Appleton, WI

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Population

73,832

0.526% growth

Median Age

35.5


Median Household Income

$55,817

3.6% growth

Poverty Rate

11.6%


Number of Employees

39,384

1.15% growth

Median Property Value

$140,000

1.6% growth

About

Economy

Health

Diversity

Education

Housing & Living

About

In 2017, Appleton, WI had a population of 73.8k people with a median age of 35.5 and a median household income of $55,817. Between 2016 and 2017 the population of Appleton, WI grew from 73,446 to 73,832, a 0.526% increase and its median household income grew from $53,878 to $55,817, a 3.6% increase.

The population of Appleton, WI is 81.4% White Alone, 7.12% Asian Alone, and 6.08% Hispanic or Latino. 11.7% of the people in Appleton, WI speak a non-English language, and 97% are U.S. citizens.

The largest universities in Appleton, WI are Lawrence University (438 degrees awarded in 2016).

The median property value in Appleton, WI is $140,000, and the homeownership rate is 65.7%. Most people in Appleton, WI commute by Drove Alone, and the average commute time is 17.6 minutes. The average car ownership in Appleton, WI is 2 cars per household.

Photo by Randen Pederson

United StatesWisconsinOutagamie County, WIWinnebago County, WICalumet County, WIAppleton, WIOshkosh-Neenah, WIOutagamie County PUMA, WIWinnebago County PUMA, WIFond du Lac & Calumet Counties PUMA, WI

Economy

The economy of Appleton, WI employs 39.4k people. The largest industries in Appleton, WI are Manufacturing (8,411 people), Health Care & Social Assistance (4,723 people), and Retail Trade (4,633 people), and the highest paying industries are Utilities ($72,778), Professional, Scientific, & Technical Services ($51,023), and Public Administration ($50,417).

Median household income in Appleton, WI is $55,817. Males in Appleton, WI have an average income that is 1.33 times higher than the average income of females, which is $46,291. The income inequality in Appleton, WI (measured using the Gini index) is 0.453, which is lower than than the national average.

Wages

Median Household Income

$55,817

2017 value

± $2,032

3.6%

1 Year Growth

± 4.57%

Households in Appleton, WI have a median annual income of $55,817, which is less than the median annual income of $60,336 across the entire United States. This is in comparison to a median income of $53,878 in 2016, which represents a 3.6% annual growth.

Look at the chart to see how the median household income in Appleton, WI compares to that of it's neighboring and parent geographies.

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Wage by Gender in Common Jobs

The PUMS dataset is not available at the place level, so we are showing data for the Wisconsin.

$61,348

Average Male Salary

± $1,322

$46,291

Average Female Salary

± $998

In 2017, full-time male employees in Appleton, WI made 1.33 times more than female employees.

This chart shows the gender-based wage disparity in the 5 most common occupations in Appleton, WI by number of full-time employees.

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Wage by Race and Ethnicity in Common Jobs

The PUMS dataset is not available at the place level, so we are showing data for the Wisconsin.

Highest Average Salaries by Race & Ethnicity

  1. Asian

    $51,905 ± $6,236

  2. White

    $46,737 ± $788

  3. Native Hawaiian and Other Pacific Islander

    $43,959 ± $36,574

In 2017 the highest paid race/ethnicity of Appleton, WI workers was Asian. These workers were paid 1.11 times more than White workers, who made the second highest salary of any race/ethnicity.

This chart shows the race- and ethnicity-based wage disparities in the 5 most common occupations in Appleton, WI by number of full-time employees.

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Wage Distribution

The closest comparable wage GINI for Appleton, WI is from Wisconsin.

0.453

2017 Wage GINI

0.452

2016 Wage GINI

In 2017, the income inequality in Wisconsin was 0.453 according to the GINI calculation of the wage distribution. Income inequality had a 0.212% growth from 2016 to 2017, which means that wage distribution grew somewhat less even.

