Rio del Mar, CA

Census Place

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2024 Population
9,201
US Senator
Alex Padilla
Democratic Party
US Senator
Adam Schiff
Democratic Party
2024 Poverty Rate
2.34%
23.9% 1-year decrease
2024 Median Household Income
$159,929
6.4% 1-year growth
2024 Median Property Value
$1.34M
7.69% 1-year growth
2024 Employed Population
4,714
4.48% 1-year growth

About

None of the households in Rio del Mar, CA reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

96.7% of the residents in Rio del Mar, CA are U.S. citizens.

In 2024, the median property value in Rio del Mar, CA was $1.34M, and the homeownership rate was 75.2%.

Most people in Rio del Mar, CA drove alone to work, and the average commute time was 30 minutes. The average car ownership in Rio del Mar, CA was 2 cars per household.

United StatesCaliforniaSanta Cruz County, CASanta Cruz-Watsonville, CASanta Cruz County (North)--Watsonville & Scotts Valley Cities PUMA, CASanta Cruz County (South & Coastal)--Santa Cruz City PUMA, CA

Population & Diversity

Rio del Mar, CA is home to a population of 9.2k people, from which 96.7% are citizens. As of 2024, 8.33% of Rio del Mar, CA residents were born outside of the country (766 people).

In 2024, there were 11 times more White (Non-Hispanic) residents (7.31k people) in Rio del Mar, CA than any other race or ethnicity. There were 667 Two Races Including Other (Hispanic) and 424 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

96.7%
2024 Citizenship
97.3%
2023 Citizenship

As of 2024, 96.7% of Rio del Mar, CA residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Rio del Mar, CA was 97.3%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Rio del Mar, CA compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Rio del Mar, CA
  1. White (Non-Hispanic)
    7.31k ± 817
  2. Two Races Including Other (Hispanic)
    667 ± 431
  3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    424 ± 183
11.1%
Hispanic Population
1.02k people

In 2024, there were 11 times more White (Non-Hispanic) residents (7.31k people) in Rio del Mar, CA than any other race or ethnicity. There were 667 Two Races Including Other (Hispanic) and 424 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

11.1% of the people in Rio del Mar, CA are hispanic (1.02k people).

The following chart shows the 8 races represented in Rio del Mar, CA as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for California.
Most Common Origin
  1. Mexico
    3,862,617 ± 45,816 people
  2. Philippines
    824,246 ± 22,054 people
  3. China
    687,951 ± 20,184 people

In 2023, the most common birthplace for the foreign-born residents of California was Mexico, the natal country of 3,862,617 California residents, followed by Philippines with 824,246 and China with 687,951.

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Foreign-Born Population

8.33%
2024 Foreign-Born Population
766 people
7.76%
2023 Foreign-Born Population
694 people

As of 2024, 8.33% of Rio del Mar, CA residents (766 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Rio del Mar, CA was 7.76%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Rio del Mar, CA compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    238 ± 121
  2. Gulf War (2001-)
    93 ± 84
  3. Gulf War (1990s)
    23 ± 28

Rio del Mar, CA has a large population of military personnel who served in Vietnam, 2.56 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Rio del Mar, CA.

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Economy

The economy of Rio del Mar, CA employs 4.71k people. In 2024, the largest industries in Rio del Mar, CA were Health Care & Social Assistance (787 people), Professional, Scientific, & Technical Services (657 people), and Educational Services (477 people), and the highest paying industries were Real Estate & Rental & Leasing ($169,583), Public Administration ($167,525), and Administrative & Support & Waste Management Services ($147,292).

Employment

Occupations

4.71k
2024 Value
± 587
4.48%
1 Year growth
± 17.1%

From 2023 to 2024, employment in Rio del Mar, CA grew at a rate of 4.48%, from 4.51k employees to 4.71k employees.

The most common job groups, by number of people living in Rio del Mar, CA, are Management Occupations (855 people), Sales & Related Occupations (773 people), and Health Diagnosing & Treating Practitioners & Other Technical Occupations (550 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rio del Mar, CA.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for California.

This chart shows weekly unemployment insurance claims in California (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

4.71k
2024 Value
± 587
4.48%
1 Year growth
± 17.1%

From 2023 to 2024, employment in Rio del Mar, CA grew at a rate of 4.48%, from 4.51k employees to 4.71k employees.

The most common employment sectors for those who live in Rio del Mar, CA, are Health Care & Social Assistance (787 people), Professional, Scientific, & Technical Services (657 people), and Educational Services (477 people). This chart shows the share breakdown of the primary industries for residents of Rio del Mar, CA, though some of these residents may live in Rio del Mar, CA and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$105,100
Median earning men ± $31,154
$62,328
Median earning women ± $42,772

The industries with the best median earnings for men in 2024 are Information ($250,001), Finance & Insurance, & Real Estate & Rental & Leasing ($190,156), and Manufacturing ($174,464).

The industries with the best median earnings for women in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($122,593), Professional, Scientific, & Management, & Administrative & Waste Management Services ($110,750), and Agriculture, Forestry, Fishing & Hunting, & Mining ($103,629).

