Hilton Head Island-Bluffton-Beaufort, SC

Metropolitan Statistical Area (MSA)

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2024 Population
227,455
US Senator
Lindsey Graham
Republican Party
US Senator
Tim Scott
Republican Party
2024 Median Age
47.7
1.92% 1-year increase
2024 Poverty Rate
10.8%
6.66% 1-year decrease
2024 Median Household Income
$83,304
2.83% 1-year growth
2024 Median Property Value
$439,500
11.8% 1-year growth
2024 Employed Population
96,075
2.22% 1-year growth

About

None of the households in Hilton Head Island-Bluffton-Beaufort, SC reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

94.8% of the residents in Hilton Head Island-Bluffton-Beaufort, SC are U.S. citizens.

The largest universities in Hilton Head Island-Bluffton-Beaufort, SC are Technical College of the Lowcountry (393 degrees awarded in 2023) and University of South Carolina Beaufort (389 degrees).

In 2024, the median property value in Hilton Head Island-Bluffton-Beaufort, SC was $439,500, and the homeownership rate was 76.1%.

Most people in Hilton Head Island-Bluffton-Beaufort, SC drove alone to work, and the average commute time was 24.3 minutes. The average car ownership in Hilton Head Island-Bluffton-Beaufort, SC was 2 cars per household.

Hilton Head Island-Bluffton-Beaufort, SC borders Savannah, GA.

United StatesSouth Carolina

Population & Diversity

Hilton Head Island-Bluffton-Beaufort, SC is home to a population of 227k people, from which 94.8% are citizens. As of 2024, 8.23% of Hilton Head Island-Bluffton-Beaufort, SC residents were born outside of the country (18.7k people).

In 2024, there were 3.58 times more White (Non-Hispanic) residents (146k people) in Hilton Head Island-Bluffton-Beaufort, SC than any other race or ethnicity. There were 40.8k Black or African American (Non-Hispanic) and 12.7k Other (Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

94.8%
2024 Citizenship
95.1%
2023 Citizenship

As of 2024, 94.8% of Hilton Head Island-Bluffton-Beaufort, SC residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Hilton Head Island-Bluffton-Beaufort, SC was 95.1%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Hilton Head Island-Bluffton-Beaufort, SC compared to that of it's neighboring and parent geographies.

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Diversity

Race and Ethnicity

The 3 largest ethnic groups in Hilton Head Island-Bluffton-Beaufort, SC
  1. White (Non-Hispanic)
    146k ± 690
  2. Black or African American (Non-Hispanic)
    40.8k ± 790
  3. Other (Hispanic)
    12.7k ± 1.53k
13.1%
Hispanic Population
29.8k people

In 2024, there were 3.58 times more White (Non-Hispanic) residents (146k people) in Hilton Head Island-Bluffton-Beaufort, SC than any other race or ethnicity. There were 40.8k Black or African American (Non-Hispanic) and 12.7k Other (Hispanic) residents, the second and third most common ethnic groups.

13.1% of the people in Hilton Head Island-Bluffton-Beaufort, SC are hispanic (29.8k people).

The following chart shows the 8 races represented in Hilton Head Island-Bluffton-Beaufort, SC as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for South Carolina.
Most Common Origin
  1. Mexico
    63,986 ± 6,172 people
  2. India
    20,779 ± 3,532 people
  3. Honduras
    17,281 ± 3,222 people

In 2023, the most common birthplace for the foreign-born residents of South Carolina was Mexico, the natal country of 63,986 South Carolina residents, followed by India with 20,779 and Honduras with 17,281.

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Foreign-Born Population

8.23%
2024 Foreign-Born Population
18.7k people
8.04%
2023 Foreign-Born Population
17.9k people

As of 2024, 8.23% of Hilton Head Island-Bluffton-Beaufort, SC residents (18.7k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Hilton Head Island-Bluffton-Beaufort, SC was 8.04%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Hilton Head Island-Bluffton-Beaufort, SC compared to that of it's neighboring and parent geographies.