The 2017 the GINI for Wisconsin was lower than than the national average of 0.479. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Income by Location

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Highest Median Household Income (Total)

  1. Census Tract 125.03

  2. Census Tract 129.02

  3. Census Tract 125.04

In 2017, the place with the highest Median Household Income (Total) in Appleton, WI was Census Tract 125.03 with a value of $130,859, followed by Census Tract 129.02 and Census Tract 125.04, with respective values of $77,250 and $76,641.

The following map shows all of the places in Appleton, WI colored by their Median Household Income (Total).

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Poverty by Age and Gender

Females 18 - 24

Largest Demographic Living in Poverty

11.6% of the population for whom poverty status is determined in Appleton, WI (8.28k out of 71.4k people) live below the poverty line, a number that is lower than the national average of 13.4%. The largest demographic living in poverty are Females 18 - 24, followed by Females 25 - 34 and then Females 35 - 44.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Poverty by Race and Ethnicity

Largest Race or Ethnicity Living in Poverty

  1. White

    5,620 ± 476

  2. Hispanic

    987 ± 220

  3. Black

    915 ± 197

The most common racial or ethnic group living below the poverty line in Appleton, WI is White, followed by Hispanic and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Occupations

Employment by Occupations

39.4k

2017 Value

± 1,094

1.15%

1 Year growth

± 3.92%

From 2016 to 2017, employment in Appleton, WI grew at a rate of 1.15%, from 38.9k employees to 39.4k employees.

The most common job groups, by number of people living in Appleton, WI, are Office & Administrative Support Occupations (5,222 people), Sales & Related Occupations (4,270 people), and Production Occupations (4,269 people). This chart illustrates the share breakdown of the primary jobs held by residents of Appleton, WI.

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Most Common

The most common jobs held by residents of Appleton, WI, by number of employees, are Office & Administrative Support Occupations (5,222 people), Sales & Related Occupations (4,270 people), and Production Occupations (4,269 people).

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Most Specialized

Compared to other places, Appleton, WI has an unusually high number of residents working as Production Occupations (1.87 times higher than expected), Material Moving Occupations (1.56 times), and Food Preparation & Serving Related Occupations (1.28 times).

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Highest Paid

The highest paid jobs held by residents of Appleton, WI, by median earnings, are Architecture & Engineering Occupations ($75,101), Management Occupations ($70,143), and Computer, Engineering, & Science Occupations ($64,130).

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Industries

Employment by Industries

39.4k

2017 Value

± 1,094

1.15%

1 Year growth

± 3.92%

From 2016 to 2017, employment in Appleton, WI grew at a rate of 1.15%, from 38.9k employees to 39.4k employees.

The most common employment sectors for those who live in Appleton, WI, are Manufacturing (8,411 people), Health Care & Social Assistance (4,723 people), and Retail Trade (4,633 people). This chart shows the share breakdown of the primary industries for residents of Appleton, WI, though some of these residents may live in Appleton, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Most Common

The most common industries in Appleton, WI, by number of employees, are Manufacturing (8,411 people), Health Care & Social Assistance (4,723 people), and Retail Trade (4,633 people).

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Most Specialized

Compared to other places, Appleton, WI has an unusually high number of Manufacturing (2.11 times higher than expected), Accommodation & Food Services (1.2 times), and Finance & Insurance (1.13 times) industries.

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Highest Paying

The highest paying industries in Appleton, WI, by median earnings, are Utilities ($72,778), Professional, Scientific, & Technical Services ($51,023), and Public Administration ($50,417).

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Domestic Trade

Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Top Domestic Production in Dollars

  1. Other foodstuffs

    $37.5B

  2. Mixed freight

    $28B

  3. Machinery

    $26B

In 2015, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $37.5B, followed by Mixed freight with $28B and Machinery and $26B.

The following chart shows the share of these products in relation to all outbound Wisconsin products.

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Domestic Trade Growth

Showing data for Wisconsin state.

