Santa Rosa, NM

Census Place

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2024 Population
2,462
US Senator
Martin Heinrich
Democratic Party
US Senator
Ben Ray Luján
Democratic Party
2024 Median Age
35
9.33% 1-year decrease
2024 Poverty Rate
23.2%
21.4% 1-year increase
2024 Median Household Income
$48,789
16.2% 1-year growth
2024 Median Property Value
$111,600
9.63% 1-year growth
2024 Employed Population
983
19.7% 1-year growth

About

None of the households in Santa Rosa, NM reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

93% of the residents in Santa Rosa, NM are U.S. citizens.

In 2024, the median property value in Santa Rosa, NM was $111,600, and the homeownership rate was 66.8%.

Most people in Santa Rosa, NM drove alone to work, and the average commute time was 14.8 minutes. The average car ownership in Santa Rosa, NM was 3 cars per household.

United StatesNew MexicoGuadalupe County, NMEastern New Mexico PUMA, NM

Population & Diversity

Santa Rosa, NM is home to a population of 2.46k people, from which 93% are citizens. As of 2024, 10.2% of Santa Rosa, NM residents were born outside of the country (251 people).

In 2024, there were 1.04 times more White (Hispanic) residents (679 people) in Santa Rosa, NM than any other race or ethnicity. There were 652 Other (Hispanic) and 393 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

93%
2024 Citizenship
95.2%
2023 Citizenship

As of 2024, 93% of Santa Rosa, NM residents were US citizens, which is lower than the national average of 93.2%. In 2023, the percentage of US citizens in Santa Rosa, NM was 95.2%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Santa Rosa, NM compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Santa Rosa, NM
  1. White (Hispanic)
    679 ± 284
  2. Other (Hispanic)
    652 ± 274
  3. Two Races Including Other (Hispanic)
    393 ± 139
76.5%
Hispanic Population
1.88k people

In 2024, there were 1.04 times more White (Hispanic) residents (679 people) in Santa Rosa, NM than any other race or ethnicity. There were 652 Other (Hispanic) and 393 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

76.5% of the people in Santa Rosa, NM are hispanic (1.88k people).

The following chart shows the 8 races represented in Santa Rosa, NM as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for New Mexico.
Most Common Origin
  1. Mexico
    124,411 ± 8,401 people
  2. Philippines
    6,498 ± 1,976 people
  3. Germany
    4,186 ± 1,587 people

In 2023, the most common birthplace for the foreign-born residents of New Mexico was Mexico, the natal country of 124,411 New Mexico residents, followed by Philippines with 6,498 and Germany with 4,186.

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Foreign-Born Population

10.2%
2024 Foreign-Born Population
251 people
6.99%
2023 Foreign-Born Population
171 people

As of 2024, 10.2% of Santa Rosa, NM residents (251 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Santa Rosa, NM was 6.99%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Santa Rosa, NM compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Gulf War (2001-)
    32 ± 45
  2. Vietnam
    14 ± 25
  3. Gulf War (1990s)
    8 ± 18

Santa Rosa, NM has a large population of military personnel who served in Gulf War (2001-), 2.29 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Santa Rosa, NM.

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Economy

The economy of Santa Rosa, NM employs 983 people. In 2024, the largest industries in Santa Rosa, NM were Retail Trade (311 people), Construction (121 people), and Accommodation & Food Services (115 people), and the highest paying industries were Utilities ($59,350), Transportation & Warehousing, & Utilities ($58,350), and Educational Services ($54,955).

Employment

Occupations

983
2024 Value
± 243
19.7%
1 Year growth
± 29.8%

From 2023 to 2024, employment in Santa Rosa, NM grew at a rate of 19.7%, from 821 employees to 983 employees.

The most common job groups, by number of people living in Santa Rosa, NM, are Sales & Related Occupations (117 people), Installation, Maintenance, & Repair Occupations (101 people), and Education Instruction, & Library Occupations (88 people). This chart illustrates the share breakdown of the primary jobs held by residents of Santa Rosa, NM.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for New Mexico.

This chart shows weekly unemployment insurance claims in New Mexico (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

983
2024 Value
± 243
19.7%
1 Year growth
± 29.8%

From 2023 to 2024, employment in Santa Rosa, NM grew at a rate of 19.7%, from 821 employees to 983 employees.

The most common employment sectors for those who live in Santa Rosa, NM, are Retail Trade (311 people), Construction (121 people), and Accommodation & Food Services (115 people). This chart shows the share breakdown of the primary industries for residents of Santa Rosa, NM, though some of these residents may live in Santa Rosa, NM and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$29,148
Median earning men ± $11,432
$41,250
Median earning women ± $22,791

The industries with the best median earnings for men in 2024 are Educational Services, & Health Care & Social Assistance ($60,865), Transportation & Warehousing, & Utilities ($58,350), and Retail Trade ($33,323).

