River Falls, WI

Census Place

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2023 Population

16,349

1.14% 1-year growth

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2023 Median Age

27.9

4.1% 1-year increase

2023 Poverty Rate

17.3%

4.5% 1-year decrease

2023 Median Household Income

$78,078

8.07% 1-year growth

2023 Median Property Value

$299,800

9.06% 1-year growth

2023 Employed Population

9,557

4.29% 1-year growth

About

In 2023, River Falls, WI had a population of 16.3k people with a median age of 27.9 and a median household income of $78,078. Between 2022 and 2023 the population of River Falls, WI grew from 16,165 to 16,349, a 1.14% increase and its median household income grew from $72,247 to $78,078, a 8.07% increase.

The 5 largest ethnic groups in River Falls, WI are White (Non-Hispanic) (91.6%), Two+ (Non-Hispanic) (3.39%), Asian (Non-Hispanic) (1.55%), White (Hispanic) (1.06%), and Two+ (Hispanic) (0.752%).

None of the households in River Falls, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

98.5% of the residents in River Falls, WI are U.S. citizens.

The largest universities in River Falls, WI are University of Wisconsin-River Falls (1,536 degrees awarded in 2022).

In 2023, the median property value in River Falls, WI was $299,800, and the homeownership rate was 58.7%.

Most people in River Falls, WI drove alone to work, and the average commute time was 21.4 minutes. The average car ownership in River Falls, WI was 2 cars per household.

United States Wisconsin Pierce County, WI St. Croix County, WI Minneapolis-St. Paul-Bloomington, MN-WI Pierce, Trempealeau, Jackson, Buffalo & Pepin Counties PUMA, WI

Population & Diversity

River Falls, WI is home to a population of 16.3k people, from which 98.5% are citizens. As of 2023, 2.5% of River Falls, WI residents were born outside of the country (409 people).

In 2023, there were 27 times more White (Non-Hispanic) residents (15k people) in River Falls, WI than any other race or ethnicity. There were 554 Two+ (Non-Hispanic) and 254 Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

98.5%

2023 Citizenship

98.7%

2022 Citizenship

As of 2023, 98.5% of River Falls, WI residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in River Falls, WI was 98.7%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in River Falls, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in River Falls, WI

White (Non-Hispanic)
15k ± 276
Two+ (Non-Hispanic)
554 ± 234
Asian (Non-Hispanic)
254 ± 84

2.32%

Hispanic Population

379 people

2.32% of the people in River Falls, WI are hispanic (379 people).

The following chart shows the 7 races represented in River Falls, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
84,791 ± 7,097 people
India
23,051 ± 3,720 people
China
15,381 ± 3,041 people

In 2022, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 84,791 Wisconsin residents, followed by India with 23,051 and China with 15,381.

Foreign-Born Population

2.5%

2023 Foreign-Born Population

409 people

2.38%

2022 Foreign-Born Population

385 people

As of 2023, 2.5% of River Falls, WI residents (409 people) were born outside of the United States, which is lower than the national average of 13.8%. In 2022, the percentage of foreign-born citizens in River Falls, WI was 2.38%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in River Falls, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Gulf War (2001-)
174 ± 98
Vietnam
158 ± 77
Gulf War (1990s)
46 ± 39

River Falls, WI has a large population of military personnel who served in Gulf War (2001-), 1.1 times greater than any other conflict.

Economy

The economy of River Falls, WI employs 9.56k people. The largest industries in River Falls, WI are Health Care & Social Assistance (1,606 people), Manufacturing (1,561 people), and Educational Services (1,502 people), and the highest paying industries are Public Administration ($91,705), Finance & Insurance, & Real Estate & Rental & Leasing ($82,125), and Finance & Insurance ($81,500).

Males in Wisconsin have an average income that is 1.32 times higher than the average income of females, which is $58,062. The income inequality in Wisconsin (measured using the Gini index) is 0.443, which is lower than than the national average.

Employment

Occupations

9.56k

2023 Value

± 738

4.29%

1 Year growth

± 10.3%

From 2022 to 2023, employment in River Falls, WI grew at a rate of 4.29%, from 9.16k employees to 9.56k employees.