$325B

2015 Value

$493B

Projected 2045 Value

51.7% growth

In 2015, total outbound Wisconsin trade was $325B. This is expected to increase 51.7% to $493B by 2045.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

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Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Most Common Trade Partners

  1. Illinois

    $28.7B

  2. Minnesota

    $28.3B

  3. Michigan

    $10.2B

In 2015, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $28.7B, followed by Minnesota with $28.3B and Michigan and $10.2B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

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Health

93.8% of the population of Appleton, WI has health coverage, with 58.4% on employee plans, 14.2% on Medicaid, 9.5% on Medicare, 10.6% on non-group plans, and 1.04% on military or VA plans.

Per capita personal health care spending in the place of Appleton, WI was $8,702 in 2014. This is a 6.26% increase from the previous year ($8,189).

Primary care physicians in Appleton, WI see 1247 patients per year on average, which represents a 0.565% increase from the previous year (1240 patients). Compare this to dentists who see 1516 patients per year, and mental health providers who see 560 patients per year.

Comparing across all counties in the state, Adams County and Menominee County have the highest prevalence of diabetes (13.1%). Additionally, Menominee County has the highest prevalence of adult obesity (45.1%)

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Wisconsin.

1247 to 1

Primary Care Physicians

Primary care physicians in Wisconsin see an average of 1247 patients per year. This represents a 0.565% increase from the previous year (1240 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Wisconsin in comparison to neighboring states.

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Behavioral Health Conditions

Data only available at the state level.

State with the Highest Prevalence

  1. West Virginia

    8.26% of the population affected

  2. Arkansas

    8.13% of the population affected

  3. New Hampshire

    7.98% of the population affected

In 2016, West Virginia had the highest prevalence of adults with major depressive episode, with 8.26% of the population affected. The second highest is Arkansas (8.13%), followed by New Hampshire (7.98%).

The following map shows the percent of individuals with major depressive episode by state over multiple years.

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Access and Quality

Data only available at state level.

Most prevalent states

  1. Mississippi

    19.2% of adults

  2. Texas

    17.9% of adults

  3. Louisiana

    17.6% of adults

In 2016, Mississippi had the highest prevalence of adults who haven't seen a doctor in the past 12 months due to cost, at 19.2%. It is followed by Texas (17.9%) and Louisiana (17.6%).

The following map shows the prevalence of adults who haven't seen a doctor in the past 12 months due to cost by state over multiple years.

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Health Care Spending

Data is only available at the state level. Showing data for Wisconsin.

$8,702

Total Per Capita Spending on Personal Health Care 

$5,159

Per Enrollee Private Health Insurance Spending on Personal Health Care

$7,057

Per Enrollee Medicaid Spending on Personal Health Care

$9,608

Per Enrollee Medicare Spending on Personal Health Care

Between 2013 and 2014, all personal health care spending per capita in Wisconsin (including private, Medicare, and Medicaid) grew 6.26%, from $8,189 to $8,702.

The following chart shows how this spending changed over time in comparison to Medicaid, Medicare, and private insurance spending, per enrollee.

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Health Care Coverage

6.22%

Uninsured

58.4%

Employer Coverage

14.2%

Medicaid

9.5%

Medicare

10.6%

Non-Group

1.04%

Military or VA

Between 2016 and 2017, the percent of uninsured citizens in Appleton, WI declined by 6.93% from 6.69% to 6.22%.

The following chart shows how the percent of uninsured individuals in Appleton, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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Health Risks

Data available at the county level.

Most at risk counties

  1. Adams County

    13.1% prevalence

  2. Menominee County

    13.1% prevalence

  3. Marquette County

    12.4% prevalence

Adams County and Menominee County have the highest prevalence of diabetes in Wisconsin, at 13.1%.

The following map shows the prevalence of diabetes in Wisconsin by county over multiple years.

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Diversity

Appleton, WI is home to a population of 73.8k people, from which 97% are citizens. As of 2017, 6.98% of Appleton, WI residents were born outside of the country.

