Market research analysts & marketing specialists

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Total Workforce

306k

Average Age

38.6

Estimated Job Growth

23.2%

10-year projection

Average Salary

$81,273

Average Male Salary

$98,357

Average Female Salary

$68,920

About

Market research analysts & marketing specialists are most often employed by the Management, scientific & technical consulting services industry. The average yearly wage for Market research analysts & marketing specialists was $81,273 in 2016. The top 3 most similar occupations to Market research analysts & marketing specialists by wage are Public relations specialists, Compensation & benefits managers, and Radiation therapists.

Market research analysts & marketing specialists are part of the Business & financial operations occupations, along with Agents & business managers of artists, performers, & athletes, Buyers & purchasing agents, farm products, Wholesale & retail buyers, except farm products, Purchasing agents, except wholesale, retail, & farm products, Claims adjusters, appraisers, examiners, & investigators, Compliance officers, Cost estimators, Human resources workers, Logisticians, Management analysts, Meeting, convention, & event planners, Fundraisers, Compensation, benefits, & job analysis specialists, Training & development specialists, Market research analysts & marketing specialists, Business operations specialists, all other, Accountants & auditors, Appraisers & assessors of real estate, Budget analysts, Credit analysts, Financial analysts, Personal financial advisors, Insurance underwriters, Financial examiners, Credit counselors & loan officers, Tax examiners & collectors, & revenue agents, Tax preparers, and Other financial specialists

The top 3 locations that employ the most Market research analysts & marketing specialists are Lake View & Lincoln Park PUMA, IL, Upper West Side & West Side PUMA, NY, and North of I-30 PUMA, TX (79500US4802313). The top 3 locations with a relatively high concentration of Market research analysts & marketing specialists are Carver & Scott (West) Counties PUMA, MN, Walnut Creek (West), Lafayette, Orinda Cities & Moraga Town PUMA, CA, and North of I-30 PUMA, TX (79500US4802313).

Employment

Information on the businesses and industries that employ Market research analysts & marketing specialists and on wages and locations for those in the field. Management, scientific & technical consulting services is the industry that employs the most Market research analysts & marketing specialists, both by share and by number, though the highest paid industry for Market research analysts & marketing specialists, by average wage, is Beverage manufacturing. Market research analysts & marketing specialists are paid most in Park Slope, Carroll Gardens & Red Hook PUMA, NY but are relatively concentrated in Carver & Scott (West) Counties PUMA, MN.

Wages

Yearly Wage

$81,273

AVERAGE SALARY

± $3,501

In 2017, Market research analysts & marketing specialists earned an average of $81,273, $29,208 more than than the average national salary of $52,065.

Public relations specialists make somewhat more than Market research analysts & marketing specialists while Radiation therapists make somewhat less. This chart shows the various occupations closest to Market research analysts & marketing specialists as measured by average annual salary in the US.

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Wage Distribution

0.43

WAGE GINI

In 2017, Market research analysts & marketing specialists had a wage GINI coefficient of 0.43, which is lower than than the national average of 0.479. In other words, wages are distributed more evenly for Market research analysts & marketing specialists (shown in red) than for the overall labor force (shown in gray).

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Wage by Location

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Market research analysts & marketing specialists.

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Spatial Concentration

PUMAs with a Relatively High Concentration of Market research analysts & marketing specialists

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Market research analysts & marketing specialists.

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Industries

Most Common

The most common industries employing Market research analysts & marketing specialists, by number of employees, are Management, scientific & technical consulting services, Advertising, public relations & related services, and Computer Systems Design.

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Highest Paying

The highest paying industries for Market research analysts & marketing specialists, by average wage, are Beverage manufacturing, Telecommunications, except wired telecommunications carriers , and Pharmaceutical & medicine manufacturing.

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Industries by Share

306k

2017 Workforce

± 13,573

6.19%

1 YEAR GROWTH

± 5.99%

The number of people employed as Market research analysts & marketing specialists has been growing at a rate of 6.19%, from 288,432 people in 2016 to 306,277 people in 2017.

This graphic shows the share of Market research analysts & marketing specialists employed by various industries. Management, scientific & technical consulting services employs the largest share of Market research analysts & marketing specialists at  14.6%, followed by Advertising, public relations & related services with 5.48% and Computer Systems Design with 5.2%.

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Diversity

Demographic information on Market research analysts & marketing specialists in the US. The average age of male Market research analysts & marketing specialists in the workforce is 39.8 and of female Market research analysts & marketing specialists is 37.8, and the most common race/ethnicity for Market research analysts & marketing specialists is White.

Gender Composition

129k

MALE WORKFORCE

± 8,798

178k

FEMALE WORKFORCE

± 10,345

58% of Market research analysts & marketing specialists are Female, making them the more common gender in the occupation. This chart shows the gender breakdown of Market research analysts & marketing specialists.

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Race & Ethnicity

Most Common Race or Ethnicity of Market research analysts & marketing specialists

  1. White

  2. Asian

  3. Black

79.1% of Market research analysts & marketing specialists are White, making that the most common race or ethnicity in the occupation. Representing 9.72% of Market research analysts & marketing specialists, Asian is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Market research analysts & marketing specialists.

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Age by Gender

39.8

AVERAGE MALE AGE

± 0.896

37.8

AVERAGE FEMALE AGE

± 0.692

The median age of Market research analysts & marketing specialists is 38.6, and Male employees are generally 2.01 years older than than their Female counterparts.

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Education

Data on higher education choices for Market research analysts & marketing specialists from The Department of Education and Census Bureau. The most common major for Market research analysts & marketing specialists is Business but a relatively high number of Market research analysts & marketing specialists hold a major in Communications.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

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Skills

Data on the critical and distinctive skills necessary for Market research analysts & marketing specialists from the Bureau of Labor Statistics. Market research analysts & marketing specialists need many skills, but most especially Reading Comprehension, Active Listening, and Writing. The revealed comparative advantage (RCA) shows that Market research analysts & marketing specialists need more than the average amount of Programming, Operations Analysis, and Science.

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Growth Projections

Projections on wages and job growth for Market research analysts & marketing specialists from the Bureau of Labor Statistics. The ten-year national workforce is projected to grow 7.4%, but Market research analysts & marketing specialists are expected to see a growth of 23.2% over the same period. This occupation is expected to grow higher than the national average.

Job Growth

23.2%

ESTIMATED GROWTH

7.4%

NATIONAL AVERAGE

This line chart shows the 10-year projected employment growth (from 2016 to 2026) for Market research analysts & marketing specialists. This profession is expected to grow faster than 7.4%, the average rate of national job growth.

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