The most common job groups, by number of people living in River Falls, WI, are Office & Administrative Support Occupations (1,109 people), Education Instruction, & Library Occupations (911 people), and Management Occupations (878 people). This chart illustrates the share breakdown of the primary jobs held by residents of River Falls, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

9.56k

2023 Value

± 738

4.29%

1 Year growth

± 10.3%

From 2022 to 2023, employment in River Falls, WI grew at a rate of 4.29%, from 9.16k employees to 9.56k employees.

The most common employment sectors for those who live in River Falls, WI, are Health Care & Social Assistance (1,606 people), Manufacturing (1,561 people), and Educational Services (1,502 people). This chart shows the share breakdown of the primary industries for residents of River Falls, WI, though some of these residents may live in River Falls, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$41,906

Median earning men ± $5,679

$23,448

Median earning women ± $7,357

The industries with the best median earnings for men in 2023 are Finance & Insurance, & Real Estate & Rental & Leasing ($102,022), Public Administration ($98,259), and Information ($77,692).

The industries with the best median earnings for women in 2023 are Construction ($81,607), Public Administration ($60,568), and Finance & Insurance, & Real Estate & Rental & Leasing ($60,221).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for River Falls, WI. Showing the available data for Wisconsin.

2024 Election Results

Donald J. Trump (49.6%)
Republican Party
Kamala Harris (48.7%)
Democratic Party
Robert Kennedy (0.518%)
Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

US Representative Elections

US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

Education

In 2022, universities in River Falls, WI awarded 1,536 degrees. The student population of River Falls, WI in 2022 is skewed towards women, with 1,801 male students and 3,387 female students.

Most students graduating from Universities in River Falls, WI are White (1,374 and 90.6%), followed by Asian (47 and 3.1%), Hispanic or Latino (39 and 2.57%), and Two or More Races (39 and 2.57%).

The largest universities in River Falls, WI by number of degrees awarded are University of Wisconsin-River Falls (1,536 and 100%).

The most popular majors in River Falls, WI are General Business Administration & Management (186 and 12.1%), Elementary Education & Teaching (82 and 5.34%), and General Biological Sciences (61 and 3.97%).

The median tuition cost in River Falls, WI for a public four year colleges is $6,428 for in-state students and $14,421 for out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University

Measure

In 2022 in River Falls, WI, the percentage of applicants admitted was 84.5%, while the percentage of admitted who enrolled was 29.3%. The number of students enrolled in 2022 was 5,188 (34.7% men and 65.3% women).

The line chart shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

Enrollments by Gender and Races

Universities

In 2022 there were 5,188 students enrolled in River Falls, WI, 34.7% men and 65.3% women.

By race, the largest number of students enrolled was concentrated in White with 4,521 records, of which 66.6% were women and 33.4% men.

Completions

Concentrations

Most Common

General Biological Sciences
61 degrees awarded
General Business Administration & Management
173 degrees awarded
Elementary Education & Teaching
76 degrees awarded

In 2022, the most common concentation for Bachelors Degree recipients in River Falls, WI was General Biological Sciences with 61 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in River Falls, WI according to their major.

Universities

Gender

Race

University of Wisconsin-River Falls

Largest Universities by degrees awarded

1,536 degrees awarded

In 2022, the institution with the largest number of graduating students was University of Wisconsin-River Falls with 1,536 degrees awarded.

Student Diversity

University

In 2022, 479 men were awarded degrees from institutions in River Falls, WI, which is 0.453 times less than the 1,057 female students who received degrees in the same year.

In 2022 the most common race/ethnicity group awarded degrees at institutions was White students. These 1,374 degrees mean that there were 29.2 times more degrees awarded to White students then the next closest race/ethnicity group, Asian, with 47 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Universities

Public, 4-year or above ($6,428) is the sector with the highest median state tuition in 2022.

Public, 4-year or above ($1,707) is the sector with the highest median state fee in 2022.

Public, 4-year or above ($400) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.

Measure

In 2022, 0.697% of men over 25 years of age had not completed any academic degree (no schooling), while 0.597% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.

Race

The most common educational levels obtained by the working population in 2022 were High School or Equivalent (1.41M), Some college (1.02M), and Bachelors Degree (921k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

Housing & Living

The median property value in River Falls, WI was $299,800 in 2023, which is 0.988 times smaller than the national average of $303,400. Between 2022 and 2023 the median property value increased from $274,900 to $299,800, a 9.06% increase. The homeownership rate in River Falls, WI is 58.7%, which is approximately the same as the national average of 65%.