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Military

Veterans

Most Common Service Period
  1. Vietnam
    6,635 ± 669
  2. Gulf War (2001-)
    4,715 ± 679
  3. Gulf War (1990s)
    2,886 ± 555

Hilton Head Island-Bluffton-Beaufort, SC has a large population of military personnel who served in Vietnam, 1.41 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Hilton Head Island-Bluffton-Beaufort, SC.

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Economy

The economy of Hilton Head Island-Bluffton-Beaufort, SC employs 96.1k people. In 2024, the largest industries in Hilton Head Island-Bluffton-Beaufort, SC were Retail Trade (12,915 people), Health Care & Social Assistance (11,861 people), and Accommodation & Food Services (9,846 people), and the highest paying industries were Management of Companies & Enterprises ($133,026), Mining, Quarrying, & Oil & Gas Extraction ($87,995), and Finance & Insurance ($79,968).

Employment

Occupations

96.1k
2024 Value
± 3,067
2.22%
1 Year growth
± 4.42%

From 2023 to 2024, employment in Hilton Head Island-Bluffton-Beaufort, SC grew at a rate of 2.22%, from 94k employees to 96.1k employees.

The most common job groups, by number of people living in Hilton Head Island-Bluffton-Beaufort, SC, are Sales & Related Occupations (12,489 people), Management Occupations (12,238 people), and Office & Administrative Support Occupations (9,631 people). This chart illustrates the share breakdown of the primary jobs held by residents of Hilton Head Island-Bluffton-Beaufort, SC.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for South Carolina.

This chart shows weekly unemployment insurance claims in South Carolina (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

96.1k
2024 Value
± 3,067
2.22%
1 Year growth
± 4.42%

From 2023 to 2024, employment in Hilton Head Island-Bluffton-Beaufort, SC grew at a rate of 2.22%, from 94k employees to 96.1k employees.

The most common employment sectors for those who live in Hilton Head Island-Bluffton-Beaufort, SC, are Retail Trade (12,915 people), Health Care & Social Assistance (11,861 people), and Accommodation & Food Services (9,846 people). This chart shows the share breakdown of the primary industries for residents of Hilton Head Island-Bluffton-Beaufort, SC, though some of these residents may live in Hilton Head Island-Bluffton-Beaufort, SC and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$50,023
Median earning men ± $1,671
$39,194
Median earning women ± $1,753

The industries with the best median earnings for men in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($97,803), Information ($82,984), and Wholesale Trade ($74,786).

The industries with the best median earnings for women in 2024 are Agriculture, Forestry, Fishing & Hunting, & Mining ($60,694), Finance & Insurance, & Real Estate & Rental & Leasing ($56,602), and Public Administration ($55,984).

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Employment by Industry Sector

Data is only available at the state level. Showing data for South Carolina.
Y-Axis
2.54%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 2.26M people employed in South Carolina. This represents a 2.54% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.4%.

The following chart shows monthly employment numbers for each industry sector in South Carolina.

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Establishments by Size

The industries with the most establishments
  1. 629
    Construction
  2. 563
    Real Estate and Rental and Leasing
  3. 560
    Professional, Scientific, and Technical Services

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

The visualization shows the number of establishments and its share across establishment sizes.

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Payroll by Industry Sector

The industries with the highest total annual payroll
  1. $485k
    Health Care and Social Assistance
  2. $483k
    Retail Trade
  3. $379k
    Accommodation and Food Services

The chart shows the total annual payroll and the average annual payroll by industry.

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Education

In 2023, universities in Hilton Head Island-Bluffton-Beaufort, SC awarded 782 degrees. The student population of Hilton Head Island-Bluffton-Beaufort, SC in 2023 is skewed towards women, with 1,406 male students and 3,064 female students.

