Lead, SD

Census Place

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2024 Population
3,006
US Senator
John Thune
Republican Party
US Senator
Mike Rounds
Republican Party
2024 Median Age
46.5
10.7% 1-year decrease
2024 Poverty Rate
7.54%
2.77% 1-year increase
2024 Median Household Income
$73,047
27.4% 1-year growth
2024 Median Property Value
$189,400
1.76% 1-year decline
2024 Employed Population
1,780
6.65% 1-year growth

About

None of the households in Lead, SD reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

100% of the residents in Lead, SD are U.S. citizens.

In 2024, the median property value in Lead, SD was $189,400, and the homeownership rate was 70.3%.

Most people in Lead, SD drove alone to work, and the average commute time was 20.1 minutes. The average car ownership in Lead, SD was 2 cars per household.

United StatesSouth DakotaLawrence County, SDSpearfish, SDWest South Dakota--Rapid City PUMA, SD

Population & Diversity

Lead, SD is home to a population of 3.01k people, from which 100% are citizens. As of 2024, 0.898% of Lead, SD residents were born outside of the country (27 people).

In 2024, there were 25.1 times more White (Non-Hispanic) residents (2.76k people) in Lead, SD than any other race or ethnicity. There were 110 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 37 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

100%
2024 Citizenship
100%
2023 Citizenship

As of 2024, 100% of Lead, SD residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Lead, SD was 100%, meaning that the rate of citizenship has been maintaining.

The following chart shows US citizenship percentages in Lead, SD compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Lead, SD
  1. White (Non-Hispanic)
    2.76k ± 149
  2. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
    110 ± 110
  3. Two Races Including Other (Hispanic)
    37 ± 30
2.36%
Hispanic Population
71 people

In 2024, there were 25.1 times more White (Non-Hispanic) residents (2.76k people) in Lead, SD than any other race or ethnicity. There were 110 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 37 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

2.36% of the people in Lead, SD are hispanic (71 people).

The following chart shows the 8 races represented in Lead, SD as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for South Dakota.
Most Common Origin
  1. Mexico
    3,626 ± 1,475 people
  2. Guatemala
    2,932 ± 1,327 people
  3. Ethiopia
    2,627 ± 1,257 people

In 2023, the most common birthplace for the foreign-born residents of South Dakota was Mexico, the natal country of 3,626 South Dakota residents, followed by Guatemala with 2,932 and Ethiopia with 2,627.

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Foreign-Born Population

0.898%
2024 Foreign-Born Population
27 people
0.367%
2023 Foreign-Born Population
11 people

As of 2024, 0.898% of Lead, SD residents (27 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Lead, SD was 0.367%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Lead, SD compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    107 ± 68
  2. Gulf War (1990s)
    60 ± 52
  3. Gulf War (2001-)
    9 ± 24

Lead, SD has a large population of military personnel who served in Vietnam, 1.78 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Lead, SD.

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Economy

The economy of Lead, SD employs 1.78k people. In 2024, the largest industries in Lead, SD were Accommodation & Food Services (405 people), Arts, Entertainment, & Recreation (267 people), and Construction (185 people), and the highest paying industries were Professional, Scientific, & Technical Services ($89,423), Finance & Insurance, & Real Estate & Rental & Leasing ($83,000), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($70,417).

Employment

Occupations

1.78k
2024 Value
± 347
6.65%
1 Year growth
± 25.6%

From 2023 to 2024, employment in Lead, SD grew at a rate of 6.65%, from 1.67k employees to 1.78k employees.

The most common job groups, by number of people living in Lead, SD, are Office & Administrative Support Occupations (220 people), Food Preparation & Serving Related Occupations (198 people), and Building & Grounds Cleaning & Maintenance Occupations (195 people). This chart illustrates the share breakdown of the primary jobs held by residents of Lead, SD.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for South Dakota.

This chart shows weekly unemployment insurance claims in South Dakota (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

1.78k
2024 Value
± 347
6.65%
1 Year growth
± 25.6%

From 2023 to 2024, employment in Lead, SD grew at a rate of 6.65%, from 1.67k employees to 1.78k employees.

