Branson, MO

Metropolitan Statistical Area (MSA)

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    2024 Population
    56,529
    US Senator
    Josh Hawley
    Republican Party
    US Senator
    Eric Schmitt
    Republican Party
    2024 Median Age
    42.6
    1.43% 1-year increase
    2024 Poverty Rate
    15.6%
    8.33% 1-year increase
    2024 Median Household Income
    $56,497
    3.02% 1-year decline
    2024 Median Property Value
    $218,800
    7.36% 1-year growth
    2024 Employed Population
    25,941
    0.0116% 1-year growth

    About

    None of the households in Branson, MO reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

    98.5% of the residents in Branson, MO are U.S. citizens.

    The largest universities in Branson, MO are College of the Ozarks (385 degrees awarded in 2024).

    In 2024, the median property value in Branson, MO was $218,800, and the homeownership rate was 67%.

    Most people in Branson, MO drove alone to work, and the average commute time was 23.3 minutes. The average car ownership in Branson, MO was 2 cars per household.

    Branson, MO borders Harrison, AR and Springfield, MO.

    United StatesMissouri

    Population & Diversity

    Branson, MO is home to a population of 56.5k people, from which 98.5% are citizens. As of 2024, 3.19% of Branson, MO residents were born outside of the country (1.81k people).

    In 2024, there were 21.2 times more White (Non-Hispanic) residents (48.1k people) in Branson, MO than any other race or ethnicity. There were 2.27k Two Races Including Other (Hispanic) and 1.57k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

    Population & Diversity

    Citizenship

    98.5%
    2024 Citizenship
    98.7%
    2023 Citizenship

    As of 2024, 98.5% of Branson, MO residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Branson, MO was 98.7%, meaning that the rate of citizenship has been decreasing.

    The following chart shows US citizenship percentages in Branson, MO compared to that of it's neighboring and parent geographies.

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    Diversity

    Race and Ethnicity

    The 3 largest ethnic groups in Branson, MO
    1. White (Non-Hispanic)
      48.1k ± 320
    2. Two Races Including Other (Hispanic)
      2.27k ± 302
    3. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
      1.57k ± 174
    7.62%
    Hispanic Population
    4.31k people

    In 2024, there were 21.2 times more White (Non-Hispanic) residents (48.1k people) in Branson, MO than any other race or ethnicity. There were 2.27k Two Races Including Other (Hispanic) and 1.57k Two Races Excluding Other, & Three or More Races (Non-Hispanic) residents, the second and third most common ethnic groups.

    7.62% of the people in Branson, MO are hispanic (4.31k people).

    The following chart shows the 8 races represented in Branson, MO as a share of the total population.

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    Global Diversity

    The PUMS dataset is not available at the MSA level, so we are showing data for Missouri.
    Most Common Origin
    1. Mexico
      42,470 ± 5,042 people
    2. India
      24,378 ± 3,826 people
    3. China
      16,113 ± 3,112 people

    In 2024, the most common birthplace for the foreign-born residents of Missouri was Mexico, the natal country of 42,470 Missouri residents, followed by India with 24,378 and China with 16,113.

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    Foreign-Born Population

    3.19%
    2024 Foreign-Born Population
    1.81k people
    3.13%
    2023 Foreign-Born Population
    1.76k people

    As of 2024, 3.19% of Branson, MO residents (1.81k people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Branson, MO was 3.13%, meaning that the rate has been increasing.

    The following chart shows the percentage of foreign-born residents in Branson, MO compared to that of it's neighboring and parent geographies.

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    Military

    Veterans

    Most Common Service Period
    1. Vietnam
      1,674 ± 231
    2. Gulf War (1990s)
      612 ± 199
    3. Gulf War (2001-)
      377 ± 123

    Branson, MO has a large population of military personnel who served in Vietnam, 2.74 times greater than any other conflict.

    The chart shows the distribution of veterans by conflict in Branson, MO.

