Madison, SD

Census Place

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    2024 Population
    6,094
    US Senator
    John Thune
    Republican Party
    US Senator
    Mike Rounds
    Republican Party
    US Representative
    Dusty Johnson
    Republican Party
    2024 Median Age
    40.1
    1.26% 1-year increase
    2024 Poverty Rate
    9.46%
    15.7% 1-year decrease
    2024 Median Household Income
    $65,593
    5.49% 1-year growth
    2024 Median Property Value
    $193,100
    0.888% 1-year growth
    2024 Employed Population
    3,065
    5.28% 1-year decline

    About

    None of the households in Madison, SD reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

    99.4% of the residents in Madison, SD are U.S. citizens.

    The largest universities in Madison, SD are Dakota State University (685 degrees awarded in 2024).

    In 2024, the median property value in Madison, SD was $193,100, and the homeownership rate was 60.2%.

    Most people in Madison, SD drove alone to work, and the average commute time was 11.4 minutes. The average car ownership in Madison, SD was 2 cars per household.

    United StatesSouth DakotaLake County, SDJackrabbit Region PUMA, SD

    Population & Diversity

    Madison, SD is home to a population of 6.09k people, from which 99.4% are citizens. As of 2024, 2.12% of Madison, SD residents were born outside of the country (129 people).

    In 2024, there were 28.1 times more White (Non-Hispanic) residents (5.56k people) in Madison, SD than any other race or ethnicity. There were 198 White (Hispanic) and 80 Black or African American (Non-Hispanic) residents, the second and third most common ethnic groups.

    Population & Diversity

    Citizenship

    99.4%
    2024 Citizenship
    99.8%
    2023 Citizenship

    As of 2024, 99.4% of Madison, SD residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Madison, SD was 99.8%, meaning that the rate of citizenship has been decreasing.

    The following chart shows US citizenship percentages in Madison, SD compared to that of it's neighboring and parent geographies.

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    Diversity

    Race and Ethnicity

    The 3 largest ethnic groups in Madison, SD
    1. White (Non-Hispanic)
      5.56k ± 136
    2. White (Hispanic)
      198 ± 107
    3. Black or African American (Non-Hispanic)
      80 ± 67
    4.33%
    Hispanic Population
    264 people

    In 2024, there were 28.1 times more White (Non-Hispanic) residents (5.56k people) in Madison, SD than any other race or ethnicity. There were 198 White (Hispanic) and 80 Black or African American (Non-Hispanic) residents, the second and third most common ethnic groups.

    4.33% of the people in Madison, SD are hispanic (264 people).

    The following chart shows the 8 races represented in Madison, SD as a share of the total population.

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    Global Diversity

    The PUMS dataset is not available at the Place level, so we are showing data for South Dakota.
    Most Common Origin
    1. Mexico
      3,429 ± 1,435 people
    2. Guatemala
      2,883 ± 1,316 people
    3. Ethiopia
      2,826 ± 1,303 people

    In 2024, the most common birthplace for the foreign-born residents of South Dakota was Mexico, the natal country of 3,429 South Dakota residents, followed by Guatemala with 2,883 and Ethiopia with 2,826.

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    Foreign-Born Population

    2.12%
    2024 Foreign-Born Population
    129 people
    0.698%
    2023 Foreign-Born Population
    43 people

    As of 2024, 2.12% of Madison, SD residents (129 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Madison, SD was 0.698%, meaning that the rate has been increasing.

    The following chart shows the percentage of foreign-born residents in Madison, SD compared to that of it's neighboring and parent geographies.

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    Military

    Veterans

    Most Common Service Period
    1. Vietnam
      91 ± 58
    2. Gulf War (2001-)
      67 ± 54
    3. Korea
      47 ± 47

    Madison, SD has a large population of military personnel who served in Vietnam, 1.36 times greater than any other conflict.

    The chart shows the distribution of veterans by conflict in Madison, SD.

