Santa Cruz-Watsonville, CA

Metropolitan Statistical Area (MSA)

Add Comparison

2023 Population

266,021

0.949% 1-year decline

US Senator

Alex Padilla

Democratic Party

US Senator

Adam Schiff

Democratic Party

2023 Median Age

39.6

1.02% 1-year increase

2023 Poverty Rate

11.2%

1.45% 1-year decrease

2023 Median Household Income

$109,266

4.65% 1-year growth

2023 Median Property Value

$1.02M

6.72% 1-year growth

2023 Employed Population

133,217

0.661% 1-year decline

About

In 2023, Santa Cruz-Watsonville, CA had a population of 266k people with a median age of 39.6 and a median household income of $109,266. Between 2022 and 2023 the population of Santa Cruz-Watsonville, CA declined from 268,571 to 266,021, a −0.949% decrease and its median household income grew from $104,409 to $109,266, a 4.65% increase.

The 5 largest ethnic groups in Santa Cruz-Watsonville, CA are White (Non-Hispanic) (54.6%), Other (Hispanic) (15.9%), Two+ (Hispanic) (9.54%), White (Hispanic) (8.23%), and Asian (Non-Hispanic) (4.51%).

None of the households in Santa Cruz-Watsonville, CA reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

90.5% of the residents in Santa Cruz-Watsonville, CA are U.S. citizens.

The largest universities in Santa Cruz-Watsonville, CA are University of California-Santa Cruz (5,301 degrees awarded in 2022), Cabrillo College (2,615 degrees), and Five Branches University (190 degrees).

In 2023, the median property value in Santa Cruz-Watsonville, CA was $1.02M, and the homeownership rate was 60%.

Most people in Santa Cruz-Watsonville, CA drove alone to work, and the average commute time was 26.6 minutes. The average car ownership in Santa Cruz-Watsonville, CA was 2 cars per household.

Santa Cruz-Watsonville, CA borders Salinas, CA, San Francisco-Oakland-Hayward, CA, and San Jose-Sunnyvale-Santa Clara, CA.

Photo by Ken Lund

United States California

Population & Diversity

Santa Cruz-Watsonville, CA is home to a population of 266k people, from which 90.5% are citizens. As of 2023, 17.7% of Santa Cruz-Watsonville, CA residents were born outside of the country (47.1k people).

In 2023, there were 3.44 times more White (Non-Hispanic) residents (145k people) in Santa Cruz-Watsonville, CA than any other race or ethnicity. There were 42.2k Other (Hispanic) and 25.4k Two+ (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

90.5%

2023 Citizenship

90.5%

2022 Citizenship

As of 2023, 90.5% of Santa Cruz-Watsonville, CA residents were US citizens, which is lower than the national average of 93.4%. In 2022, the percentage of US citizens in Santa Cruz-Watsonville, CA was 90.5%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Santa Cruz-Watsonville, CA compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Santa Cruz-Watsonville, CA

White (Non-Hispanic)
145k ± 509
Other (Hispanic)
42.2k ± 2.12k
Two+ (Hispanic)
25.4k ± 2.16k

35%

Hispanic Population

93.1k people

35% of the people in Santa Cruz-Watsonville, CA are hispanic (93.1k people).

The following chart shows the 7 races represented in Santa Cruz-Watsonville, CA as a share of the total population.

Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for California.

Most Common Origin

Mexico
3,899,021 ± 46,015 people
Philippines
824,230 ± 22,055 people
China
685,370 ± 20,148 people

In 2022, the most common birthplace for the foreign-born residents of California was Mexico, the natal country of 3,899,021 California residents, followed by Philippines with 824,230 and China with 685,370.

Foreign-Born Population

17.7%

2023 Foreign-Born Population

47.1k people

17.4%

2022 Foreign-Born Population

46.8k people

As of 2023, 17.7% of Santa Cruz-Watsonville, CA residents (47.1k people) were born outside of the United States, which is higher than the national average of 13.8%. In 2022, the percentage of foreign-born citizens in Santa Cruz-Watsonville, CA was 17.4%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Santa Cruz-Watsonville, CA compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
4,072 ± 443
Gulf War (2001-)
1,240 ± 254
Gulf War (1990s)
732 ± 200

Santa Cruz-Watsonville, CA has a large population of military personnel who served in Vietnam, 3.28 times greater than any other conflict.

