Whitefish Bay, WI

Census Place

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2023 Population
14,750
0.365% 1-year decline
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2023 Median Age
40.3
0.499% 1-year increase
2023 Poverty Rate
3.8%
16.7% 1-year decrease
2023 Median Household Income
$154,255
8.36% 1-year growth
2023 Median Property Value
$498,700
6.81% 1-year growth
2023 Employed Population
7,332
0.839% 1-year decline

About

In 2023, Whitefish Bay, WI had a population of 14.8k people with a median age of 40.3 and a median household income of $154,255. Between 2022 and 2023 the population of Whitefish Bay, WI declined from 14,804 to 14,750, a −0.365% decrease and its median household income grew from $142,356 to $154,255, a 8.36% increase.

The 5 largest ethnic groups in Whitefish Bay, WI are White (Non-Hispanic) (81.9%), Two Races Excluding Other, & Three or More Races (Non-Hispanic) (3.96%), Asian (Non-Hispanic) (3.95%), Black or African American (Non-Hispanic) (3.59%), and White (Hispanic) (2.36%).

None of the households in Whitefish Bay, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

98% of the residents in Whitefish Bay, WI are U.S. citizens.

In 2023, the median property value in Whitefish Bay, WI was $498,700, and the homeownership rate was 81.4%.

Most people in Whitefish Bay, WI drove alone to work, and the average commute time was 21.6 minutes. The average car ownership in Whitefish Bay, WI was 2 cars per household.

United StatesWisconsinMilwaukee County, WIMilwaukee-Waukesha-West Allis, WIMilwaukee County--City of Milwaukee East Side & Northern Suburbs PUMA, WIMilwaukee County--City of Milwaukee Central PUMA, WI

Population & Diversity

Whitefish Bay, WI is home to a population of 14.8k people, from which 98% are citizens. As of 2023, 6.7% of Whitefish Bay, WI residents were born outside of the country (988 people).

In 2023, there were 20.7 times more White (Non-Hispanic) residents (12.1k people) in Whitefish Bay, WI than any other race or ethnicity. There were 584 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 583 Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

98%
2023 Citizenship
98.6%
2022 Citizenship

As of 2023, 98% of Whitefish Bay, WI residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in Whitefish Bay, WI was 98.6%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Whitefish Bay, WI compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Whitefish Bay, WI
  1. White (Non-Hispanic)
    12.1k ± 536
  2. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    584 ± 205
  3. Asian (Non-Hispanic)
    583 ± 208
6.18%
Hispanic Population
912 people

In 2023, there were 20.7 times more White (Non-Hispanic) residents (12.1k people) in Whitefish Bay, WI than any other race or ethnicity. There were 584 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 583 Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

6.18% of the people in Whitefish Bay, WI are hispanic (912 people).

The following chart shows the 8 races represented in Whitefish Bay, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    89,915 ± 7,306 people
  2. India
    21,992 ± 3,634 people
  3. China
    14,287 ± 2,931 people

In 2023, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,915 Wisconsin residents, followed by India with 21,992 and China with 14,287.

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Foreign-Born Population

6.7%
2023 Foreign-Born Population
988 people
5.87%
2022 Foreign-Born Population
869 people

As of 2023, 6.7% of Whitefish Bay, WI residents (988 people) were born outside of the United States, which is approximately the same as the national average of 13.8%. In 2022, the percentage of foreign-born citizens in Whitefish Bay, WI was 5.87%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Whitefish Bay, WI compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Gulf War (2001-)
    99 ± 62
  2. Vietnam
    55 ± 41
  3. Gulf War (1990s)
    33 ± 35

Whitefish Bay, WI has a large population of military personnel who served in Gulf War (2001-), 1.8 times greater than any other conflict.

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Economy

The economy of Whitefish Bay, WI employs 7.33k people. In 2023, the largest industries in Whitefish Bay, WI were Educational Services (1,095 people), Health Care & Social Assistance (1,094 people), and Finance & Insurance (952 people), and the highest paying industries were Utilities ($250,001), Finance & Insurance ($138,438), and Finance & Insurance, & Real Estate & Rental & Leasing ($136,055).

Employment

Occupations

7.33k
2023 Value
± 542
−0.839%
1 Year decline
± 10.7%

From 2022 to 2023, employment in Whitefish Bay, WI declined at a rate of −0.839%, from 7.39k employees to 7.33k employees.

The most common job groups, by number of people living in Whitefish Bay, WI, are Management Occupations (1,363 people), Sales & Related Occupations (886 people), and Business & Financial Operations Occupations (761 people). This chart illustrates the share breakdown of the primary jobs held by residents of Whitefish Bay, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

7.33k
2023 Value
± 542
−0.839%
1 Year decline
± 10.7%

From 2022 to 2023, employment in Whitefish Bay, WI declined at a rate of −0.839%, from 7.39k employees to 7.33k employees.