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    Health

    95.4% of the population of Madison, SD has health coverage, with 48.9% on employee plans, 11.8% on Medicaid, 15.7% on Medicare, 18.1% on non-group plans, and 0.842% on military or VA plans.

    Primary care physicians in South Dakota see 1,252 patients per year on average, which represents a 0% change from the previous year (1,252 patients). Compare this to dentists who see 1561 patients per year, and mental health providers who see 409 patients per year.

    By gender, of the total number of insured persons, 51.9% were men and 48.1% were women.

    Coverage

    Health Care Diversity

    In 2024, insured persons according to age ranges were distributed in 22.3% under 18 years, 24.3% between 18 and 34 years, 32.5% between 35 and 64 years, and 20.9% over 64 years.

    By gender, of the total number of insured persons, 51.9% were men and 48.1% were women.

    The following chart shows the number of people with health coverage by gender.

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    Uninsured People

    4.57%
    Uninsured
    48.9%
    Employer Coverage
    11.8%
    Medicaid
    15.7%
    Medicare
    18.1%
    Non-Group
    0.842%
    Military or VA

    Between 2023 and 2024, the percent of uninsured citizens in Madison, SD grew by 5.16% from 4.34% to 4.57%.

    The following chart shows how the percent of uninsured individuals in Madison, SD changed over time compared with the percent of individuals enrolled in various types of health insurance.

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    Economy

    The economy of Madison, SD employs 3.07k people. In 2024, the largest industries in Madison, SD were Educational Services (536 people), Retail Trade (390 people), and Health Care & Social Assistance (379 people), and the highest paying industries were Utilities ($122,807), Transportation & Warehousing, & Utilities ($101,932), and Professional, Scientific, & Technical Services ($70,338).

    Employment

    Occupations

    3.07k
    2024 Value
    ± 375
    −5.28%
    1 Year decline
    ± 18.9%

    From 2023 to 2024, employment in Madison, SD declined at a rate of −5.28%, from 3.24k employees to 3.07k employees.

    The most common job groups, by number of people living in Madison, SD, are Management Occupations (361 people), Office & Administrative Support Occupations (346 people), and Sales & Related Occupations (338 people). This chart illustrates the share breakdown of the primary jobs held by residents of Madison, SD.

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    Unemployment Insurance Claims

    Data is only available at the state level. Showing data for South Dakota.

    This chart shows weekly unemployment insurance claims in South Dakota (not-seasonally adjusted) compared with the four states with the most similar impact.

    The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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    Industries

    Employment by Industries

    3.07k
    2024 Value
    ± 375
    −5.28%
    1 Year decline
    ± 18.9%

    From 2023 to 2024, employment in Madison, SD declined at a rate of −5.28%, from 3.24k employees to 3.07k employees.

    The most common employment sectors for those who live in Madison, SD, are Educational Services (536 people), Retail Trade (390 people), and Health Care & Social Assistance (379 people). This chart shows the share breakdown of the primary industries for residents of Madison, SD, though some of these residents may live in Madison, SD and work somewhere else. Census data is tagged to a residential address, not a work address.

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    Median Earnings by Industry

    $41,598
    Median earning men ± $3,478
    $37,643
    Median earning women ± $3,023

    The industries with the best median earnings for men in 2024 are Other Services Except Public Administration ($145,346), Transportation & Warehousing, & Utilities ($122,566), and Public Administration ($46,875).

    The industries with the best median earnings for women in 2024 are Professional, Scientific, & Management, & Administrative & Waste Management Services ($47,500), Educational Services, & Health Care & Social Assistance ($43,341), and Public Administration ($43,250).

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    Employment by Industry Sector

    Data is only available at the state level. Showing data for South Dakota.
    Y-Axis
    2.37%
    Year-over-year growth
    Employment change between February 2022 and February 2023

    As of February 2023, there are 450k people employed in South Dakota. This represents a 2.37% increase in employment when compared to February 2022.

    Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 8.96%.

    The following chart shows monthly employment numbers for each industry sector in South Dakota.

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    Civics

    In the 2024 presidential election, the popular vote in South Dakota went to Donald J. Trump with 63.4% of the vote. The runner-up was Kamala Harris (34.2%), followed by Robert Kennedy (1.68%).

    John Thune and Mike Rounds are the senators currently representing the state of South Dakota. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    Madison, SD is currently represented by Dusty Johnson in the U.S. house, and members of the House of Representives are elected to 2-year terms.

    Presidential Elections

    Voting results are not available for Madison, SD. Showing the available data for South Dakota.
    2024 Election Results
    1. Donald J. Trump (63.4%)
      Republican Party
    2. Kamala Harris (34.2%)
      Democratic Party
    3. Robert Kennedy (1.68%)
      Independent Party

    In the 2024 presidential election, the popular vote in South Dakota went to Donald J. Trump with 63.4% of the vote. The runner-up was Kamala Harris (34.2%), followed by Robert Kennedy (1.68%).

    The following chart shows the popular vote results in South Dakota for each registered party from 1976 to 2024.

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    Senator Elections

    US Senators from South Dakota

    Senatorial voting results are only available at the state level. Showing data for South Dakota.
    John Thune
    Senator from South Dakota3
    Assumed office on January 3, 2005
    Mike Rounds
    Senator from South Dakota2
    Assumed office on January 3, 2015

    John Thune and Mike Rounds are the senators currently representing South Dakota.

    In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    The following chart shows elected senators in South Dakota over time, excluding special elections, colored by their political party.

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    US Representative Elections

    US Representatives from Madison, SD

    Dusty Johnson
    District at-large Representative
    Republican Party

    Madison, SD is currently represented by Dusty Johnson (Republican Party).

    Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the member for Madison, SD have changed over time starting in 2008.

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    Education

    In 2024, universities in Madison, SD awarded 685 degrees. The student population of Madison, SD in 2024 is skewed towards men, with 2,292 male students and 1,482 female students.

    Most students graduating from Universities in Madison, SD are White (504 and 80.1%), Asian (35 and 5.56%), Two or More Races (27 and 4.29%), and Hispanic or Latino (26 and 4.13%).

    The largest universities in Madison, SD by number of degrees awarded are Dakota State University (685 and 100%).

    The most popular majors in Madison, SD are Computer & Information Systems Security (152 and 22.2%), General Computer & Information Sciences (128 and 18.7%), and Information Science (100 and 14.6%).

    The median tuition cost for a public four year colleges is $7,616 for in-state students and $10,718 for out-of-state students.

    Admissions & Enrollments

    Applicants, Admissions & Enrolled

    University
    Measure

    In 2024 in Madison, SD, the percentage of applicants admitted was 88%, while the percentage of admitted who enrolled was 18%. The number of students enrolled in 2024 was 3,774 (60.7% men and 39.3% women).

    The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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    Enrollments by Gender and Races

    Universities

    In 2024 there were 3,774 students enrolled in Madison, SD, 60.7% men and 39.3% women.

    By race, the largest number of students enrolled was concentrated in White with 2,772 records, of which 41.9% were women and 58.1% men.

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    Completions

    Concentrations

    Most Common
    1. Computer & Information Systems Security
      90 degrees awarded
    2. General Computer & Information Sciences
      64 degrees awarded
    3. Elementary Education & Teaching
      36 degrees awarded

    In 2024, the most common concentation for Bachelors Degree recipients in Madison, SD was Computer & Information Systems Security with 90 degrees awarded.

    This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Madison, SD according to their major.

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    Universities

    Gender
    Race
    Dakota State University
    Largest Universities by degrees awarded
    685 degrees awarded

    In 2024, the institution with the largest number of graduating students was Dakota State University with 685 degrees awarded.