Economy

The economy of Santa Cruz-Watsonville, CA employs 133k people. The largest industries in Santa Cruz-Watsonville, CA are Educational Services (17,456 people), Health Care & Social Assistance (15,950 people), and Professional, Scientific, & Technical Services (13,183 people), and the highest paying industries are Utilities ($110,943), Professional, Scientific, & Technical Services ($99,638), and Information ($97,571).

Males in California have an average income that is 1.26 times higher than the average income of females, which is $75,777. The income inequality in California (measured using the Gini index) is 0.498, which is higher than than the national average.

Employment

Occupations

133k

2023 Value

± 3,003

−0.661%

1 Year decline

± 3.22%

From 2022 to 2023, employment in Santa Cruz-Watsonville, CA declined at a rate of −0.661%, from 134k employees to 133k employees.

The most common job groups, by number of people living in Santa Cruz-Watsonville, CA, are Management Occupations (17,254 people), Sales & Related Occupations (12,246 people), and Office & Administrative Support Occupations (10,737 people). This chart illustrates the share breakdown of the primary jobs held by residents of Santa Cruz-Watsonville, CA.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in California (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

View Full Dashboard

Industries

Employment by Industries

133k

2023 Value

± 3,003

−0.661%

1 Year decline

± 3.22%

From 2022 to 2023, employment in Santa Cruz-Watsonville, CA declined at a rate of −0.661%, from 134k employees to 133k employees.

The most common employment sectors for those who live in Santa Cruz-Watsonville, CA, are Educational Services (17,456 people), Health Care & Social Assistance (15,950 people), and Professional, Scientific, & Technical Services (13,183 people). This chart shows the share breakdown of the primary industries for residents of Santa Cruz-Watsonville, CA, though some of these residents may live in Santa Cruz-Watsonville, CA and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$62,034

Median earning men ± $2,517

$42,660

Median earning women ± $2,197

The industries with the best median earnings for men in 2023 are Finance & Insurance, & Real Estate & Rental & Leasing ($119,343), Public Administration ($103,210), and Manufacturing ($100,717).

The industries with the best median earnings for women in 2023 are Information ($96,589), Public Administration ($80,745), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($63,918).

Employment by Industry Sector

Data is only available at the state level. Showing data for California.

Y-Axis

2.57%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 17.9M people employed in California. This represents a 2.57% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 14%.

The following chart shows monthly employment numbers for each industry sector in California.

Establishments by Size

The industries with the most establishments

697
Professional, Scientific, and Technical Services
598
Construction
472
Health Care and Social Assistance

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

Depending on the option selected, the visualization shows the number of employees or number of establishments and its share across establishment sizes.

Payroll by Industry Sector

The industries with the highest total annual payroll

$973k
Health Care and Social Assistance
$595k
Professional, Scientific, and Technical Services
$455k
Retail Trade

The chart shows the total annual payroll and the average annual payroll by industry.

Civics

In the 2024 presidential election, the popular vote in California went to Kamala Harris with 58.5% of the vote. The runner-up was Donald J. Trump (38.3%), followed by Robert Kennedy (1.25%).

Alex Padilla and Adam Schiff are the senators currently representing the state of California. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

California is currently represented by 52 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for Santa Cruz-Watsonville, CA. Showing the available data for California.

2024 Election Results

Kamala Harris (58.5%)
Democratic Party
Donald J. Trump (38.3%)
Republican Party
Robert Kennedy (1.25%)
Independent Party

In the 2024 presidential election, the popular vote in California went to Kamala Harris with 58.5% of the vote. The runner-up was Donald J. Trump (38.3%), followed by Robert Kennedy (1.25%).

The following chart shows the popular vote results in California for each registered party from 1976 to 2024.

Senator Elections

US Senators from California

Senatorial voting results are only available at the state level. Showing data for California.

Alex Padilla

Senator from California

Assumed office on January 20, 2021
Appointed to the seat following the resignation of Kamala Harris, who had become Vice President of the United States.

Adam Schiff

Senator from California

Assumed office on December 8, 2024
Elected to the seat to succeed Laphonza Butler, who had been appointed to the seat following the death of Dianne Feinstein.

Alex Padilla and Adam Schiff are the senators currently representing California.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in California over time, excluding special elections, colored by their political party.

US Representative Elections

US Representatives from California

California is currently represented by 52 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for California have changed over time starting in 2008.

