Models, demonstrators, & product promoters

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Total Workforce
52.7k
Average Age
44.7
Average Salary
$21,809
Average Male Salary
$29,508
Average Female Salary
$18,868

About

Models, demonstrators, & product promoters are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Models, demonstrators, & product promoters was $21,809 in 2016. The top 3 most similar occupations to Models, demonstrators, & product promoters by wage are Teaching assistants, Medical transcriptionists, and Manicurists and pedicurists.

The top 3 locations that employ the most Models, demonstrators, & product promoters are Provo City PUMA, UT. The top 3 locations with a relatively high concentration of Models, demonstrators, & product promoters are Provo City PUMA, UT.

Employment

Information on the businesses and industries that employ Models, demonstrators, & product promoters and on wages and locations for those in the field. Advertising, public relations & related services is the industry that employs the most Models, demonstrators, & product promoters, both by share and by number, though the highest paid industry for Models, demonstrators, & product promoters, by average wage, is Computer Systems Design. Models, demonstrators, & product promoters are paid most in Battery Park City, Greenwich Village & Soho PUMA, NY but are relatively concentrated in Provo City PUMA, UT.

Wages

Yearly Wage

$21,809
AVERAGE SALARY
± $5,586

In 2018, Models, demonstrators, & product promoters earned an average of $21,809, $32,080 less than than the average national salary of $53,888.

Teaching assistants make somewhat more than Models, demonstrators, & product promoters while Medical transcriptionists make somewhat less. This chart shows the various occupations closest to Models, demonstrators, & product promoters as measured by average annual salary in the US.

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Wage Distribution

0.564
WAGE GINI

In 2018, Models, demonstrators, & product promoters had a wage GINI coefficient of 0.564, which is higher than than the national average of 0.479. In other words, wages are distributed less evenly for Models, demonstrators, & product promoters (shown in red) than for the overall labor force (shown in gray).

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Wage by Location

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Models, demonstrators, & product promoters.

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Spatial Concentration

PUMAs with a Relatively High Concentration of Models, demonstrators, & product promoters

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Models, demonstrators, & product promoters.

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Industries

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Highest Paying

The highest paying industries for Models, demonstrators, & product promoters, by average wage, are Computer Systems Design, Department stores & discount stores, Electronics stores, Business support services, Other direct selling establishments, and Clothing stores.

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Industries by Share

52.7k
2018 Workforce
± 5,637
-1.31%
1 YEAR GROWTH
± 15.3%

The number of people employed as Models, demonstrators, & product promoters has been declining at a rate of -1.31%, from 53,434 people in 2017 to 52,732 people in 2018.

This graphic shows the share of Models, demonstrators, & product promoters employed by various industries. Advertising, public relations & related services employs the largest share of Models, demonstrators, & product promoters at  29%, followed by General merchandise stores, including warehouse clubs and supercenters with 9.97% and Supermarkets and Other Grocery (except Convenience) Stores with 8.01%.

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Diversity

Demographic information on Models, demonstrators, & product promoters in the US. The average age of male Models, demonstrators, & product promoters in the workforce is 39.6 and of female Models, demonstrators, & product promoters is 46.6, and the most common race/ethnicity for Models, demonstrators, & product promoters is White (Non-Hispanic).

Gender Composition

14.6k
MALE WORKFORCE
± 2,964
38.2k
FEMALE WORKFORCE
± 4,795

72.4% of Models, demonstrators, & product promoters are Female, making them the more common gender in the occupation. This chart shows the gender breakdown of Models, demonstrators, & product promoters.

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Race & Ethnicity

Most Common Race or Ethnicity of Models, demonstrators, & product promoters
  1. White (Non-Hispanic)
  2. Black (Non-Hispanic)
  3. White (Hispanic)

65.7% of Models, demonstrators, & product promoters are White (Non-Hispanic), making that the most common race or ethnicity in the occupation. Representing 12.2% of Models, demonstrators, & product promoters, Black (Non-Hispanic) is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Models, demonstrators, & product promoters.

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Age by Gender

39.6
AVERAGE MALE AGE
± 4.13
46.6
AVERAGE FEMALE AGE
± 2.46

The median age of Models, demonstrators, & product promoters is 44.7, and Male employees are generally 7 years younger than than their Female counterparts.

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Education

Data on higher education choices for Models, demonstrators, & product promoters from The Department of Education and Census Bureau. The most common major for Models, demonstrators, & product promoters is Business but a relatively high number of Models, demonstrators, & product promoters hold a major in Psychology.

Majors

ACS PUMS data only shows the major for bachelor's degree-majorss. However, we can filter the data based on highest degree-majors obtained.
MOST COMMON MAJORS
MOST SPECIALIZED MAJORS
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Skills

Data on the critical and distinctive skills necessary for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. Models, demonstrators, & product promoters need many skills, but most especially Speaking, Active Listening, and Persuasion. The revealed comparative advantage (RCA) shows that Models, demonstrators, & product promoters need more than the average amount of Persuasion, Service Orientation, and Speaking.

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