New London, WI

Census Place

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    2024 Population
    7,726
    US Senator
    Ron Johnson
    Republican Party
    US Senator
    Tammy Baldwin
    Democratic Party
    2024 Median Age
    36.5
    3.99% 1-year increase
    2024 Poverty Rate
    21%
    20.2% 1-year increase
    2024 Median Household Income
    $60,612
    1.36% 1-year decline
    2024 Median Property Value
    $174,800
    7.37% 1-year growth
    2024 Employed Population
    3,781
    7.14% 1-year growth

    About

    None of the households in New London, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

    99.2% of the residents in New London, WI are U.S. citizens.

    In 2024, the median property value in New London, WI was $174,800, and the homeownership rate was 52%.

    Most people in New London, WI drove alone to work, and the average commute time was 24.4 minutes. The average car ownership in New London, WI was 2 cars per household.

    United StatesWisconsinOutagamie County, WIWaupaca County, WIAppleton, WIOutagamie County PUMA, WIWaupaca, Waushara, Green Lake & Marquette Counties PUMA, WI

    Population & Diversity

    New London, WI is home to a population of 7.73k people, from which 99.2% are citizens. As of 2024, 1.76% of New London, WI residents were born outside of the country (136 people).

    In 2024, there were 22.2 times more White (Non-Hispanic) residents (6.86k people) in New London, WI than any other race or ethnicity. There were 309 Other (Hispanic) and 214 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

    Population & Diversity

    Citizenship

    99.2%
    2024 Citizenship
    99.4%
    2023 Citizenship

    As of 2024, 99.2% of New London, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in New London, WI was 99.4%, meaning that the rate of citizenship has been decreasing.

    The following chart shows US citizenship percentages in New London, WI compared to that of it's neighboring and parent geographies.

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    Diversity

    Race and Ethnicity

    The 3 largest ethnic groups in New London, WI
    1. White (Non-Hispanic)
      6.86k ± 663
    2. Other (Hispanic)
      309 ± 278
    3. Two Races Including Other (Hispanic)
      214 ± 140
    7.08%
    Hispanic Population
    547 people

    In 2024, there were 22.2 times more White (Non-Hispanic) residents (6.86k people) in New London, WI than any other race or ethnicity. There were 309 Other (Hispanic) and 214 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

    7.08% of the people in New London, WI are hispanic (547 people).

    The following chart shows the 8 races represented in New London, WI as a share of the total population.

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    Global Diversity

    The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
    Most Common Origin
    1. Mexico
      90,085 ± 7,313 people
    2. India
      22,216 ± 3,653 people
    3. China
      14,090 ± 2,911 people

    In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

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    Foreign-Born Population

    1.76%
    2024 Foreign-Born Population
    136 people
    2.06%
    2023 Foreign-Born Population
    154 people

    As of 2024, 1.76% of New London, WI residents (136 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in New London, WI was 2.06%, meaning that the rate has been decreasing.

    The following chart shows the percentage of foreign-born residents in New London, WI compared to that of it's neighboring and parent geographies.

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    Military

    Veterans

    Most Common Service Period
    1. Vietnam
      69 ± 50
    2. Gulf War (1990s)
      14 ± 26
    3. Korea
      13 ± 23

    New London, WI has a large population of military personnel who served in Vietnam, 4.93 times greater than any other conflict.

    The chart shows the distribution of veterans by conflict in New London, WI.

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    Health

    94.5% of the population of New London, WI has health coverage, with 48% on employee plans, 22.8% on Medicaid, 13% on Medicare, 10.6% on non-group plans, and 0.157% on military or VA plans.

    Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

    By gender, of the total number of insured persons, 45.1% were men and 54.9% were women.

    Coverage

    Health Care Diversity

    In 2024, insured persons according to age ranges were distributed in 24.6% under 18 years, 23.3% between 18 and 34 years, 36.1% between 35 and 64 years, and 16% over 64 years.

    By gender, of the total number of insured persons, 45.1% were men and 54.9% were women.

    The following chart shows the number of people with health coverage by gender.

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    Uninsured People

    5.48%
    Uninsured
    48%
    Employer Coverage
    22.8%
    Medicaid
    13%
    Medicare
    10.6%
    Non-Group
    0.157%
    Military or VA

    Between 2023 and 2024, the percent of uninsured citizens in New London, WI declined by 20% from 6.84% to 5.48%.

    The following chart shows how the percent of uninsured individuals in New London, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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    Economy

    The economy of New London, WI employs 3.78k people. In 2024, the largest industries in New London, WI were Manufacturing (1,094 people), Health Care & Social Assistance (507 people), and Retail Trade (453 people), and the highest paying industries were Construction ($77,639), Public Administration ($70,341), and Educational Services ($69,048).

    Employment

    Occupations

    3.78k
    2024 Value
    ± 526
    7.14%
    1 Year growth
    ± 18.5%

    From 2023 to 2024, employment in New London, WI grew at a rate of 7.14%, from 3.53k employees to 3.78k employees.

