Norton Shores, MI

Census Place

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2024 Population
25,041
US Senator
Gary Peters
Democratic Party
US Senator
Elissa Slotkin
Democratic Party
2024 Median Age
40.6
1.25% 1-year increase
2024 Poverty Rate
6.48%
12.6% 1-year increase
2024 Median Household Income
$76,579
4.35% 1-year growth
2024 Median Property Value
$234,800
9.72% 1-year growth
2024 Employed Population
11,782
3.14% 1-year growth

About

None of the households in Norton Shores, MI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99.7% of the residents in Norton Shores, MI are U.S. citizens.

The largest universities in Norton Shores, MI are Nuvo College of Cosmetology (16 degrees awarded in 2023).

In 2024, the median property value in Norton Shores, MI was $234,800, and the homeownership rate was 84.2%.

Most people in Norton Shores, MI drove alone to work, and the average commute time was 20.3 minutes. The average car ownership in Norton Shores, MI was 2 cars per household.

United StatesMichiganMuskegon County, MIMuskegon, MIMuskegon County PUMA, MIOttawa County (West) PUMA, MI

Population & Diversity

Norton Shores, MI is home to a population of 25k people, from which 99.7% are citizens. As of 2024, 2.01% of Norton Shores, MI residents were born outside of the country (504 people).

In 2024, there were 20.9 times more White (Non-Hispanic) residents (21.9k people) in Norton Shores, MI than any other race or ethnicity. There were 1.05k Black or African American (Non-Hispanic) and 890 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99.7%
2024 Citizenship
99.8%
2023 Citizenship

As of 2024, 99.7% of Norton Shores, MI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Norton Shores, MI was 99.8%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Norton Shores, MI compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Norton Shores, MI
  1. White (Non-Hispanic)
    21.9k ± 590
  2. Black or African American (Non-Hispanic)
    1.05k ± 383
  3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    890 ± 342
3.17%
Hispanic Population
793 people

In 2024, there were 20.9 times more White (Non-Hispanic) residents (21.9k people) in Norton Shores, MI than any other race or ethnicity. There were 1.05k Black or African American (Non-Hispanic) and 890 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

3.17% of the people in Norton Shores, MI are hispanic (793 people).

The following chart shows the 8 races represented in Norton Shores, MI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Michigan.
Most Common Origin
  1. Mexico
    80,580 ± 6,941 people
  2. India
    77,204 ± 6,795 people
  3. Iraq
    54,457 ± 5,714 people

In 2023, the most common birthplace for the foreign-born residents of Michigan was Mexico, the natal country of 80,580 Michigan residents, followed by India with 77,204 and Iraq with 54,457.

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Foreign-Born Population

2.01%
2024 Foreign-Born Population
504 people
1.72%
2023 Foreign-Born Population
429 people

As of 2024, 2.01% of Norton Shores, MI residents (504 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Norton Shores, MI was 1.72%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Norton Shores, MI compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    446 ± 123
  2. Gulf War (2001-)
    246 ± 119
  3. Gulf War (1990s)
    225 ± 97

Norton Shores, MI has a large population of military personnel who served in Vietnam, 1.81 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Norton Shores, MI.

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Economy

The economy of Norton Shores, MI employs 11.8k people. In 2024, the largest industries in Norton Shores, MI were Manufacturing (2,607 people), Health Care & Social Assistance (1,865 people), and Retail Trade (1,289 people), and the highest paying industries were Agriculture, Forestry, Fishing & Hunting ($80,865), Agriculture, Forestry, Fishing & Hunting, & Mining ($80,865), and Information ($75,759).

Employment

Occupations

11.8k
2024 Value
± 830
3.14%
1 Year growth
± 9.7%

From 2023 to 2024, employment in Norton Shores, MI grew at a rate of 3.14%, from 11.4k employees to 11.8k employees.

The most common job groups, by number of people living in Norton Shores, MI, are Sales & Related Occupations (1,309 people), Production Occupations (1,213 people), and Management Occupations (1,192 people). This chart illustrates the share breakdown of the primary jobs held by residents of Norton Shores, MI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for Michigan.

