Appleton, WI

Census Place

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2024 Population
75,023
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2024 Median Age
37.5
1.63% 1-year increase
2024 Poverty Rate
8.26%
2.55% 1-year decrease
2024 Median Household Income
$80,483
3.92% 1-year growth
2024 Median Property Value
$231,400
9.41% 1-year growth
2024 Employed Population
39,843
0.417% 1-year decline

About

None of the households in Appleton, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

97.1% of the residents in Appleton, WI are U.S. citizens.

The largest universities in Appleton, WI are Lawrence University (431 degrees awarded in 2023).

In 2024, the median property value in Appleton, WI was $231,400, and the homeownership rate was 67.1%.

Most people in Appleton, WI drove alone to work, and the average commute time was 19.3 minutes. The average car ownership in Appleton, WI was 2 cars per household.

United StatesWisconsinCalumet County, WIOutagamie County, WIWinnebago County, WIAppleton, WIOshkosh-Neenah, WIOutagamie County PUMA, WI

Population & Diversity

Appleton, WI is home to a population of 75k people, from which 97.1% are citizens. As of 2024, 7.18% of Appleton, WI residents were born outside of the country (5.39k people).

In 2024, there were 12 times more White (Non-Hispanic) residents (59.6k people) in Appleton, WI than any other race or ethnicity. There were 4.96k Asian (Non-Hispanic) and 2.29k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

97.1%
2024 Citizenship
96.9%
2023 Citizenship

As of 2024, 97.1% of Appleton, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Appleton, WI was 96.9%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Appleton, WI compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Appleton, WI
  1. White (Non-Hispanic)
    59.6k ± 950
  2. Asian (Non-Hispanic)
    4.96k ± 646
  3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    2.29k ± 365
6.58%
Hispanic Population
4.94k people

In 2024, there were 12 times more White (Non-Hispanic) residents (59.6k people) in Appleton, WI than any other race or ethnicity. There were 4.96k Asian (Non-Hispanic) and 2.29k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

6.58% of the people in Appleton, WI are hispanic (4.94k people).

The following chart shows the 8 races represented in Appleton, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    89,915 ± 7,306 people
  2. India
    21,992 ± 3,634 people
  3. China
    14,287 ± 2,931 people

In 2023, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 89,915 Wisconsin residents, followed by India with 21,992 and China with 14,287.

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Foreign-Born Population

7.18%
2024 Foreign-Born Population
5.39k people
7.15%
2023 Foreign-Born Population
5.36k people

As of 2024, 7.18% of Appleton, WI residents (5.39k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Appleton, WI was 7.15%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Appleton, WI compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    1,055 ± 224
  2. Gulf War (2001-)
    905 ± 189
  3. Gulf War (1990s)
    472 ± 157

Appleton, WI has a large population of military personnel who served in Vietnam, 1.17 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Appleton, WI.

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Economy

The economy of Appleton, WI employs 39.8k people. In 2024, the largest industries in Appleton, WI were Manufacturing (8,196 people), Health Care & Social Assistance (5,377 people), and Retail Trade (4,375 people), and the highest paying industries were Utilities ($135,862), Mining, Quarrying, & Oil & Gas Extraction ($83,681), and Real Estate & Rental & Leasing ($70,625).

Employment

Occupations

39.8k
2024 Value
± 1,456
−0.417%
1 Year decline
± 5.16%

From 2023 to 2024, employment in Appleton, WI declined at a rate of −0.417%, from 40k employees to 39.8k employees.

The most common job groups, by number of people living in Appleton, WI, are Office & Administrative Support Occupations (4,257 people), Production Occupations (4,243 people), and Management Occupations (3,926 people). This chart illustrates the share breakdown of the primary jobs held by residents of Appleton, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

39.8k
2024 Value
± 1,456
−0.417%
1 Year decline
± 5.16%

From 2023 to 2024, employment in Appleton, WI declined at a rate of −0.417%, from 40k employees to 39.8k employees.

The most common employment sectors for those who live in Appleton, WI, are Manufacturing (8,196 people), Health Care & Social Assistance (5,377 people), and Retail Trade (4,375 people). This chart shows the share breakdown of the primary industries for residents of Appleton, WI, though some of these residents may live in Appleton, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$56,951
Median earning men ± $2,785
$41,178
Median earning women ± $1,484

The industries with the best median earnings for men in 2024 are Public Administration ($78,495), Finance & Insurance, & Real Estate & Rental & Leasing ($76,125), and Construction ($70,039).

The industries with the best median earnings for women in 2024 are Construction ($71,544), Wholesale Trade ($66,815), and Finance & Insurance, & Real Estate & Rental & Leasing ($55,000).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.
Y-Axis
1.6%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Appleton, WI. Showing the available data for Wisconsin.
2024 Election Results
  1. Donald J. Trump (49.6%)
    Republican Party
  2. Kamala Harris (48.7%)
    Democratic Party
  3. Robert Kennedy (0.518%)
    Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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Education

In 2023, universities in Appleton, WI awarded 431 degrees. The student population of Appleton, WI in 2023 is skewed towards women, with 655 male students and 755 female students.

