Whitefish Bay, WI

Census Place

2024 Population

14,665

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

40.5

0.496% 1-year increase

2024 Poverty Rate

3.69%

2.69% 1-year decrease

2024 Median Household Income

$157,109

1.85% 1-year growth

2024 Median Property Value

Population & Diversity

Whitefish Bay, WI is home to a population of 14.7k people, from which 96.9% are citizens.

As of 2024, 7.74% of Whitefish Bay, WI residents were born outside of the country (1.14k people).

In 2024, there were 18.1 times more White (Non-Hispanic) residents (12.2k people) in Whitefish Bay, WI than any other race or ethnicity. There were 673 Asian (Non-Hispanic) and 551 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

96.9%

2024 Citizenship

98%

2023 Citizenship

As of 2024, 96.9% of Whitefish Bay, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Whitefish Bay, WI was 98%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Whitefish Bay, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Whitefish Bay, WI

White (Non-Hispanic)
12.2k ± 538
Asian (Non-Hispanic)
673 ± 270
Two Races Excluding Other, & Three or More Races (Non-Hispanic)
551 ± 212

5.2%

Hispanic Population

763 people

5.2% of the people in Whitefish Bay, WI are hispanic (763 people).

The following chart shows the 8 races represented in Whitefish Bay, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

7.74%

2024 Foreign-Born Population

1.14k people

6.7%

2023 Foreign-Born Population

988 people

As of 2024, 7.74% of Whitefish Bay, WI residents (1.14k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Whitefish Bay, WI was 6.7%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Whitefish Bay, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Gulf War (2001-)
97 ± 59
Vietnam
62 ± 43
Gulf War (1990s)
37 ± 34

Whitefish Bay, WI has a large population of military personnel who served in Gulf War (2001-), 1.56 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Whitefish Bay, WI.

Economy

The economy of Whitefish Bay, WI employs 7.26k people. In 2024, the largest industries in Whitefish Bay, WI were Health Care & Social Assistance (1,111 people), Educational Services (1,092 people), and Finance & Insurance (888 people), and the highest paying industries were Finance & Insurance ($142,009), Finance & Insurance, & Real Estate & Rental & Leasing ($140,444), and Professional, Scientific, & Technical Services ($129,342).

Employment

Occupations

7.26k

2024 Value

± 542

−1.01%

1 Year decline

± 10.6%

From 2023 to 2024, employment in Whitefish Bay, WI declined at a rate of −1.01%, from 7.33k employees to 7.26k employees.

The most common job groups, by number of people living in Whitefish Bay, WI, are Management Occupations (1,396 people), Business & Financial Operations Occupations (869 people), and Sales & Related Occupations (786 people). This chart illustrates the share breakdown of the primary jobs held by residents of Whitefish Bay, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

7.26k

2024 Value

± 542

−1.01%

1 Year decline

± 10.6%

From 2023 to 2024, employment in Whitefish Bay, WI declined at a rate of −1.01%, from 7.33k employees to 7.26k employees.

The most common employment sectors for those who live in Whitefish Bay, WI, are Health Care & Social Assistance (1,111 people), Educational Services (1,092 people), and Finance & Insurance (888 people). This chart shows the share breakdown of the primary industries for residents of Whitefish Bay, WI, though some of these residents may live in Whitefish Bay, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$113,672

Median earning men ± $12,743

$69,005

Median earning women ± $7,244

The industries with the best median earnings for men in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($142,983), Professional, Scientific, & Management, & Administrative & Waste Management Services ($127,500), and Educational Services, & Health Care & Social Assistance ($120,781).

The industries with the best median earnings for women in 2024 are Professional, Scientific, & Management, & Administrative & Waste Management Services ($111,806), Manufacturing ($79,556), and Educational Services, & Health Care & Social Assistance ($67,717).

Housing & Living

The median property value in Whitefish Bay, WI was $533,800 in 2024, which is 1.6 times larger than the national average of $332,700. Between 2023 and 2024 the median property value increased from $498,700 to $533,800, a 7.04% increase. The homeownership rate in Whitefish Bay, WI is 83.1%, which is higher than the national average of 65.2%.

People in Whitefish Bay, WI have an average commute time of 20.8 minutes, and they drove alone to work. Car ownership in Whitefish Bay, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$533,800

Median Property Value 2024

±$38,882

$4,446

Median Property Taxes

±$392

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Whitefish Bay, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Whitefish Bay, WI compared to it's parent and neighbor geographies.

Rent vs Own

83.1%

Homeownership

2024

61.3%

Homeowners with Mortgage

2024

In 2024, 83.1% of the housing units in Whitefish Bay, WI were occupied by their owner. This percentage grew from the previous year's rate of 81.4%.

This chart shows the percentage of owner in Whitefish Bay, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$157,109

Median Household Income

± $13,116

5.35k

Number of Households

± 443

In 2024, the median household income of the 5.35k households in Whitefish Bay, WI grew to $157,109 from the previous year's value of $154,255.

The following chart displays the households in Whitefish Bay, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $200k+ range.

Wage Distribution

The closest comparable wage GINI for Whitefish Bay, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (64.3%)
Worked At Home (26.7%)
Carpooled (3.85%)

In 2024, 64.3% of workers in Whitefish Bay, WI drove alone to work, followed by those who worked at home (26.7%) and those who carpooled to work (3.85%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

20.8 minutes

Average Travel Time

Using averages, employees in Whitefish Bay, WI have a shorter commute time (20.8 minutes) than the normal US worker (26.4 minutes). Additionally, 1.02% of the workforce in Whitefish Bay, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Whitefish Bay, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Whitefish Bay, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Whitefish Bay, WI have 2 cars.

Poverty

Poverty & Diversity

3.69% of the population for whom poverty status is determined in Whitefish Bay, WI (540 out of 14.6k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 35 - 44, followed by Females 18 - 24 and then Females 25 - 34.

The most common racial or ethnic group living below the poverty line in Whitefish Bay, WI is White, followed by Two Or More and Hispanic.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

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