Norton Shores, MI

Census Place

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2023 Population
25,000
0.064% 1-year growth
US Senator
Gary Peters
Democratic Party
US Senator
Elissa Slotkin
Democratic Party
2023 Median Age
40.1
0.249% 1-year decrease
2023 Poverty Rate
5.76%
17.6% 1-year decrease
2023 Median Household Income
$73,390
0.95% 1-year growth
2023 Median Property Value
$214,000
12.2% 1-year growth
2023 Employed Population
11,423
0.747% 1-year decline

About

In 2023, Norton Shores, MI had a population of 25k people with a median age of 40.1 and a median household income of $73,390. Between 2022 and 2023 the population of Norton Shores, MI grew from 24,984 to 25,000, a 0.064% increase and its median household income grew from $72,699 to $73,390, a 0.95% increase.

The 5 largest ethnic groups in Norton Shores, MI are White (Non-Hispanic) (87.7%), Black or African American (Non-Hispanic) (3.94%), Two+ (Non-Hispanic) (3.88%), Two+ (Hispanic) (1.42%), and White (Hispanic) (1.12%).

None of the households in Norton Shores, MI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.8% of the residents in Norton Shores, MI are U.S. citizens.

The largest universities in Norton Shores, MI are Nuvo College of Cosmetology (17 degrees awarded in 2022).

In 2023, the median property value in Norton Shores, MI was $214,000, and the homeownership rate was 85.9%.

Most people in Norton Shores, MI drove alone to work, and the average commute time was 20.6 minutes. The average car ownership in Norton Shores, MI was 2 cars per household.

Population & Diversity

Norton Shores, MI is home to a population of 25k people, from which 99.8% are citizens. As of 2023, 1.72% of Norton Shores, MI residents were born outside of the country (429 people).

In 2023, there were 22.2 times more White (Non-Hispanic) residents (21.9k people) in Norton Shores, MI than any other race or ethnicity. There were 986 Black or African American (Non-Hispanic) and 971 Two+ (Non-Hispanic) residents, the second and third most common ethnic groups.

Citizenship

99.8%
2023 Citizenship
99.8%
2022 Citizenship

As of 2023, 99.8% of Norton Shores, MI residents were US citizens, which is higher than the national average of 93.4%. In 2022, the percentage of US citizens in Norton Shores, MI was 99.8%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Norton Shores, MI compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

The 3 largest ethnic groups in Norton Shores, MI
  1. White (Non-Hispanic)
    21.9k ± 584
  2. Black or African American (Non-Hispanic)
    986 ± 355
  3. Two+ (Non-Hispanic)
    971 ± 387
3.3%
Hispanic Population
824 people

In 2023, there were 22.2 times more White (Non-Hispanic) residents (21.9k people) in Norton Shores, MI than any other race or ethnicity. There were 986 Black or African American (Non-Hispanic) and 971 Two+ (Non-Hispanic) residents, the second and third most common ethnic groups.

3.3% of the people in Norton Shores, MI are hispanic (824 people).

The following chart shows the 7 races represented in Norton Shores, MI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Michigan.
Most Common Origin
  1. Mexico
    79,402 ± 6,891 people
  2. India
    76,527 ± 6,766 people
  3. Iraq
    57,451 ± 5,868 people

In 2022, the most common birthplace for the foreign-born residents of Michigan was Mexico, the natal country of 79,402 Michigan residents, followed by India with 76,527 and Iraq with 57,451.

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Foreign-Born Population

1.72%
2023 Foreign-Born Population
429 people
1.72%
2022 Foreign-Born Population
430 people

As of 2023, 1.72% of Norton Shores, MI residents (429 people) were born outside of the United States, which is lower than the national average of 13.8%. In 2022, the percentage of foreign-born citizens in Norton Shores, MI was 1.72%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in Norton Shores, MI compared to that of it's neighboring and parent geographies.

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Veterans

Most Common Service Period
  1. Vietnam
    454 ± 131
  2. Gulf War (1990s)
    220 ± 122
  3. Gulf War (2001-)
    195 ± 98

Norton Shores, MI has a large population of military personnel who served in Vietnam, 2.06 times greater than any other conflict.

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Economy

The economy of Norton Shores, MI employs 11.4k people. The largest industries in Norton Shores, MI are Manufacturing (2,623 people), Health Care & Social Assistance (1,814 people), and Retail Trade (1,173 people), and the highest paying industries are Utilities ($120,972), Wholesale Trade ($76,806), and Real Estate & Rental & Leasing ($76,389).

Males in Michigan have an average income that is 1.34 times higher than the average income of females, which is $58,244. The income inequality in Michigan (measured using the Gini index) is 0.466, which is lower than than the national average.

Occupations

11.4k
2023 Value
± 812
−0.747%
1 Year decline
± 10.1%

From 2022 to 2023, employment in Norton Shores, MI declined at a rate of −0.747%, from 11.5k employees to 11.4k employees.

