Willow Lake, SD

Census Place

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2024 Population
433
US Senator
John Thune
Republican Party
US Senator
Mike Rounds
Republican Party
2024 Median Age
17.5
8.02% 1-year increase
2024 Poverty Rate
1.15%
5.08% 1-year increase
2024 Median Household Income
$72,875
14% 1-year growth
2024 Median Property Value
$149,000
0.667% 1-year decline
2024 Employed Population
140
2.78% 1-year decline

About

None of the households in Willow Lake, SD reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

97.5% of the residents in Willow Lake, SD are U.S. citizens.

In 2024, the median property value in Willow Lake, SD was $149,000, and the homeownership rate was 62.2%.

Most people in Willow Lake, SD drove alone to work, and the average commute time was 22.5 minutes. The average car ownership in Willow Lake, SD was 4 cars per household.

United StatesSouth DakotaClark County, SDNortheast South Dakota PUMA, SD

Population & Diversity

Willow Lake, SD is home to a population of 433 people, from which 97.5% are citizens. As of 2024, 2.54% of Willow Lake, SD residents were born outside of the country (11 people).

In 2024, there were 25.6 times more White (Non-Hispanic) residents (410 people) in Willow Lake, SD than any other race or ethnicity. There were 16 Black or African American (Non-Hispanic) and 7 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

97.5%
2024 Citizenship
95.8%
2023 Citizenship

As of 2024, 97.5% of Willow Lake, SD residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Willow Lake, SD was 95.8%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Willow Lake, SD compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Willow Lake, SD
  1. White (Non-Hispanic)
    410 ± 166
  2. Black or African American (Non-Hispanic)
    16 ± 32
  3. Two Races Including Other (Hispanic)
    7 ± 15
1.62%
Hispanic Population
7 people

In 2024, there were 25.6 times more White (Non-Hispanic) residents (410 people) in Willow Lake, SD than any other race or ethnicity. There were 16 Black or African American (Non-Hispanic) and 7 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

1.62% of the people in Willow Lake, SD are hispanic (7 people).

The following chart shows the 8 races represented in Willow Lake, SD as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for South Dakota.
Most Common Origin
  1. Mexico
    3,626 ± 1,475 people
  2. Guatemala
    2,932 ± 1,327 people
  3. Ethiopia
    2,627 ± 1,257 people

In 2023, the most common birthplace for the foreign-born residents of South Dakota was Mexico, the natal country of 3,626 South Dakota residents, followed by Guatemala with 2,932 and Ethiopia with 2,627.

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Foreign-Born Population

2.54%
2024 Foreign-Born Population
11 people
4.62%
2023 Foreign-Born Population
21 people

As of 2024, 2.54% of Willow Lake, SD residents (11 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Willow Lake, SD was 4.62%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in Willow Lake, SD compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Gulf War (2001-)
    10 ± 21
  2. Vietnam
    8 ± 16
  3. Gulf War (1990s)
    3 ± 11

Willow Lake, SD has a large population of military personnel who served in Gulf War (2001-), 1.25 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Willow Lake, SD.

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Economy

The economy of Willow Lake, SD employs 140 people. In 2024, the largest industries in Willow Lake, SD were Educational Services (25 people), Construction (19 people), and Wholesale Trade (15 people), and the highest paying industries were Construction ($48,542), Manufacturing ($44,375), and Health Care & Social Assistance ($44,167).

Employment

Occupations

140
2024 Value
± 73
−2.78%
1 Year decline
± 72.4%

From 2023 to 2024, employment in Willow Lake, SD declined at a rate of −2.78%, from 144 employees to 140 employees.

The most common job groups, by number of people living in Willow Lake, SD, are Office & Administrative Support Occupations (23 people), Management Occupations (22 people), and Education Instruction, & Library Occupations (19 people). This chart illustrates the share breakdown of the primary jobs held by residents of Willow Lake, SD.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for South Dakota.

This chart shows weekly unemployment insurance claims in South Dakota (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

140
2024 Value
± 73
−2.78%
1 Year decline
± 72.4%

From 2023 to 2024, employment in Willow Lake, SD declined at a rate of −2.78%, from 144 employees to 140 employees.

The most common employment sectors for those who live in Willow Lake, SD, are Educational Services (25 people), Construction (19 people), and Wholesale Trade (15 people). This chart shows the share breakdown of the primary industries for residents of Willow Lake, SD, though some of these residents may live in Willow Lake, SD and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$46,250
Median earning men ± $8,533
$43,523
Median earning women ± $15,918

The industries with the best median earnings for men in 2024 are Construction ($49,167), Manufacturing ($44,375), and Wholesale Trade ($29,375).

