San Marcos, TX

Census Place

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2024 Population
70,897
US Senator
John Cornyn
Republican Party
US Senator
Ted Cruz
Republican Party
2024 Poverty Rate
26.9%
0.842% 1-year increase
2024 Median Household Income
$51,281
0.492% 1-year growth
2024 Median Property Value
$310,400
15.1% 1-year growth
2024 Employed Population
39,728
3.18% 1-year growth

About

None of the households in San Marcos, TX reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

94.2% of the residents in San Marcos, TX are U.S. citizens.

The largest universities in San Marcos, TX are Texas State University (8,781 degrees awarded in 2023) and Total Transformation Institute of Cosmetology (54 degrees).

In 2024, the median property value in San Marcos, TX was $310,400, and the homeownership rate was 30.8%.

Most people in San Marcos, TX drove alone to work, and the average commute time was 24 minutes. The average car ownership in San Marcos, TX was 2 cars per household.

United StatesTexasCaldwell County, TXGuadalupe County, TXHays County, TXAustin-Round Rock, TXSan Antonio-New Braunfels, TXCapital Area COG (East)--Bastrop, Caldwell, Fayette & Lee Counties PUMA, TXCapital Area COG (Southwest)--Hays County (West) PUMA, TXCapital Area COG (Southwest)--Hays County (East) PUMA, TXAlamo Area COG (Northeast)--Guadalupe County PUMA, TX

Population & Diversity

San Marcos, TX is home to a population of 70.9k people, from which 94.2% are citizens. As of 2024, 9.13% of San Marcos, TX residents were born outside of the country (6.48k people).

In 2024, there were 2.66 times more White (Non-Hispanic) residents (31.6k people) in San Marcos, TX than any other race or ethnicity. There were 11.9k Two Races Including Other (Hispanic) and 10.1k White (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

94.2%
2024 Citizenship
95.1%
2023 Citizenship

As of 2024, 94.2% of San Marcos, TX residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in San Marcos, TX was 95.1%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in San Marcos, TX compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in San Marcos, TX
  1. White (Non-Hispanic)
    31.6k ± 1.49k
  2. Two Races Including Other (Hispanic)
    11.9k ± 1.47k
  3. White (Hispanic)
    10.1k ± 1.73k
42.2%
Hispanic Population
29.9k people

In 2024, there were 2.66 times more White (Non-Hispanic) residents (31.6k people) in San Marcos, TX than any other race or ethnicity. There were 11.9k Two Races Including Other (Hispanic) and 10.1k White (Hispanic) residents, the second and third most common ethnic groups.

42.2% of the people in San Marcos, TX are hispanic (29.9k people).

The following chart shows the 8 races represented in San Marcos, TX as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Texas.
Most Common Origin
  1. Mexico
    2,397,739 ± 36,447 people
  2. India
    325,248 ± 13,925 people
  3. El Salvador
    221,729 ± 11,517 people

In 2023, the most common birthplace for the foreign-born residents of Texas was Mexico, the natal country of 2,397,739 Texas residents, followed by India with 325,248 and El Salvador with 221,729.

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Foreign-Born Population

9.13%
2024 Foreign-Born Population
6.48k people
8.25%
2023 Foreign-Born Population
5.68k people

As of 2024, 9.13% of San Marcos, TX residents (6.48k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in San Marcos, TX was 8.25%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in San Marcos, TX compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Gulf War (2001-)
    1,110 ± 417
  2. Vietnam
    916 ± 284
  3. Gulf War (1990s)
    385 ± 230

San Marcos, TX has a large population of military personnel who served in Gulf War (2001-), 1.21 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in San Marcos, TX.

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Economy

The economy of San Marcos, TX employs 39.7k people. In 2024, the largest industries in San Marcos, TX were Accommodation & Food Services (6,529 people), Educational Services (5,993 people), and Retail Trade (5,769 people), and the highest paying industries were Utilities ($76,250), Mining, Quarrying, & Oil & Gas Extraction ($54,271), and Public Administration ($53,793).

Employment

Occupations

39.7k
2024 Value
± 2,186
3.18%
1 Year growth
± 7.79%

From 2023 to 2024, employment in San Marcos, TX grew at a rate of 3.18%, from 38.5k employees to 39.7k employees.