The most common job groups, by number of people living in Norton Shores, MI, are Production Occupations (1,299 people), Sales & Related Occupations (1,174 people), and Management Occupations (1,144 people). This chart illustrates the share breakdown of the primary jobs held by residents of Norton Shores, MI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in Michigan (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Employment by Industries

11.4k
2023 Value
± 812
−0.747%
1 Year decline
± 10.1%

From 2022 to 2023, employment in Norton Shores, MI declined at a rate of −0.747%, from 11.5k employees to 11.4k employees.

The most common employment sectors for those who live in Norton Shores, MI, are Manufacturing (2,623 people), Health Care & Social Assistance (1,814 people), and Retail Trade (1,173 people). This chart shows the share breakdown of the primary industries for residents of Norton Shores, MI, though some of these residents may live in Norton Shores, MI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$50,642
Median earning men ± $5,133
$35,997
Median earning women ± $2,981

The industries with the best median earnings for men in 2023 are Wholesale Trade ($82,515), Public Administration ($74,432), and Information ($74,271).

The industries with the best median earnings for women in 2023 are Public Administration ($65,492), Professional, Scientific, & Management, & Administrative & Waste Management Services ($54,111), and Wholesale Trade ($50,956).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Michigan.
Y-Axis
2.16%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 4.37M people employed in Michigan. This represents a 2.16% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 23.6%.

The following chart shows monthly employment numbers for each industry sector in Michigan.

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Civics

In the 2024 presidential election, the popular vote in Michigan went to Donald J. Trump with 49.7% of the vote. The runner-up was Kamala Harris (48.3%), followed by Jill Stein (0.788%).

Gary Peters and Elissa Slotkin are the senators currently representing the state of Michigan. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Michigan is currently represented by 13 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

US Senators from Michigan

Senatorial voting results are only available at the state level. Showing data for Michigan.
Gary Peters
Senator from Michigan2
Assumed office on January 3, 2015
Elissa Slotkin
Senator from Michigan1
Assumed office on January 3, 2025

Gary Peters and Elissa Slotkin are the senators currently representing Michigan.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Michigan over time, excluding special elections, colored by their political party.

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US Representatives from Michigan

Michigan is currently represented by 13 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Michigan have changed over time starting in 2008.

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Education

In 2022, universities in Norton Shores, MI awarded 17 degrees. The student population of Norton Shores, MI in 2022 is skewed towards women, with 1 male students and 57 female students.

Most students graduating from Universities in Norton Shores, MI are White (12 and 70.6%), followed by Black or African American (3 and 17.6%), Hispanic or Latino (1 and 5.88%), and Unknown (1 and 5.88%).

The largest universities in Norton Shores, MI by number of degrees awarded are Nuvo College of Cosmetology (17 and 100%).

The most popular majors in Norton Shores, MI are General Cosmetology (12 and 70.6%), Aesthetician & Skin Care Specialist (5 and 29.4%), and Cosmetology, Barber, & Nail Instructor (0 and 0%).

Enrollments by Gender and Races

In 2022 there were 58 students enrolled in Norton Shores, MI, 1.72% men and 98.3% women.

By race, the largest number of students enrolled was concentrated in White with 42 records, of which 100% were women and 0% men.

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Concentrations

Most Common
12 degrees awarded

In 2022, the most common concentation for 1 to 2 Year Postsecondary Certificate recipients in Norton Shores, MI was General Cosmetology with 12 degrees awarded.

This visualization illustrates the percentage of students graduating with a 1 to 2 Year Postsecondary Certificate from schools in Norton Shores, MI according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
17 degrees awarded

In 2022, the institution with the largest number of graduating students was Nuvo College of Cosmetology with 17 degrees awarded.

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Student Diversity

In 2022, 1 men were awarded degrees from institutions in Norton Shores, MI, which is 0.0625 times less than the 16 female students who received degrees in the same year.

In 2022 the most common race/ethnicity group awarded degrees at institutions was White students. These 12 degrees mean that there were 4 times more degrees awarded to White students then the next closest race/ethnicity group, Black or African American, with 3 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Educational Pyramid

Data is only available at the state level. Showing data for Michigan.
Measure

In 2022, 0.784% of men over 25 years of age had not completed any academic degree (no schooling), while 0.801% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

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Educational Attainment

Data is only available at the state level. Showing data for Michigan.
Race

The most common educational levels obtained by the working population in 2022 were High School or Equivalent (2.31M), Some college (1.92M), and Bachelors Degree (1.42M).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

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Housing & Living

The median property value in Norton Shores, MI was $214,000 in 2023, which is 0.705 times smaller than the national average of $303,400. Between 2022 and 2023 the median property value increased from $190,800 to $214,000, a 12.2% increase. The homeownership rate in Norton Shores, MI is 85.9%, which is approximately the same as the national average of 65%.