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    Student Diversity

    University

    In 2024, 485 men were awarded degrees from institutions in Madison, SD, which is 2.42 times more than the 200 female students who received degrees in the same year.

    In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 504 degrees mean that there were 14.4 times more degrees awarded to White students then the next closest race/ethnicity group, Asian, with 35 degrees awarded.

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    Awarded Degrees over Time

    The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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    Tuition

    Average Net Price by Sector

    Universities

    Public, 4-year or above ($7,616) is the sector with the highest median state tuition in 2024.

    Public, 4-year or above ($2,038) is the sector with the highest median state fee in 2024.

    Public, 4-year or above ($1,200) is the sector with the highest average net price of books and supplies.

    The graph shows the average net price by sector and year.

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    Housing & Living

    The median property value in Madison, SD was $193,100 in 2024, which is 0.58 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $191,400 to $193,100, a 0.888% increase. The homeownership rate in Madison, SD is 60.2%, which is lower than the national average of 65.2%.

    People in Madison, SD have an average commute time of 11.4 minutes, and they drove alone to work. Car ownership in Madison, SD is approximately the same as the national average, with an average of 2 cars per household.

    Housing

    Property

    $193,100
    Median Property Value 2024
    ±$35,727
    $1,549
    Median Property Taxes
    ±$265

    The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Madison, SD the largest share of households pay taxes in the $2k - $3k range.

    The chart underneath the paragraph shows the property taxes in Madison, SD compared to it's parent and neighbor geographies.

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    Rent vs Own

    60.2%
    Homeownership
    2024
    58.8%
    Homeowners with Mortgage
    2024

    In 2024, 60.2% of the housing units in Madison, SD were occupied by their owner. This percentage grew from the previous year's rate of 55.9%.

    This chart shows the percentage of owner in Madison, SD compared it's parent and neighboring geographies.

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    Equity

    Household Income

    Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
    $65,593
    Median Household Income
    ± $9,132
    2.57k
    Number of Households
    ± 349

    In 2024, the median household income of the 2.57k households in Madison, SD grew to $65,593 from the previous year's value of $62,180.

    The following chart displays the households in Madison, SD distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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    Wage Distribution

    The closest comparable wage GINI for Madison, SD is from South Dakota.
    0.44
    2024 Wage GINI in South Dakota
    0.443
    2023 Wage GINI in South Dakota

    In 2024, the income inequality in South Dakota was 0.44 according to the GINI calculation of the wage distribution. Income inequality had a 0.642% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for South Dakota was lower than than the national average of 0.474. In other words, wages are distributed more evenly in South Dakota in comparison to the national average.

    This chart shows the number of workers in South Dakota across various wage buckets compared to the national average.

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    Transportation

    Commuter Transportation

    Most Common Commute in 2024
    1. Drove Alone (77.4%)
    2. Worked At Home (8.16%)
    3. Carpooled (6.49%)

    In 2024, 77.4% of workers in Madison, SD drove alone to work, followed by those who worked at home (8.16%) and those who carpooled to work (6.49%).

    The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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    Commute Time

    11.4 minutes
    Average Travel Time

    Using averages, employees in Madison, SD have a shorter commute time (11.4 minutes) than the normal US worker (26.4 minutes). Additionally, 0% of the workforce in Madison, SD have "super commutes" in excess of 90 minutes.

    The chart below shows how the median household income in Madison, SD compares to that of it's neighboring and parent geographies.

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    Car Ownership

    2 cars
    Average Number

    The following chart displays the households in Madison, SD distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Madison, SD have 2 cars.

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    Poverty

    Poverty & Diversity

    9.46% of the population for whom poverty status is determined in Madison, SD (531 out of 5.62k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Males 12 - 14.

    The most common racial or ethnic group living below the poverty line in Madison, SD is White, followed by Two Or More and Native American.

    The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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