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    Health

    85.4% of the population of Branson, MO has health coverage, with 34.5% on employee plans, 17.6% on Medicaid, 18.4% on Medicare, 12.8% on non-group plans, and 2.06% on military or VA plans.

    Primary care physicians in Missouri see 1,421 patients per year on average, which represents a 0% change from the previous year (1,421 patients). Compare this to dentists who see 1596 patients per year, and mental health providers who see 382 patients per year.

    By gender, of the total number of insured persons, 48.2% were men and 51.8% were women.

    Coverage

    Patient to Clinician Ratios

    Data is only available at the state level. Showing data for Missouri.
    1,421 to 1
    Patient to Primary Care Physician Ratio in Missouri

    Primary care physicians in Missouri see an average of 1,421 patients per year. This represents a 0% change from the previous year (1,421 patients).

    The following chart shows how the number of patients seen by primary care physicians has been changing over time in Missouri in comparison to its neighboring geographies.

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    Health Care Diversity

    In 2024, insured persons according to age ranges were distributed in 22.4% under 18 years, 19.7% between 18 and 34 years, 35.4% between 35 and 64 years, and 22.5% over 64 years.

    By gender, of the total number of insured persons, 48.2% were men and 51.8% were women.

    The following chart shows the number of people with health coverage by gender.

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    Uninsured People

    14.6%
    Uninsured
    34.5%
    Employer Coverage
    17.6%
    Medicaid
    18.4%
    Medicare
    12.8%
    Non-Group
    2.06%
    Military or VA

    Between 2023 and 2024, the percent of uninsured citizens in Branson, MO declined by 1.56% from 14.8% to 14.6%.

    The following chart shows how the percent of uninsured individuals in Branson, MO changed over time compared with the percent of individuals enrolled in various types of health insurance.

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    Economy

    The economy of Branson, MO employs 25.9k people. In 2024, the largest industries in Branson, MO were Retail Trade (3,649 people), Accommodation & Food Services (3,124 people), and Health Care & Social Assistance (2,635 people), and the highest paying industries were Utilities ($74,839), Mining, Quarrying, & Oil & Gas Extraction ($56,100), and Public Administration ($47,439).

    Employment

    Occupations

    25.9k
    2024 Value
    ± 1,214
    0.0116%
    1 Year growth
    ± 6.86%

    From 2023 to 2024, employment in Branson, MO grew at a rate of 0.0116%, from 25.9k employees to 25.9k employees.

    The most common job groups, by number of people living in Branson, MO, are Sales & Related Occupations (3,692 people), Management Occupations (2,774 people), and Office & Administrative Support Occupations (2,768 people). This chart illustrates the share breakdown of the primary jobs held by residents of Branson, MO.

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    Unemployment Insurance Claims

    Data is only available at the state level. Showing data for Missouri.

    This chart shows weekly unemployment insurance claims in Missouri (not-seasonally adjusted) compared with the four states with the most similar impact.

    The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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    Industries

    Employment by Industries

    25.9k
    2024 Value
    ± 1,214
    0.0116%
    1 Year growth
    ± 6.86%

    From 2023 to 2024, employment in Branson, MO grew at a rate of 0.0116%, from 25.9k employees to 25.9k employees.

    The most common employment sectors for those who live in Branson, MO, are Retail Trade (3,649 people), Accommodation & Food Services (3,124 people), and Health Care & Social Assistance (2,635 people). This chart shows the share breakdown of the primary industries for residents of Branson, MO, though some of these residents may live in Branson, MO and work somewhere else. Census data is tagged to a residential address, not a work address.

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    Median Earnings by Industry

    $36,931
    Median earning men ± $3,302
    $29,874
    Median earning women ± $1,559

    The industries with the best median earnings for men in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($47,727), Wholesale Trade ($46,716), and Public Administration ($46,643).

    The industries with the best median earnings for women in 2024 are Public Administration ($49,219), Transportation & Warehousing, & Utilities ($47,757), and Wholesale Trade ($42,629).