This chart shows weekly unemployment insurance claims in Michigan (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

11.8k
2024 Value
± 830
3.14%
1 Year growth
± 9.7%

From 2023 to 2024, employment in Norton Shores, MI grew at a rate of 3.14%, from 11.4k employees to 11.8k employees.

The most common employment sectors for those who live in Norton Shores, MI, are Manufacturing (2,607 people), Health Care & Social Assistance (1,865 people), and Retail Trade (1,289 people). This chart shows the share breakdown of the primary industries for residents of Norton Shores, MI, though some of these residents may live in Norton Shores, MI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$49,107
Median earning men ± $3,305
$38,527
Median earning women ± $3,727

The industries with the best median earnings for men in 2024 are Wholesale Trade ($85,699), Public Administration ($78,049), and Information ($76,339).

The industries with the best median earnings for women in 2024 are Public Administration ($65,933), Professional, Scientific, & Management, & Administrative & Waste Management Services ($55,625), and Wholesale Trade ($52,727).

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Employment by Industry Sector

Data is only available at the state level. Showing data for Michigan.
Y-Axis
2.16%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 4.37M people employed in Michigan. This represents a 2.16% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 23.6%.

The following chart shows monthly employment numbers for each industry sector in Michigan.

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Civics

In the 2024 presidential election, the popular vote in Michigan went to Donald J. Trump with 49.7% of the vote. The runner-up was Kamala Harris (48.3%), followed by Jill Stein (0.788%).

Gary Peters and Elissa Slotkin are the senators currently representing the state of Michigan. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Michigan is currently represented by 13 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Voting results are not available for Norton Shores, MI. Showing the available data for Michigan.
2024 Election Results
  1. Donald J. Trump (49.7%)
    Republican Party
  2. Kamala Harris (48.3%)
    Democratic Party
  3. Jill Stein (0.788%)
    Green Party

In the 2024 presidential election, the popular vote in Michigan went to Donald J. Trump with 49.7% of the vote. The runner-up was Kamala Harris (48.3%), followed by Jill Stein (0.788%).

The following chart shows the popular vote results in Michigan for each registered party from 1976 to 2024.

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Senator Elections

US Senators from Michigan

Senatorial voting results are only available at the state level. Showing data for Michigan.
Gary Peters
Senator from Michigan2
Assumed office on January 3, 2015
Elissa Slotkin
Senator from Michigan1
Assumed office on January 3, 2025

Gary Peters and Elissa Slotkin are the senators currently representing Michigan.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Michigan over time, excluding special elections, colored by their political party.

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Education

In 2023, universities in Norton Shores, MI awarded 16 degrees. The student population of Norton Shores, MI in 2023 is skewed towards women, with 3 male students and 84 female students.

Most students graduating from Universities in Norton Shores, MI are White (12 and 75%), Black or African American (3 and 18.8%), and Asian (1 and 6.25%).

The largest universities in Norton Shores, MI by number of degrees awarded are Nuvo College of Cosmetology (16 and 100%).

The most popular majors in Norton Shores, MI are General Cosmetology (16 and 100%), Aesthetician & Skin Care Specialist (0 and 0%), and Cosmetology, Barber, & Nail Instructor (0 and 0%).

Admissions & Enrollments

Enrollments by Gender and Races

In 2023 there were 87 students enrolled in Norton Shores, MI, 3.45% men and 96.6% women.

By race, the largest number of students enrolled was concentrated in White with 48 records, of which 100% were women and 0% men.

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Completions

Concentrations

General Cosmetology
Most Common
16 degrees awarded

In 2023, the most common concentation for 1 to 2 Year Postsecondary Certificate recipients in Norton Shores, MI was General Cosmetology with 16 degrees awarded.

This visualization illustrates the percentage of students graduating with a 1 to 2 Year Postsecondary Certificate from schools in Norton Shores, MI according to their major.