Most students graduating from Universities in Hilton Head Island-Bluffton-Beaufort, SC are White (399 and 52%), Black or African American (218 and 28.4%), Hispanic or Latino (96 and 12.5%), and Two or More Races (35 and 4.56%).

The largest universities in Hilton Head Island-Bluffton-Beaufort, SC by number of degrees awarded are Technical College of the Lowcountry (393 and 50.3%) and University of South Carolina Beaufort (389 and 49.7%).

The most popular majors in Hilton Head Island-Bluffton-Beaufort, SC are Liberal Arts & Sciences (101 and 12.9%), Registered Nursing (71 and 9.08%), and General Studies (58 and 7.42%).

The median tuition cost in Hilton Head Island-Bluffton-Beaufort, SC for a public four year colleges is $10,344 for in-state students and $21,390 for out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University
Measure

In 2023 in Hilton Head Island-Bluffton-Beaufort, SC, the percentage of applicants admitted was 69.2%, while the percentage of admitted who enrolled was 26.5%. The number of students enrolled in 2023 was 4,470 (31.5% men and 68.5% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2023 there were 4,470 students enrolled in Hilton Head Island-Bluffton-Beaufort, SC, 31.5% men and 68.5% women.

By race, the largest number of students enrolled was concentrated in White with 2,321 records, of which 65.7% were women and 34.3% men.

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Completions

Concentrations

Most Common
  1. General Business Administration & Management
    53 degrees awarded
  2. Registered Nursing
    40 degrees awarded
  3. General Psychology
    53 degrees awarded

In 2023, the most common concentation for Bachelors Degree recipients in Hilton Head Island-Bluffton-Beaufort, SC was General Business Administration & Management with 53 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Hilton Head Island-Bluffton-Beaufort, SC according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
  1. Technical College of the Lowcountry
    393 degrees awarded
  2. University of South Carolina Beaufort
    389 degrees awarded

In 2023, the institution with the largest number of graduating students was Technical College of the Lowcountry with 393 degrees awarded.

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Student Diversity

University

In 2023, 199 men were awarded degrees from institutions in Hilton Head Island-Bluffton-Beaufort, SC, which is 0.341 times less than the 583 female students who received degrees in the same year.

In 2023, the most common race/ethnicity group awarded degrees at institutions was White students. These 399 degrees mean that there were 1.83 times more degrees awarded to White students then the next closest race/ethnicity group, Black or African American, with 218 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Tuition

Average Net Price by Sector

Universities

Public, 4-year or above ($10,344) is the sector with the highest median state tuition in 2023.

Public, 4-year or above ($386) is the sector with the highest median state fee in 2023.

Public, 4-year or above ($1,266) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Housing & Living

The median property value in Hilton Head Island-Bluffton-Beaufort, SC was $439,500 in 2024, which is 1.32 times larger than the national average of $332,700. Between 2023 and 2024 the median property value increased from $393,100 to $439,500, a 11.8% increase. The homeownership rate in Hilton Head Island-Bluffton-Beaufort, SC is 76.1%, which is higher than the national average of 65.2%.

People in Hilton Head Island-Bluffton-Beaufort, SC have an average commute time of 24.3 minutes, and they drove alone to work. Car ownership in Hilton Head Island-Bluffton-Beaufort, SC is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property

$439,500
Median Property Value 2024
±$9,505
$72,649
Median Property Taxes
±$2,376

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Hilton Head Island-Bluffton-Beaufort, SC the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Hilton Head Island-Bluffton-Beaufort, SC compared to it's parent and neighbor geographies.

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Rent vs Own

76.1%
Homeownership
2024
68.2%
Homeowners with Mortgage
2024

In 2024, 76.1% of the housing units in Hilton Head Island-Bluffton-Beaufort, SC were occupied by their owner. This percentage grew from the previous year's rate of 75.8%.

This chart shows the percentage of owner in Hilton Head Island-Bluffton-Beaufort, SC compared it's parent and neighboring geographies.