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    Employment by Industry Sector

    Data is only available at the state level. Showing data for Missouri.
    Y-Axis
    2.17%
    Year-over-year growth
    Employment change between February 2022 and February 2023

    As of February 2023, there are 2.94M people employed in Missouri. This represents a 2.17% increase in employment when compared to February 2022.

    Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 11.8%.

    The following chart shows monthly employment numbers for each industry sector in Missouri.

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    Establishments by Size

    The industries with the most establishments
    1. 159
      Retail Trade
    2. 132
      Real Estate and Rental and Leasing
    3. 112
      Retail Trade

    The visualization shows the distribution of establishments by industry and by size according to the number of employees.

    The visualization shows the number of establishments and its share across establishment sizes.

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    Payroll by Industry Sector

    The industries with the highest total annual payroll
    1. $249k
      Accommodation and Food Services
    2. $160k
      Health Care and Social Assistance
    3. $145k
      Retail Trade

    The chart shows the total annual payroll and the average annual payroll by industry.

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    Civics

    In the 2024 presidential election, the popular vote in Missouri went to Donald J. Trump with 58.5% of the vote. The runner-up was Kamala Harris (40.1%), followed by Chase Oliver (0.797%).

    Josh Hawley and Eric Schmitt are the senators currently representing the state of Missouri. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    Missouri is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

    Presidential Elections

    Voting results are not available for Branson, MO. Showing the available data for Missouri.
    2024 Election Results
    1. Donald J. Trump (58.5%)
      Republican Party
    2. Kamala Harris (40.1%)
      Democratic Party
    3. Chase Oliver (0.797%)
      Libertarian Party

    In the 2024 presidential election, the popular vote in Missouri went to Donald J. Trump with 58.5% of the vote. The runner-up was Kamala Harris (40.1%), followed by Chase Oliver (0.797%).

    The following chart shows the popular vote results in Missouri for each registered party from 1976 to 2024.

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    Senator Elections

    US Senators from Missouri

    Senatorial voting results are only available at the state level. Showing data for Missouri.
    Josh Hawley
    Senator from Missouri1
    Assumed office on January 3, 2019
    Eric Schmitt
    Senator from Missouri3
    Assumed office on January 3, 2023

    Josh Hawley and Eric Schmitt are the senators currently representing Missouri.

    In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    The following chart shows elected senators in Missouri over time, excluding special elections, colored by their political party.

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    Education

    In 2024, universities in Branson, MO awarded 385 degrees. The student population of Branson, MO in 2024 is skewed towards women, with 647 male students and 807 female students.

    Most students graduating from Universities in Branson, MO are White (338 and 89.2%), Hispanic or Latino (15 and 3.96%), Two or More Races (8 and 2.11%), and Asian (7 and 1.85%).

    The largest universities in Branson, MO by number of degrees awarded are College of the Ozarks (385 and 100%).

    The most popular majors in Branson, MO are General Psychology (29 and 7.53%), General Business Administration & Management (22 and 5.71%), and Sociology (17 and 4.42%).

    The median tuition cost for private four year colleges is $21,800.

    Admissions & Enrollments

    Applicants, Admissions & Enrolled

    University
    Measure

    In 2024 in Branson, MO, the percentage of applicants admitted was 12%, while the percentage of admitted who enrolled was 81.1%. The number of students enrolled in 2024 was 1,454 (44.5% men and 55.5% women).

    The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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    Enrollments by Gender and Races

    Universities

    In 2024 there were 1,454 students enrolled in Branson, MO, 44.5% men and 55.5% women.

    By race, the largest number of students enrolled was concentrated in White with 1,241 records, of which 55.4% were women and 44.6% men.

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    Completions

    Concentrations

    Most Common
    1. General Psychology
      29 degrees awarded
    2. General Business Administration & Management
      22 degrees awarded
    3. Sociology
      17 degrees awarded

    In 2024, the most common concentation for Bachelors Degree recipients in Branson, MO was General Psychology with 29 degrees awarded.

    This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Branson, MO according to their major.

