Models, demonstrators, & product promoters

Detailed Occupation

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2021 Workforce

43.2k

Average Age

46.3

Average Salary

$26,073

Average Male Salary

$33,966

Average Female Salary

$22,441

About

Models, demonstrators, & product promoters are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Models, demonstrators, & product promoters was $26,073 in 2021.

The locations that employ the most Models, demonstrators, & product promoters are LA City (East Central/Central City & Boyle Heights) PUMA, CA, Gwinnett County (Southwest)Lilburn City PUMA, GA, and LA City (East Central/Silver Lake, Echo Park & Westlake) PUMA, CA. The locations with a relatively high concentration of Models, demonstrators, & product promoters are LA City (East Central/Central City & Boyle Heights) PUMA, CA, Gwinnett County (Southwest)Lilburn City PUMA, GA, and Lebanon & Springboro (East) Cities PUMA, OH.

Photo by Pat (Cletch) Williams

Employment

Employment and salary information for the Models, demonstrators, & product promoters workforce. Models, demonstrators, & product promoters workforce in 2021 was 43,246 people, of which 68.5% were women and 31.5% were men. Models, demonstrators, & product promoters are paid most in Battery Park City, Greenwich Village & Soho PUMA, NY but are relatively concentrated in LA City (East Central/Central City & Boyle Heights) PUMA, CA.

Employment Over Time

Metric

Grouping

13,627

Male Workforce

± 2.87k

29,619

Female Workforce

± 4.22k

The Models, demonstrators, & product promoters workforce in 2021 was 43,246 people (68.5% women and 31.5% men). This implies an average annual growth of −27.1% between 2014 (59,285) and 2021 (43,246).

Employment by Location

Level

Metric

This map shows the states in the United States shaded by average wage for Models, demonstrators, & product promoters.

During 2021, the states that concentrated the best average annual wage were Kansas ($134,208), New Hampshire ($63,020), and Oklahoma ($51,529).

Yearly Wage Ranking

$26,073

AVERAGE WAGE

#490 in the ranking (2021)

$59,596

NATIONAL AVERAGE WAGE

For all occupations across the US

In 2021, Models, demonstrators, & product promoters earned an average of $26,073, $33,523 less than the average national salary of $59,596

The graph shows the ranking of Models, demonstrators, & product promoters in relation to all Detailed Occupation in 2021.

Wage Distribution

Gender

0.609

WAGE GINI

In 2021, Models, demonstrators, & product promoters had a wage GINI coefficient of 0.609, which is higher than the national average of 0.478. In other words, wages are distributed less evenly for Models, demonstrators, & product promoters (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Models, demonstrators, & product promoters compared to the entire workforce in the country.

Industry

Information on the industries that employ Models, demonstrators, & product promoters and on wages for those in the field. Advertising, public relations & related services is the industry that employs the most Models, demonstrators, & product promoters, both by share and by number, though the highest paid industry for Models, demonstrators, & product promoters, by average wage, is Computer Systems Design ($145,186).

Occupations by Industries

Metric

Value

43.2k

2021 Workforce

± 5,105

−9.76%

1 YEAR GROWTH

± 18%

This graphic shows the share of Models, demonstrators, & product promoters employed by various industries. Advertising, public relations & related services employs the largest share of Models, demonstrators, & product promoters at 58.4%, followed by General merchandise stores, including warehouse clubs and supercenters with 23.5% and Supermarkets and Other Grocery (except Convenience) Stores with 18%.

Diversity

Demographic information on Models, demonstrators, & product promoters in the US. The workforce of Models, demonstrators, & product promoters in 2021 was 43,246 people, with 68.5% woman, and 31.5% men. The average age of male Models, demonstrators, & product promoters in the workforce is 42.1 and of female Models, demonstrators, & product promoters is 48.2, and the most common race/ethnicity for Models, demonstrators, & product promoters is White.

Gender and Age

Metric

The workforce of Models, demonstrators, & product promoters in 2021 was 43,246 people, with 68.5% woman, and 31.5% men.

The age ranges that concentrated the largest workforce were 20 to 24 years (4,999 people), 25 to 29 years (4,966 people), and 60 to 64 years (4,111 people). Among them they concentrated 32.7% of the total workforce.

Ethnicity

Gender

In 2021, 17.7% of Models, demonstrators, & product promoters workers were Hispanic and 82.3% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (77%), Puerto Rican (15.4)%, and All Other Spanish/Hispanic/Latino (7.67)%

You can review this information by gender using the selectors above.

Races

In 2021, 71% of the Models, demonstrators, & product promoters workforce were White, of which 67.8% were women and 32.2% men. Other races that concentrated a significant number of workers were Black (11.1%) and Two or More Races (6.82%).

Education & Skills

Data on higher education choices for Models, demonstrators, & product promoters from The Department of Education and Census Bureau. The most common major for Models, demonstrators, & product promoters is Business but the most specialized major according to RCA in 2021 were Architecture and Related Services.

Among the necessary skills for Models, demonstrators, & product promoters, Speaking stands, but the revealed comparative advantage (RCA) shows that Models, demonstrators, & product promoters need more than the average amount of Persuasion.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

Type of Majors

Degree

The most common majors achieved by Models, demonstrators, & product promoters in 2021 (counting all academic degrees) were Business (2,415 people), Social Sciences (896 people), and Education (851 people).

You can review this information for different academic grades by modifying the option selected in the selector above.

Education Levels

Metric

The main educational levels achieved by the Models, demonstrators, & product promoters workers were Some college (13,097 people), High School or Equivalent (12,636 people), and Bachelors Degree (6,986 people).

The graphic shows the Models, demonstrators, & product promoters workforce by gender and educational level.

Skills

Chart

Value

Data on the critical and distinctive skills necessary for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. Models, demonstrators, & product promoters need many skills, but most especially Speaking, Active Listening, Persuasion.