Marketing managers

Detailed Occupation

Add Comparison
    2024 Workforce
    605k
    Average Age
    39.5
    Estimated Job Growth
    6.56%
    10-year projection
    Average Salary
    $118,606
    Average Male Salary
    $139,184
    Average Female Salary
    $106,825

    About

    Marketing managers are most often employed by the Computer Systems Design industry. The average yearly wage for Marketing managers was $118,606 in 2024.

    Management occupationsManagement, business, & financial occupationsManagement, business, science, & arts occupations

    Employment

    Employment and salary information for the Marketing managers workforce. Marketing managers workforce in 2024 was 604,892 people, of which 63.6% were women and 36.4% were men.

    Employment Over Time

    Metric
    Grouping
    220,222
    Male Workforce
    ± 11.5k
    384,670
    Female Workforce
    ± 15.2k

    The Marketing managers workforce in 2024 was 604,892 people (63.6% women and 36.4% men). This implies an average annual growth of 25.2% between 2018 (483,167) and 2024 (604,892).

    View Data
    Save Image

    Employment by Location

    Level
    Metric

    This map shows the states in the United States shaded by average wage for Marketing managers.

    During 2024, the states that concentrated the best average annual wage were New Jersey ($146,049), New York ($145,813), and California ($144,699).

    View Data
    Save Image

    Yearly Wage Ranking

    $118,606
    AVERAGE WAGE
    #36 in the ranking (2018)
    $69,878
    NATIONAL AVERAGE WAGE
    For all occupations across the US

    In 2024, Marketing managers earned an average of $118,606, $48,728 more than the average national salary of $69,878

    The graph shows the ranking of Marketing managers in relation to all Detailed Occupation in 2018.

    View Data
    Save Image

    Wage Distribution

    Gender
    0.395
    WAGE GINI

    In 2024, Marketing managers had a wage GINI coefficient of 0.395, which is lower than the national average of 0.474. In other words, wages are distributed more evenly for Marketing managers (shown in red) than for the overall labor force (shown in gray).

    The graphic shows the distribution of average salaries by buckets for Marketing managers compared to the entire workforce in the country.

    View Data
    Save Image

    Industry

    Information on the industries that employ Marketing managers and on wages for those in the field. Computer Systems Design is the industry that employs the most Marketing managers, both by share and by number, though the highest paid industry for Marketing managers, by average wage, is Pharmaceutical & medicine manufacturing ($230,260).

    Occupations by Industries

    Metric
    Value
    605k
    2024 Workforce
    ± 19,057
    3.81%
    1 YEAR GROWTH
    ± 4.33%

    This graphic shows the share of Marketing managers employed by various industries. Computer Systems Design employs the largest share of Marketing managers at 36%, followed by Management, scientific & technical consulting services with 30.2% and Advertising, public relations & related services with 23.8%.

    View Data
    Save Image

    Diversity

    Demographic information on Marketing managers in the US. The workforce of Marketing managers in 2024 was 604,892 people, with 63.6% woman, and 36.4% men. The average age of male Marketing managers in the workforce is 41.2 and of female Marketing managers is 38.5, and the most common race/ethnicity for Marketing managers is White.

    Gender and Age

    Metric

    The workforce of Marketing managers in 2024 was 604,892 people, with 63.6% woman, and 36.4% men.

    The age ranges that concentrated the largest workforce were 30 to 34 years (114,513 people), 35 to 39 years (95,203  people), and 25 to 29 years (93,134 people). Among them they concentrated 50.1% of the total workforce.

    View Data
    Save Image
    View Data
    Save Image

    Ethnicity

    Gender

    In 2024, 11.1% of Marketing managers workers were Hispanic and 88.9% non-Hispanic.

    The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (42.5%), Puerto Rican (13.1)%, and Cuban (7.39)%

    You can review this information by gender using the selectors above.

    View Data
    Save Image
    View Data
    Save Image

    Races

    In 2024, 73.9% of the Marketing managers workforce were White, of which 63.8% were women and 36.2% men. Other races that concentrated a significant number of workers were Two or More Races (9.83%) and Asian (7.29%).

    View Data
    Save Image
    View Data
    Save Image

    Education & Skills

    Data on higher education choices for Marketing managers from The Department of Education and Census Bureau. The most common major for Marketing managers is Business but the most specialized major according to RCA in 2024 were Communications.

    Majors

    ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.
    Type of Majors
    Degree

    The most common majors achieved by Marketing managers in 2024 (counting all academic degrees) were Business (175,070 people), Communications (88,800 people), and Social Sciences (38,529 people).

    You can review this information for different academic grades by modifying the option selected in the selector above.

    View Data
    Save Image

    Education Levels

    Metric

    The main educational levels achieved by the Marketing managers workers were Bachelors Degree (354,402 people), Graduate Degree (144,540 people), and Some college (51,488 people).

    The graphic shows the Marketing managers workforce by gender and educational level.

    View Data
    Save Image

    Projections

    Projections on job growth for Marketing Managers from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 3.07%, but Marketing Managers are expected to see a growth of 6.56% over the same period. This occupation is expected to grow more than the national average.

    Job Growth

    6.56%
    Estimated Job Growth
    10-year Projection
    3.07%
    National Growth
    10-year Projection

    This line chart shows the projected 10-year growth in the number of jobs for Marketing managers. This profession is expected to grow more than than 3.07%, the average rate of national job growth.

    View Data
    Save Image