for Marketing managers, by average wage, is Business support services. Marketing managers are paid most in Sunnyvale & San Jose (North) Cities PUMA, CA but are relatively concentrated in Carlsbad City PUMA, CA.

Wages

Yearly Wage

$95,997
AVERAGE SALARY
± $2,972

In 2019, Marketing managers earned an average of $95,997, $40,473 more than than the average national salary of $55,524.

Medical scientists, & life scientists, all other make somewhat more than Marketing managers while Civil engineers make somewhat less. This chart shows the various occupations closest to Marketing managers as measured by average annual salary in the US.

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Wage Distribution

0.411
WAGE GINI

In 2019, Marketing managers had a wage GINI coefficient of 0.411, which is lower than than the national average of 0.478. In other words, wages are distributed more evenly for Marketing managers (shown in red) than for the overall labor force (shown in gray).

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Wage by Location

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Marketing managers.

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Spatial Concentration

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Marketing managers.

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Industries

Most Common

The most common industries employing Marketing managers, by number of employees, are Computer Systems Design, Management, scientific & technical consulting services, and Advertising, public relations & related services.

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Highest Paying

The highest paying industries for Marketing managers, by average wage, are Business support services, Pulp, paper, & paperboard mills , and Software publishing.

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Industries by Share

539k
2019 Workforce
± 17,996
4.25%
1 YEAR GROWTH
± 4.58%

The number of people employed as Marketing managers has been growing at a rate of 4.25%, from 517,252 people in 2018 to 539,220 people in 2019.

This graphic shows the share of Marketing managers employed by various industries. Computer Systems Design employs the largest share of Marketing managers at  7.2%, followed by Management, scientific & technical consulting services with 6.41% and Advertising, public relations & related services with 3.7%.

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Diversity

Demographic information on Marketing managers in the US. The average age of male Marketing managers in the workforce is 41.1 and of female Marketing managers is 38.3, and the most common race/ethnicity for Marketing managers is White (Non-Hispanic).

Gender Composition

209k
MALE WORKFORCE
± 11,210
330k
FEMALE WORKFORCE
± 14,098

61.3% of Marketing managers are Female, making them the more common gender in the occupation. This chart shows the gender breakdown of Marketing managers.

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Race & Ethnicity

Most Common Race or Ethnicity of Marketing managers
  1. White (Non-Hispanic)
  2. Asian (Non-Hispanic)
  3. White (Hispanic)

74.7% of Marketing managers are White (Non-Hispanic), making that the most common race or ethnicity in the occupation. Representing 8.39% of Marketing managers, Asian (Non-Hispanic) is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Marketing managers.

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Age by Gender

41.1
AVERAGE MALE AGE
± 0.657
38.3
AVERAGE FEMALE AGE
± 0.493

The median age of Marketing managers is 39.4, and Male employees are generally 2.81 years older than than their Female counterparts.

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Education

Data on higher education choices for Marketing managers from The Department of Education and Census Bureau. The most common major for Marketing managers is Business but a relatively high number of Marketing managers hold a major in Communications.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.
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Projections

Projections on job growth for Marketing Managers from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 3.71%, but Marketing Managers are expected to see a growth of 6.67% over the same period. This occupation is expected to grow more than the national average.

Job Growth

6.67%
Estimated Job Growth
10-year Projection
3.71%
National Growth
10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Marketing Managers. This profession is expected to grow more than than 3.71%, the average rate of national job growth.

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