New London, WI

Census Place

2024 Population

7,726

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

36.5

3.99% 1-year increase

2024 Poverty Rate

21%

20.2% 1-year increase

2024 Median Household Income

$60,612

1.36% 1-year decline

2024 Median Property Value

Population & Diversity

New London, WI is home to a population of 7.73k people, from which 99.2% are citizens.

As of 2024, 1.76% of New London, WI residents were born outside of the country (136 people).

In 2024, there were 22.2 times more White (Non-Hispanic) residents (6.86k people) in New London, WI than any other race or ethnicity. There were 309 Other (Hispanic) and 214 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99.2%

2024 Citizenship

99.4%

2023 Citizenship

As of 2024, 99.2% of New London, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in New London, WI was 99.4%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in New London, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in New London, WI

White (Non-Hispanic)
6.86k ± 663
Other (Hispanic)
309 ± 278
Two Races Including Other (Hispanic)
214 ± 140

7.08%

Hispanic Population

547 people

7.08% of the people in New London, WI are hispanic (547 people).

The following chart shows the 8 races represented in New London, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

1.76%

2024 Foreign-Born Population

136 people

2.06%

2023 Foreign-Born Population

154 people

As of 2024, 1.76% of New London, WI residents (136 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in New London, WI was 2.06%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in New London, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
69 ± 50
Gulf War (1990s)
14 ± 26
Korea
13 ± 23

New London, WI has a large population of military personnel who served in Vietnam, 4.93 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in New London, WI.

Economy

The economy of New London, WI employs 3.78k people. In 2024, the largest industries in New London, WI were Manufacturing (1,094 people), Health Care & Social Assistance (507 people), and Retail Trade (453 people), and the highest paying industries were Construction ($77,639), Public Administration ($70,341), and Educational Services ($69,048).

Employment

Occupations

3.78k

2024 Value

± 526

7.14%

1 Year growth

± 18.5%

From 2023 to 2024, employment in New London, WI grew at a rate of 7.14%, from 3.53k employees to 3.78k employees.

The most common job groups, by number of people living in New London, WI, are Production Occupations (497 people), Sales & Related Occupations (483 people), and Construction & Extraction Occupations (302 people). This chart illustrates the share breakdown of the primary jobs held by residents of New London, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

3.78k

2024 Value

± 526

7.14%

1 Year growth

± 18.5%

From 2023 to 2024, employment in New London, WI grew at a rate of 7.14%, from 3.53k employees to 3.78k employees.

The most common employment sectors for those who live in New London, WI, are Manufacturing (1,094 people), Health Care & Social Assistance (507 people), and Retail Trade (453 people). This chart shows the share breakdown of the primary industries for residents of New London, WI, though some of these residents may live in New London, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$59,932

Median earning men ± $6,188

$41,750

Median earning women ± $6,510

The industries with the best median earnings for men in 2024 are Construction ($78,958), Other Services Except Public Administration ($72,894), and Manufacturing ($61,607).

The industries with the best median earnings for women in 2024 are Public Administration ($72,102), Manufacturing ($65,944), and Educational Services, & Health Care & Social Assistance ($57,964).

Housing & Living

The median property value in New London, WI was $174,800 in 2024, which is 0.525 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $162,800 to $174,800, a 7.37% increase. The homeownership rate in New London, WI is 52%, which is lower than the national average of 65.2%.

People in New London, WI have an average commute time of 24.4 minutes, and they drove alone to work. Car ownership in New London, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$174,800

Median Property Value 2024

±$13,059

$1,748

Median Property Taxes

±$370

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In New London, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in New London, WI compared to it's parent and neighbor geographies.

Rent vs Own

52%

Homeownership

2024

60.9%

Homeowners with Mortgage

2024

In 2024, 52% of the housing units in New London, WI were occupied by their owner. This percentage grew from the previous year's rate of 48.5%.

This chart shows the percentage of owner in New London, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$60,612

Median Household Income

± $13,299

3.36k

Number of Households

± 477

In 2024, the median household income of the 3.36k households in New London, WI declined from $60,612 from the previous year's value of $61,447.

The following chart displays the households in New London, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $60k - $75k range.

Wage Distribution

The closest comparable wage GINI for New London, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (75.8%)
Worked At Home (8.64%)
Carpooled (7.98%)

In 2024, 75.8% of workers in New London, WI drove alone to work, followed by those who worked at home (8.64%) and those who carpooled to work (7.98%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

24.4 minutes

Average Travel Time

Using averages, employees in New London, WI have a shorter commute time (24.4 minutes) than the normal US worker (26.4 minutes). Additionally, 1.32% of the workforce in New London, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in New London, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in New London, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in New London, WI have 2 cars.

Poverty

Poverty & Diversity

21% of the population for whom poverty status is determined in New London, WI (1.61k out of 7.67k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 55 - 64, followed by Females 25 - 34 and then Females 65 - 74.

The most common racial or ethnic group living below the poverty line in New London, WI is White, followed by Hispanic and Other.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

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