New London, WI

Census Place

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2023 Population

7,492

2.04% 1-year growth

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2023 Median Age

35.1

3.84% 1-year decrease

2023 Poverty Rate

17.5%

0.311% 1-year increase

2023 Median Household Income

$61,447

14.7% 1-year growth

2023 Median Property Value

$162,800

7.81% 1-year growth

2023 Employed Population

3,529

1.88% 1-year growth

About

In 2023, New London, WI had a population of 7.49k people with a median age of 35.1 and a median household income of $61,447. Between 2022 and 2023 the population of New London, WI grew from 7,342 to 7,492, a 2.04% increase and its median household income grew from $53,580 to $61,447, a 14.7% increase.

The 5 largest ethnic groups in New London, WI are White (Non-Hispanic) (88.1%), Other (Hispanic) (3.87%), Two+ (Non-Hispanic) (1.9%), Asian (Non-Hispanic) (1.82%), and Two+ (Hispanic) (1.78%).

None of the households in New London, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.4% of the residents in New London, WI are U.S. citizens.

In 2023, the median property value in New London, WI was $162,800, and the homeownership rate was 48.5%.

Most people in New London, WI drove alone to work, and the average commute time was 25.9 minutes. The average car ownership in New London, WI was 2 cars per household.

United States Wisconsin Outagamie County, WI Waupaca County, WI Appleton, WI Outagamie County PUMA, WI Waupaca, Waushara, Green Lake & Marquette Counties PUMA, WI

Population & Diversity

New London, WI is home to a population of 7.49k people, from which 99.4% are citizens. As of 2023, 2.06% of New London, WI residents were born outside of the country (154 people).

In 2023, there were 22.8 times more White (Non-Hispanic) residents (6.6k people) in New London, WI than any other race or ethnicity. There were 290 Other (Hispanic) and 142 Two+ (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99.4%

2023 Citizenship

99.1%

2022 Citizenship

As of 2023, 99.4% of New London, WI residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in New London, WI was 99.1%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in New London, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in New London, WI

White (Non-Hispanic)
6.6k ± 782
Other (Hispanic)
290 ± 279
Two+ (Non-Hispanic)
142 ± 86.1

5.91%

Hispanic Population

443 people

5.91% of the people in New London, WI are hispanic (443 people).

The following chart shows the 7 races represented in New London, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
84,791 ± 7,097 people
India
23,051 ± 3,720 people
China
15,381 ± 3,041 people

In 2022, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 84,791 Wisconsin residents, followed by India with 23,051 and China with 15,381.

Foreign-Born Population

2.06%

2023 Foreign-Born Population

154 people

2.36%

2022 Foreign-Born Population

173 people

As of 2023, 2.06% of New London, WI residents (154 people) were born outside of the United States, which is lower than the national average of 13.8%. In 2022, the percentage of foreign-born citizens in New London, WI was 2.36%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in New London, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
52 ± 45
Gulf War (1990s)
31 ± 40
Gulf War (2001-)
29 ± 46

New London, WI has a large population of military personnel who served in Vietnam, 1.68 times greater than any other conflict.

Economy

The economy of New London, WI employs 3.53k people. The largest industries in New London, WI are Manufacturing (1,065 people), Health Care & Social Assistance (568 people), and Retail Trade (366 people), and the highest paying industries are Educational Services ($66,450), Public Administration ($63,393), and Manufacturing ($59,334).

Males in Wisconsin have an average income that is 1.32 times higher than the average income of females, which is $58,062. The income inequality in Wisconsin (measured using the Gini index) is 0.443, which is lower than than the national average.

Employment

Occupations

3.53k

2023 Value

± 500

1.88%

1 Year growth

± 19.6%

From 2022 to 2023, employment in New London, WI grew at a rate of 1.88%, from 3.46k employees to 3.53k employees.

The most common job groups, by number of people living in New London, WI, are Production Occupations (599 people), Sales & Related Occupations (461 people), and Office & Administrative Support Occupations (360 people). This chart illustrates the share breakdown of the primary jobs held by residents of New London, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

3.53k

2023 Value

± 500

1.88%

1 Year growth

± 19.6%

From 2022 to 2023, employment in New London, WI grew at a rate of 1.88%, from 3.46k employees to 3.53k employees.

The most common employment sectors for those who live in New London, WI, are Manufacturing (1,065 people), Health Care & Social Assistance (568 people), and Retail Trade (366 people). This chart shows the share breakdown of the primary industries for residents of New London, WI, though some of these residents may live in New London, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$52,432

Median earning men ± $6,483

$32,917

Median earning women ± $4,887

The industries with the best median earnings for men in 2023 are Other Services Except Public Administration ($70,997), Educational Services, & Health Care & Social Assistance ($61,071), and Manufacturing ($59,393).