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Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$83,304
Median Household Income
± $2,752
95.5k
Number of Households
± 2,932

In 2024, the median household income of the 95.5k households in Hilton Head Island-Bluffton-Beaufort, SC grew to $83,304 from the previous year's value of $81,015.

The following chart displays the households in Hilton Head Island-Bluffton-Beaufort, SC distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $200k+ range.

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Wage Distribution

The closest comparable wage GINI for Hilton Head Island-Bluffton-Beaufort, SC is from South Carolina.
0.464
2023 Wage GINI in South Carolina
0.464
2022 Wage GINI in South Carolina

In 2023, the income inequality in South Carolina was 0.464 according to the GINI calculation of the wage distribution. Income inequality had a 0.102% decline from 2022 to 2023, which means that wage distribution grew somewhat more even. The GINI for South Carolina was lower than than the national average of 0.476. In other words, wages are distributed more evenly in South Carolina in comparison to the national average.

This chart shows the number of workers in South Carolina across various wage buckets compared to the national average.

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Transportation

Commuter Transportation

Most Common Commute in 2024
  1. Drove Alone (72.3%)
  2. Worked At Home (12.6%)
  3. Carpooled (10.7%)

In 2024, 72.3% of workers in Hilton Head Island-Bluffton-Beaufort, SC drove alone to work, followed by those who worked at home (12.6%) and those who carpooled to work (10.7%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

24.3 minutes
Average Travel Time

Using averages, employees in Hilton Head Island-Bluffton-Beaufort, SC have a shorter commute time (24.3 minutes) than the normal US worker (26.4 minutes). Additionally, 2% of the workforce in Hilton Head Island-Bluffton-Beaufort, SC have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Hilton Head Island-Bluffton-Beaufort, SC compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Hilton Head Island-Bluffton-Beaufort, SC distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Hilton Head Island-Bluffton-Beaufort, SC have 2 cars.

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Poverty

Poverty & Diversity

10.8% of the population for whom poverty status is determined in Hilton Head Island-Bluffton-Beaufort, SC (23.6k out of 219k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 25 - 34, followed by Females 65 - 74 and then Females 35 - 44.

The most common racial or ethnic group living below the poverty line in Hilton Head Island-Bluffton-Beaufort, SC is Black, followed by White and Hispanic.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Health

90.7% of the population of Hilton Head Island-Bluffton-Beaufort, SC has health coverage, with 34.2% on employee plans, 10.8% on Medicaid, 21.1% on Medicare, 20.3% on non-group plans, and 4.23% on military or VA plans.

Primary care physicians in South Carolina see 1,485 patients per year on average, which represents a 0% change from the previous year (1,485 patients). Compare this to dentists who see 1682 patients per year, and mental health providers who see 437 patients per year.

By gender, of the total number of insured persons, 48% were men and 52% were women.

Coverage

Patient to Clinician Ratios

Data is only available at the state level. Showing data for South Carolina.
1,485 to 1
Patient to Primary Care Physician Ratio in South Carolina

Primary care physicians in South Carolina see an average of 1,485 patients per year. This represents a 0% change from the previous year (1,485 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in South Carolina in comparison to its neighboring geographies.

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Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 19.6% under 18 years, 15.9% between 18 and 34 years, 35.8% between 35 and 64 years, and 28.7% over 64 years.

By gender, of the total number of insured persons, 48% were men and 52% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

9.34%
Uninsured
34.2%
Employer Coverage
10.8%
Medicaid
21.1%
Medicare
20.3%
Non-Group
4.23%
Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Hilton Head Island-Bluffton-Beaufort, SC grew by 3.51% from 9.02% to 9.34%.

The following chart shows how the percent of uninsured individuals in Hilton Head Island-Bluffton-Beaufort, SC changed over time compared with the percent of individuals enrolled in various types of health insurance.

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