The industries with the best median earnings for women in 2024 are Educational Services, & Health Care & Social Assistance ($53,750), Public Administration ($51,289), and Retail Trade ($31,250).

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Employment by Industry Sector

Data is only available at the state level. Showing data for New Mexico.
Y-Axis
2.72%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 860k people employed in New Mexico. This represents a 2.72% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 10.8%.

The following chart shows monthly employment numbers for each industry sector in New Mexico.

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Housing & Living

The median property value in Santa Rosa, NM was $111,600 in 2024, which is 0.335 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $101,800 to $111,600, a 9.63% increase. The homeownership rate in Santa Rosa, NM is 66.8%, which is higher than the national average of 65.2%.

People in Santa Rosa, NM have an average commute time of 14.8 minutes, and they drove alone to work. Car ownership in Santa Rosa, NM is higher than the national average, with an average of 3 cars per household.

Housing

Property

$111,600
Median Property Value 2024
±$21,248
$506
Median Property Taxes
±$139

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Santa Rosa, NM the largest share of households pay taxes in the < $800 range.

The chart underneath the paragraph shows the property taxes in Santa Rosa, NM compared to it's parent and neighbor geographies.

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Rent vs Own

66.8%
Homeownership
2024
63.4%
Homeowners with Mortgage
2024

In 2024, 66.8% of the housing units in Santa Rosa, NM were occupied by their owner. This percentage declined from the previous year's rate of 72.9%.

This chart shows the percentage of owner in Santa Rosa, NM compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$48,789
Median Household Income
± $14,291
757
Number of Households
± 177

In 2024, the median household income of the 757 households in Santa Rosa, NM grew to $48,789 from the previous year's value of $41,995.

The following chart displays the households in Santa Rosa, NM distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $15k - $20k range.

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Wage Distribution

The closest comparable wage GINI for Santa Rosa, NM is from New Mexico.
0.462
2023 Wage GINI in New Mexico
0.462
2022 Wage GINI in New Mexico

In 2023, the income inequality in New Mexico was 0.462 according to the GINI calculation of the wage distribution. Income inequality had a 0.0654% growth from 2022 to 2023, which means that wage distribution grew somewhat less even. The GINI for New Mexico was lower than than the national average of 0.476. In other words, wages are distributed more evenly in New Mexico in comparison to the national average.

This chart shows the number of workers in New Mexico across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (79.9%)
  2. Carpooled (17.9%)
  3. Walked (2.15%)

In 2024, 79.9% of workers in Santa Rosa, NM drove alone to work, followed by those who carpooled to work (17.9%) and those who walked to work (2.15%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

14.8 minutes
Average Travel Time

Using averages, employees in Santa Rosa, NM have a shorter commute time (14.8 minutes) than the normal US worker (26.4 minutes). Additionally, 2.46% of the workforce in Santa Rosa, NM have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Santa Rosa, NM compares to that of it's neighboring and parent geographies.

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Car Ownership

3 cars
Average Number

The following chart displays the households in Santa Rosa, NM distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Santa Rosa, NM have 3 cars.

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Poverty

Poverty & Diversity

23.2% of the population for whom poverty status is determined in Santa Rosa, NM (478 out of 2.06k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 25 - 34, followed by Females 55 - 64 and then Females < 5.

The most common racial or ethnic group living below the poverty line in Santa Rosa, NM is Hispanic, followed by White and Other.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

98.4% of the population of Santa Rosa, NM has health coverage, with 34.1% on employee plans, 50% on Medicaid, 8.6% on Medicare, 4.71% on non-group plans, and 0.971% on military or VA plans.

Primary care physicians in New Mexico see 1,344 patients per year on average, which represents a 0% change from the previous year (1,344 patients). Compare this to dentists who see 1436 patients per year, and mental health providers who see 215 patients per year.

By gender, of the total number of insured persons, 52.4% were men and 47.6% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 30% under 18 years, 22.8% between 18 and 34 years, 35.9% between 35 and 64 years, and 11.3% over 64 years.

By gender, of the total number of insured persons, 52.4% were men and 47.6% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

1.6%
Uninsured
34.1%
Employer Coverage
50%
Medicaid
8.6%
Medicare
4.71%
Non-Group
0.971%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Santa Rosa, NM declined by 72.7% from 5.87% to 1.6%.

The following chart shows how the percent of uninsured individuals in Santa Rosa, NM changed over time compared with the percent of individuals enrolled in various types of health insurance.

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