The most common job groups, by number of people living in San Marcos, TX, are Food Preparation & Serving Related Occupations (5,372 people), Sales & Related Occupations (4,919 people), and Office & Administrative Support Occupations (4,118 people). This chart illustrates the share breakdown of the primary jobs held by residents of San Marcos, TX.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Texas.

This chart shows weekly unemployment insurance claims in Texas (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

39.7k
2024 Value
± 2,186
3.18%
1 Year growth
± 7.79%

From 2023 to 2024, employment in San Marcos, TX grew at a rate of 3.18%, from 38.5k employees to 39.7k employees.

The most common employment sectors for those who live in San Marcos, TX, are Accommodation & Food Services (6,529 people), Educational Services (5,993 people), and Retail Trade (5,769 people). This chart shows the share breakdown of the primary industries for residents of San Marcos, TX, though some of these residents may live in San Marcos, TX and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$33,874
Median earning men ± $4,295
$22,447
Median earning women ± $3,874

The industries with the best median earnings for men in 2024 are Public Administration ($60,557), Agriculture, Forestry, Fishing & Hunting, & Mining ($54,271), and Finance & Insurance, & Real Estate & Rental & Leasing ($43,623).

The industries with the best median earnings for women in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($52,391), Agriculture, Forestry, Fishing & Hunting, & Mining ($43,962), and Public Administration ($42,633).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Texas.
Y-Axis
4.59%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 13.8M people employed in Texas. This represents a 4.59% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 9.63%.

The following chart shows monthly employment numbers for each industry sector in Texas.

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Civics

In the 2024 presidential election, the popular vote in Texas went to Donald J. Trump with 56.1% of the vote. The runner-up was Kamala Harris (42.5%), followed by Jill Stein (0.726%).

John Cornyn and Ted Cruz are the senators currently representing the state of Texas. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Texas is currently represented by 38 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for San Marcos, TX. Showing the available data for Texas.
2024 Election Results
  1. Donald J. Trump (56.1%)
    Republican Party
  2. Kamala Harris (42.5%)
    Democratic Party
  3. Jill Stein (0.726%)
    Green Party

In the 2024 presidential election, the popular vote in Texas went to Donald J. Trump with 56.1% of the vote. The runner-up was Kamala Harris (42.5%), followed by Jill Stein (0.726%).

The following chart shows the popular vote results in Texas for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Texas

Senatorial voting results are only available at the state level. Showing data for Texas.
John Cornyn
Senator from Texas2
Assumed office on December 2, 2002
Phil Gramm resigned (effective November 30, 2002) a few weeks before the expiration of his term in hopes that his successor, fellow Republican John Cornyn, could gain seniority over other newly elected senators. However, Cornyn did not gain additional seniority due to a 1980 Rules Committee policy.
Ted Cruz
Senator from Texas1
Assumed office on January 3, 2013

John Cornyn and Ted Cruz are the senators currently representing Texas.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Texas over time, excluding special elections, colored by their political party.

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Education

In 2023, universities in San Marcos, TX awarded 8,835 degrees. The student population of San Marcos, TX in 2023 is skewed towards women, with 15,260 male students and 23,556 female students.

Most students graduating from Universities in San Marcos, TX are White (3,925 and 45.4%), Hispanic or Latino (3,360 and 38.9%), Black or African American (667 and 7.72%), and Two or More Races (289 and 3.34%).

The largest universities in San Marcos, TX by number of degrees awarded are Texas State University (8,781 and 99.4%) and Total Transformation Institute of Cosmetology (54 and 0.611%).

The most popular majors in San Marcos, TX are General Psychology (508 and 5.75%), General Business Administration & Management (485 and 5.49%), and Kinesiology & Exercise Science (413 and 4.67%).

The median tuition cost in San Marcos, TX for a public four year colleges is $8,606 for in-state students and $20,366 for out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University
Measure

In 2023 in San Marcos, TX, the percentage of applicants admitted was 89.5%, while the percentage of admitted who enrolled was 23.8%. The number of students enrolled in 2023 was 38,816 (39.3% men and 60.7% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2023 there were 38,816 students enrolled in San Marcos, TX, 39.3% men and 60.7% women.

By race, the largest number of students enrolled was concentrated in Hispanic or Latino with 15,805 records, of which 63.2% were women and 36.8% men.