People in Norton Shores, MI have an average commute time of 20.6 minutes, and they drove alone to work. Car ownership in Norton Shores, MI is approximately the same as the national average, with an average of 2 cars per household.

Median household income in Norton Shores, MI is $73,390. In 2023, the place with the highest median household income in Norton Shores, MI was Census Tract 23 with a value of $86,194, followed by Census Tract 24 and Census Tract 26.02, with respective values of $63,409 and $57,731.

Property

$214,000
Median Property Value 2023
±$8,625
$8,387
Median Property Taxes
±$613

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Norton Shores, MI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Norton Shores, MI compared to it's parent and neighbor geographies.

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Rent vs Own

85.9%
Homeownership
2023
60.3%
Homeowners with Mortgage
2023

In 2023, 85.9% of the housing units in Norton Shores, MI were occupied by their owner. This percentage grew from the previous year's rate of 84.9%.

This chart shows the percentage of owner in Norton Shores, MI compared it's parent and neighboring geographies.

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Income by Location

Use the dropdown to filter by race/ethnicity.
Race/Ethnicity
Highest Median Household Income (Total)
  1. Census Tract 23
  2. Census Tract 24
  3. Census Tract 26.02

In 2023, the place with the highest Median Household Income (Total) in Norton Shores, MI was Census Tract 23 with a value of $86,194, followed by Census Tract 24 and Census Tract 26.02, with respective values of $63,409 and $57,731.

The following map shows all of the places in Norton Shores, MI colored by their Median Household Income (Total).

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$73,390
Median Household Income
± $6,348
9.76k
Number of Households
± 693

In 2023, the median household income of the 9.76k households in Norton Shores, MI grew to $73,390 from the previous year's value of $72,699.

The following chart displays the households in Norton Shores, MI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Norton Shores, MI is from Michigan.
0.466
2022 Wage GINI in Michigan
0.468
2021 Wage GINI in Michigan

In 2022, the income inequality in Michigan was 0.466 according to the GINI calculation of the wage distribution. Income inequality had a 0.473% decline from 2021 to 2022, which means that wage distribution grew somewhat more even. The GINI for Michigan was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Michigan in comparison to the national average.

This chart shows the number of workers in Michigan across various wage buckets compared to the national average.

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Commuter Transportation

Most Common Commute in 2023
  1. Drove Alone (81.1%)
  2. Worked At Home (9.65%)
  3. Carpooled (7.76%)

In 2023, 81.1% of workers in Norton Shores, MI drove alone to work, followed by those who worked at home (9.65%) and those who carpooled to work (7.76%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

20.6 minutes
Average Travel Time

Using averages, employees in Norton Shores, MI have a shorter commute time (20.6 minutes) than the normal US worker (26.6 minutes). Additionally, 1.48% of the workforce in Norton Shores, MI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Norton Shores, MI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Norton Shores, MI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Norton Shores, MI have 2 cars.

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Poverty & Diversity

5.76% of the population for whom poverty status is determined in Norton Shores, MI (1.43k out of 24.9k people) live below the poverty line, a number that is lower than the national average of 12.4%. The largest demographic living in poverty are Males 35 - 44, followed by Males 65 - 74 and then Females 55 - 64.

The most common racial or ethnic group living below the poverty line in Norton Shores, MI is White, followed by Two Or More and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

97.4% of the population of Norton Shores, MI has health coverage, with 50.9% on employee plans, 14.5% on Medicaid, 18.2% on Medicare, 12.5% on non-group plans, and 1.31% on military or VA plans.

Primary care physicians in Muskegon County, MI see 1756 patients per year on average, which represents a 3.17% increase from the previous year (1702 patients). Compare this to dentists who see 1459 patients per year, and mental health providers who see 413 patients per year.

Patient to Clinician Ratios

Data is only available at the country level. Showing data for Muskegon County, MI.
1,756 to 1
Patient to Primary Care Physician Ratio in Muskegon County, MI

Primary care physicians in Muskegon County, MI see an average of 1,756 patients per year. This represents a 3.17% increase from the previous year (1,702 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Muskegon County, MI in comparison to its neighboring geographies.

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Health Care Diversity

In 2023, insured persons according to age ranges were distributed in 23.9% under 18 years, 18.9% between 18 and 34 years, 35% between 35 and 64 years, and 22.2% over 64 years.

By gender, of the total number of insured persons, 48.2% were men and 51.8% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

2.56%
Uninsured
50.9%
Employer Coverage
14.5%
Medicaid
18.2%
Medicare
12.5%
Non-Group
1.31%
Military or VA

Between 2022 and 2023, the percent of uninsured citizens in Norton Shores, MI declined by 2.39% from 2.62% to 2.56%.

The following chart shows how the percent of uninsured individuals in Norton Shores, MI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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