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    Universities

    Gender
    Race
    College of the Ozarks
    Largest Universities by degrees awarded
    385 degrees awarded

    In 2024, the institution with the largest number of graduating students was College of the Ozarks with 385 degrees awarded.

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    Student Diversity

    University

    In 2024, 155 men were awarded degrees from institutions in Branson, MO, which is 0.674 times less than the 230 female students who received degrees in the same year.

    In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 338 degrees mean that there were 22.5 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 15 degrees awarded.

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    Awarded Degrees over Time

    The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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    Tuition

    Average Net Price by Sector

    Universities

    Private not-for-profit, 4-year or above ($21,800) is the sector with the highest median state tuition in 2024.

    Private not-for-profit, 4-year or above ($560) is the sector with the highest median state fee in 2024.

    Private not-for-profit, 4-year or above ($1,100) is the sector with the highest average net price of books and supplies.

    The graph shows the average net price by sector and year.

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    Housing & Living

    The median property value in Branson, MO was $218,800 in 2024, which is 0.658 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $203,800 to $218,800, a 7.36% increase. The homeownership rate in Branson, MO is 67%, which is higher than the national average of 65.2%.

    People in Branson, MO have an average commute time of 23.3 minutes, and they drove alone to work. Car ownership in Branson, MO is approximately the same as the national average, with an average of 2 cars per household.

    Housing

    Property

    $218,800
    Median Property Value 2024
    ±$7,933
    $15,275
    Median Property Taxes
    ±$825

    The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Branson, MO the largest share of households pay taxes in the < $800 range.

    The chart underneath the paragraph shows the property taxes in Branson, MO compared to it's parent and neighbor geographies.

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    Rent vs Own

    67%
    Homeownership
    2024
    64.6%
    Homeowners with Mortgage
    2024

    In 2024, 67% of the housing units in Branson, MO were occupied by their owner. This percentage grew from the previous year's rate of 66.9%.

    This chart shows the percentage of owner in Branson, MO compared it's parent and neighboring geographies.

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    Equity

    Household Income

    Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
    $56,497
    Median Household Income
    ± $3,805
    22.8k
    Number of Households
    ± 1,099

    In 2024, the median household income of the 22.8k households in Branson, MO declined from $56,497 from the previous year's value of $58,258.

    The following chart displays the households in Branson, MO distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $60k - $75k range.

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    Wage Distribution

    The closest comparable wage GINI for Branson, MO is from Missouri.
    0.45
    2024 Wage GINI in Missouri
    0.451
    2023 Wage GINI in Missouri

    In 2024, the income inequality in Missouri was 0.45 according to the GINI calculation of the wage distribution. Income inequality had a 0.34% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Missouri was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Missouri in comparison to the national average.

    This chart shows the number of workers in Missouri across various wage buckets compared to the national average.

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    Transportation

    Commuter Transportation

    Most Common Commute in 2024
    1. Drove Alone (72.8%)
    2. Carpooled (14%)
    3. Worked At Home (8.95%)

    In 2024, 72.8% of workers in Branson, MO drove alone to work, followed by those who carpooled to work (14%) and those who worked at home (8.95%).

    The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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    Commute Time

    23.3 minutes
    Average Travel Time

    Using averages, employees in Branson, MO have a shorter commute time (23.3 minutes) than the normal US worker (26.4 minutes). Additionally, 2.33% of the workforce in Branson, MO have "super commutes" in excess of 90 minutes.

    The chart below shows how the median household income in Branson, MO compares to that of it's neighboring and parent geographies.

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    Car Ownership

    2 cars
    Average Number

    The following chart displays the households in Branson, MO distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Branson, MO have 2 cars.

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    Poverty

    Poverty & Diversity

    15.6% of the population for whom poverty status is determined in Branson, MO (8.56k out of 54.8k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Males 25 - 34, followed by Females 55 - 64 and then Females 25 - 34.

    The most common racial or ethnic group living below the poverty line in Branson, MO is White, followed by Hispanic and Other.

    The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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