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Completions

Concentrations

Most Common
  1. Kinesiology & Exercise Science
    364 degrees awarded
  2. General Psychology
    508 degrees awarded
  3. General Business Administration & Management
    391 degrees awarded

In 2023, the most common concentation for Bachelors Degree recipients in San Marcos, TX was Kinesiology & Exercise Science with 364 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in San Marcos, TX according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
  1. Texas State University
    8,781 degrees awarded
  2. Total Transformation Institute of Cosmetology
    54 degrees awarded

In 2023, the institution with the largest number of graduating students was Texas State University with 8,781 degrees awarded.

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Student Diversity

University

In 2023, 3,338 men were awarded degrees from institutions in San Marcos, TX, which is 0.607 times less than the 5,497 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 3,925 degrees mean that there were 1.17 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 3,360 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Tuition

Average Net Price by Sector

Universities

Public, 4-year or above ($8,606) is the sector with the highest median state tuition in 2023.

Public, 4-year or above ($2,844) is the sector with the highest median state fee in 2023.

Public, 4-year or above ($790) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Housing & Living

The median property value in San Marcos, TX was $310,400 in 2024, which is 0.933 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $269,700 to $310,400, a 15.1% increase. The homeownership rate in San Marcos, TX is 30.8%, which is lower than the national average of 65.2%.

People in San Marcos, TX have an average commute time of 24 minutes, and they drove alone to work. Car ownership in San Marcos, TX is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$310,400
Median Property Value 2024
±$22,179
$8,630
Median Property Taxes
±$855

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In San Marcos, TX the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in San Marcos, TX compared to it's parent and neighbor geographies.

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Rent vs Own

30.8%
Homeownership
2024
67.4%
Homeowners with Mortgage
2024

In 2024, 30.8% of the housing units in San Marcos, TX were occupied by their owner. This percentage grew from the previous year's rate of 30.5%.

This chart shows the percentage of owner in San Marcos, TX compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$51,281
Median Household Income
± $2,567
28k
Number of Households
± 1,866

In 2024, the median household income of the 28k households in San Marcos, TX grew to $51,281 from the previous year's value of $51,030.

The following chart displays the households in San Marcos, TX distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the < $10k range.

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Wage Distribution

The closest comparable wage GINI for San Marcos, TX is from Texas.
0.475
2023 Wage GINI in Texas
0.476
2022 Wage GINI in Texas

In 2023, the income inequality in Texas was 0.475 according to the GINI calculation of the wage distribution. Income inequality had a 0.208% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Texas was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Texas in comparison to the national average.

This chart shows the number of workers in Texas across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (68.4%)
  2. Carpooled (11.4%)
  3. Worked At Home (11.1%)

In 2024, 68.4% of workers in San Marcos, TX drove alone to work, followed by those who carpooled to work (11.4%) and those who worked at home (11.1%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

24 minutes
Average Travel Time

Using averages, employees in San Marcos, TX have a shorter commute time (24 minutes) than the normal US worker (26.4 minutes). Additionally, 2.82% of the workforce in San Marcos, TX have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in San Marcos, TX compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in San Marcos, TX distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in San Marcos, TX have 2 cars.

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Poverty

Poverty & Diversity

26.9% of the population for whom poverty status is determined in San Marcos, TX (17.2k out of 63.9k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Females 25 - 34.

The most common racial or ethnic group living below the poverty line in San Marcos, TX is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

83.6% of the population of San Marcos, TX has health coverage, with 48.2% on employee plans, 9.64% on Medicaid, 7.03% on Medicare, 16.7% on non-group plans, and 2.01% on military or VA plans.

Primary care physicians in Texas see 1,657 patients per year on average, which represents a 0% change from the previous year (1,657 patients). Compare this to dentists who see 1590 patients per year, and mental health providers who see 590 patients per year.

By gender, of the total number of insured persons, 46% were men and 54% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 16.9% under 18 years, 48.8% between 18 and 34 years, 23.7% between 35 and 64 years, and 10.5% over 64 years.

By gender, of the total number of insured persons, 46% were men and 54% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

16.4%
Uninsured
48.2%
Employer Coverage
9.64%
Medicaid
7.03%
Medicare
16.7%
Non-Group
2.01%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in San Marcos, TX grew by 1.97% from 16.1% to 16.4%.

The following chart shows how the percent of uninsured individuals in San Marcos, TX changed over time compared with the percent of individuals enrolled in various types of health insurance.

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