Rowland, NC

Census Place

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2024 Population
946
US Senator
Thom Tillis
Republican Party
US Senator
Ted Budd
Republican Party
2024 Median Age
43.6
1.58% 1-year decrease
2024 Poverty Rate
33.7%
1.31% 1-year increase
2024 Median Household Income
$32,500
2.63% 1-year growth
2024 Median Property Value
$118,000
8.56% 1-year growth
2024 Employed Population
239
5.91% 1-year decline

About

None of the households in Rowland, NC reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.5% of the residents in Rowland, NC are U.S. citizens.

In 2024, the median property value in Rowland, NC was $118,000, and the homeownership rate was 58.3%.

Most people in Rowland, NC drove alone to work, and the average commute time was 23.5 minutes. The average car ownership in Rowland, NC was 2 cars per household.

United StatesNorth CarolinaRobeson County, NCLumberton, NCColumbus, Bladen & Robeson Counties PUMA, NC

Population & Diversity

Rowland, NC is home to a population of 946 people, from which 99.5% are citizens. As of 2024, 0.951% of Rowland, NC residents were born outside of the country (9 people).

In 2024, there were 3.78 times more Black or African American (Non-Hispanic) residents (605 people) in Rowland, NC than any other race or ethnicity. There were 160 White (Non-Hispanic) and 156 American Indian & Alaska Native (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99.5%
2024 Citizenship
99.8%
2023 Citizenship

As of 2024, 99.5% of Rowland, NC residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Rowland, NC was 99.8%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Rowland, NC compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Rowland, NC
  1. Black or African American (Non-Hispanic)
    605 ± 160
  2. White (Non-Hispanic)
    160 ± 69
  3. American Indian & Alaska Native (Non-Hispanic)
    156 ± 113

In 2024, there were 3.78 times more Black or African American (Non-Hispanic) residents (605 people) in Rowland, NC than any other race or ethnicity. There were 160 White (Non-Hispanic) and 156 American Indian & Alaska Native (Non-Hispanic) residents, the second and third most common ethnic groups.

The following chart shows the 8 races represented in Rowland, NC as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for North Carolina.
Most Common Origin
  1. Mexico
    224,963 ± 11,520 people
  2. India
    83,219 ± 7,055 people
  3. Honduras
    48,247 ± 5,380 people

In 2023, the most common birthplace for the foreign-born residents of North Carolina was Mexico, the natal country of 224,963 North Carolina residents, followed by India with 83,219 and Honduras with 48,247.

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Foreign-Born Population

0.951%
2024 Foreign-Born Population
9 people
0.206%
2023 Foreign-Born Population
2 people

As of 2024, 0.951% of Rowland, NC residents (9 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Rowland, NC was 0.206%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Rowland, NC compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    98 ± 99
  2. Gulf War (2001-)
    25 ± 25
  3. Gulf War (1990s)
    3 ± 15

Rowland, NC has a large population of military personnel who served in Vietnam, 3.92 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Rowland, NC.

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Economy

The economy of Rowland, NC employs 239 people. In 2024, the largest industries in Rowland, NC were Health Care & Social Assistance (50 people), Manufacturing (40 people), and Public Administration (21 people), and the highest paying industries were Finance & Insurance, & Real Estate & Rental & Leasing ($68,500), Finance & Insurance ($49,375), and Agriculture, Forestry, Fishing & Hunting ($47,188).

Employment

Occupations

239
2024 Value
± 89
−5.91%
1 Year decline
± 55.4%

From 2023 to 2024, employment in Rowland, NC declined at a rate of −5.91%, from 254 employees to 239 employees.

The most common job groups, by number of people living in Rowland, NC, are Sales & Related Occupations (30 people), Healthcare Support Occupations (25 people), and Material Moving Occupations (24 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rowland, NC.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for North Carolina.

This chart shows weekly unemployment insurance claims in North Carolina (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

239
2024 Value
± 89
−5.91%
1 Year decline
± 55.4%

From 2023 to 2024, employment in Rowland, NC declined at a rate of −5.91%, from 254 employees to 239 employees.

The most common employment sectors for those who live in Rowland, NC, are Health Care & Social Assistance (50 people), Manufacturing (40 people), and Public Administration (21 people). This chart shows the share breakdown of the primary industries for residents of Rowland, NC, though some of these residents may live in Rowland, NC and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$41,071
Median earning men ± $10,259
$30,938
Median earning women ± $8,991

The industries with the best median earnings for men in 2024 are Agriculture, Forestry, Fishing & Hunting, & Mining ($105,938), Finance & Insurance, & Real Estate & Rental & Leasing ($69,500), and Public Administration ($41,250).