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Universities

Gender
Race
Nuvo College of Cosmetology
Largest Universities by degrees awarded
16 degrees awarded

In 2023, the institution with the largest number of graduating students was Nuvo College of Cosmetology with 16 degrees awarded.

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Student Diversity

In 2023, 0 men were awarded degrees from institutions in Norton Shores, MI, which is 0 times less than the 16 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 12 degrees mean that there were 4 times more degrees awarded to White students then the next closest race/ethnicity group, Black or African American, with 3 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Housing & Living

The median property value in Norton Shores, MI was $234,800 in 2024, which is 0.706 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $214,000 to $234,800, a 9.72% increase. The homeownership rate in Norton Shores, MI is 84.2%, which is higher than the national average of 65.2%.

People in Norton Shores, MI have an average commute time of 20.3 minutes, and they drove alone to work. Car ownership in Norton Shores, MI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$234,800
Median Property Value 2024
±$8,861
$8,309
Median Property Taxes
±$593

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Norton Shores, MI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Norton Shores, MI compared to it's parent and neighbor geographies.

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Rent vs Own

84.2%
Homeownership
2024
59.4%
Homeowners with Mortgage
2024

In 2024, 84.2% of the housing units in Norton Shores, MI were occupied by their owner. This percentage declined from the previous year's rate of 85.9%.

This chart shows the percentage of owner in Norton Shores, MI compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$76,579
Median Household Income
± $7,340
9.87k
Number of Households
± 675

In 2024, the median household income of the 9.87k households in Norton Shores, MI grew to $76,579 from the previous year's value of $73,390.

The following chart displays the households in Norton Shores, MI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Norton Shores, MI is from Michigan.
0.462
2023 Wage GINI in Michigan
0.466
2022 Wage GINI in Michigan

In 2023, the income inequality in Michigan was 0.462 according to the GINI calculation of the wage distribution. Income inequality had a 0.92% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for Michigan was lower than than the national average of 0.476. In other words, wages are distributed more evenly in Michigan in comparison to the national average.

This chart shows the number of workers in Michigan across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (80%)
  2. Worked At Home (11.4%)
  3. Carpooled (6.86%)

In 2024, 80% of workers in Norton Shores, MI drove alone to work, followed by those who worked at home (11.4%) and those who carpooled to work (6.86%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

20.3 minutes
Average Travel Time

Using averages, employees in Norton Shores, MI have a shorter commute time (20.3 minutes) than the normal US worker (26.4 minutes). Additionally, 1.24% of the workforce in Norton Shores, MI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Norton Shores, MI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Norton Shores, MI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Norton Shores, MI have 2 cars.

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Poverty

Poverty & Diversity

6.48% of the population for whom poverty status is determined in Norton Shores, MI (1.62k out of 24.9k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Males 55 - 64, followed by Males 35 - 44 and then Males 65 - 74.

The most common racial or ethnic group living below the poverty line in Norton Shores, MI is White, followed by Two Or More and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

97.3% of the population of Norton Shores, MI has health coverage, with 48.6% on employee plans, 15.7% on Medicaid, 18% on Medicare, 13.6% on non-group plans, and 1.44% on military or VA plans.

Primary care physicians in Michigan see 1,276 patients per year on average, which represents a 0% change from the previous year (1,276 patients). Compare this to dentists who see 1246 patients per year, and mental health providers who see 281 patients per year.

By gender, of the total number of insured persons, 50.5% were men and 49.5% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 22.8% under 18 years, 20% between 18 and 34 years, 34.4% between 35 and 64 years, and 22.7% over 64 years.

By gender, of the total number of insured persons, 50.5% were men and 49.5% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

2.66%
Uninsured
48.6%
Employer Coverage
15.7%
Medicaid
18%
Medicare
13.6%
Non-Group
1.44%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Norton Shores, MI grew by 3.86% from 2.56% to 2.66%.

The following chart shows how the percent of uninsured individuals in Norton Shores, MI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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