Marketing managers

About

Marketing managers are most often employed by the Computer Systems Design industry. The average yearly wage for Marketing managers was $118,606 in 2024.

The locations that employ the most Marketing managers are Chicago City (North)--Lake View & Lincoln Park PUMA, IL, NYC-Manhattan Community Districts 1 & 2--Financial District & Greenwich Village PUMA, NY, and NYC-Manhattan Community District 8--Upper East Side & Roosevelt Island PUMA, NY. The locations with a relatively high concentration of Marketing managers are San Francisco County (Northwest)--Western Addition & Marina PUMA, CA, NYC-Manhattan Community Districts 1 & 2--Financial District & Greenwich Village PUMA, NY, and Los Angeles County (Central)--West Hollywood & Beverly Hills Cities PUMA, CA.

Management occupations Management, business, & financial occupations Management, business, science, & arts occupations

Employment and salary information for the Marketing managers workforce. Marketing managers workforce in 2024 was 604,892 people, of which 63.6% were women and 36.4% were men. Marketing managers are paid most in Contra Costa County (Northeast)--Antioch City PUMA, CA but are relatively concentrated in San Francisco County (Northwest)--Western Addition & Marina PUMA, CA.

Employment Over Time

Metric

Grouping

220,222

Male Workforce

± 11.5k

384,670

Female Workforce

± 15.2k

The Marketing managers workforce in 2024 was 604,892 people (63.6% women and 36.4% men). This implies an average annual growth of 25.2% between 2018 (483,167) and 2024 (604,892).

Employment by Location

Level

Metric

This map shows the states in the United States shaded by average wage for Marketing managers.

During 2024, the states that concentrated the best average annual wage were New Jersey ($146,049), New York ($145,813), and California ($144,699).

Yearly Wage Ranking

$118,606

AVERAGE WAGE

#36 in the ranking (2018)

$69,878

NATIONAL AVERAGE WAGE

For all occupations across the US

In 2024, Marketing managers earned an average of $118,606, $48,728 more than the average national salary of $69,878

The graph shows the ranking of Marketing managers in relation to all Detailed Occupation in 2018.

Wage Distribution

Gender

0.395

WAGE GINI

In 2024, Marketing managers had a wage GINI coefficient of 0.395, which is lower than the national average of 0.474. In other words, wages are distributed more evenly for Marketing managers (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Marketing managers compared to the entire workforce in the country.

Industry

Information on the industries that employ Marketing managers and on wages for those in the field. Computer Systems Design is the industry that employs the most Marketing managers, both by share and by number, though the highest paid industry for Marketing managers, by average wage, is Pharmaceutical & medicine manufacturing ($230,260).

Occupations by Industries

Metric

Value

605k

2024 Workforce

± 19,057

3.81%

1 YEAR GROWTH

± 4.33%

This graphic shows the share of Marketing managers employed by various industries. Computer Systems Design employs the largest share of Marketing managers at 36%, followed by Management, scientific & technical consulting services with 30.2% and Advertising, public relations & related services with 23.8%.

Diversity

Demographic information on Marketing managers in the US. The workforce of Marketing managers in 2024 was 604,892 people, with 63.6% woman, and 36.4% men. The average age of male Marketing managers in the workforce is 41.2 and of female Marketing managers is 38.5, and the most common race/ethnicity for Marketing managers is White.

Gender and Age

Metric

The workforce of Marketing managers in 2024 was 604,892 people, with 63.6% woman, and 36.4% men.

The age ranges that concentrated the largest workforce were 30 to 34 years (114,513 people), 35 to 39 years (95,203 people), and 25 to 29 years (93,134 people). Among them they concentrated 50.1% of the total workforce.

Ethnicity

Gender

In 2024, 11.1% of Marketing managers workers were Hispanic and 88.9% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (42.5%), Puerto Rican (13.1)%, and Cuban (7.39)%

You can review this information by gender using the selectors above.

Races

In 2024, 73.9% of the Marketing managers workforce were White, of which 63.8% were women and 36.2% men. Other races that concentrated a significant number of workers were Two or More Races (9.83%) and Asian (7.29%).

Education & Skills

Data on higher education choices for Marketing managers from The Department of Education and Census Bureau. The most common major for Marketing managers is Business but the most specialized major according to RCA in 2024 were Communications.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

Type of Majors

Degree

The most common majors achieved by Marketing managers in 2024 (counting all academic degrees) were Business (175,070 people), Communications (88,800 people), and Social Sciences (38,529 people).

You can review this information for different academic grades by modifying the option selected in the selector above.

Education Levels

Metric

The main educational levels achieved by the Marketing managers workers were Bachelors Degree (354,402 people), Graduate Degree (144,540 people), and Some college (51,488 people).

The graphic shows the Marketing managers workforce by gender and educational level.

Projections

Projections on job growth for Marketing Managers from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 3.07%, but Marketing Managers are expected to see a growth of 6.56% over the same period. This occupation is expected to grow more than the national average.

Job Growth

6.56%

Estimated Job Growth

10-year Projection

3.07%

National Growth

10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Marketing managers. This profession is expected to grow more than than 3.07%, the average rate of national job growth.

Marketing managers

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