Advertising & promotions managers

Detailed Occupation

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2022 Workforce
61k
Average Age
39.2
Estimated Job Growth
1.62%
10-year projection
Average Salary
$107,636
Average Male Salary
$131,990
Average Female Salary
$88,533

Employment

Employment and salary information for the Advertising & promotions managers workforce. Advertising & promotions managers workforce in 2022 was 61,044 people, of which 56% were women and 44% were men. Advertising & promotions managers are paid most in Marin County (Southeast)--San Rafael (South), Mill Valley & Sausalito Cities PUMA, CA but are relatively concentrated in NYC-Manhattan Community District 3--Lower East Side & Chinatown PUMA, NY.

Employment Over Time

Metric
Grouping
26,835
Male Workforce
± 4.02k
34,209
Female Workforce
± 4.54k

The Advertising & promotions managers workforce in 2022 was 61,044 people (56% women and 44% men). This implies an average annual growth of 20.6% between 2014 (50,619) and 2022 (61,044).

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Employment by Location

Level
Metric

This map shows the states in the United States shaded by average wage for Advertising & promotions managers.

During 2022, the states that concentrated the best average annual wage were Nebraska ($190,399), #null ($153,079), and New York ($140,268).

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Yearly Wage Ranking

$107,636
AVERAGE WAGE
#50 in the ranking (2022)
$64,683
NATIONAL AVERAGE WAGE
For all occupations across the US

In 2022, Advertising & promotions managers earned an average of $107,636, $42,954 more than the average national salary of $64,683

The graph shows the ranking of Advertising & promotions managers in relation to all Detailed Occupation in 2022.

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Wage Distribution

Gender
0.418
WAGE GINI

In 2022, Advertising & promotions managers had a wage GINI coefficient of 0.418, which is lower than the national average of 0.478. In other words, wages are distributed more evenly for Advertising & promotions managers (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Advertising & promotions managers compared to the entire workforce in the country.

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Industry

Information on the industries that employ Advertising & promotions managers and on wages for those in the field. Advertising, public relations & related services is the industry that employs the most Advertising & promotions managers, both by share and by number, though the highest paid industry for Advertising & promotions managers, by average wage, is General merchandise stores, including warehouse clubs and supercenters ($269,234).

Occupations by Industries

Metric
Value
61k
2022 Workforce
± 6,065
4.7%
1 YEAR GROWTH
± 13.6%

This graphic shows the share of Advertising & promotions managers employed by various industries. Advertising, public relations & related services employs the largest share of Advertising & promotions managers at 89.9%, followed by Newspaper publishers with 5.17% and Broadcasting (except internet) with 4.93%.

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Diversity

Demographic information on Advertising & promotions managers in the US. The workforce of Advertising & promotions managers in 2022 was 61,044 people, with 56% woman, and 44% men. The average age of male Advertising & promotions managers in the workforce is 41.2 and of female Advertising & promotions managers is 37.7, and the most common race/ethnicity for Advertising & promotions managers is White.

Gender and Age

Metric

The workforce of Advertising & promotions managers in 2022 was 61,044 people, with 56% woman, and 44% men.

The age ranges that concentrated the largest workforce were 25 to 29 years (10,843 people), 30 to 34 years (10,137  people), and 35 to 39 years (8,443 people). Among them they concentrated 48.5% of the total workforce.

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Ethnicity

Gender

In 2022, 9.8% of Advertising & promotions managers workers were Hispanic and 90.2% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (54.4%), Puerto Rican (34.7)%, and Cuban (10.9)%

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Races

In 2022, 81.1% of the Advertising & promotions managers workforce were White, of which 56.5% were women and 43.5% men. Other races that concentrated a significant number of workers were Two or More Races (5.41%) and Asian (5.12%).

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Education & Skills

Data on higher education choices for Advertising & promotions managers from The Department of Education and Census Bureau. The most common major for Advertising & promotions managers is Communications but the most specialized major according to RCA in 2022 were Communications.

Among the necessary skills for Advertising & promotions managers, Active Listening stands, but the revealed comparative advantage (RCA) shows that Advertising & promotions managers need more than the average amount of Management of Financial Resources.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.
Type of Majors
Degree

The most common majors achieved by Advertising & promotions managers in 2022 (counting all academic degrees) were Communications (14,500 people), Business (12,777 people), and Visual & Performing Arts (4,412 people).

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Education Levels

Metric

The main educational levels achieved by the Advertising & promotions managers workers were Bachelors Degree (39,686 people), Graduate Degree (9,028 people), and Some college (5,618 people).

The graphic shows the Advertising & promotions managers workforce by gender and educational level.

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Skills

Chart
Value

Data on the critical and distinctive skills necessary for Advertising & promotions managers from the Bureau of Labor Statistics. Advertising & promotions managers need many skills, but most especially Active Listening, Speaking, Critical Thinking.

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Projections

Projections on job growth for Advertising and Promotions Managers from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 2.84%, but Advertising and Promotions Managers are expected to see a growth of 1.62% over the same period. This occupation is expected to grow less than the national average.

Job Growth

For growth projections, the closest comparible industry reported by the Bureau of Labor Statistics is Advertising and Promotions Managers.
1.62%
Estimated Job Growth
10-year Projection
2.84%
National Growth
10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Advertising & promotions managers. This profession is expected to grow less than than 2.84%, the average rate of national job growth.

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