Education

In 2022, universities in Santa Cruz-Watsonville, CA awarded 8,184 degrees. The student population of Santa Cruz-Watsonville, CA in 2022 is skewed towards women, with 13,953 male students and 15,112 female students.

Most students graduating from Universities in Santa Cruz-Watsonville, CA are Hispanic or Latino (2,871 and 37.8%), followed by White (2,711 and 35.7%), Asian (1,239 and 16.3%), and Two or More Races (504 and 6.63%).

The largest universities in Santa Cruz-Watsonville, CA by number of degrees awarded are University of California-Santa Cruz (5,301 and 64.8%), Cabrillo College (2,615 and 32%), and Five Branches University (190 and 2.32%).

The most popular majors in Santa Cruz-Watsonville, CA are Liberal Arts & Sciences (743 and 9.08%), Computer Science (681 and 8.32%), and General Psychology (528 and 6.45%).

The median tuition cost in Santa Cruz-Watsonville, CA for a public four year colleges is $11,564 for in-state students and $41,636 for out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University

Measure

In 2022 in Santa Cruz-Watsonville, CA, the percentage of applicants admitted was 46.9%, while the percentage of admitted who enrolled was 12.5%. The number of students enrolled in 2022 was 29,065 (48% men and 52% women).

The line chart shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

Enrollments by Gender and Races

Universities

In 2022 there were 29,065 students enrolled in Santa Cruz-Watsonville, CA, 48% men and 52% women.

By race, the largest number of students enrolled was concentrated in White with 10,089 records, of which 51.1% were women and 48.9% men.

Completions

Concentrations

Most Common

Business & Managerial Economics
287 degrees awarded
Computer Science
607 degrees awarded
General Psychology
431 degrees awarded

In 2022, the most common concentation for Bachelors Degree recipients in Santa Cruz-Watsonville, CA was Business & Managerial Economics with 287 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Santa Cruz-Watsonville, CA according to their major.

Universities

Gender

Race

Largest Universities by degrees awarded

University of California-Santa Cruz
5,301 degrees awarded
Cabrillo College
2,615 degrees awarded
Five Branches University
190 degrees awarded

In 2022, the institution with the largest number of graduating students was University of California-Santa Cruz with 5,301 degrees awarded.

Student Diversity

University

In 2022, 3,802 men were awarded degrees from institutions in Santa Cruz-Watsonville, CA, which is 0.868 times less than the 4,382 female students who received degrees in the same year.

In 2022 the most common race/ethnicity group awarded degrees at institutions was Hispanic or Latino students. These 2,871 degrees mean that there were 1.06 times more degrees awarded to Hispanic or Latino students then the next closest race/ethnicity group, White, with 2,711 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Universities

Public, 4-year or above ($11,564) is the sector with the highest median state tuition in 2022.

Public, 4-year or above ($2,676) is the sector with the highest median state fee in 2022.

Public, 2-year ($2,160) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Working Population

Educational Pyramid

Data is only available at the state level. Showing data for California.

Measure

In 2022, 2.08% of men over 25 years of age had not completed any academic degree (no schooling), while 2.26% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

Educational Attainment

Data is only available at the state level. Showing data for California.

Race

The most common educational levels obtained by the working population in 2022 were Some college (6.9M), High School or Equivalent (6.8M), and Bachelors Degree (6.36M).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

Housing & Living

The median property value in Santa Cruz-Watsonville, CA was $1.02M in 2023, which is 3.35 times larger than the national average of $303,400. Between 2022 and 2023 the median property value increased from $951,300 to $1.02M, a 6.72% increase. The homeownership rate in Santa Cruz-Watsonville, CA is 60%, which is approximately the same as the national average of 65%.

People in Santa Cruz-Watsonville, CA have an average commute time of 26.6 minutes, and they drove alone to work. Car ownership in Santa Cruz-Watsonville, CA is approximately the same as the national average, with an average of 2 cars per household.

Median household income in Santa Cruz-Watsonville, CA is $109,266. In 2023, the county with the highest Median Household Income in Santa Cruz-Watsonville, CA was Santa Clara County, CA with a value of $159,674, followed by San Mateo County, CA and Marin County, CA, with respective values of $156,000 and $142,785.

Housing

Property

$1.02M

Median Property Value 2023

±$15,187

$58,102

Median Property Taxes

±$1,534

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Santa Cruz-Watsonville, CA the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Santa Cruz-Watsonville, CA compared to it's parent and neighbor geographies.