People in River Falls, WI have an average commute time of 21.4 minutes, and they drove alone to work. Car ownership in River Falls, WI is approximately the same as the national average, with an average of 2 cars per household.

Median household income in River Falls, WI is $78,078. In 2023, the place with the highest median household income in River Falls, WI was Census Tract 9605 with a value of $108,204, followed by Census Tract 1209.01 and Census Tract 9603, with respective values of $91,250 and $84,403.

Housing

Property

$299,800

Median Property Value 2023

±$14,964

$3,242

Median Property Taxes

±$349

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In River Falls, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in River Falls, WI compared to it's parent and neighbor geographies.

Rent vs Own

58.7%

Homeownership

2023

60%

Homeowners with Mortgage

2023

In 2023, 58.7% of the housing units in River Falls, WI were occupied by their owner. This percentage grew from the previous year's rate of 57%.

This chart shows the percentage of owner in River Falls, WI compared it's parent and neighboring geographies.

Equity

Income by Location

Use the dropdown to filter by race/ethnicity.

Race/Ethnicity

Highest Median Household Income (Total)

Census Tract 9605
Census Tract 1209.01
Census Tract 9603

In 2023, the place with the highest Median Household Income (Total) in River Falls, WI was Census Tract 9605 with a value of $108,204, followed by Census Tract 1209.01 and Census Tract 9603, with respective values of $91,250 and $84,403.

The following map shows all of the places in River Falls, WI colored by their Median Household Income (Total).

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$78,078

Median Household Income

± $9,468

5.52k

Number of Households

± 520

In 2023, the median household income of the 5.52k households in River Falls, WI grew to $78,078 from the previous year's value of $72,247.

The following chart displays the households in River Falls, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for River Falls, WI is from Wisconsin.

0.443

2022 Wage GINI in Wisconsin

0.443

2021 Wage GINI in Wisconsin

In 2022, the income inequality in Wisconsin was 0.443 according to the GINI calculation of the wage distribution. Income inequality had a 0.043% decline from 2021 to 2022, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2023

Drove Alone (71.1%)
Worked At Home (10.5%)
Carpooled (9.1%)

In 2023, 71.1% of workers in River Falls, WI drove alone to work, followed by those who worked at home (10.5%) and those who carpooled to work (9.1%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

21.4 minutes

Average Travel Time

Using averages, employees in River Falls, WI have a shorter commute time (21.4 minutes) than the normal US worker (26.6 minutes). Additionally, 0.4% of the workforce in River Falls, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in River Falls, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in River Falls, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in River Falls, WI have 2 cars.

Poverty

Poverty & Diversity

17.3% of the population for whom poverty status is determined in River Falls, WI (2.44k out of 14.1k people) live below the poverty line, a number that is higher than the national average of 12.4%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Males 55 - 64.

The most common racial or ethnic group living below the poverty line in River Falls, WI is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals
Florida
4,915 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798. New York has the second highest (5,087), followed by Florida (4,915).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Health

97.3% of the population of River Falls, WI has health coverage, with 66.7% on employee plans, 8.07% on Medicaid, 7.49% on Medicare, 14% on non-group plans, and 1.05% on military or VA plans.

Primary care physicians in Pierce County, WI see 2372 patients per year on average, which represents a 0.126% decrease from the previous year (2375 patients). Compare this to dentists who see 2505 patients per year, and mental health providers who see 1703 patients per year.

Coverage

Patient to Clinician Ratios

Data is only available at the country level. Showing data for Pierce County, WI.

2,372 to 1

Patient to Primary Care Physician Ratio in Pierce County, WI

Primary care physicians in Pierce County, WI see an average of 2,372 patients per year. This represents a 0.126% decrease from the previous year (2,375 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Pierce County, WI in comparison to its neighboring geographies.

Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 21.4% under 18 years, 38.3% between 18 and 34 years, 29.2% between 35 and 64 years, and 11.1% over 64 years.

By gender, of the total number of insured persons, 45.8% were men and 54.2% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

2.69%

Uninsured

66.7%

Employer Coverage

8.07%

Medicaid

7.49%

Medicare

14%

Non-Group

1.05%

Military or VA

Between 2022 and 2023, the percent of uninsured citizens in River Falls, WI declined by 18.8% from 3.31% to 2.69%.

The following chart shows how the percent of uninsured individuals in River Falls, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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