The ethnic composition of the population of Appleton, WI is composed of 60.1k White Alone residents (81.4%), 5.26k Asian Alone residents (7.12%), 4.49k Hispanic or Latino residents (6.08%), 2.01k Black or African American Alone residents (2.72%), 1.42k Two or More Races residents (1.92%), 442 American Indian & Alaska Native Alone residents (0.599%), 94 Some Other Race Alone residents (0.127%), and 30 Native Hawaiian & Other Pacific Islander Alone residents (0.0406%).

The most common foreign languages spoken in Appleton, WI are Spanish or Spanish Creole (3,489 speakers), Hmong (3,009 speakers), and Chinese (316 speakers).

Age

Age by Nativity

35

Median Native-Born Age

± 0.6

41

Median Foreign-Born Age

± 1.9

In 2017, the median age of all people in Appleton, WI was 35.5. Native-born citizens, with a median age of 35, were generally younger than than foreign-born citizens, with a median age of 41. But people in Appleton, WI are getting getting older. In 2016, the average age of all Appleton, WI residents was 35.

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Heritage

Foreign-Born Population

6.98%

2017 Foreign-Born Population

6.43%

2016 Foreign-Born Population

As of 2017, 6.98% of Appleton, WI residents were born outside of the United States, which is lower than the national average of 13.7%. In 2016, the percentage of foreign-born citizens in Appleton, WI was 6.43%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Appleton, WI compared to that of it's neighboring and parent geographies.

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Global Diversity

Most Common Origin

  1. Mexico

    89,715 ± 7,296 people

  2. India

    23,224 ± 3,734 people

  3. Laos

    17,104 ± 3,206 people

In 2017, the most common birthplace for the foreign-born residents of Appleton, WI was Mexico, the natal country of 89,715 Appleton, WI residents, followed by India with 23,224 and Laos with 17,104.

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Citizenship

97%

2017 Citizenship

97%

2016 Citizenship

As of 2017, 97% of Appleton, WI residents were US citizens, which is higher than the national average of 93.1%. In 2016, the percentage of US citizens in Appleton, WI was 97%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Appleton, WI compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

Most Common

  1. White Alone

    60.1k ± 845

  2. Asian Alone

    5.26k ± 449

  3. Hispanic or Latino

    4.49k ± 675

In 2017, there were 11.4 times more White Alone residents (60.1k people) in Appleton, WI than any other race or ethnicity. There were 5.26k Asian Alone and 4.49k Hispanic or Latino residents, the second and third most common racial or ethnic groups.

The following bar chart shows the 8 races and ethnicities represented in Appleton, WI as a share of the total population.

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Non-English Speakers

Most Common Languages

  1. Spanish or Spanish Creole

    3,489 speakers (5.12%)

  2. Hmong

    3,009 speakers (4.42%)

  3. Chinese

    316 speakers (0.464%)

11.7% of Appleton, WI citizens are speakers of a non-English language, which is lower than the national average of 21.5%. In 2015, the most common non-English language spoken in Appleton, WI was Spanish or Spanish Creole. 5.12% of the overall population of Appleton, WI are native Spanish or Spanish Creole speakers. 4.42% speak Hmong and 0.464% speak Spanish or Spanish Creole, the next two most common languages.

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Military

Veterans

Most Common Service Period

  1. Vietnam

    1,067 ± 159

  2. Gulf War (2001-)

    723 ± 202

  3. Gulf War (1990s)

    468 ± 112

Appleton, WI has a large population of military personnel who served in Vietnam, 1.48 times greater than any other conflict.

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Education

In 2016, universities in Appleton, WI awarded 438 degrees. The student population of Appleton, WI is skewed towards women, with 704 male students and 824 female students.

Most students graduating from Universities in Appleton, WI are White (318 and 80.9%), followed by Hispanic or Latino (20 and 5.09%), Two or More Races (20 and 5.09%), and Asian (17 and 4.33%).

The largest universities in Appleton, WI by number of degrees awarded are Lawrence University (438 and 100%).

The most popular majors in Appleton, WI are General Music Performance (50 and 11.4%), General Biological Sciences (39 and 8.9%), and General Psychology (38 and 8.68%).