Rent vs Own

60%

Homeownership

2023

66.8%

Homeowners with Mortgage

2023

In 2023, 60% of the housing units in Santa Cruz-Watsonville, CA were occupied by their owner. This percentage grew from the previous year's rate of 60%.

This chart shows the percentage of owner in Santa Cruz-Watsonville, CA compared it's parent and neighboring geographies.

Equity

Income by Location

Use the dropdown to filter by race/ethnicity.

Race/Ethnicity

Highest Median Household Income (Total)

In 2023, the county with the highest Median Household Income (Total) in Santa Cruz-Watsonville, CA was Santa Clara County, CA with a value of $159,674, followed by San Mateo County, CA and Marin County, CA, with respective values of $156,000 and $142,785.

The following map shows all of the counties in Santa Cruz-Watsonville, CA colored by their Median Household Income (Total).

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$109,266

Median Household Income

± $2,959

96.9k

Number of Households

± 2,467

In 2023, the median household income of the 96.9k households in Santa Cruz-Watsonville, CA grew to $109,266 from the previous year's value of $104,409.

The following chart displays the households in Santa Cruz-Watsonville, CA distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $200k+ range.

Wage Distribution

The closest comparable wage GINI for Santa Cruz-Watsonville, CA is from California.

0.498

2022 Wage GINI in California

0.497

2021 Wage GINI in California

In 2022, the income inequality in California was 0.498 according to the GINI calculation of the wage distribution. Income inequality had a 0.107% growth from 2021 to 2022, which means that wage distribution grew somewhat less even. The GINI for California was higher than than the national average of 0.478. In other words, wages are distributed less evenly in California in comparison to the national average.

This chart shows the number of workers in California across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2023

Drove Alone (63.4%)
Worked At Home (17.6%)
Carpooled (8.48%)

In 2023, 63.4% of workers in Santa Cruz-Watsonville, CA drove alone to work, followed by those who worked at home (17.6%) and those who carpooled to work (8.48%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

26.6 minutes

Average Travel Time

Using averages, employees in Santa Cruz-Watsonville, CA have a shorter commute time (26.6 minutes) than the normal US worker (26.6 minutes). Additionally, 2.95% of the workforce in Santa Cruz-Watsonville, CA have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Santa Cruz-Watsonville, CA compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Santa Cruz-Watsonville, CA distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Santa Cruz-Watsonville, CA have 2 cars.

Poverty

Poverty & Diversity

11.2% of the population for whom poverty status is determined in Santa Cruz-Watsonville, CA (28.6k out of 255k people) live below the poverty line, a number that is lower than the national average of 12.4%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Males 55 - 64.

The most common racial or ethnic group living below the poverty line in Santa Cruz-Watsonville, CA is White, followed by Hispanic and Other.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals
Florida
4,915 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798. New York has the second highest (5,087), followed by Florida (4,915).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Health

94.7% of the population of Santa Cruz-Watsonville, CA has health coverage, with 49.1% on employee plans, 17.7% on Medicaid, 13.2% on Medicare, 14% on non-group plans, and 0.585% on military or VA plans.

Primary care physicians in California see 1234 patients per year on average, which represents a 0.484% decrease from the previous year (1240 patients). Compare this to dentists who see 1102 patients per year, and mental health providers who see 236 patients per year.

Coverage

Patient to Clinician Ratios

Data is only available at the state level. Showing data for California.

1,234 to 1

Patient to Primary Care Physician Ratio in California

Primary care physicians in California see an average of 1,234 patients per year. This represents a 0.484% decrease from the previous year (1,240 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in California in comparison to its neighboring geographies.

Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 21.2% under 18 years, 23.4% between 18 and 34 years, 37.2% between 35 and 64 years, and 18.3% over 64 years.

By gender, of the total number of insured persons, 49.3% were men and 50.7% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

5.31%

Uninsured

49.1%

Employer Coverage

17.7%

Medicaid

13.2%

Medicare

14%

Non-Group

0.585%

Military or VA

Between 2022 and 2023, the percent of uninsured citizens in Santa Cruz-Watsonville, CA declined by 2.06% from 5.42% to 5.31%.

The following chart shows how the percent of uninsured individuals in Santa Cruz-Watsonville, CA changed over time compared with the percent of individuals enrolled in various types of health insurance.

Keep Exploring

California

State

San Francisco-Oakland-Hayward, CA

MSA

San Jose-Sunnyvale-Santa Clara, CA