Rainbow City, AL

Census Place

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2023 Population

10,213

0.285% 1-year growth

US Senator

Tommy Tuberville

Republican Party

US Senator

Katie Britt

Republican Party

2023 Median Age

40.2

1.95% 1-year decrease

2023 Poverty Rate

9.3%

5.77% 1-year increase

2023 Median Household Income

$59,659

0.997% 1-year decline

2023 Median Property Value

$203,600

7.72% 1-year growth

2023 Employed Population

4,007

8.5% 1-year decline

About

In 2023, Rainbow City, AL had a population of 10.2k people with a median age of 40.2 and a median household income of $59,659. Between 2022 and 2023 the population of Rainbow City, AL grew from 10,184 to 10,213, a 0.285% increase and its median household income declined from $60,260 to $59,659, a −0.997% decrease.

The 5 largest ethnic groups in Rainbow City, AL are White (Non-Hispanic) (80.3%), Black or African American (Non-Hispanic) (9.58%), Two+ (Non-Hispanic) (3.62%), Other (Hispanic) (2.61%), and Asian (Non-Hispanic) (2.51%).

None of the households in Rainbow City, AL reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

96.6% of the residents in Rainbow City, AL are U.S. citizens.

In 2023, the median property value in Rainbow City, AL was $203,600, and the homeownership rate was 64.1%.

Most people in Rainbow City, AL drove alone to work, and the average commute time was 26.1 minutes. The average car ownership in Rainbow City, AL was 2 cars per household.

United States Alabama Etowah County, AL Gadsden, AL Etowah & Cherokee Counties PUMA, AL St. Clair & Blount Counties PUMA, AL

Population & Diversity

Rainbow City, AL is home to a population of 10.2k people, from which 96.6% are citizens. As of 2023, 5.59% of Rainbow City, AL residents were born outside of the country (571 people).

In 2023, there were 8.38 times more White (Non-Hispanic) residents (8.2k people) in Rainbow City, AL than any other race or ethnicity. There were 978 Black or African American (Non-Hispanic) and 370 Two+ (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

96.6%

2023 Citizenship

97.2%

2022 Citizenship

As of 2023, 96.6% of Rainbow City, AL residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in Rainbow City, AL was 97.2%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Rainbow City, AL compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Rainbow City, AL

White (Non-Hispanic)
8.2k ± 473
Black or African American (Non-Hispanic)
978 ± 361
Two+ (Non-Hispanic)
370 ± 176

3.99%

Hispanic Population

407 people

3.99% of the people in Rainbow City, AL are hispanic (407 people).

The following chart shows the 7 races represented in Rainbow City, AL as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Alabama.

Most Common Origin

Mexico
45,935 ± 5,238 people
Guatemala
15,043 ± 3,007 people
India
10,012 ± 2,454 people

In 2022, the most common birthplace for the foreign-born residents of Alabama was Mexico, the natal country of 45,935 Alabama residents, followed by Guatemala with 15,043 and India with 10,012.

Foreign-Born Population

5.59%

2023 Foreign-Born Population

571 people

6.09%

2022 Foreign-Born Population

620 people

As of 2023, 5.59% of Rainbow City, AL residents (571 people) were born outside of the United States, which is lower than the national average of 13.8%. In 2022, the percentage of foreign-born citizens in Rainbow City, AL was 6.09%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in Rainbow City, AL compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Gulf War (1990s)
155 ± 115
Vietnam
147 ± 100
Gulf War (2001-)
94 ± 80

Rainbow City, AL has a large population of military personnel who served in Gulf War (1990s), 1.05 times greater than any other conflict.

Economy

The economy of Rainbow City, AL employs 4.01k people. The largest industries in Rainbow City, AL are Retail Trade (731 people), Manufacturing (658 people), and Construction (448 people), and the highest paying industries are Transportation & Warehousing, & Utilities ($150,694), Health Care & Social Assistance ($73,293), and Finance & Insurance ($63,958).

Males in Alabama have an average income that is 1.43 times higher than the average income of females, which is $50,264. The income inequality in Alabama (measured using the Gini index) is 0.458, which is lower than than the national average.

