Lead, SD

Census Place

2024 Population

3,006

US Senator

John Thune

Republican Party

US Senator

Mike Rounds

Republican Party

US Representative

Dusty Johnson

Republican Party

2024 Median Age

46.5

10.7% 1-year decrease

2024 Poverty Rate

7.54%

Population & Diversity

Lead, SD is home to a population of 3.01k people, from which 100% are citizens.

As of 2024, 0.898% of Lead, SD residents were born outside of the country (27 people).

In 2024, there were 25.1 times more White (Non-Hispanic) residents (2.76k people) in Lead, SD than any other race or ethnicity. There were 110 Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 37 Two Races Including Other (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

100%

2024 Citizenship

100%

2023 Citizenship

As of 2024, 100% of Lead, SD residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Lead, SD was 100%, meaning that the rate of citizenship has been maintaining.

The following chart shows US citizenship percentages in Lead, SD compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Lead, SD

White (Non-Hispanic)
2.76k ± 149
Two Races Excluding Other, & Three or More Races (Non-Hispanic)
110 ± 110
Two Races Including Other (Hispanic)
37 ± 30

2.36%

Hispanic Population

71 people

2.36% of the people in Lead, SD are hispanic (71 people).

The following chart shows the 8 races represented in Lead, SD as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for South Dakota.

Most Common Origin

Mexico
3,429 ± 1,435 people
Guatemala
2,883 ± 1,316 people
Ethiopia
2,826 ± 1,303 people

In 2024, the most common birthplace for the foreign-born residents of South Dakota was Mexico, the natal country of 3,429 South Dakota residents, followed by Guatemala with 2,883 and Ethiopia with 2,826.

Foreign-Born Population

0.898%

2024 Foreign-Born Population

27 people

0.367%

2023 Foreign-Born Population

11 people

As of 2024, 0.898% of Lead, SD residents (27 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Lead, SD was 0.367%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Lead, SD compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
107 ± 68
Gulf War (1990s)
60 ± 52
Gulf War (2001-)
9 ± 24

Lead, SD has a large population of military personnel who served in Vietnam, 1.78 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Lead, SD.

Economy

The economy of Lead, SD employs 1.78k people. In 2024, the largest industries in Lead, SD were Accommodation & Food Services (405 people), Arts, Entertainment, & Recreation (267 people), and Construction (185 people), and the highest paying industries were Professional, Scientific, & Technical Services ($89,423), Finance & Insurance, & Real Estate & Rental & Leasing ($83,000), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($70,417).

Employment

Occupations

1.78k

2024 Value

± 347

6.65%

1 Year growth

± 25.6%

From 2023 to 2024, employment in Lead, SD grew at a rate of 6.65%, from 1.67k employees to 1.78k employees.

The most common job groups, by number of people living in Lead, SD, are Office & Administrative Support Occupations (220 people), Food Preparation & Serving Related Occupations (198 people), and Building & Grounds Cleaning & Maintenance Occupations (195 people). This chart illustrates the share breakdown of the primary jobs held by residents of Lead, SD.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for South Dakota.

This chart shows weekly unemployment insurance claims in South Dakota (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

1.78k

2024 Value

± 347

6.65%

1 Year growth

± 25.6%

From 2023 to 2024, employment in Lead, SD grew at a rate of 6.65%, from 1.67k employees to 1.78k employees.

The most common employment sectors for those who live in Lead, SD, are Accommodation & Food Services (405 people), Arts, Entertainment, & Recreation (267 people), and Construction (185 people). This chart shows the share breakdown of the primary industries for residents of Lead, SD, though some of these residents may live in Lead, SD and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$38,990

Median earning men ± $8,061

$40,522

Median earning women ± $6,733

The industries with the best median earnings for men in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($135,417), Professional, Scientific, & Management, & Administrative & Waste Management Services ($88,333), and Retail Trade ($88,224).

The industries with the best median earnings for women in 2024 are Educational Services, & Health Care & Social Assistance ($65,685), Other Services Except Public Administration ($62,583), and Public Administration ($59,435).