Most students graduating from Universities in Appleton, WI are White (257 and 68.4%), Hispanic or Latino (55 and 14.6%), Asian (32 and 8.51%), and Black or African American (18 and 4.79%).

The largest universities in Appleton, WI by number of degrees awarded are Lawrence University (431 and 100%).

The most popular majors in Appleton, WI are General Psychology (43 and 9.98%), General Music Performance (42 and 9.74%), and General Biological Sciences (36 and 8.35%).

The median tuition cost in Appleton, WI for private four year colleges is $55,149.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University
Measure

In 2023 in Appleton, WI, the percentage of applicants admitted was 63%, while the percentage of admitted who enrolled was 15.3%. The number of students enrolled in 2023 was 1,410 (46.5% men and 53.5% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2023 there were 1,410 students enrolled in Appleton, WI, 46.5% men and 53.5% women.

By race, the largest number of students enrolled was concentrated in White with 852 records, of which 54.6% were women and 45.4% men.

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Completions

Concentrations

Most Common
  1. General Psychology
    43 degrees awarded
  2. General Music Performance
    42 degrees awarded
  3. General Biological Sciences
    36 degrees awarded

In 2023, the most common concentation for Bachelors Degree recipients in Appleton, WI was General Psychology with 43 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Appleton, WI according to their major.

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Universities

Gender
Race
Lawrence University
Largest Universities by degrees awarded
431 degrees awarded

In 2023, the institution with the largest number of graduating students was Lawrence University with 431 degrees awarded.

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Student Diversity

University

In 2023, 184 men were awarded degrees from institutions in Appleton, WI, which is 0.745 times less than the 247 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 257 degrees mean that there were 4.67 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 55 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Tuition

Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($55,149) is the sector with the highest median state tuition in 2023.

Private not-for-profit, 4-year or above ($312) is the sector with the highest median state fee in 2023.

Private not-for-profit, 4-year or above ($900) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Housing & Living

The median property value in Appleton, WI was $231,400 in 2024, which is 0.696 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $211,500 to $231,400, a 9.41% increase. The homeownership rate in Appleton, WI is 67.1%, which is higher than the national average of 65.2%.

People in Appleton, WI have an average commute time of 19.3 minutes, and they drove alone to work. Car ownership in Appleton, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$231,400
Median Property Value 2024
±$5,319
$20,806
Median Property Taxes
±$852

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Appleton, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Appleton, WI compared to it's parent and neighbor geographies.

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Rent vs Own

67.1%
Homeownership
2024
63.2%
Homeowners with Mortgage
2024

In 2024, 67.1% of the housing units in Appleton, WI were occupied by their owner. This percentage grew from the previous year's rate of 66.7%.

This chart shows the percentage of owner in Appleton, WI compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$80,483
Median Household Income
± $3,317
31k
Number of Households
± 1,255

In 2024, the median household income of the 31k households in Appleton, WI grew to $80,483 from the previous year's value of $77,450.

The following chart displays the households in Appleton, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Appleton, WI is from Wisconsin.
0.441
2023 Wage GINI in Wisconsin
0.443
2022 Wage GINI in Wisconsin

In 2023, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 0.492% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (74.4%)
  2. Worked At Home (12.6%)
  3. Carpooled (8.52%)

In 2024, 74.4% of workers in Appleton, WI drove alone to work, followed by those who worked at home (12.6%) and those who carpooled to work (8.52%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

19.3 minutes
Average Travel Time

Using averages, employees in Appleton, WI have a shorter commute time (19.3 minutes) than the normal US worker (26.4 minutes). Additionally, 1.83% of the workforce in Appleton, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Appleton, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Appleton, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Appleton, WI have 2 cars.

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Poverty

Poverty & Diversity

8.26% of the population for whom poverty status is determined in Appleton, WI (6.01k out of 72.7k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 25 - 34, followed by Females 18 - 24 and then Males 6 - 11.

The most common racial or ethnic group living below the poverty line in Appleton, WI is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

95.7% of the population of Appleton, WI has health coverage, with 56.4% on employee plans, 13.9% on Medicaid, 12.5% on Medicare, 11.6% on non-group plans, and 1.34% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

By gender, of the total number of insured persons, 49.7% were men and 50.3% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 24.7% under 18 years, 22% between 18 and 34 years, 37.2% between 35 and 64 years, and 16.1% over 64 years.

By gender, of the total number of insured persons, 49.7% were men and 50.3% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

4.31%
Uninsured
56.4%
Employer Coverage
13.9%
Medicaid
12.5%
Medicare
11.6%
Non-Group
1.34%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Appleton, WI declined by 11.7% from 4.88% to 4.31%.

The following chart shows how the percent of uninsured individuals in Appleton, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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