Employment

Occupations

4.01k

2023 Value

± 606

−8.5%

1 Year decline

± 22.1%

From 2022 to 2023, employment in Rainbow City, AL declined at a rate of −8.5%, from 4.38k employees to 4.01k employees.

The most common job groups, by number of people living in Rainbow City, AL, are Sales & Related Occupations (588 people), Office & Administrative Support Occupations (582 people), and Food Preparation & Serving Related Occupations (348 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rainbow City, AL.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in Alabama (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

4.01k

2023 Value

± 606

−8.5%

1 Year decline

± 22.1%

From 2022 to 2023, employment in Rainbow City, AL declined at a rate of −8.5%, from 4.38k employees to 4.01k employees.

The most common employment sectors for those who live in Rainbow City, AL, are Retail Trade (731 people), Manufacturing (658 people), and Construction (448 people). This chart shows the share breakdown of the primary industries for residents of Rainbow City, AL, though some of these residents may live in Rainbow City, AL and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$51,570

Median earning men ± $7,103

$34,422

Median earning women ± $6,045

The industries with the best median earnings for men in 2023 are Transportation & Warehousing, & Utilities ($151,944), Educational Services, & Health Care & Social Assistance ($77,039), and Manufacturing ($63,550).

The industries with the best median earnings for women in 2023 are Professional, Scientific, & Management, & Administrative & Waste Management Services ($53,074), Construction ($52,745), and Finance & Insurance, & Real Estate & Rental & Leasing ($51,250).

Employment by Industry Sector

Data is only available at the state level. Showing data for Alabama.

Y-Axis

2.1%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.13M people employed in Alabama. This represents a 2.1% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 11.2%.

The following chart shows monthly employment numbers for each industry sector in Alabama.

Civics

In the 2024 presidential election, the popular vote in Alabama went to Donald J. Trump with 64.6% of the vote. The runner-up was Kamala Harris (34.1%), followed by Robert Kennedy (0.533%).

Tommy Tuberville and Katie Britt are the senators currently representing the state of Alabama. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Alabama is currently represented by 7 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for Rainbow City, AL. Showing the available data for Alabama.

2024 Election Results

Donald J. Trump (64.6%)
Republican Party
Kamala Harris (34.1%)
Democratic Party
Robert Kennedy (0.533%)
Independent Party

In the 2024 presidential election, the popular vote in Alabama went to Donald J. Trump with 64.6% of the vote. The runner-up was Kamala Harris (34.1%), followed by Robert Kennedy (0.533%).

The following chart shows the popular vote results in Alabama for each registered party from 1976 to 2024.

Senator Elections

US Senators from Alabama

Senatorial voting results are only available at the state level. Showing data for Alabama.

Tommy Tuberville

Senator from Alabama

Assumed office on January 3, 2021

Katie Britt

Senator from Alabama

Assumed office on January 3, 2023

Tommy Tuberville and Katie Britt are the senators currently representing Alabama.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Alabama over time, excluding special elections, colored by their political party.

US Representative Elections

US Representatives from Alabama

Alabama is currently represented by 7 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Alabama have changed over time starting in 2008.

Education

Completions

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Alabama.

Measure

In 2022, 0.905% of men over 25 years of age had not completed any academic degree (no schooling), while 0.822% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

Educational Attainment

Data is only available at the state level. Showing data for Alabama.

Race

The most common educational levels obtained by the working population in 2022 were High School or Equivalent (1.23M), Some college (913k), and Secondary Education (625k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

Housing & Living

The median property value in Rainbow City, AL was $203,600 in 2023, which is 0.671 times smaller than the national average of $303,400. Between 2022 and 2023 the median property value increased from $189,000 to $203,600, a 7.72% increase. The homeownership rate in Rainbow City, AL is 64.1%, which is approximately the same as the national average of 65%.

People in Rainbow City, AL have an average commute time of 26.1 minutes, and they drove alone to work. Car ownership in Rainbow City, AL is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$203,600

Median Property Value 2023

±$26,585

$2,484

Median Property Taxes

±$423

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Rainbow City, AL the largest share of households pay taxes in the < $800 range.

