River Falls, WI

Census Place

Add Comparison

2024 Population

16,719

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

28.6

2.51% 1-year increase

2024 Poverty Rate

15.1%

12.9% 1-year decrease

2024 Median Household Income

$83,627

7.11% 1-year growth

2024 Median Property Value

$327,600

9.27% 1-year growth

2024 Employed Population

9,889

3.47% 1-year growth

About

None of the households in River Falls, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.1% of the residents in River Falls, WI are U.S. citizens.

The largest universities in River Falls, WI are University of Wisconsin-River Falls (1,344 degrees awarded in 2024).

In 2024, the median property value in River Falls, WI was $327,600, and the homeownership rate was 55.1%.

Most people in River Falls, WI drove alone to work, and the average commute time was 22 minutes. The average car ownership in River Falls, WI was 2 cars per household.

United States Wisconsin Pierce County, WI St. Croix County, WI Minneapolis-St. Paul-Bloomington, MN-WI Pierce, Trempealeau, Jackson, Buffalo & Pepin Counties PUMA, WI

Population & Diversity

River Falls, WI is home to a population of 16.7k people, from which 99.1% are citizens. As of 2024, 1.59% of River Falls, WI residents were born outside of the country (266 people).

In 2024, there were 47 times more White (Non-Hispanic) residents (15.6k people) in River Falls, WI than any other race or ethnicity. There were 331 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 204 Two Races Including Other (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99.1%

2024 Citizenship

98.5%

2023 Citizenship

As of 2024, 99.1% of River Falls, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in River Falls, WI was 98.5%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in River Falls, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in River Falls, WI

White (Non-Hispanic)
15.6k ± 254
Two Races Excluding Other, & Three or More Races (Non-Hispanic)
331 ± 177
Two Races Including Other (Non-Hispanic)
204 ± 150

1.96%

Hispanic Population

328 people

1.96% of the people in River Falls, WI are hispanic (328 people).

The following chart shows the 8 races represented in River Falls, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

1.59%

2024 Foreign-Born Population

266 people

2.5%

2023 Foreign-Born Population

409 people

As of 2024, 1.59% of River Falls, WI residents (266 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in River Falls, WI was 2.5%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in River Falls, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
130 ± 79
Gulf War (2001-)
111 ± 79
Gulf War (1990s)
34 ± 37

River Falls, WI has a large population of military personnel who served in Vietnam, 1.17 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in River Falls, WI.

Health

96.1% of the population of River Falls, WI has health coverage, with 65.5% on employee plans, 8.47% on Medicaid, 8.42% on Medicare, 13.3% on non-group plans, and 0.397% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

By gender, of the total number of insured persons, 47.8% were men and 52.2% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 21.3% under 18 years, 36.5% between 18 and 34 years, 31.1% between 35 and 64 years, and 11.2% over 64 years.

By gender, of the total number of insured persons, 47.8% were men and 52.2% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

3.92%

Uninsured

65.5%

Employer Coverage

8.47%

Medicaid

8.42%

Medicare

13.3%

Non-Group

0.397%

Military or VA

Between 2023 and 2024, the percent of uninsured citizens in River Falls, WI grew by 45.6% from 2.69% to 3.92%.

The following chart shows how the percent of uninsured individuals in River Falls, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

Economy

The economy of River Falls, WI employs 9.89k people. In 2024, the largest industries in River Falls, WI were Manufacturing (1,723 people), Health Care & Social Assistance (1,691 people), and Educational Services (1,351 people), and the highest paying industries were Finance & Insurance ($83,611), Finance & Insurance, & Real Estate & Rental & Leasing ($83,287), and Public Administration ($79,647).

Employment

Occupations

9.89k

2024 Value

± 800

3.47%

1 Year growth

± 10.8%

From 2023 to 2024, employment in River Falls, WI grew at a rate of 3.47%, from 9.56k employees to 9.89k employees.

The most common job groups, by number of people living in River Falls, WI, are Office & Administrative Support Occupations (1,173 people), Food Preparation & Serving Related Occupations (926 people), and Education Instruction, & Library Occupations (893 people). This chart illustrates the share breakdown of the primary jobs held by residents of River Falls, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

9.89k

2024 Value

± 800

3.47%

1 Year growth

± 10.8%

From 2023 to 2024, employment in River Falls, WI grew at a rate of 3.47%, from 9.56k employees to 9.89k employees.

The most common employment sectors for those who live in River Falls, WI, are Manufacturing (1,723 people), Health Care & Social Assistance (1,691 people), and Educational Services (1,351 people). This chart shows the share breakdown of the primary industries for residents of River Falls, WI, though some of these residents may live in River Falls, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$46,760

Median earning men ± $5,380

$28,532

Median earning women ± $4,226

The industries with the best median earnings for men in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($104,773), Public Administration ($80,625), and Construction ($71,190).