    The most common job groups, by number of people living in New London, WI, are Production Occupations (497 people), Sales & Related Occupations (483 people), and Construction & Extraction Occupations (302 people). This chart illustrates the share breakdown of the primary jobs held by residents of New London, WI.

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    Unemployment Insurance Claims

    Data is only available at the state level. Showing data for Wisconsin.

    This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

    The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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    Industries

    Employment by Industries

    3.78k
    2024 Value
    ± 526
    7.14%
    1 Year growth
    ± 18.5%

    From 2023 to 2024, employment in New London, WI grew at a rate of 7.14%, from 3.53k employees to 3.78k employees.

    The most common employment sectors for those who live in New London, WI, are Manufacturing (1,094 people), Health Care & Social Assistance (507 people), and Retail Trade (453 people). This chart shows the share breakdown of the primary industries for residents of New London, WI, though some of these residents may live in New London, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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    Median Earnings by Industry

    $59,932
    Median earning men ± $6,188
    $41,750
    Median earning women ± $6,510

    The industries with the best median earnings for men in 2024 are Construction ($78,958), Other Services Except Public Administration ($72,894), and Manufacturing ($61,607).

    The industries with the best median earnings for women in 2024 are Public Administration ($72,102), Manufacturing ($65,944), and Educational Services, & Health Care & Social Assistance ($57,964).

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    Employment by Industry Sector

    Data is only available at the state level. Showing data for Wisconsin.
    Y-Axis
    1.6%
    Year-over-year growth
    Employment change between February 2022 and February 2023

    As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

    Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

    The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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    Civics

    In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

    Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

    Presidential Elections

    Voting results are not available for New London, WI. Showing the available data for Wisconsin.
    2024 Election Results
    1. Donald J. Trump (49.6%)
      Republican Party
    2. Kamala Harris (48.7%)
      Democratic Party
    3. Robert Kennedy (0.518%)
      Independent Party

    In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

    The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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    Senator Elections

    US Senators from Wisconsin

    Senatorial voting results are only available at the state level. Showing data for Wisconsin.
    Ron Johnson
    Senator from Wisconsin3
    Assumed office on January 3, 2011
    Tammy Baldwin
    Senator from Wisconsin1
    Assumed office on January 3, 2013

    Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

    In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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    Housing & Living

    The median property value in New London, WI was $174,800 in 2024, which is 0.525 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $162,800 to $174,800, a 7.37% increase. The homeownership rate in New London, WI is 52%, which is lower than the national average of 65.2%.

    People in New London, WI have an average commute time of 24.4 minutes, and they drove alone to work. Car ownership in New London, WI is approximately the same as the national average, with an average of 2 cars per household.

    Housing

    Property

    $174,800
    Median Property Value 2024
    ±$13,059
    $1,748
    Median Property Taxes
    ±$370

    The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In New London, WI the largest share of households pay taxes in the $3k+ range.

    The chart underneath the paragraph shows the property taxes in New London, WI compared to it's parent and neighbor geographies.

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    Rent vs Own

    52%
    Homeownership
    2024
    60.9%
    Homeowners with Mortgage
    2024

    In 2024, 52% of the housing units in New London, WI were occupied by their owner. This percentage grew from the previous year's rate of 48.5%.

    This chart shows the percentage of owner in New London, WI compared it's parent and neighboring geographies.

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    Equity

    Household Income

    Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
    $60,612
    Median Household Income
    ± $13,299
    3.36k
    Number of Households
    ± 477

    In 2024, the median household income of the 3.36k households in New London, WI declined from $60,612 from the previous year's value of $61,447.

    The following chart displays the households in New London, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $60k - $75k range.

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    Wage Distribution

    The closest comparable wage GINI for New London, WI is from Wisconsin.
    0.439
    2024 Wage GINI in Wisconsin
    0.441
    2023 Wage GINI in Wisconsin

    In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

    This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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    Transportation

    Commuter Transportation

    Most Common Commute in 2024
    1. Drove Alone (75.8%)
    2. Worked At Home (8.64%)
    3. Carpooled (7.98%)

    In 2024, 75.8% of workers in New London, WI drove alone to work, followed by those who worked at home (8.64%) and those who carpooled to work (7.98%).

    The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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    Commute Time

    24.4 minutes
    Average Travel Time

    Using averages, employees in New London, WI have a shorter commute time (24.4 minutes) than the normal US worker (26.4 minutes). Additionally, 1.32% of the workforce in New London, WI have "super commutes" in excess of 90 minutes.

    The chart below shows how the median household income in New London, WI compares to that of it's neighboring and parent geographies.

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    Car Ownership

    2 cars
    Average Number

    The following chart displays the households in New London, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in New London, WI have 2 cars.

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    Poverty

    Poverty & Diversity

    21% of the population for whom poverty status is determined in New London, WI (1.61k out of 7.67k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 55 - 64, followed by Females 25 - 34 and then Females 65 - 74.

    The most common racial or ethnic group living below the poverty line in New London, WI is White, followed by Hispanic and Other.

    The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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