The chart underneath the paragraph shows the property taxes in Rainbow City, AL compared to it's parent and neighbor geographies.

Rent vs Own

64.1%

Homeownership

2023

69.6%

Homeowners with Mortgage

2023

In 2023, 64.1% of the housing units in Rainbow City, AL were occupied by their owner. This percentage grew from the previous year's rate of 63.6%.

This chart shows the percentage of owner in Rainbow City, AL compared it's parent and neighboring geographies.

Equity

Income by Location

Use the dropdown to filter by race/ethnicity.

Race/Ethnicity

Census Tract 104.01

Highest Median Household Income (Total)

The following map shows all of the places in Rainbow City, AL colored by their Median Household Income (Total).

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$59,659

Median Household Income

± $7,773

3.88k

Number of Households

± 560

In 2023, the median household income of the 3.88k households in Rainbow City, AL declined from $59,659 from the previous year's value of $60,260.

The following chart displays the households in Rainbow City, AL distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for Rainbow City, AL is from Alabama.

0.458

2022 Wage GINI in Alabama

0.458

2021 Wage GINI in Alabama

In 2022, the income inequality in Alabama was 0.458 according to the GINI calculation of the wage distribution. Income inequality had a 0.0777% growth from 2021 to 2022, which means that wage distribution grew somewhat less even. The GINI for Alabama was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Alabama in comparison to the national average.

This chart shows the number of workers in Alabama across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2023

Drove Alone (77.3%)
Carpooled (11.1%)
Worked At Home (8.74%)

In 2023, 77.3% of workers in Rainbow City, AL drove alone to work, followed by those who carpooled to work (11.1%) and those who worked at home (8.74%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

26.1 minutes

Average Travel Time

Using averages, employees in Rainbow City, AL have a shorter commute time (26.1 minutes) than the normal US worker (26.6 minutes). Additionally, 2.08% of the workforce in Rainbow City, AL have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Rainbow City, AL compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Rainbow City, AL distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rainbow City, AL have 2 cars.

Poverty

Poverty & Diversity

9.3% of the population for whom poverty status is determined in Rainbow City, AL (947 out of 10.2k people) live below the poverty line, a number that is lower than the national average of 12.4%. The largest demographic living in poverty are Females 25 - 34, followed by Females 18 - 24 and then Females < 5.

The most common racial or ethnic group living below the poverty line in Rainbow City, AL is White, followed by Black and Other.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals
Florida
4,915 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798. New York has the second highest (5,087), followed by Florida (4,915).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Health

90% of the population of Rainbow City, AL has health coverage, with 38.4% on employee plans, 21% on Medicaid, 14.1% on Medicare, 15.8% on non-group plans, and 0.707% on military or VA plans.

Primary care physicians in Etowah County, AL see 1312 patients per year on average, which represents a 6.49% increase from the previous year (1232 patients). Compare this to dentists who see 1984 patients per year, and mental health providers who see 753 patients per year.

Coverage

Patient to Clinician Ratios

Data is only available at the country level. Showing data for Etowah County, AL.

1,312 to 1

Patient to Primary Care Physician Ratio in Etowah County, AL

Primary care physicians in Etowah County, AL see an average of 1,312 patients per year. This represents a 6.49% increase from the previous year (1,232 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Etowah County, AL in comparison to its neighboring geographies.

Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 23.1% under 18 years, 20.4% between 18 and 34 years, 38.5% between 35 and 64 years, and 17.9% over 64 years.

By gender, of the total number of insured persons, 42.4% were men and 57.6% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

10%

Uninsured

38.4%

Employer Coverage

21%

Medicaid

14.1%

Medicare

15.8%

Non-Group

0.707%

Military or VA

Between 2022 and 2023, the percent of uninsured citizens in Rainbow City, AL grew by 20.2% from 8.34% to 10%.

The following chart shows how the percent of uninsured individuals in Rainbow City, AL changed over time compared with the percent of individuals enrolled in various types of health insurance.

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