The industries with the best median earnings for women in 2024 are Arts, Entertainment, & Recreation, & Accommodations & Food Services ($33,750), Educational Services, & Health Care & Social Assistance ($28,750), and Retail Trade ($27,500).

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Employment by Industry Sector

Data is only available at the state level. Showing data for North Carolina.
Y-Axis
3.04%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 4.86M people employed in North Carolina. This represents a 3.04% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 10.9%.

The following chart shows monthly employment numbers for each industry sector in North Carolina.

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Housing & Living

The median property value in Rowland, NC was $118,000 in 2024, which is 0.355 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $108,700 to $118,000, a 8.56% increase. The homeownership rate in Rowland, NC is 58.3%, which is lower than the national average of 65.2%.

People in Rowland, NC have an average commute time of 23.5 minutes, and they drove alone to work. Car ownership in Rowland, NC is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$118,000
Median Property Value 2024
±$57,520
$274
Median Property Taxes
±$121

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Rowland, NC the largest share of households pay taxes in the $800 - $1,499 range.

The chart underneath the paragraph shows the property taxes in Rowland, NC compared to it's parent and neighbor geographies.

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Rent vs Own

58.3%
Homeownership
2024
61.7%
Homeowners with Mortgage
2024

In 2024, 58.3% of the housing units in Rowland, NC were occupied by their owner. This percentage grew from the previous year's rate of 57.5%.

This chart shows the percentage of owner in Rowland, NC compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$32,500
Median Household Income
± $19,907
470
Number of Households
± 126

In 2024, the median household income of the 470 households in Rowland, NC grew to $32,500 from the previous year's value of $31,667.

The following chart displays the households in Rowland, NC distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the < $10k range.

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Wage Distribution

The closest comparable wage GINI for Rowland, NC is from North Carolina.
0.467
2023 Wage GINI in North Carolina
0.47
2022 Wage GINI in North Carolina

In 2023, the income inequality in North Carolina was 0.467 according to the GINI calculation of the wage distribution. Income inequality had a 0.639% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for North Carolina was lower than than the national average of 0.476. In other words, wages are distributed more evenly in North Carolina in comparison to the national average.

This chart shows the number of workers in North Carolina across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (81.2%)
  2. Other (14.6%)
  3. Carpooled (2.51%)

In 2024, 81.2% of workers in Rowland, NC drove alone to work, followed by those who used some unspecified means to get work (14.6%) and those who carpooled to work (2.51%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

23.5 minutes
Average Travel Time

Using averages, employees in Rowland, NC have a shorter commute time (23.5 minutes) than the normal US worker (26.4 minutes). Additionally, 2.09% of the workforce in Rowland, NC have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Rowland, NC compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Rowland, NC distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rowland, NC have 2 cars.

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Poverty

Poverty & Diversity

33.7% of the population for whom poverty status is determined in Rowland, NC (309 out of 916 people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Males 12 - 14, followed by Females 55 - 64 and then Females 6 - 11.

The most common racial or ethnic group living below the poverty line in Rowland, NC is Black, followed by White and Native American.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

88.8% of the population of Rowland, NC has health coverage, with 24.7% on employee plans, 32.1% on Medicaid, 24.1% on Medicare, 7.82% on non-group plans, and 0% on military or VA plans.

Primary care physicians in North Carolina see 1,413 patients per year on average, which represents a 0% change from the previous year (1,413 patients). Compare this to dentists who see 1634 patients per year, and mental health providers who see 299 patients per year.

By gender, of the total number of insured persons, 51.1% were men and 48.9% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 26.5% under 18 years, 15.5% between 18 and 34 years, 29.3% between 35 and 64 years, and 28.6% over 64 years.

By gender, of the total number of insured persons, 51.1% were men and 48.9% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

11.2%
Uninsured
24.7%
Employer Coverage
32.1%
Medicaid
24.1%
Medicare
7.82%
Non-Group
0%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Rowland, NC grew by 5.74% from 10.6% to 11.2%.

The following chart shows how the percent of uninsured individuals in Rowland, NC changed over time compared with the percent of individuals enrolled in various types of health insurance.

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