The industries with the best median earnings for women in 2024 are Construction ($82,604), Finance & Insurance, & Real Estate & Rental & Leasing ($61,516), and Manufacturing ($60,349).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for River Falls, WI. Showing the available data for Wisconsin.

2024 Election Results

Donald J. Trump (49.6%)
Republican Party
Kamala Harris (48.7%)
Democratic Party
Robert Kennedy (0.518%)
Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

Education

In 2024, universities in River Falls, WI awarded 1,344 degrees. The student population of River Falls, WI in 2024 is skewed towards women, with 1,952 male students and 3,291 female students.

Most students graduating from Universities in River Falls, WI are White (1,205 and 90.6%), Hispanic or Latino (41 and 3.08%), Asian (36 and 2.71%), and Two or More Races (30 and 2.26%).

The largest universities in River Falls, WI by number of degrees awarded are University of Wisconsin-River Falls (1,344 and 100%).

The most popular majors in River Falls, WI are General Animal Sciences (149 and 11.1%), General Business Administration & Management (137 and 10.2%), and Educational, Instructional, & Curriculum Supervision (73 and 5.43%).

The median tuition cost for a public four year colleges is $7,121 for in-state students and $15,583 for out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University

Measure

In 2024 in River Falls, WI, the percentage of applicants admitted was 81.7%, while the percentage of admitted who enrolled was 25.1%. The number of students enrolled in 2024 was 5,243 (37.2% men and 62.8% women).

The line chart shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

Enrollments by Gender and Races

Universities

In 2024 there were 5,243 students enrolled in River Falls, WI, 37.2% men and 62.8% women.

By race, the largest number of students enrolled was concentrated in White with 4,489 records, of which 64.1% were women and 35.9% men.

Completions

Concentrations

Most Common

General Animal Sciences
149 degrees awarded
General Business Administration & Management
105 degrees awarded
General Biomedical Sciences
65 degrees awarded

In 2024, the most common concentation for Bachelors Degree recipients in River Falls, WI was General Animal Sciences with 149 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in River Falls, WI according to their major.

Universities

Gender

Race

University of Wisconsin-River Falls

Largest Universities by degrees awarded

1,344 degrees awarded

In 2024, the institution with the largest number of graduating students was University of Wisconsin-River Falls with 1,344 degrees awarded.

Student Diversity

University

In 2024, 440 men were awarded degrees from institutions in River Falls, WI, which is 0.487 times less than the 904 female students who received degrees in the same year.

In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 1,205 degrees mean that there were 29.4 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 41 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Universities

Public, 4-year or above ($7,121) is the sector with the highest median state tuition in 2024.

Public, 4-year or above ($1,887) is the sector with the highest median state fee in 2024.

Public, 4-year or above ($440) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Housing & Living

The median property value in River Falls, WI was $327,600 in 2024, which is 0.985 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $299,800 to $327,600, a 9.27% increase. The homeownership rate in River Falls, WI is 55.1%, which is lower than the national average of 65.2%.

People in River Falls, WI have an average commute time of 22 minutes, and they drove alone to work. Car ownership in River Falls, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$327,600

Median Property Value 2024

±$16,303

$3,170

Median Property Taxes

±$367

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In River Falls, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in River Falls, WI compared to it's parent and neighbor geographies.

Rent vs Own

55.1%

Homeownership

2024

62.7%

Homeowners with Mortgage

2024

In 2024, 55.1% of the housing units in River Falls, WI were occupied by their owner. This percentage declined from the previous year's rate of 58.7%.

This chart shows the percentage of owner in River Falls, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$83,627

Median Household Income

± $9,536

5.75k

Number of Households

± 605

In 2024, the median household income of the 5.75k households in River Falls, WI grew to $83,627 from the previous year's value of $78,078.

The following chart displays the households in River Falls, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $100k - $125k range.

Wage Distribution

The closest comparable wage GINI for River Falls, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (74.9%)
Worked At Home (11.5%)
Walked (7.25%)

In 2024, 74.9% of workers in River Falls, WI drove alone to work, followed by those who worked at home (11.5%) and those who walked to work (7.25%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

22 minutes

Average Travel Time

Using averages, employees in River Falls, WI have a shorter commute time (22 minutes) than the normal US worker (26.4 minutes). Additionally, 0.495% of the workforce in River Falls, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in River Falls, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in River Falls, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in River Falls, WI have 2 cars.

Poverty

Poverty & Diversity

15.1% of the population for whom poverty status is determined in River Falls, WI (2.18k out of 14.5k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Males 55 - 64.

The most common racial or ethnic group living below the poverty line in River Falls, WI is White, followed by Two Or More and Hispanic.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.