The median tuition costs in Appleton, WI are $44,544 for private four year colleges, and $N/A and $N/A respectively, for public four year colleges for in-state students and out-of-state students.

Concentrations

Most Common

  1. General Music Performance

    50 degrees awarded

  2. General Biological Sciences

    39 degrees awarded

  3. General Psychology

    38 degrees awarded

In 2015, the most common concentation for Bachelors Degree recipients in Appleton, WI was General Music Performance with 50 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Appleton, WI according to their major.

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Universities

Lawrence University

Largest Universities by degrees awarded

438 degrees awarded

$N/A

Median In-State Public

$44,544

Median Private

In 2016, the Appleton, WI institution with the largest number of graduating students was Lawrence University with 438 degrees awarded.

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Student Gender for Common Institutions

182

Degrees Awarded to Men

256

Degrees Awarded to Women

In 2016, 182 men were awarded degrees from institutions in Appleton, WI, which is 0.711 times less than the 256 female students who received degrees in the same year.

This chart displays the gender disparity between the institutions in Appleton, WI by degrees awarded.

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Student Race and Ethnicity

Most Common Student Race or Ethnicity

  1. White

    318 degrees awarded

  2. Hispanic or Latino

    20 degrees awarded

  3. Two or More Races

    20 degrees awarded

In 2016 the majority of degrees awarded at institutions in Appleton, WI were to White students. These 318 degrees mean that there were 15.9 times more White students then the next closest race/ethnicity group, Hispanic or Latino, with 20 degrees awarded.

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Housing & Living

The median property value in Appleton, WI was $140,000 in 2017, which is 0.643 times smaller than the national average of $217,600. Between 2016 and 2017 the median property value increased from $137,800 to $140,000, a 1.6% increase. The homeownership rate in Appleton, WI is 65.7%, which is higher than the national average of 63.9%. People in Appleton, WI have an average commute time of 17.6 minutes, and they commute by Drove Alone. Car ownership in Appleton, WI is approximately the same as the national average, with an average of 2 cars per household.

Income

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$55,817

Median Household Income

± $2,032

28.9k

Number of Households

± 940

In 2017, the median household income of the 28.9k households in Appleton, WI grew to $55,817 from the previous year's value of $53,878.

The following chart displays the households in Appleton, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Housing

Property Value

$140,000

2017 Median

± $1,641

$137,800

2016 Median

± $1,673

In 2017, the median property value in Appleton, WI grew to to $140,000 from the previous year's value of $137,800.

The following charts display, first, the property values in Appleton, WI compared to it's parent and neighbor geographies and, second, owner-occupied housing units distributed between a series of property value buckets compared to the national averages for each bucket. In Appleton, WI the largest share of households have a property value in the $125k - $150k range.

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Property Taxes

$2k - $3k

Average Range

This chart shows the households in Appleton, WI distributed between a series of property tax buckets compared to the national averages for each bucket. In Appleton, WI the largest share of households pay taxes in the $2k - $3k range.

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Rent vs Own

65.7%

2017 Homeownership

66.2%

2016 Homeownership

In 2017, 65.7% of the housing units in Appleton, WI were occupied by their owner. This percentage declined from the previous year's rate of 66.2%.

This percentage of owner-occupation is higher than the national average of 63.9%. This chart shows the ownership percentage in Appleton, WI compared it's parent and neighboring geographies.

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Transportation

Car Ownership

2 cars

Average Number

The following chart displays the households in Appleton, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Appleton, WI have 2 cars, followed by 1 car.

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Commute Time

17.6 minutes

Average Travel Time

Using averages, employees in Appleton, WI have a shorter commute time (17.6 minutes) than the normal US worker (25.1 minutes). Additionally, 1.61% of the workforce in Appleton, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Appleton, WI compares to that of it's neighboring and parent geographies.

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Commuter Transportation

Most Common Method of Travel

  1. Drove Alone

    82.1%

  2. Carpooled

    8.18%

  3. Walked

    3.78%

In 2017, the most common method of travel for workers in Appleton, WI was Drove Alone, followed by those who Carpooled and those who Walked.

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