The most common employment sectors for those who live in Lead, SD, are Accommodation & Food Services (405 people), Arts, Entertainment, & Recreation (267 people), and Construction (185 people). This chart shows the share breakdown of the primary industries for residents of Lead, SD, though some of these residents may live in Lead, SD and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$38,990
Median earning men ± $8,061
$40,522
Median earning women ± $6,733

The industries with the best median earnings for men in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($135,417), Professional, Scientific, & Management, & Administrative & Waste Management Services ($88,333), and Retail Trade ($88,224).

The industries with the best median earnings for women in 2024 are Educational Services, & Health Care & Social Assistance ($65,685), Other Services Except Public Administration ($62,583), and Public Administration ($59,435).

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Employment by Industry Sector

Data is only available at the state level. Showing data for South Dakota.
Y-Axis
2.37%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 450k people employed in South Dakota. This represents a 2.37% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 8.96%.

The following chart shows monthly employment numbers for each industry sector in South Dakota.

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Housing & Living

The median property value in Lead, SD was $189,400 in 2024, which is 0.569 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $192,800 to $189,400, a 1.76% decrease. The homeownership rate in Lead, SD is 70.3%, which is higher than the national average of 65.2%.

People in Lead, SD have an average commute time of 20.1 minutes, and they drove alone to work. Car ownership in Lead, SD is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$189,400
Median Property Value 2024
±$19,340
$946
Median Property Taxes
±$242

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Lead, SD the largest share of households pay taxes in the $1,500 - $2k range.

The chart underneath the paragraph shows the property taxes in Lead, SD compared to it's parent and neighbor geographies.

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Rent vs Own

70.3%
Homeownership
2024
56.7%
Homeowners with Mortgage
2024

In 2024, 70.3% of the housing units in Lead, SD were occupied by their owner. This percentage grew from the previous year's rate of 70.2%.

This chart shows the percentage of owner in Lead, SD compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$73,047
Median Household Income
± $33,268
1.35k
Number of Households
± 271

In 2024, the median household income of the 1.35k households in Lead, SD grew to $73,047 from the previous year's value of $57,348.

The following chart displays the households in Lead, SD distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Lead, SD is from South Dakota.
0.443
2023 Wage GINI in South Dakota
0.438
2022 Wage GINI in South Dakota

In 2023, the income inequality in South Dakota was 0.443 according to the GINI calculation of the wage distribution. Income inequality had a 1.14% growth from 2022 to 2023, which means that wage distribution grew somewhat less even. The GINI for South Dakota was lower than than the national average of 0.476. In other words, wages are distributed more evenly in South Dakota in comparison to the national average.

This chart shows the number of workers in South Dakota across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (71.6%)
  2. Carpooled (22.9%)
  3. Public Transit (2.2%)

In 2024, 71.6% of workers in Lead, SD drove alone to work, followed by those who carpooled to work (22.9%) and those who used public transit to get to work (2.2%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

20.1 minutes
Average Travel Time

Using averages, employees in Lead, SD have a shorter commute time (20.1 minutes) than the normal US worker (26.4 minutes). Additionally, 0.576% of the workforce in Lead, SD have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Lead, SD compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Lead, SD distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Lead, SD have 2 cars.

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Poverty

Poverty & Diversity

7.54% of the population for whom poverty status is determined in Lead, SD (222 out of 2.95k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 75+, followed by Females 65 - 74 and then Males 65 - 74.

The most common racial or ethnic group living below the poverty line in Lead, SD is White, followed by Black and Native American.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

90.6% of the population of Lead, SD has health coverage, with 46.5% on employee plans, 8.96% on Medicaid, 18.8% on Medicare, 11.7% on non-group plans, and 4.61% on military or VA plans.

Primary care physicians in South Dakota see 1,252 patients per year on average, which represents a 0% change from the previous year (1,252 patients). Compare this to dentists who see 1561 patients per year, and mental health providers who see 409 patients per year.

By gender, of the total number of insured persons, 49.6% were men and 50.4% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 15.6% under 18 years, 21.1% between 18 and 34 years, 35.9% between 35 and 64 years, and 27.3% over 64 years.

By gender, of the total number of insured persons, 49.6% were men and 50.4% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

9.43%
Uninsured
46.5%
Employer Coverage
8.96%
Medicaid
18.8%
Medicare
11.7%
Non-Group
4.61%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Lead, SD declined by 8% from 10.2% to 9.43%.

The following chart shows how the percent of uninsured individuals in Lead, SD changed over time compared with the percent of individuals enrolled in various types of health insurance.

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