Little River, SC

Census Place

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2024 Population
11,771
US Senator
Lindsey Graham
Republican Party
US Senator
Tim Scott
Republican Party
2024 Median Age
61.4
0.647% 1-year decrease
2024 Poverty Rate
12.7%
27.7% 1-year increase
2024 Median Household Income
$65,786
1.85% 1-year growth
2024 Median Property Value
$305,800
14.2% 1-year growth
2024 Employed Population
4,509
11% 1-year growth

About

None of the households in Little River, SC reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

96.9% of the residents in Little River, SC are U.S. citizens.

In 2024, the median property value in Little River, SC was $305,800, and the homeownership rate was 76.6%.

Most people in Little River, SC drove alone to work, and the average commute time was 25.3 minutes. The average car ownership in Little River, SC was 2 cars per household.

Photo by MacKensie Cornelius
United StatesSouth CarolinaHorry County, SCMyrtle Beach-Conway-North Myrtle Beach, SC-NCHorry (Central and North) County--North Myrtle Beach City PUMA, SC

Population & Diversity

Little River, SC is home to a population of 11.8k people, from which 96.9% are citizens. As of 2024, 6.72% of Little River, SC residents were born outside of the country (791 people).

In 2024, there were 12.9 times more White (Non-Hispanic) residents (9.8k people) in Little River, SC than any other race or ethnicity. There were 757 Black or African American (Non-Hispanic) and 355 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

96.9%
2024 Citizenship
99.4%
2023 Citizenship

As of 2024, 96.9% of Little River, SC residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Little River, SC was 99.4%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Little River, SC compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Little River, SC
  1. White (Non-Hispanic)
    9.8k ± 789
  2. Black or African American (Non-Hispanic)
    757 ± 656
  3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    355 ± 247
4.71%
Hispanic Population
555 people

In 2024, there were 12.9 times more White (Non-Hispanic) residents (9.8k people) in Little River, SC than any other race or ethnicity. There were 757 Black or African American (Non-Hispanic) and 355 Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

4.71% of the people in Little River, SC are hispanic (555 people).

The following chart shows the 8 races represented in Little River, SC as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for South Carolina.
Most Common Origin
  1. Mexico
    63,986 ± 6,172 people
  2. India
    20,779 ± 3,532 people
  3. Honduras
    17,281 ± 3,222 people

In 2023, the most common birthplace for the foreign-born residents of South Carolina was Mexico, the natal country of 63,986 South Carolina residents, followed by India with 20,779 and Honduras with 17,281.

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Foreign-Born Population

6.72%
2024 Foreign-Born Population
791 people
2.73%
2023 Foreign-Born Population
285 people

As of 2024, 6.72% of Little River, SC residents (791 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Little River, SC was 2.73%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Little River, SC compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    718 ± 221
  2. Gulf War (2001-)
    163 ± 112
  3. Gulf War (1990s)
    114 ± 104

Little River, SC has a large population of military personnel who served in Vietnam, 4.4 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Little River, SC.

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Economy

The economy of Little River, SC employs 4.51k people. In 2024, the largest industries in Little River, SC were Retail Trade (794 people), Accommodation & Food Services (563 people), and Manufacturing (527 people), and the highest paying industries were Professional, Scientific, & Technical Services ($84,516), Finance & Insurance ($82,241), and Wholesale Trade ($81,786).

Employment

Occupations

4.51k
2024 Value
± 602
11%
1 Year growth
± 17.1%

From 2023 to 2024, employment in Little River, SC grew at a rate of 11%, from 4.06k employees to 4.51k employees.

The most common job groups, by number of people living in Little River, SC, are Management Occupations (658 people), Office & Administrative Support Occupations (648 people), and Sales & Related Occupations (502 people). This chart illustrates the share breakdown of the primary jobs held by residents of Little River, SC.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for South Carolina.

This chart shows weekly unemployment insurance claims in South Carolina (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

4.51k
2024 Value
± 602
11%
1 Year growth
± 17.1%

From 2023 to 2024, employment in Little River, SC grew at a rate of 11%, from 4.06k employees to 4.51k employees.