The industries with the best median earnings for women in 2023 are Manufacturing ($57,361), Educational Services, & Health Care & Social Assistance ($37,813), and Finance & Insurance, & Real Estate & Rental & Leasing ($33,254).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for New London, WI. Showing the available data for Wisconsin.

2024 Election Results

Donald J. Trump (49.6%)
Republican Party
Kamala Harris (48.7%)
Democratic Party
Robert Kennedy (0.518%)
Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

US Representative Elections

US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

Education

Completions

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.

Measure

In 2022, 0.697% of men over 25 years of age had not completed any academic degree (no schooling), while 0.597% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.

Race

The most common educational levels obtained by the working population in 2022 were High School or Equivalent (1.41M), Some college (1.02M), and Bachelors Degree (921k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

Housing & Living

The median property value in New London, WI was $162,800 in 2023, which is 0.537 times smaller than the national average of $303,400. Between 2022 and 2023 the median property value increased from $151,000 to $162,800, a 7.81% increase. The homeownership rate in New London, WI is 48.5%, which is approximately the same as the national average of 65%.

People in New London, WI have an average commute time of 25.9 minutes, and they drove alone to work. Car ownership in New London, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$162,800

Median Property Value 2023

±$15,765

$1,515

Median Property Taxes

±$322

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In New London, WI the largest share of households pay taxes in the $2k - $3k range.

The chart underneath the paragraph shows the property taxes in New London, WI compared to it's parent and neighbor geographies.

Rent vs Own

48.5%

Homeownership

2023

64%

Homeowners with Mortgage

2023

In 2023, 48.5% of the housing units in New London, WI were occupied by their owner. This percentage declined from the previous year's rate of 51.2%.

This chart shows the percentage of owner in New London, WI compared it's parent and neighboring geographies.

Equity

Income by Location

Use the dropdown to filter by race/ethnicity.

Race/Ethnicity

Highest Median Household Income (Total)

Census Tract 127
Census Tract 1009

The following map shows all of the places in New London, WI colored by their Median Household Income (Total).

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$61,447

Median Household Income

± $9,303

3.12k

Number of Households

± 435

In 2023, the median household income of the 3.12k households in New London, WI grew to $61,447 from the previous year's value of $53,580.

The following chart displays the households in New London, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $60k - $75k range.

Wage Distribution

The closest comparable wage GINI for New London, WI is from Wisconsin.

0.443

2022 Wage GINI in Wisconsin

0.443

2021 Wage GINI in Wisconsin

In 2022, the income inequality in Wisconsin was 0.443 according to the GINI calculation of the wage distribution. Income inequality had a 0.043% decline from 2021 to 2022, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2023

Drove Alone (77.9%)
Walked (7.87%)
Carpooled (7.19%)

In 2023, 77.9% of workers in New London, WI drove alone to work, followed by those who walked to work (7.87%) and those who carpooled to work (7.19%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

25.9 minutes

Average Travel Time

Using averages, employees in New London, WI have a shorter commute time (25.9 minutes) than the normal US worker (26.6 minutes). Additionally, 3.16% of the workforce in New London, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in New London, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in New London, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in New London, WI have 2 cars.

Poverty

Poverty & Diversity

17.5% of the population for whom poverty status is determined in New London, WI (1.3k out of 7.42k people) live below the poverty line, a number that is higher than the national average of 12.4%. The largest demographic living in poverty are Females 25 - 34, followed by Females 55 - 64 and then Females 35 - 44.

The most common racial or ethnic group living below the poverty line in New London, WI is White, followed by Hispanic and Other.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals
Florida
4,915 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798. New York has the second highest (5,087), followed by Florida (4,915).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Health

93.2% of the population of New London, WI has health coverage, with 45.2% on employee plans, 25.2% on Medicaid, 11.5% on Medicare, 10.5% on non-group plans, and 0.808% on military or VA plans.

Primary care physicians in Waupaca County, WI see 1809 patients per year on average, which represents a 2.9% increase from the previous year (1758 patients). Compare this to dentists who see 2714 patients per year, and mental health providers who see 938 patients per year.

Coverage

Patient to Clinician Ratios

Data is only available at the country level. Showing data for Waupaca County, WI.

1,809 to 1

Patient to Primary Care Physician Ratio in Waupaca County, WI

Primary care physicians in Waupaca County, WI see an average of 1,809 patients per year. This represents a 2.9% increase from the previous year (1,758 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Waupaca County, WI in comparison to its neighboring geographies.

Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 28.2% under 18 years, 22.2% between 18 and 34 years, 35.3% between 35 and 64 years, and 14.3% over 64 years.

By gender, of the total number of insured persons, 44.2% were men and 55.8% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

6.84%

Uninsured

45.2%

Employer Coverage

25.2%

Medicaid

11.5%

Medicare

10.5%

Non-Group

0.808%

Military or VA

Between 2022 and 2023, the percent of uninsured citizens in New London, WI declined by 5.82% from 7.27% to 6.84%.

The following chart shows how the percent of uninsured individuals in New London, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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