The industries with the best median earnings for women in 2024 are Educational Services, & Health Care & Social Assistance ($45,500).

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Employment by Industry Sector

Data is only available at the state level. Showing data for South Dakota.
Y-Axis
2.37%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 450k people employed in South Dakota. This represents a 2.37% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 8.96%.

The following chart shows monthly employment numbers for each industry sector in South Dakota.

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Housing & Living

The median property value in Willow Lake, SD was $149,000 in 2024, which is 0.448 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $150,000 to $149,000, a 0.667% decrease. The homeownership rate in Willow Lake, SD is 62.2%, which is lower than the national average of 65.2%.

People in Willow Lake, SD have an average commute time of 22.5 minutes, and they drove alone to work. Car ownership in Willow Lake, SD is higher than the national average, with an average of 4 cars per household.

Housing

Property

$149,000
Median Property Value 2024
±$51,858
$69
Median Property Taxes
±$32

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Willow Lake, SD the largest share of households pay taxes in the $2k - $3k range.

The chart underneath the paragraph shows the property taxes in Willow Lake, SD compared to it's parent and neighbor geographies.

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Rent vs Own

62.2%
Homeownership
2024
60.3%
Homeowners with Mortgage
2024

In 2024, 62.2% of the housing units in Willow Lake, SD were occupied by their owner. This percentage grew from the previous year's rate of 60.4%.

This chart shows the percentage of owner in Willow Lake, SD compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$72,875
Median Household Income
± $18,641
111
Number of Households
± 42

In 2024, the median household income of the 111 households in Willow Lake, SD grew to $72,875 from the previous year's value of $63,929.

The following chart displays the households in Willow Lake, SD distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Willow Lake, SD is from South Dakota.
0.443
2023 Wage GINI in South Dakota
0.438
2022 Wage GINI in South Dakota

In 2023, the income inequality in South Dakota was 0.443 according to the GINI calculation of the wage distribution. Income inequality had a 1.14% growth from 2022 to 2023, which means that wage distribution grew somewhat less even. The GINI for South Dakota was lower than than the national average of 0.476. In other words, wages are distributed more evenly in South Dakota in comparison to the national average.

This chart shows the number of workers in South Dakota across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (71.9%)
  2. Worked At Home (15.6%)
  3. Carpooled (10.9%)

In 2024, 71.9% of workers in Willow Lake, SD drove alone to work, followed by those who worked at home (15.6%) and those who carpooled to work (10.9%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

22.5 minutes
Average Travel Time

Using averages, employees in Willow Lake, SD have a shorter commute time (22.5 minutes) than the normal US worker (26.4 minutes). Additionally, 3.7% of the workforce in Willow Lake, SD have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Willow Lake, SD compares to that of it's neighboring and parent geographies.

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Car Ownership

4 cars
Average Number

The following chart displays the households in Willow Lake, SD distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Willow Lake, SD have 4 cars.

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Poverty

Poverty & Diversity

1.15% of the population for whom poverty status is determined in Willow Lake, SD (5 out of 433 people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 75+, followed by Females 65 - 74 and then Females 55 - 64.

The most common racial or ethnic group living below the poverty line in Willow Lake, SD is White, followed by Black and Native American.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

96.5% of the population of Willow Lake, SD has health coverage, with 41.1% on employee plans, 29.3% on Medicaid, 6.24% on Medicare, 18.7% on non-group plans, and 1.15% on military or VA plans.

Primary care physicians in South Dakota see 1,252 patients per year on average, which represents a 0% change from the previous year (1,252 patients). Compare this to dentists who see 1561 patients per year, and mental health providers who see 409 patients per year.

By gender, of the total number of insured persons, 60.7% were men and 39.3% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 54.7% under 18 years, 17.8% between 18 and 34 years, 18.7% between 35 and 64 years, and 8.78% over 64 years.

By gender, of the total number of insured persons, 60.7% were men and 39.3% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

3.46%
Uninsured
41.1%
Employer Coverage
29.3%
Medicaid
6.24%
Medicare
18.7%
Non-Group
1.15%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Willow Lake, SD declined by 52.2% from 7.25% to 3.46%.

The following chart shows how the percent of uninsured individuals in Willow Lake, SD changed over time compared with the percent of individuals enrolled in various types of health insurance.

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