The most common employment sectors for those who live in Little River, SC, are Retail Trade (794 people), Accommodation & Food Services (563 people), and Manufacturing (527 people). This chart shows the share breakdown of the primary industries for residents of Little River, SC, though some of these residents may live in Little River, SC and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$49,498
Median earning men ± $9,658
$35,938
Median earning women ± $5,769

The industries with the best median earnings for men in 2024 are Professional, Scientific, & Management, & Administrative & Waste Management Services ($83,226), Finance & Insurance, & Real Estate & Rental & Leasing ($80,086), and Public Administration ($74,609).

The industries with the best median earnings for women in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($62,045), Professional, Scientific, & Management, & Administrative & Waste Management Services ($60,571), and Manufacturing ($57,313).

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Employment by Industry Sector

Data is only available at the state level. Showing data for South Carolina.
Y-Axis
2.54%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.26M people employed in South Carolina. This represents a 2.54% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.4%.

The following chart shows monthly employment numbers for each industry sector in South Carolina.

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Housing & Living

The median property value in Little River, SC was $305,800 in 2024, which is 0.919 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $267,800 to $305,800, a 14.2% increase. The homeownership rate in Little River, SC is 76.6%, which is higher than the national average of 65.2%.

People in Little River, SC have an average commute time of 25.3 minutes, and they drove alone to work. Car ownership in Little River, SC is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$305,800
Median Property Value 2024
±$23,409
$4,511
Median Property Taxes
±$523

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Little River, SC the largest share of households pay taxes in the < $800 range.

The chart underneath the paragraph shows the property taxes in Little River, SC compared to it's parent and neighbor geographies.

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Rent vs Own

76.6%
Homeownership
2024
73%
Homeowners with Mortgage
2024

In 2024, 76.6% of the housing units in Little River, SC were occupied by their owner. This percentage declined from the previous year's rate of 76.8%.

This chart shows the percentage of owner in Little River, SC compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$65,786
Median Household Income
± $7,900
5.89k
Number of Households
± 617

In 2024, the median household income of the 5.89k households in Little River, SC grew to $65,786 from the previous year's value of $64,590.

The following chart displays the households in Little River, SC distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Little River, SC is from South Carolina.
0.464
2023 Wage GINI in South Carolina
0.464
2022 Wage GINI in South Carolina

In 2023, the income inequality in South Carolina was 0.464 according to the GINI calculation of the wage distribution. Income inequality had a 0.102% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for South Carolina was lower than than the national average of 0.476. In other words, wages are distributed more evenly in South Carolina in comparison to the national average.

This chart shows the number of workers in South Carolina across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (69.3%)
  2. Worked At Home (14%)
  3. Carpooled (12.6%)

In 2024, 69.3% of workers in Little River, SC drove alone to work, followed by those who worked at home (14%) and those who carpooled to work (12.6%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

25.3 minutes
Average Travel Time

Using averages, employees in Little River, SC have a shorter commute time (25.3 minutes) than the normal US worker (26.4 minutes). Additionally, 2.38% of the workforce in Little River, SC have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Little River, SC compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Little River, SC distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Little River, SC have 2 cars.

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Poverty

Poverty & Diversity

12.7% of the population for whom poverty status is determined in Little River, SC (1.49k out of 11.8k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 18 - 24, followed by Females < 5 and then Females 75+.

The most common racial or ethnic group living below the poverty line in Little River, SC is White, followed by Black and Hispanic.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

91.8% of the population of Little River, SC has health coverage, with 26.3% on employee plans, 9.98% on Medicaid, 30.9% on Medicare, 22.3% on non-group plans, and 2.23% on military or VA plans.

Primary care physicians in South Carolina see 1,485 patients per year on average, which represents a 0% change from the previous year (1,485 patients). Compare this to dentists who see 1682 patients per year, and mental health providers who see 437 patients per year.

By gender, of the total number of insured persons, 47.5% were men and 52.5% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 11.2% under 18 years, 11.1% between 18 and 34 years, 35.6% between 35 and 64 years, and 42.2% over 64 years.

By gender, of the total number of insured persons, 47.5% were men and 52.5% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

8.2%
Uninsured
26.3%
Employer Coverage
9.98%
Medicaid
30.9%
Medicare
22.3%
Non-Group
2.23%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Little River, SC grew by 1.56% from 8.08% to 8.2%.

The following chart shows how the percent of uninsured individuals in Little River, SC changed over time compared with the percent of individuals enrolled in various types of health insurance.

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