Civics

In the 2024 presidential election, the popular vote in South Dakota went to Donald J. Trump with 63.4% of the vote. The runner-up was Kamala Harris (34.2%), followed by Robert Kennedy (1.68%).

John Thune and Mike Rounds are the senators currently representing the state of South Dakota. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Lead, SD is currently represented by Dusty Johnson in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for Lead, SD. Showing the available data for South Dakota.

2024 Election Results

Donald J. Trump (63.4%)
Republican Party
Kamala Harris (34.2%)
Democratic Party
Robert Kennedy (1.68%)
Independent Party

In the 2024 presidential election, the popular vote in South Dakota went to Donald J. Trump with 63.4% of the vote. The runner-up was Kamala Harris (34.2%), followed by Robert Kennedy (1.68%).

The following chart shows the popular vote results in South Dakota for each registered party from 1976 to 2024.

Senator Elections

US Senators from South Dakota

Senatorial voting results are only available at the state level. Showing data for South Dakota.

John Thune

Senator from South Dakota

Assumed office on January 3, 2005

Mike Rounds

Senator from South Dakota

Assumed office on January 3, 2015

John Thune and Mike Rounds are the senators currently representing South Dakota.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in South Dakota over time, excluding special elections, colored by their political party.

US Representative Elections

US Representatives from Lead, SD

Dusty Johnson

District at-large Representative

Republican Party

Lead, SD is currently represented by Dusty Johnson (Republican Party).

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the member for Lead, SD have changed over time starting in 2008.

Housing & Living

The median property value in Lead, SD was $189,400 in 2024, which is 0.569 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $192,800 to $189,400, a 1.76% decrease. The homeownership rate in Lead, SD is 70.3%, which is higher than the national average of 65.2%.

People in Lead, SD have an average commute time of 20.1 minutes, and they drove alone to work. Car ownership in Lead, SD is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$189,400

Median Property Value 2024

±$19,340

$946

Median Property Taxes

±$242

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Lead, SD the largest share of households pay taxes in the $1,500 - $2k range.

The chart underneath the paragraph shows the property taxes in Lead, SD compared to it's parent and neighbor geographies.

Rent vs Own

70.3%

Homeownership

2024

56.7%

Homeowners with Mortgage

2024

In 2024, 70.3% of the housing units in Lead, SD were occupied by their owner. This percentage grew from the previous year's rate of 70.2%.

This chart shows the percentage of owner in Lead, SD compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$73,047

Median Household Income

± $33,268

1.35k

Number of Households

± 271

In 2024, the median household income of the 1.35k households in Lead, SD grew to $73,047 from the previous year's value of $57,348.

The following chart displays the households in Lead, SD distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for Lead, SD is from South Dakota.

0.44

2024 Wage GINI in South Dakota

0.443

2023 Wage GINI in South Dakota

In 2024, the income inequality in South Dakota was 0.44 according to the GINI calculation of the wage distribution. Income inequality had a 0.642% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for South Dakota was lower than than the national average of 0.474. In other words, wages are distributed more evenly in South Dakota in comparison to the national average.

This chart shows the number of workers in South Dakota across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (71.6%)
Carpooled (22.9%)
Public Transit (2.2%)

In 2024, 71.6% of workers in Lead, SD drove alone to work, followed by those who carpooled to work (22.9%) and those who used public transit to get to work (2.2%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

20.1 minutes

Average Travel Time

Using averages, employees in Lead, SD have a shorter commute time (20.1 minutes) than the normal US worker (26.4 minutes). Additionally, 0.576% of the workforce in Lead, SD have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Lead, SD compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Lead, SD distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Lead, SD have 2 cars.

Poverty

Poverty & Diversity

7.54% of the population for whom poverty status is determined in Lead, SD (222 out of 2.95k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 75+, followed by Females 65 - 74 and then Males 65 - 74.

The most common racial or ethnic group living below the poverty line in Lead, SD is White, followed by Black and Native American.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

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