The most common employment sectors for those who live in Whitefish Bay, WI, are Educational Services (1,095 people), Health Care & Social Assistance (1,094 people), and Finance & Insurance (952 people). This chart shows the share breakdown of the primary industries for residents of Whitefish Bay, WI, though some of these residents may live in Whitefish Bay, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$109,408
Median earning men ± $14,412
$68,365
Median earning women ± $8,590

The industries with the best median earnings for men in 2023 are Finance & Insurance, & Real Estate & Rental & Leasing ($140,036), Professional, Scientific, & Management, & Administrative & Waste Management Services ($124,605), and Public Administration ($118,056).

The industries with the best median earnings for women in 2023 are Wholesale Trade ($128,929), Professional, Scientific, & Management, & Administrative & Waste Management Services ($110,000), and Public Administration ($85,125).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
1.6%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Whitefish Bay, WI. Showing the available data for Wisconsin.
2024 Election Results
  1. Donald J. Trump (49.6%)
    Republican Party
  2. Kamala Harris (48.7%)
    Democratic Party
  3. Robert Kennedy (0.518%)
    Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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US Representative Elections

US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

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Education

Completions

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.
Measure

In 2023, 0.713% of men over 25 years of age had not completed any academic degree (no schooling), while 0.617% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

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Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.
Race

The most common educational levels obtained by the working population in 2023 were High School or Equivalent (1.4M), Some college (1.01M), and Bachelors Degree (946k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

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Housing & Living

The median property value in Whitefish Bay, WI was $498,700 in 2023, which is 1.64 times larger than the national average of $303,400. Between 2022 and 2023 the median property value increased from $466,900 to $498,700, a 6.81% increase. The homeownership rate in Whitefish Bay, WI is 81.4%, which is higher than the national average of 65%.

People in Whitefish Bay, WI have an average commute time of 21.6 minutes, and they drove alone to work. Car ownership in Whitefish Bay, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$498,700
Median Property Value 2023
±$32,302
$4,434
Median Property Taxes
±$387

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Whitefish Bay, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Whitefish Bay, WI compared to it's parent and neighbor geographies.

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Rent vs Own

81.4%
Homeownership
2023
62.1%
Homeowners with Mortgage
2023

In 2023, 81.4% of the housing units in Whitefish Bay, WI were occupied by their owner. This percentage declined from the previous year's rate of 81.5%.

This chart shows the percentage of owner in Whitefish Bay, WI compared it's parent and neighboring geographies.

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Equity

Income by Location

Use the dropdown to filter by race/ethnicity.
Race/Ethnicity

The following map shows all of the places in Whitefish Bay, WI colored by their Median Household Income (Total).

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$154,255
Median Household Income
± $11,003
5.44k
Number of Households
± 452

In 2023, the median household income of the 5.44k households in Whitefish Bay, WI grew to $154,255 from the previous year's value of $142,356.

The following chart displays the households in Whitefish Bay, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $200k+ range.

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Wage Distribution

The closest comparable wage GINI for Whitefish Bay, WI is from Wisconsin.
0.441
2023 Wage GINI in Wisconsin
0.443
2022 Wage GINI in Wisconsin

In 2023, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 0.492% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2023
  1. Drove Alone (66%)
  2. Worked At Home (25%)
  3. Carpooled (4.22%)

In 2023, 66% of workers in Whitefish Bay, WI drove alone to work, followed by those who worked at home (25%) and those who carpooled to work (4.22%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

21.6 minutes
Average Travel Time

Using averages, employees in Whitefish Bay, WI have a shorter commute time (21.6 minutes) than the normal US worker (26.6 minutes). Additionally, 0.804% of the workforce in Whitefish Bay, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Whitefish Bay, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Whitefish Bay, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Whitefish Bay, WI have 2 cars.

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Poverty

Poverty & Diversity

3.8% of the population for whom poverty status is determined in Whitefish Bay, WI (558 out of 14.7k people) live below the poverty line, a number that is lower than the national average of 12.4%. The largest demographic living in poverty are Females 35 - 44, followed by Males 55 - 64 and then Males 6 - 11.

The most common racial or ethnic group living below the poverty line in Whitefish Bay, WI is White, followed by Black and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

98.6% of the population of Whitefish Bay, WI has health coverage, with 74.6% on employee plans, 3.75% on Medicaid, 11% on Medicare, 8.81% on non-group plans, and 0.428% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0.725% increase from the previous year (1,242 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 398 patients per year.

By gender, of the total number of insured persons, 49.4% were men and 50.6% were women.

Coverage

Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 31.7% under 18 years, 10.9% between 18 and 34 years, 43.1% between 35 and 64 years, and 14.4% over 64 years.

By gender, of the total number of insured persons, 49.4% were men and 50.6% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

1.38%
Uninsured
74.6%
Employer Coverage
3.75%
Medicaid
11%
Medicare
8.81%
Non-Group
0.428%
Military or VA

Between 2022 and 2023, the percent of uninsured citizens in Whitefish Bay, WI declined by 23.4% from 1.8% to 1.38%.

The following chart shows how the percent of uninsured individuals in Whitefish Bay, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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