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Employment by Industry Sector

Data is only available at the state level. Showing data for California.
Y-Axis
2.57%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 17.9M people employed in California. This represents a 2.57% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 14%.

The following chart shows monthly employment numbers for each industry sector in California.

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Civics

In the 2024 presidential election, the popular vote in California went to Kamala Harris with 58.5% of the vote. The runner-up was Donald J. Trump (38.3%), followed by Robert Kennedy (1.25%).

Alex Padilla and Adam Schiff are the senators currently representing the state of California. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

California is currently represented by 52 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Rio del Mar, CA. Showing the available data for California.
2024 Election Results
  1. Kamala Harris (58.5%)
    Democratic Party
  2. Donald J. Trump (38.3%)
    Republican Party
  3. Robert Kennedy (1.25%)
    Independent Party

In the 2024 presidential election, the popular vote in California went to Kamala Harris with 58.5% of the vote. The runner-up was Donald J. Trump (38.3%), followed by Robert Kennedy (1.25%).

The following chart shows the popular vote results in California for each registered party from 1976 to 2024.

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Senator Elections

US Senators from California

Senatorial voting results are only available at the state level. Showing data for California.
Alex Padilla
Senator from California3
Assumed office on January 20, 2021
Appointed to the seat following the resignation of Kamala Harris, who had become Vice President of the United States.
Adam Schiff
Senator from California1
Assumed office on December 8, 2024
Elected to the seat to succeed Laphonza Butler, who had been appointed to the seat following the death of Dianne Feinstein.

Alex Padilla and Adam Schiff are the senators currently representing California.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in California over time, excluding special elections, colored by their political party.

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Housing & Living

The median property value in Rio del Mar, CA was $1.34M in 2024, which is 4.02 times larger than the national average of $332,700. Between 2023 and 2024 the median property value increased from $1.24M to $1.34M, a 7.69% increase. The homeownership rate in Rio del Mar, CA is 75.2%, which is higher than the national average of 65.2%.

People in Rio del Mar, CA have an average commute time of 30 minutes, and they drove alone to work. Car ownership in Rio del Mar, CA is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$1.34M
Median Property Value 2024
±$137,763
$2,858
Median Property Taxes
±$401

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Rio del Mar, CA the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Rio del Mar, CA compared to it's parent and neighbor geographies.

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Rent vs Own

75.2%
Homeownership
2024
65.2%
Homeowners with Mortgage
2024

In 2024, 75.2% of the housing units in Rio del Mar, CA were occupied by their owner. This percentage declined from the previous year's rate of 77.6%.

This chart shows the percentage of owner in Rio del Mar, CA compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$159,929
Median Household Income
± $26,135
3.8k
Number of Households
± 466

In 2024, the median household income of the 3.8k households in Rio del Mar, CA grew to $159,929 from the previous year's value of $150,313.

The following chart displays the households in Rio del Mar, CA distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $200k+ range.

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Wage Distribution

The closest comparable wage GINI for Rio del Mar, CA is from California.
0.495
2023 Wage GINI in California
0.498
2022 Wage GINI in California

In 2023, the income inequality in California was 0.495 according to the GINI calculation of the wage distribution. Income inequality had a 0.573% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for California was higher than than the national average of 0.476. In other words, wages are distributed less evenly in California in comparison to the national average.

This chart shows the number of workers in California across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (60.9%)
  2. Worked At Home (30.2%)
  3. Carpooled (6.73%)

In 2024, 60.9% of workers in Rio del Mar, CA drove alone to work, followed by those who worked at home (30.2%) and those who carpooled to work (6.73%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

30 minutes
Average Travel Time

Using averages, employees in Rio del Mar, CA have a longer commute time (30 minutes) than the normal US worker (26.4 minutes). Additionally, 3.94% of the workforce in Rio del Mar, CA have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Rio del Mar, CA compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Rio del Mar, CA distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rio del Mar, CA have 2 cars.

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Poverty

Poverty & Diversity

2.34% of the population for whom poverty status is determined in Rio del Mar, CA (214 out of 9.13k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 55 - 64, followed by Females 65 - 74 and then Males 45 - 54.

The most common racial or ethnic group living below the poverty line in Rio del Mar, CA is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

98.1% of the population of Rio del Mar, CA has health coverage, with 58.6% on employee plans, 5.99% on Medicaid, 22% on Medicare, 11.1% on non-group plans, and 0.467% on military or VA plans.

Primary care physicians in California see 1,233 patients per year on average, which represents a 0% change from the previous year (1,233 patients). Compare this to dentists who see 1076 patients per year, and mental health providers who see 213 patients per year.

By gender, of the total number of insured persons, 48.3% were men and 51.7% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 17.5% under 18 years, 11.4% between 18 and 34 years, 45.5% between 35 and 64 years, and 25.6% over 64 years.

By gender, of the total number of insured persons, 48.3% were men and 51.7% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

1.87%
Uninsured
58.6%
Employer Coverage
5.99%
Medicaid
22%
Medicare
11.1%
Non-Group
0.467%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Rio del Mar, CA grew by 30.5% from 1.43% to 1.87%.

The following chart shows how the percent of uninsured individuals in Rio del Mar, CA changed over time compared with the percent of individuals enrolled in various types of health insurance.

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